Discover New England Summit 2016 China Briefing April 4, 2016

Transcription

1 Discover New England Summit 2016 China Briefing April 4, 2016 Michael Middleton Commercial Service Officer Guangzhou, China Let us help you export. The U.S. Commercial Service Your global business partner. export.gov 800-USA-TRADE

2 China at A Glance Population b Largest Cities Shanghai 23.7m Beijing 20.3m Guangzhou 11.4m Shenzhen 10.7m Economy - GDP $17.62t GDP real growth rate 6.5-7%

3 China at A Glance Guangdong and the Pearl River Delta PRD megacity 42m population An economy the size of Mexico or $1t GDP History of international, outward facing Entrepreneurial Business culture 30% of total outbound travel market from this region

4 China Travel to US -the Stats

5 China Travel to US China Global Outbound Travel China Outbound travelers 120m (est 2015) Chinese visitors to US 2.2m in 2014 (US only 2%!) China Visitors to US m +21% m +17%+ (NTTO est as of Oct 15) m (est) Just displaced Germany as 5 th largest source market

6 China Travel to US Chinese Traveler Spending in US Total tourism spend $220b, $23.7b from China in 2014 Chinese traveler spend per person per trip; $6-7,200 Chinese travelers are the highest spending visitor group per person per trip to US

7 China Travel to US Chinese Traveler Profile Avg age mid-thirties, travel party 1.6, States visited 1.8, 67% visiting friends, vacationing, Avg stay is 7-14 days New Trends Package tours still key, but more self-guide and FIT travel Quickly shifting from multi-destination to multiexperience Willing to pay for premium travel experience Multiple international trips per year

8 China Travel to US Primary activities of Chinese Visitors in US Shopping 85% Sightseeing 78%% Experience Fine Dining 48% National Parks/Monuments 37% Small towns/countryside 34% Visit historic locations 26%

9 US-China - The Year of Tourism 2016

10 US-China Year of Tourism 2016 Xi - Obama visit deliverable 2016 U.S. - China Year of Tourism A 2012 Presidential Executive Order created a U.S. National Travel and Tourism Strategy with a goal attracting 100 million international visitors to the U.S. annually by 2021 in order to increase American jobs. China Mission is one of the 10 pilot countries to create a country specific travel and tourism strategic plan. Interagency travel and tourism working group which seeks to integrate strategic travel and tourism goals and activities.

11 Educate U.S. destinations on how to welcome Chinese travelers increasing the number of China Ready welcoming U.S. destinations. US-China Year of Tourism 2016 Mission Goals Encourage Chinese travelers to lesser known U.S. destinations in order to spread the economic benefits of increased Chinese tourism more evenly throughout the U.S. Expose Chinese tourists to new parts of the U.S. fostering greater appreciation of American culture and diversity.

12 Travel Services in China

13 Travel Services in China How do Chinese buy travel services? Travel Agencies - Market still depends on brickand-mortar retail Online growing more and more, e.g., Ctrip Word of mouth and internet research

14 DISTA Group Boston & Guangzhou based and selling in 12 provinces in China Member of National Tour Association (NTA) Focused 100% on US market for past 10 years Major markets like LA, SF, Chicago and Florida In 2016, on track to bring 20,000 Chinese tourists to US

15 Nanhu Travel Group One of the Top Ten Travel Agencies in China Second largest in South China Offices in LA and NYC Operates chartered flights to LA Served over one million Chinese travelers for domestic and international trips in 2015

16 Shenzhen Overseas International Travel Service Ranked 20 th among top 100 Chinese travel agencies Travel services including high-end business travel, cruises, MICE, and golf tours to US and Europe In 2015, ranked #1 travel agency in Shenzhen by volume

17 China Ready!

18 Get China Ready! More visitors from China expected double-digit 17%+ increases expected How best to accommodate? To encourage word-of-mouth referrals and return visits

19 Get China Ready! DMO s already offering Los Angeles Tourism & Convention Bureau - Ni Hao Program Hilton s Huanying Program Massachusetts Office of Travel & Tourism China Ready Program

20 Get China Ready! Some amenities and services to make any destination or lodging more China friendly Mandarin signage Mandarin speaking team member Tea kettle & Jasmine tea Guest welcome letter written in Chinese Dim sum breakfast Mandarin cable TV channel Know the Chinese holidays Slippers!

21 Your Commercial Service Team in South China

22 Commercial Service Team US Consulate General Guangzhou -Three (3) American Commercial Service Officers -Twenty-five (25) Local- Staff Commercial Specialists *one of the top performing teams worldwide!

23 CS South China Travel and Tourism Team Our Connection to the Market US Travel Service providers UA, AA US DMO s LA, Chicago, etc. Brand USA - our strong partner Chinese Outbound Tour Operators Provincial Tourism Administrations

24 CS South China Travel and Tourism Team Services Include Single company promotions Tourism Roadshows Business Matchmaking Trade Missions Tourism Training Seminars

25 CS South China Travel and Tourism Team US Consulate General Guangzhou Michael Middleton - Commercial Officer michael.middleton@trade.gov Barry Zhang Commercial Specialist barry.zhang@trade.gov

26 谢谢! Let us help you export. The U.S. Commercial Service Your global business partner. export.gov 800-USA-TRADE