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1 e ssu Busiess A IC Publicatio 47 th Year N 400 Augus t /September 2013 S Africa: Ca miig idustry survive? Nigeria: The great Chia love-i Keya: Africa s Food Champio Ghaa: New airport for Accra ANAlySiS: Democracy or wealth which comes first? AviATioN: Dark skies over South Africa SpeCiAl CouNTRy FoCuS: ethiopia Tomorrow is a ew coutry Africa The Bestsellig Pa-Africa Busiess Magazie Busiess A IC Publicatio 47 th Year N 399 July 2013 South Africa: Hoesty is bad politics Keya: Poachig shakes tourism Ghaa: Fillig a black hole Nigeria: Rescuig the rescuer FocuS: Lusophoe Africa i from the cold country FocuS: Botswaa retur of the champio SPeciAL RePoRt: Africa s auto idustry AfricA Busiess The Bestsellig Pa-Africa Busiess Magazie AfricA Busiess Africa hi 0t 40 AfricA Busiess Media Kit 2014 Japa - Africa i a secure eviromet: Jaguar XF. Not maufactured but created. Powerful, agile, ad istictive i everythig it does. Eight-speed electroic automatic trasmissio with Jaguar Sequetial Shift provides velvet-smooth cotrol: gear chages completed i just 200 millisecods. Beautiful bi-fuctio HID Xeo headlamps illumiate the road with power ad itelligece. Ad every day the leather iterior cotiues to surprise ad delight. It will make you feel differet; it will make you feel alive. Feel it. Be moved. Ad ask yourself: How alive are you? Paymet authorisatios AfricA Agribusiess Turig gree To gold Outstadig trade equiry services Lagos, Nigeria Tel: Abuja, Nigeria Tel: dchartered.com/s2b UNIÃO COMERCIAL, DE AUTOMÓTIVES, SA PREMIER AUTO Accra, Ghaa Tel: Bahrai Euro Zoe 4.50 UK 3.30 USA $4.95 Algeria DA 300 Agola 700 Kwaza (AOA) Australia A$ BD 2.00 Caada $6.50 CFA Zoe CFA Cyprus 3.85 Demark DKr 35 Egypt E 20 Ethiopia R 50 Gambia Da 100 Ghaa GH 5.00 Idoesia R35,000 Jamaica $350 Jorda JD Keya KShs 300 Kuwait KD Lebao LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Nigeria N 500 Norway NOK 59 Oma OR2.00 Qatar QR 20 Rwada RWF 3000 Saudi Arabia Rls 20 Sierra Leoe LE Sigapore $7,50 South Africa R30.00 (ic. tax) Other Souther Africa Coutries R (excl. tax) Swede SKr 33 Switzerlad SFr 8.70 Tazaia TShs 5,400 Tuisia TD 3500 Turkey 10.00YTL UAE Dh 20 Ugada USh 8,700 Zambia ZMK 16 AB_CoverSpreads0713.idd 77 Africa Busiess A IC Publicatio 47 th Year N 397 May /compay/jaguar-lad-rover-africa South Africa: The rooibos miracle Keya: Busiess overshadows politics Nigeria: The lady is ot for turig Ghaa: Tema Port to expad World EcoNomic Forum AFricA EAST vs WEST: Who is WiNNiNG? WhEN PhilANThroPy is NoT charity uae AFricA STArT of A NEW BuSiNESS AxiS AfricA s $40b pharma idustry up for grabs RS d-rover-africa N 398 Jue 2013 Abuja, Nigeria Tel: PREMIER AUTO RMA SERVICE CENTER ALLIANCE MOTORS GHANA AXESS LIMITED ALLIANCE MOTORS ZAMBIA Harare, Zimbabwe Tel: Luada, Rep. de Agola Tel: Euro Zoe 4.50 UK 3.30 USA $4.95 Algeria DA 300 Agola 700 Kwaza (AOA) Australia A$ 7.50 Bahrai BD 2.00 Caada $6.50 CFA Zoe CFA Cyprus 3.85 Demark DKr 35 Egypt E 20 Ethiopia R 50 Gambia Da 100 Ghaa GH 5.00 Idoesia R35,000 Jamaica $350 Jorda JD Keya KShs 300 Kuwait KD Lebao LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Nigeria N 500 Norway NOK 59 Oma OR2.00 Qatar QR 20 Rwada RWF 3000 Saudi Arabia Rls 20 Sierra Leoe LE Sigapore $7,50 South Africa R30.00 (ic. tax) Other Souther Africa Coutries R (excl. tax) Swede SKr 33 Switzerlad SFr 8.70 Tazaia TShs 5,400 Tuisia TD 3500 Turkey 10.00YTL UAE Dh 20 Ugada USh 8,700 Zambia ZMK 16000/ZMW 16 25/04/ :13 Kampala Road, Idustrial Area, Nairobi, Keya Tel: Mauritius Tel: Accra, Ghaa Tel: Euro Zoe 4.50 UK 3.30 USA $4.95 Algeria DA 300 Agola 700 Kwaza (AOA) Australia A$ 7.50 Bahrai BD 2.00 Caada $6.50 CFA Zoe CFA Cyprus 3.85 Demark DKr 35 Egypt E 20 Ethiopia R 50 Gambia Da 100 Ghaa GH 5.00 Idoesia R35,000 Jamaica $350 Jorda JD Keya KShs 300 Kuwait KD Lebao LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Nigeria N 500 Norway NOK 59 Oma OR2.00 Qatar QR 20 Rwada RWF 3000 Saudi Arabia Rls 20 Sierra Leoe LE Sigapore $7,50 South Africa R30.00 (ic. tax) Other Souther Africa Coutries R (excl. tax) Swede SKr 33 Switzerlad SFr 8.70 Tazaia TShs 5,400 Tuisia TD 3500 Turkey 10.00YTL UAE Dh 20 Ugada USh 8,700 Zambia ZMK 16000/ZMW 16 Joi us9 o /JaguarAfrica AB_CoverSpreads0613.idd 77 Africa Busiess Aual Rakigs UNIÃO COMERCIAL, DE AUTOMÓTIVES, SA TORS /2 Lusaka, Zambia Tel: /1/2 25/07/ :44 The Bestsellig Pa-Africa Busiess Magazie Lagos, Nigeria Tel: ALLIANCE MOTORS ZAMBIA Mauritius Tel: Joi9 us7 7o /JaguarAfrica /4/13 12:29 PM Kampala Road, Idustrial Area, Nairobi, Keya Tel: AXESS LIMITED ALLIANCE MOTORS GHANA Africa Busiess Aual Rakigs RMA SERVICE CENTER Harare, Zimbabwe Tel: Luada, Rep. de Agola Tel: th Year Compaies HOW A LI V E A RE YOU? HOW A LI V E A RE YOU? Africa Busiess Aual Rakigs AfricA Busiess i A IC Publicatio AvIAtIoN IN AfRIcA BAttlE for the SKIES How to prevent AfRIcA crashing crowdsourcing A NEw BooN for SMEs EVERY JAGUAR CAN DO THINGS MACHINES CAN T. Jaguar XF. Not maufactured but created. Powerful, agile, ad istictive i everythig it does. Eight-speed electroic automatic trasmissio with Jaguar Sequetial Shift provides velvet-smooth cotrol: gear chages completed i just 200 millisecods. Beautiful bi-fuctio HID Xeo headlamps illumiate the road with power ad itelligece. Ad every day the leather iterior cotiues to surprise ad delight. It will make you feel differet; it will make you feel alive. Feel it. Be moved. Ad ask yourself: How alive are you? re with Straight2Bak s os o your smart phoe ts Straight2Bak olie. Busiess South Africa: Have for Europe s pesioers? Keya: Uhuru s Great Expectatios cabiet Nigeria: Ivestors ufazed by Boko Haram Ethiopia: Addis Ababa plays the log game a f r i C a s T o p