Making Cooperation Work COMCEC STRATEGY. For Building an Interdependent Islamic World COMCEC TOURISM OUTLOOK 2015

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1 COMCEC TOURISM OUTLOOK 2015 Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office September 2015

2 OUTLINE The Importance of Tourism for Development Overview of International Tourism in the World International Tourism in the OIC Member Countries Tourism Opportunities and Challenges in the OIC Member Countries 1

3 The Importance of Tourism for Development A remarkable socio-economic phenomena A critical sector in both advanced and developing economies Related to more than 185 supply-side economic activities, with direct and indirect effects 2

4 The Importance of Tourism for Development Direct Contribution of Tourism to worldwide GDP is 3.1% in million jobs directly & 277 million jobs in related industries 9 % GDP (Direct, Indirect and Induced) 1/11 JOBS US $ 1.5 TRILLION IN EXPORTS 6% OF WORLD S TRADE 30 % OF SERVICES EXPORTS Source: UNWTO Tourism Highlights, 2015 Edition 3

5 Key Tourism Trends in the World Annually 43 million increase (by 3.3% a year) in international arrivals Increase in the weight of emerging economies 57% int. arrivals Emerging destinations (2030) Travel between regions vs. Travel within the same region Increase in air transport 4

6 Key Tourism Trends in the World Sustainability Tourism Sustainable Tourism The concept of «Green Economy» will gain importance for tourism sector. 5

7 Key Tourism Trends in the World Changing Consumer Decrease in working time, more time for vacation More experienced and demanding customers Demographic change (ageing, migration and diversification of family structure), changing values and lifestyles Increasing middle classes in emerging economies Being mobile & trusting other consumers more than traditional institutions 6

8 Key Tourism Trends in the World Technology E-tickets E-visas Improved air and ground traffic handling New border control systems INTERNET Tourists Choices as a Booking Channel (2014) Internet (66%) Travel Agencies (24%) (Source: ITB World Travel Trends Report 2014/2015) 7

9 Key Tourism Trends in the World SOCIAL MEDIA Review Portals Blogs Forums 92% of Social Media users have been influenced by travel Source: ITB Berlin, March 2015 blogs and ratings in

10 International Tourist Arrivals (Millions) 8, , ,5 5, , ,7 4,3 4-3, * Number of tourists (millions of people) * Forecast Source: World Tourism Organization Tourists' Annual change (percent) 9

11 International Tourist Arrivals (%) 12 10,4 10 8, ,5 5,2 5,2 4,9 4,9 4 4,0 4,4 4,74,6 Advanced Economies Emerging Economies 5,8 2,5 2-0, /06 08/09 09/08 10/09 11/10 12/11 13/12 14/ ,1-4,4-6 Source: UNWTO, World Tourism Barometer, Volume 13, June

12 International Tourism- Market Share Tourist Arrivals Middle East 4% Africa 4% Americas 19% Middle East 5% Africa 5% Americas 16% Europe 57% 2000 Asia/ Pacific 16% Europe 51% 2014 Asia/ Pacific 23% Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, June 2015

13 International Tourism Receipts (Billion $) ,2 7,3 7,7 6,3 4,5 4,8 5 3, , * Tourism receipts (billion dollars) Receipts' Annual change (percent) * Forecast Source: World Tourism Organization 12

14 International Tourism- Market Share Tourism Receipts Middle East Africa 3% 2% Americas 28% Middle East 4% Africa 3% Americas 22% Europe 49% 2000 Asia/ Pacific 18% Europe 41% 2014 Asia/ Pacific 30% Source: UNWTO, Tourism Highlights 2014 & World Tourism Barometer, Volume 13, June

15 Prospects for 2015 Continued Growth in 2015 (3 % - 4 % increase) Lack of Security and Ebola Disease The weakness of many currencies against US$ Decline in oil prices Lower transport costs Boost economic growth by lifting purchasing power. Special Demand in Oil Importing Countries 14

