WHAT IS CHINA S GAME IN AFRICA

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1 AN IC PUBLICATION The bestselling pan-african magazine Founded in 1966 August/September 2017 N 575 WHAT IS CHINA S GAME IN AFRICA The Bestselling Pan-African monthly magazine The African story, from the African perspective 55,000 copies n 100 countries n 300,000 readers 50 years of authoritative reporting, with a focus on editorial excellence and professional integrity Media Kit Around Africa: DRC Kabila to stay put Zimbabwe Sweet and sour Uganda Refugee haven threatened Ghana Mob justice Angola After Dos Santos Tanzania Magufuli gets school pregnancy backlash Features: Skating for sanity in Mozambique; Innovation key to marine security; The perils of plastic; Building education with a purpose; Tunisian delicacies; Mo, don t go Euro Zone 5.00 UK 4.00 USA $6.50 Algeria DA 300 Angola Kwanza (AOA) Australia A$ 7.50 Bahrain BD 2.00 Canada $6.50 CFA Zone CFA Cyprus 4.00 Denmark DKr 40 Egypt E 30 Ethiopia R 90 Gambia Da 150 Ghana GH Indonesia R45,000 Japan JPY 700 Jamaica $680 Jordan JD Kenya KShs 350 Kuwait KD Lebanon LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Norway NOK 59 Oman OR2.00 Qatar QR 20 Rwanda RWF 3000 Saudi Arabia Rls 20 Sierra Leone LE Singapore $7.50 South Africa R40.00 (inc. tax) Other Southern African Countries R (excl. tax) Sweden SKr 33 Switzerland SFr 8.70 Tanzania TShs Tunisia TD Turkey 10.00YTL UAE Dh 20 Uganda USh Zambia ZMK45

2 READERS Decision makers and thought leaders 300,000 MONTHLY New African is sold in over 100 countries, with 85% of our readers based in Africa. Readers are private sector decision makers, government policy makers and thought leaders in Africa, Europe and The U.S. TRUST 87% MARKET LEADER 93% feel New African is the most trusted Pan-African source of information believe New African offers something more compared to other news sources on Africa New African, a monthly magazine and part of the IC Publications Group, gives unique insight into African affairs from the African perspective. Through vigorous debate, insight and analysis we help shape the African agenda by leading and influencing the conversation on African issues. We connect the dots, turning information into knowledge. REACH Africa s best selling English language pan-african magazine 37,6 8 8 AUDITED COPIES *ABC certificate 01/01/2016 to 01/12/2016 Sales Breakdown 20% East & Central Africa 32% West Africa 1% North Africa 32% Southern Africa 15% rest of the world Alongside our sister publication African Business, New African is the only audited international African magazine. Our distribution is independently verified and in our category we are Africa s best selling international magazine. QUALITY 39% are senior managers in the private sector 34% are policy makers 80% have purchasing authority EDUCATED 87% LOYAL 58% have a bachelor degree or higher have been reading New African for 5+ years Figures based on internal reader survey PARTNERS Global influencers New African has been reporting on Africa for over 50 years. We have an unrivalled network of partners with whom we have developed strategic partnerships. These include: the World Economic Forum, the UN Economic Commission for Africa, African Development Bank, World Bank, African Union, Corporate Council on Africa, and OECD, as well as other global media houses such as CNN, BBC and Bloomberg. These partnerships give us access to key decision makers, in Africa and globally. NETWORK Africa s leading opinion shaper New African benefits from the widest and most diversified distribution network of any international magazine on Africa. We are sold in newsstands in over 100 countries, including 45 in Africa. Some of the world s leading airlines take our magazine either on-board or in their lounges, as well as key hotels in Africa s biggest capitals. Subscribers include embassies, ministries and government offices as well as international institutions. Our unique slant makes it Africa s leading opinion shaper. 88% O F R E A D E R S A R E A G E D BETWEEN 25 AND 55

3 CONTENT CREATION AND MARKETING Powerful content creatively designed to meet your needs, reach your audience and deliver results. Designed with your bespoke needs in mind, we provide creative and compelling content which can be distributed across our print and web platforms. We have been working in Africa for over 50 years, and our expert team of editors, writers, designers and project managers will ensure you will benefit from our extensive experience in brand messaging and storytelling to produce high-quality content with the greatest impact. Reach your audience across all our channels and products. We believe in collaborating with our clients to develop strategies and create exciting new ways of telling their brand stories via print content, native articles, videos and multi-media solutions to engage their audiences. African in perspective, global in reach, the IC Group have an unrivalled reach: 2. 6 M I L L I O N R E A D E RS in more than 100 countries We guarantee: Creative content Powerful storytelling Innovative design Insightful thought leadership Engaging video content Targeted brand positioning Complete 360 communications We specialise in: Native content Advertorials Thought leadership White papers Surveys and research Video Audio Infographics 20,000+ THOUGHT LEADERS at branded and third party events where we are represented at across the globe 5,000,000+ SOCIAL MEDIA impressions per event COMMUNICATIONS S E RV I C E S Our services include: MEDIA RELATIONS With an experienced media arm, we have the essential skills to provide first class communication strategies and tailored solutions to meet your needs. MARKETING STRATEGY AND SERVICES One stop for strategic marketing advice and planning to create the best marketing strategy and all your marketing needs from initial market research to web design, copywriting, advertising and more within your budget. SOCIAL MEDIA Bespoke social media strategy for your needs and day-to-day management, measurement and reporting. EVENTS Our specialist and experienced in-house team organise a wide range of African business, financial and political events, from small workshops and roundtables, to large business conferences and awards ceremonies, recognised as one of the premier fixtures on the international calendar and guaranteed to give your brand maximum visibility.