WHY THIS TIME JAPAN MEANS BUSINESS EVERY JAGUAR CAN DO THINGS MACHINES CAN T. herever you are Africa The Bestsellig Pa-Africa Busiess Magazie SINGApoRE-AfRIcA: StARt of A BEAUtIfUl friendship A Africa Busiess Special Supplemet Lusaka, Zambia Tel: /1/2 07 Euro Zoe 4.50 UK 3.30 USA $4.95 Algeria DA 300 Agola 700 Kwaza (AOA) Australia A$ 7.50 Bahrai BD 2.00 Caada $6.50 CFA Zoe CFA Cyprus 3.85 Demark DKr 35 Egypt E 20 Ethiopia R 50 Gambia Da 100 Ghaa GH 5.00 Idoesia R35,000 Jamaica $350 Jorda JD Keya KShs 300 Kuwait KD Lebao LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Nigeria N 500 Norway NOK 59 Oma OR2.00 Qatar QR 20 Rwada RWF 3000 Saudi Arabia Rls 20 Sierra Leoe LE Sigapore $7,50 South Africa R30.00 (ic. tax) Other Souther Africa Coutries R (excl. tax) Swede SKr 33 Switzerlad SFr 8.70 Tazaia TShs 5,400 Tuisia TD 3500 Turkey 10.00YTL UAE Dh 20 Ugada USh 8,700 Zambia ZMK 16000/ZMW /compay/jaguar-lad-rover-africa 20/06/ : /05/ :02

2 Makig Africa Your Busiess Trusted voice sice 1978 Africa Busiess is the bestsellig pa-africa mothly busiess magazie. Each moth, the publicatio brigs the very best busiess fiacial reports ad features to our readers. Africa Busiess is respected for its editorial excellece ad award-wiig editor.

3 Our Readers Readership Our readers iclude decisio makers i the private sector, govermet officials ad thought leaders across Africa, Europe ad the USA. Readers 300,000 79% hold a uiversity degree 42% hold a postgraduate degree Prit Ru 35,000 32% are seior maagers 26% are professioals (lawyers, accoutats, bakers, etc) 25% are govermetal decisio ad policy makers (diplomats, civil servats, miisters, etc) 19% 68% ow their ow busiess have purchasig resposibilities Media ad Parterships For early 50 years IC Publicatios has reported o Africa ad built strog relatioships with strategic parters like the World Ecoomic Forum, Commowealth Busiess Coucil, Corporate Coucil o Africa, World Bak, UN, AfDB, etc. Media Parters iclude: Bloomberg, CNN, CNBC, Africa N1 ad BBC World. Audited Circulatio 25,572 * Accordig to ABC certificate of period betwee 01/01/2012 to 31/12/ readers per copy Distributio 81% 62% 85% 67% are males are i average age bracket have 2.5 cars per household hold oe or more credit cards travel i first/ busiess class 11 times ad sped 21 ights i hotels per year $104,818 is the average persoal icome 31.7% Souther Africa 32.6% West Africa 21.3% East ad Cetral Africa 1% North Africa 86.6% Total Africa 13.4% Rest of the world West Africa Souther Africa North Africa East ad Cetral Africa Over almost 50 years we have built a uique distributio etwork icludig ewsstad sales, street vedors a iteratioal subscriptio base, cotrolled circulatio to busiess leaders ad policy makers, as well as distributio oboard a large umber of iteratioal airlies ad louges, hotels ad major iteratioal ad idustry specific evets.