16 International Tourism in the OIC Countries Arrivals (Millions) Receipts (Billion US$) Source: Adopted from SESRIC,

17 International Tourism in the OIC Countries (%) Share in International Arrivals Share in International Receipts Source: Adopted from SESRIC,

18 Top 10 OIC Tourism Destinations in International Tourist Arrivals (2014) (Thousands) *2013 data Top-10 countries hosted million international tourist in

19 Top 10 OIC Tourism Earners in International Tourism (2014) 29,6 21,8 (Billion $) 11,6 9,8 8,2 7,2 7,1 5,9 4,6 4,4 *2013 data Top-10 countries earned US$ 110 billion as international tourism receipts in

20 Member Countries by Major Surplus on the Travel Balance In 2014 (US$ billion) Tourism Receipts Tour. Expenditures Balance Turkey Malaysia Morocco Egypt Jordan Indonesia Lebanon* S. Arabia UAE* Qatar Kuwait * 2013 Data Turkey ranks as 5th, Malaysia as 9th, Morocco as 17th, Egypt as 22th and Jordon as 24th country in international tourism market in

21 Tourist Arrivals in OIC Regions (OIC-MENA, OIC-Asia, and OIC-Sub-Saharan Africa) (Millions) OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA 20

22 Tourism Receipts in OIC Regions (OIC-MENA, OIC-Asia, OIC-Sub-Saharan Africa) (Billion $) OIC-ASIA OIC MENA OIC SUB-SAHARAN AFRICA 21

23 Recent Developments in the OIC Member Countries Saudi Arabia recorded healthy growth (+13%) Turkey realized 5% (39.8 mn.) more arrivals in 2014 EXPO 2016 in Antalya-Turkey Malaysia realized 6.7% more arrivals in 2014 celebrated The Visit Malaysia Year 2014 Malaysia Year of Festivals 2015 Egypt showed solid growth (+5%) in 2014 & expectations on 3% increase for Source: UNWTO, BMI Research

24 Recent Developments in the OIC Member Countries Indonesia recorded 7% increase in tourist arrivals in Demand for high luxury resorts Inbound arrivals are expected to increase by 4% in Lebanon saw an increase (+6%) in 2014 after two years of decreases (-18% in 2012 & -7% in 2013). Qatar posted a solid 8% increase in arrivals in United Arab Emirates of Dubai (+2%) saw moderate growth after four years of strong results. Source: UNWTO 23

25 Recent Developments in the OIC Member Countries Sierra Leone, reported a 46 % decrease in 2014 due to Ebola Disease. Guinea is also affected from Ebola outbreak. Tunisia experienced a slight decrease (-3%) in 2014 and it is expected that decreases will continue in Kyrgyzstan and Kazakhstan reported 7% decrease in arrivals for the year Source: UNWTO 24

26 Tourism Opportunities and Challenges for the OIC Member Countries Opportunities Challenges Natural Resources Cultural Resources Human Resources Authenticity and newness Price competitiveness Dynamism Insufficient Tourism Investment &Infrastructure Poor Tourism Planning & Product Development Travel Facilitation Problems Safety and Security Related Problems Low Tourism Service Quality INSUFFICIENT MARKETING AND PROMOTION Insufficient Image Building and Branding 25

27 T&T Competitiveness Index ICT Readiness Economy Rank Score Bahrain 15 5,76 United Arab Emirates 16 5,76 Qatar 25 5,44 Saudi Arabia 28 5,29 Kuwait 39 5,01 Oman 45 4,83 Kazakhstan 48 4,74 Source: World Economic Forum, The Travel &Tourism Competitiveness Report

28 Application of ICT s on Tourism Sector Tourism Businesses can: optimize their operations achieve greater marketing reach improve their products Governments need to: improve ICT adoption by tourism SMEs in their business interactions improve their competitiveness by enhancing business relationships between source markets and destinations facilitate the involvement of SMEs in the global digital value chain

29 THANK YOU Aslı TAŞMAZ DADAKOĞLU COMCEC Coordination Office September 2015