4 Uganda USh Zambia ZMK45 TELL YOUR STORY SPECIAL REPORTS AN IC PUBLICATION AN IC PUBLICATION NAM HOSPITALITY The bestselling pan-african magazine Founded in 1966 June 2017 N 573 TANZANIA: AFRICA S NEW RISING STAR Tanzania s President John Magufuli STAR INTERVIEW: ECOBANK CEO ADE AYEYEMI Special Report: A healthy Africa Investigative Report: Al-Shabaab backlash Beefs: Shaming our ancestors Euro Zone 5.00 UK 4.00 USA $6.50 Algeria DA 300 Angola Kwanza (AOA) Australia A$ 7.50 Bahrain BD 2.00 Canada $6.50 CFA Zone CFA Cyprus 4.00 Denmark DKr 40 Egypt E 30 Ethiopia R 90 Gambia Da 150 Ghana GH Indonesia R45,000 Japan JPY 700 Jamaica $680 Jordan JD Kenya KShs 350 Kuwait KD Lebanon LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Norway NOK 59 Oman OR2.00 Qatar QR 20 Rwanda RWF 3000 Saudi Arabia Rls 20 Sierra Leone LE Singapore $7.50 South Africa R40.00 (inc. tax) Other Southern African Countries R (excl. tax) Sweden SKr 33 Switzerland SFr 8.70 Tanzania TShs Tunisia TD Turkey 10.00YTL UAE Dh 20 Founded in 1966 December 2016 N 567 JOHN MAGUFULI AFRICAN OF THE YEAR MOST INFLUENTIAL AFRICANS OF 2016 GUEST EDITORS CARLOS LOPES, WINNIE BYANYIMA, ORY OKOLLOH, BIBI BAKARE-YUSUF, ACHA LEKE, FRED SWANIKER, OSASU OBAYIUWANA. Euro Zone 5.00 UK 4.00 USA $6.50 Algeria DA 300 Angola Kwanza (AOA) Australia A$ 7.50 Bahrain BD 2.00 Canada $6.50 CFA Zone CFA Cyprus 4.00 Denmark DKr 40 Egypt E 30 Ethiopia R 90 Gambia Da 150 Ghana GH Indonesia R45,000 Japan JPY 700 Jamaica $680 Jordan JD Kenya KShs 350 Kuwait KD Lebanon LL Malaysia RM Mauritius MR 150 Morocco Dh 30 Nigeria N 1000 Norway NOK 59 Oman OR2.00 Qatar QR 20 Rwanda RWF 3000 Saudi Arabia Rls 20 Sierra Leone LE Singapore $7.50 South Africa R40.00 (inc. tax) Other Southern African Countries R (excl. tax) Sweden SKr 33 Switzerland SFr 8.70 Tanzania TShs Tunisia TD Turkey 10.00YTL UAE Dh 20 Uganda USh Zambia ZMK45 The bestselling pan-african magazine Azalaï Hotels Group is the first African hotel chain group in the West Africa region, providing direct employment to about 700 persons, and supporting over 3,500 jobs indirectly. Stephen Williams reports. All-star African hospitality T here was once a time when the international business person, traveling to any major city in West Africa, would only have the option of booking a business-class hotel room with one of the big international groups. That has all changed now with the launch of the Azalaï group s hotels in West Africa, the first indigenous African business-class hotel chain. It is the dream of the Malian businessman, Mossadeck Bally, who 38 New African march 2016 began the Azalaï group in 1994 and opened his first hotel in Mali s capital Bamako. Before that I was in the family s import-export business, mainly trading in foodstuffs such as rice, sugar, milk and edible oils throughout West Africa, he explains. Prior to joining his family s company he had studied business in both France and the US. He identified the lack of business class hotels in West Africa and decided this provided a huge opportunity. I started my own company, Société Malienne de Promotion Hôtelière (SMPH), and we began operations by purchasing the Grand Hotel in Bamako, he says. The venerable Grand Hotel had suffered from years of under-investment, but Bally s company breathed new life into the established. We completely refurbished it with a loan from the International Finance Corporation (IFC), and that s how Azalaï started. Country Reports Sector Specific Reports Rankings Bespoke Reports With insightful analysis of the latest developments, challenges and opportunities of a specific country through in-depth interviews with business and government leaders, our country reports capture a complete overview of that country within a global context. Covering the latest news and trends affecting key sectors in Africa, our sector specific reports give a complete overview of that sector, offering critical market analysis as well as vital insights from both industry experts and academics. Our must-read annual rankings and lists have become the industry standards in Africa. Our annual sector-specific rankings are developed in collaboration with our partners, and known for their unique reach, methodology and authority. We work with you to publish a tailor made report customised to your needs to help you communicate your brand message to your target audience. The reports can be published in one or several of our portfolio of magazines. There is also an option to translate the report and publish it in our corresponding French title. Each report includes 500 complimentary reprints. N U M B E R OF PAGES 1 MAGAZINE 2 MAGAZINES 3 MAGAZINES EURO US $ EURO US $ EURO US $ 4 41,600 49,500 62,400 74,000 72,800 86, ,800 86, , , , , , , , , , , , , , , , ,000 *Rates are subject to change