4 Issue Coutry report(s) Idustry report(s) Focus/Special features Material Deadlie Jauary February Editorial Caledar 2014* Miig Oil ad Gas CSR Chia - Africa 6 December, Jauary, 2014 March Nigeria Eergy 14 February, 2014 April Ghaa South Africa 20th Special 14 March, 2014 May Jue Rwada Lusophoe Africa Costructio ad Ifrastructure Top Compaies WEF Supplemet 18 April, May, 2014 July Malawi 50th Special Aviatio 13 Jue, 2014 AuguST/ September Agribusiess Automotive 25 July, 2014 OCTOber Zambia 50th Special Top Baks 12 September, 2014 Ovember IT & Telecoms Oil & Gas 17 October, 2014 December Pharmaceutical Brazil-Africa 14 November, 2014 Evets Caledar 2014** We parter with a umber of iteratioal istitutios ad bodies, with whom we collaborate ad work closely across a umber of projects. Every moth our magazies are distributed at a umber of reowed iteratioal evets i Africa ad i the major capitals of the world. At these evets you will also fid our magazies at the major iteratioal hotels surroudig the coferece cetre or evet locatio. Moth Evet Jauary World Ecoomic Forum, Switzerlad *Subject to chage February March Miig Idaba, South Africa Keya Summit, Keya Power & Electricity World Africa, South Africa The Solar Show Africa, South Africa Nigeria Oil & Gas 2014, Nigeria Sustai & Build Africa 2014, South Africa Nigeria Summit, Nigeria April Ghaa Oil & Gas Summit 2014, Ghaa 20th Wester Africa Oil - Gas & Eergy, Namibia May Africa Baker Awards 2014, Rwada Aual Meetigs of the Africa Developmet Bak, Rwada Irelad ad CEMAC Busiess Forum, Irelad Clea Power Africa, South Africa World Ecoomic Forum o Africa, Nigeria Jue IATA AGM, Qatar July Africa Ports ad Harbours Show 2014, South Africa Aviatio Outlook Africa 2014, South Africa Africa Rail 2014, South Africa AuguST/ September Africa Gree Revolutio Forum 2014, TBC OCTOber AASA AGM, TBC Africa Oil & Gas Summit, South Africa AFRAA AGA, TBC IMF/WB Aual Meetigs, USA Ovember AfricaCom, South Africa Africa Oil Week 2014, South Africa ** This special distributio is part of the full prit ru. Subject to chage

5 Some of Our Advertisers i 2013

6 Rates UK Euro US $ NGN ZAR R Iside cover double page 19,700 23,700 31,500 5,120, ,000 Double page spread 17,000 20,700 27,200 4,420, ,000 Outside back cover 11,750 14,200 18,800 3,055, ,250 Iside covers 10,500 12,650 16,800 2,730, ,500 Full page 8,900 10,750 14,300 2,330, ,500 Half page 5,200 6,400 8,300 1,352,000 78,000 Third page 4,000 4,900 6,400 1,040,000 60,000 Quarter page 3,100 3,800 4, ,000 46,500 Bottom strip 1,250 1,500 2, ,000 18,750 Special Reports Our tailor-made special reports are the most effective way to reach ivestors, stakeholders ad iteratioal busiess leaders with a kee iterest i Africa. They are produced ad desiged by our professioal team of editors ad desigers to guaratee the highest quality ad the greatest impact. The special reports ca be published i oe or across all of our magazies Africa Busiess, Africa Baker, New Africa to give you maximum exposure to the political ad busiess elite i Africa. Our cosiderable experiece will help you to commuicate your message i a cost-effective maer ad you are welcome to cotact us for your ow bespoke requiremets. We also provide traslatio i our Frech publicatios ad reprits for your ow complimetary distributio. Cameroo/s pec ial r eport Ogu State SPECIAL REPORT Cameroo realisig its potetial t is clear that Africa curretly represets oe of the most excitig regioal ivestmet propositios i the world; but amog all the Africa coutries that are seekig FDI, it is ICameroo that stads out from the crowd ad that is for a umber of uique factors. Top of the list ad certaily oe of the most importat criteria is Cameroo s political stability. For more tha 30 years, the Presidet of the Republique of Cameroo, Paul Biya, has steered a path of iclusive, participatory democracy uifyig a very complex atio to esure peace ad prosperity