FACTSHEET 2017 Market Brazil

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1 FACTSHEET 217 Market Brazil Population 27'68 Source market for VS.28% Accommodation Hotellerie Hotel categories 4 and 5 stars (63.5%) Seasonality Winter (7%), Sommer (3%) Most popular months Average duration of overnight 2.4 nights (average : 2.2 nights) Average expenditure per day CHF 2.- (average): CHF 19.-) Booking behaviour 19.1% B2B rate for the market Prognosis of market according to ST for CH +3.4% between Means of transport for travelling to CH Airplane (64.5%) Means of transport prefered in CH Train (65.9%), car (34.7%) Information source January 13.3% February 12.4% August 12.1% Word of mouth >6% report in a newspaper/magazine about Switzerland >4% Website ST >3%

2 Socio-demographic profile Ages Gender % 49.5% 46% 38% 23.5% 12.5% 5% 5% years years 56+ years Male Female Family situation No family Family Planning before trip Loyalty % 6 5.1% 5.9% 41% 25.9% % 66.7% 2 4.8% 11.2%.4% 2.7% days 1-7 days 8-12 days >12 days First-time visitors 2-5 times >5 times

3 Top KMM Media Go Outside Brasil (top bike) Bicycling (top bike) Estado de S. Paulo Caderno Paladar (top gastro) Prazeres da Mesa (top gastro) Menu (top gastro) Gula (top gastro) ClubeW Revista Wine.com.br (top gastro) Robb Report Brasil (top luxury) Revista Expressions (top luxury) L'Officiel Brasil (top luxury) Top KAM TO Interpoint Ski Brasil Great Travel Teresa Perez Queensberry CT Operadora TT Operadora Schultz Curitiba New Age FVO

4 14 Top 1 destinations and their development of overnights on the market Destination LN 215/16 Market share Zermatt Crans-Montana Verbier/Val de Bagnes/ La Tzoumaz Sion-Région Leukerbad Saastal 5.49 Brig-Simplon Martigny-Région Goms 71.7 Chablais Total Wallis % Development of overnights per touristic region

5 Year Overnights in Valais Change to last year % 214/ / / / / Outlook The economy is in a severe stagflation with no prospects of a speedy recovery. Inflation is just under 11%, and Brazil s economy could shrink in the next three years by 8%. It would then be the most severe and longest recession in Brazil in a century. Brazil s economy in 218 will be back where it was in 23 before the boom period when Goldman Sachs catapulted Brazil in the league of world economic powers as part of the BRIC countries. Brazil already lost its status as a safe debtor by Fitch and S&P. Moody s is also likely to demote Brazil bonds to junk status soon. But austerity measures have little chance of passing Congress. The debt could grow to 9% of the gross domestic product by 218. Brazil is heading for a debt crisis as in the early eighties. The Brazilian real has lost nearly 5% of the value against the US dollar and the euro. Consumer sentiment has also deteriorated sharply, which is also reflected in travel behavior. Especially the United States have lost, because in the days of a strong real the US were a very popular shopping destination. Europe is currently still quite stable, France has lost guests, new destinations in Central and Eastern Europe have won. But the big winner is the home market and the travel industry is supporting this trend with more offerings in Brazil itself. Switzerland appeals to a higher income class which is less affected by economic problems. Therefore, we believe that we will still see a slight increase from Brazil in the coming years. Visitors continue to enjoy the icons such as the Jungfrau and the well- known cities. More and more we work with key accounts to bring new products to the market such as the Grand Tour and Grand Tour Train and snow sports offerings. A real snow sports initiative aims to position Switzerland as an alternative to France. In the coming years we expect a very slight growth of Brazilian guests in Switzerland and are expecting around 24, (hotel) overnight stays in 219, which corresponds to a growth of around 4% compared to 215. Anmerkung (Urs Eberhard) Die Brasilianer sind eine wichtige Kundschaft im Luxus-Segment. Das hohe Marktpotenzial hängt auch mit dem hohen Anteil an jungen brasilianischen Reisenden (5 Prozent sind jünger als 35 Jahre alt) sowie Erstreisenden (67 Prozent), welche die Schweiz entdecken, zusammen. Contacts ST : Christine Gläser, Market Manager Brazil, christina.glaeser@switzerland.com Fernanda Maldonado de Paula, Media Manager, fernanda.maldonado@switzerland.com