5 2018 EDITORIAL CALENDAR AND EVENT PARTNERSHIPS ISSUE MATERIAL DEADLINE PUBLICATION DATE REPORT(S) EVENTS JANUARY 8 December, December, 2017 Nigeria World Economic Forum, Davos African Union Summit, Addis Ababa FEBRUARY 19 January 31 January South Africa Mining Indaba, Cape Town Africa Tech Summit, Kigali MARCH 16 February 28 February Telecoms Commonwealth Africa Summit 2018, London Africa CEO Forum, Abidjan Mobile World Congress, Barcelona APRIL 16 March 28 March Defence and Security Automotives Hannover Messe, Hannover World Bank Spring Meetings, Washington D.C. German-African Energy Forum, Hamburg MAY 13 April 25 April Kenya AfDB Annual Meetings, Busan, South Korea SWIFT African Regional Conference 2018, Kigali Wolrd Economic Forum on Africa, Addis Ababa Africa Tech Summit, London JUNE 11 May 23 May Health and Pharmaceuticals Africa Trade and Investment Global Summit, Washington D.C. Africa Energy Forum, Mauritius Africa Rail, Johannesburg JULY 15 June 27 June Ethiopia Oil & Gas, Cape Town AUGUST/SEPTEMBER 20 July 1 August Blue Economy Africa Singapore Business Forum, Singapore United Nations General Assembly, New York City African Green Revolution Forum (AGRF) OCTOBER 14 September 26 September Mauritius Africa Oil Week, Cape Town Annual World Bank meetings, Bali Nordic-African Business Summit, Oslo NOVEMBER 12 October 24 October Education AfricaCom, Cape Town Agri Indaba, Cape Town DECEMBER 09 November 21 November The Most Influential Africans Agribusiness SuperReturn Africa, Cape Town JANUARY December 19 December Nigeria World Economic Forum, Davos African Union Summit, Addis Ababa

6 NEW AFRICAN DIGITAL New African is distributed digitally to a range of prestigious academic institutions, libraries, government bodies and private organisations. DISTRIBUTION New African digital edition is distributed to consumers online via exacteditions. com and via the itunes and Android app stores All print subscribers are given complimentary access STANDARD ADVERTISING Every advertiser is the print edition of New African will be included in the digital edition at no additional cost PREMIUM OPPORTUNITIES New African offers a range of premium opportunities at additional costs which will maximise the impact of your advertising in on a digital platform These include: Web link Slide show with multiple images 30 second video within your ad 60 second video within your ad Hot spots within your ad

7 WEB ADVERTISING 2018 newafricanmagazine.com is the leading website for independently minded and intelligent commentary on pan-african political, social and economic events. STATISTICS 2016 RATES 1 Leaderboard banner 1 week 2 weeks 1 month Rotating on every page 1,300 $1,550 2,000 $2,300 3,250 $3,850 1 Sessions: 33,000 2 Skyscraper banner 1 week 2 weeks 1 month 3 Rotating on homepage 1,200 $1,400 1,550 $1,850 2,200 $2, Users: 27, Square Box banner 1 week 2 weeks 1 month Rotating on every page 975 $1,200 1,450 $1,750 2,100 $2, x 90 pixels x 600 pixels x 250 pixels x 50 pixels Page views: 52,348 5 Mobile banner 1 week 2 weeks 1 month 800 $950 1,100 $1,300 1,750 $2,100 SOCIAL MEDIA Banner formats accepted are JPG / PNG / GIF Pages per session 1.58 Facebook 17,519 Twitter 8,882 Instagram 327

8 2018 AD RATES PRINT EURO US $ INSIDE COVER DOUBLE PAGE 29,000 33,900 DOUBLE PAGE SPREAD 25,300 29,300 OUTSIDE BACK COVER 17,300 20,300 INSIDE FRONT COVER 15,300 18,100 INSIDE BACK COVER 14,300 16,300 FULL PAGE 13,500 15,300 1 / 2 PA G E 7,900 9,600 1/3 PAGE 5,900 7,100 1 /4 PA G E 4,900 5,500 BOTTOM STRIP 1,900 2,500 ADVERTISERS Logo AfDB Anglais + français Pour format A4 Contact: IC Publications Ltd 7 Coldbath Square London EC1R 4LQ UK +44 (0) Fax: +44 (0) Bât A 77 rue Bayen Paris France +33 (1) Fax: +33 (1) advertising@icpublications.com