is equally shared amogst the may ethic groups umberig at least 280 that make up the populatio of this coutry. It is a coutry of cotrasts, occupyig a area of close to half a millio square kilometres, ragig from raiforests i the south to savaah i the orth, ad havig five distict climatic zoes. This gives rise to the sayig that Cameroo is all of Africa i oe coutry, ad allows for a highly diversified agricultural sector. There is also, of course, the fact that Cameroo is oe of the few coutries i the world that has both Frech ad Eglish as official laguages (Caada is aother otable example). This leads to a truly cosmopolita outlook, ad the biligual admiistratio is able to iteract ad assist ivestors i their laguage of choice. Sigificatly, Cameroo is a member of the Orgaisatio for the Harmoisatio of Busiess Law i Africa (Ohada) that serves to stregthe ivestors legal stadig ad ecourage iteratioal capital through a busiess climate that is assured justice. The coutry also subscribes to the Commo Nigeria s Ogu State is a major idustrial hub for the coutry ad the West Africa sub-regio. The trasformatio of the state is well uderway, with agriculture beig a key compoet of Goveror Ibikule Amosu s five poit cardial pla. The state that feeds Lagos, Nigeria s commercial capital, is ow takig advatage of the ever-icreasig populatio of Lagos to speed up its ow developmet. Ogu, the gateway state, is Ope for busiess Afreximbak Deepeig Africa Trade From hotels to cocoa processig plats, airliers to miig services, two decades after its creatio, Afreximbak cotiues to parter with Africa compaies ad govermets to build larger, deeper ad more diverse ecoomies for the cotiet. he Africa Import Export Bak was fouded 20 years ago, i October T 1993, by a coalitio of Africa govermets ad private sector ivestors, a umber of DFIs ad private iteratioal ivestors. The bak was established i Cairo, with a madate to develop Africa trade by esurig that the cotiet s importers ad exporters have access to fiacial products that smooth the flow of goods ad services across borders. Its missio is to stimulate a cosistet expasio, diversificatio ad developmet of Africa trade while operatig as a first-class, profit-orieted, socially resposible fiacial istitutio ad a cetre of excellece i Africa trade matters. The Bak offers a rage of products, icludig pre- ad postshipmet fiace for Africa exporters ad short-term credit ad medium-term loas for importers ad exporters. With the status of a iteratioal multilateral orgaisatio, backed by Africa govermets ad private sector as well as major global istitutios, it is also well placed to be a leadig voice for the promotio of Africa trade ad to take a importat role i assistig the developmet of South-South trade betwee Africa coutries ad other emergig ecoomies, ad betwee Africa coutries ad their regioal eighbours. At the time of Afreximbak s creatio, Africa was still sufferig from the tail ed of iteral coflicts ad from a global ecoomic slump, which had led to a fall i ivestmet flows ito the regio. At the same time, there had bee a sigificat slide i ledig from fiacial istitutios i the developed world ito Africa. Africa s share of global trade volumes had falle, ad liquidity for trade was hard to come by. The Bak s expadig role i the market came at the poit whe Africa s fortues bega to chage. The breakup of iefficiet state moopolies i may coutries saw ew, vibrat sectors created, i particular the telecommuicatios idustry, which became a major driver of growth. Despite the opportuities offered by this resurget Africa, may private ivestors have bee hesitat i commit- Africa Busiess Jue 2012 Rates i 4 pages 8 pages 12 pages 16 pages 1 Magazie 38,000 75, , ,000 2 Magazies 75, , , ,000 3 Magazies 110, , , ,000 Cotact IC Publicatios Ltd 7 Coldbath Square Lodo EC1R 4LQ UK +44 (0) advertisig@icpublicatios.com IC Publicatios 609 Bât A 77 rue Baye Paris Frace +33 (1)