South Korea. South-Korean Visitors in Finland Statistical Trends and Profile

Transcription

1 South Korea M A R K E T R E V I E W South-Korean Visitors in Finland Statistical Trends and Profile

2 STATISTICS ON KOREAN TOURISM IN FINLAND STATISTICAL TRENDS 3 Registered overnights 4 Number of visitors and length of stay 5 Tourism by season 6-7 Overnights by destination area 8 Destination areas by season 9-10 Other countries visited during the trip 11 Nights spent in the Nordic countries 12 VISITOR PROFILE 13 Purpose of the trip 14 Expenditure per trip to Finland 15 Activities and experiences in Finland 16 Types of accommodation 17 MARKET POTENTIAL 18 Volume of outbound travel 19 SOURCES AND MORE INFORMATION 20 2

3 STATISTICAL TRENDS

4 OVERNIGHTS FROM KOREA TO FINLAND +20% IN registered overnights* from Korea in Number of nights spent Korea Share of foreign overnights 1% % of all foreign overnights Average annual change of overnights +7 % per year ( ) and +20 % in % * Incl. hotels, motels, hostels, youth hostels, holiday villages and camping sites with at least 20 bed places or caravan pitches with electrical connection points. 4 SOURCE: STATISTICS SERVICE RUDOLF

5 VISITORS FROM KOREA IN days 13% Length of stay 6+ days 4-5 days 4% 7% 3 days 7% No overnight stay 69% One third (31%) of Korean visitors stayed overnight in Finland visitors altogether from Korea in % of all foreign visitors of which were overnight and same-day visitors and Helsinki Airport transit passengers 69 % did not stay overnight in Finland: 19 % same-day visitors 50 % transit passengers 86 % were first-time visitors Average duration of trip was 1,2 nights SOURCE: VISIT FINLAND VISITOR SURVEY

6 TWO THIRDS OF OVERNIGHTS IN THE SUMMER 30 % GROWTH IN 2015 Winter season (11-04) Summer season (05-10) Winter share % Summer share % 90% Korean overnights in 2015 in Finland, share: % 70% Summer 66 % overnights % 50% Winter 34 % overnights % 30% 20% 10% 0% Almost 70 % of overnights from Korea were registered in the summer season in Both seasons were growing in 2015: summer by 30 % and winter by 7 % compared to previous year. 6 SOURCE: STATISTICS SERVICE RUDOLF

7 SUMMER SEASON GETTING MORE POPULAR AND LONGER High summer season months (June-August) were the most typical months for the Korean to stay in Finland, and they attracted an ever-increasing number of overnights in 2015 compared to previous year. Also especially May got more popular Korean overnights in Finland by month 2014 and TOP 3 months, percentage of yearly overnights: August 15 % July 14 % June 11 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SOURCE: STATISTICS SERVICE RUDOLF 7

8 VAST MAJORITY OF KOREAN OVERNIGHTS IN HELSINKI AREA Number of Korean overnights and share by destination area % % % % 8 SOURCE: STATISTICS SERVICE RUDOLF

9 DESTINATION AREAS BY SEASON Share of total overnights 100% 90% 80% 70% Number of overnights Lapland summer, % Lapland winter, % Lakeland summer, % Lakeland winter, % 60% 50% 40% 30% 20% 10% 0% Coast and archipelago summer, % Coast and archipelago winter, % Helsinki summer, % Helsinki winter, % Overnights winter Overnights summer Helsinki as destination area has maintained its % share of Korean overnights in the last ten years, and over 70 % of Helsinki s overnights were registered in the summer season in The share of winter Lapland has increased over the last decade, while Coast and archipelago and Lakeland areas have lost their share of the total Korean overnights in Finland. SOURCE: STATISTICS SERVICE RUDOLF 9

