FACTSHEET 2017 Market Nordics

Transcription

1 FACTSHEET 217 Market Nordics Population 27 ' Source market for VS 1.6% Accommodation Parahotel 58.7% and hotel 41.3% Hotel categories 3 and 4 stars Seasonality 63.8% winter / 36.2% summer Most popular months March 22.6% February 21.6& July 11.9% January 8.9% Average duration of overnight 2.2 nights, average: 2.2 nights Average expenditure per day CHF 172., average : CHF 19.- Booking behaviour 8.7% BtoB for the market Prognosis of market according to ST for CH +2.9% between Means of transport for travelling to CH Airplane 72.1% Means of transport prefered in CH Train 7.5% Private transport 46.8 Information source Word of mouth >7% Internet site of local/regional TO >25% Internet site of accommodation

2 Socio-demographic profile Ages Gender % 38.2% 46% 43.1% 23.5% 18.7% 5% 5% years years 56+ years Tourists Total Tourists Nordics Male Female Family situation No family Tourists Total Tourists Nordics Family Planning before trip Loyalty % 54.1% 41% 33.9% 3.9% 3.6% % 4.8%.5% 1.4% days 1-7 days 8-12 days >12 days 38.5% Tourists Total Tourists Nordics First-time visitors 2-5 times >5 times

3 Greatest experiences Top KMM Media Outsidesweden.se Womanshealth.se Cyklingplus.se Friluftsframjandet Happyride.se Utemagasinet.se Funbeat.se Friskispressen.se Runnersworld.se Kondis.no Top KAM TO Elamysmatkat.fi Youtravel.fi Active Ski.se Go Active Travel.se Lime Travel.se Select Collection.se Travel Beyond.se X Travel.se Konfido.se

4 MICE Ski Unlimited.se Alpine Legends.se Alpene.no BK Alpine Solutions.se FRAM Arrangement AS.no You Travel.fi Top 1 destinations and their development of overnights on the market Norway Destination LN 215/16 Market Zermatt Saastal Crans-Montana Pays du St-Bernard Martigny Région Leukerbad Sion-Région Chablais Sierre-Anniviers 97.6 Total Wallis % Sweden Destination LN 215/16 Market Destination LN 215/16 Market Zermatt Saastal Chablais Martigny Région Crans-Montana Rund um Visp Sierre-Anniviers Sion Région Leukerbad Total Wallis %

5 Finland Destination LN 215/16 Market 12 1 Zermatt Saastal Sierre-Anniviers Crans-Montana Sion Région Chablais Leukerbad Martigny Région Aletsch Arena Total Wallis % Denmark Destination LN 215/16 Market Zermatt Saastal Pays du St-Bernard Chablais Crans-Montana Leukerbad Sierre-Anniviers Sion-Région Aletsch Arena Total Wallis % all Nordics Destination LN 215/16 Market Zermatt Saastal Chablais Crans-Montana Sierre-Anniviers Martigny Région Pays du St-Bernard Sion-Région Leukerbad Total Wallis %

6 Development of overnights per touristic region Year Overnights in Valais Change to last year % % 214/ % 213/ % 212/ % 211/ % 21/ % Outlook Although Sweden, Norway, Finland and Denmark economically work in different ways with the EU, they do show a few similarities. All four countries are small, the inhabitants earn well and pay high taxes. The richest country is Norway (oil, gas), here the declining oil price also brings massive losses to the state budget and the Norwegian currency has lost much of its value. Nevertheless, the Norwegian economy is very robust. Denmark s wealth is based on agriculture and transport logistics, and Sweden and Finland assert themselves with paper,

7 telecom, design and fabrication. The new government in Finland introduced a new fiscal policy to tackle the growing federal deficit. This can lead to even higher taxes and less subsidies, which in turn would reduce the disposable income for travel. Also in Denmark there is a new government. The economic orientation remains unchanged, but is also marked by a great willingness to create a sustainable and viable state budget. In Sweden, a minority government is in power and must always haggle with other parties to find solutions. Despite the economic and political challenges, we believe in a potential for Switzerland in the Nordic Countries and we are going to strengthen our presence in the market to generate even more demand. In addition to the still good producing Meetings agencies we work on the segments Nature Lover and the active summer and winter guests. After years with a strong winter trend more and more visitors come in the summer. The Northerners like Switzerland. They love the high quality, the outdoor offer, in the winter the high mountains and the long daylight period as well as the short distances. Looking at the four countries as a market group, we will reach 46, bed nights in hotels by 219, or nearly 3% more than in 215. Contacts ST : Adrien Genier Market Manager Nordics, adrien.genier@switzerland.com Marianne Söderblom, Market Manager Nordics, marianne.soederblom@switzerland.com