10 DESTINATION AREAS BY SEASON A majority of overnights were registered in Uusimaa region in the summer as well as in the winter season. Lapland also attracted a nice share of overnights in the winter. Other regions (not specifically indicated on the map) accounted for 5 % or less of total overnights in Finland. Overnights by region in summer and winter season, share of all Korean overnights Summer overnights Winter overnights 15% Lapland 86% Uusimaa 67% Uusimaa 10 SOURCES: STATISTICS SERVICE RUDOLF, STATISTICS FINLAND

11 OTHER COUNTRIES VISITED DURING THE TRIP 89 % of Korean visitors who travelled to Finland, also visited another country during their trip Total trips Baltic countries Nordic countries Sweden Norway Denmark Iceland Estonia Latvia Lithuania 2% 2% 1% 7% 8% 16% 21% Typically, Korean visiting Finland also travelled to othereuropean countries Russia 8% Other European countries 54% Other countries 5% 11 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

12 NUMBER OF KOREAN OVERNIGHTS IN THE NORDIC COUNTRIES ALMOST DOUBLED SINCE 2008 Overnights in Nordic countries Denmark % Finland % Norway % Sweden % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% The number of Korean overnights in the Nordic Countries has rather steadily increased since 2009 after a slight drop. Finland s share of them has remained at the level of one fifth over the last years. Norway is the market leader. SOURCES: STATISTICS DENMARK/ FINLAND/ NORWAY/ SWEDEN 12

13 VISITOR PROFILE

14 PURPOSE OF THE TRIP Of trips made from Korea, with Finland as the main destination, half (49%) were made for other reason, including studies and tours. A quarter (26%) of trips to Finland were made for leisure Business trip 21% Purpose of the trip Shopping trip 0% Visit to friends or relatives 4% trips with Finland as the main destination Other reason (studies, tours etc.) 49% Leisure trip 26% 14 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

15 KOREAN VISITORS ARE THE 3rd BIGGEST SPENDERS PER DAY IN FINLAND Service s 73% Products 27% Other (cultural, recreational services etc.) 12% Travel budget by item Transport 8% Restaurants and cafes 9% Accommodation 18% 225 per trip 102 per day Shopping and food 27% Advance expenses 26% Korean visitors spent a quarter (27%) of their travel budget in Finland on products (shopping and food), and another quarter on advance expenses. Korean visitors spend 3 rd most money per day in Finland after the Japanese and Chinese. 15 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

16 ACTIVITIES AND EXPERIENCES IN FINLAND What is interesting about and what was experienced in Finland Share of trips to Finland 70% 60% 50% 40% 30% 20% 10% 0% 24% 40% Finnish cultural attractions 2% 12% Finnish archipelago Interested in 5% 8% Finnish sauna Interested and experienced during trip 4% 8% Finnish culinary experiences (e.g. food) 3% 8% Wellness services and treatments 2% 8% Summer activities on land (e.g. cycling, hiking, wildlife watching) 1% 8% Summer activities on the water (e.g. swimming paddling, sailing, cruises, fishing) Finnish cultural attractions were the most interesting single thing for the Koreans to experience in Finland. Almost two thirds of the visitors were interested in them and a quarter had also experienced them. 16 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

17 TYPES OF ACCOMMODATION Share of overnights Friends or relatives 60% Hotel or motel Other (incl. flat or cottage owned by visitor) 7% 22% For the Koreans, the most typical accommodation type by the number of nights spent was with friends or relatives, accounting for three fifths of total Korean overnights. Rental flat (incl. Airbnb) Camping area, hostel or rented cottage 4% 7% A third (22%) of the overnights in Finland were spent at a hotel or motel. 17 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

18 MARKET POTENTIAL

19 VOLUME OF OUTBOUND TRAVEL Population 50,9 million people Outbound travel from Korea: 21,5 million arrivals to all destinations in % compared to 2014 Europe s share of Korean outbound travel is 15 % and Finland s share 0,1% Koreans spent EUR 19 billion on outbound travel in 2015 SOURCES: CIA WORLD FACT BOOK, TOURISM ECONOMICS/ UNWTO AND NATIONAL TOURIST OFFICES, TOURIMS ECONOMICS/ IMF BALANCE OF PAYMENTS (ESTIMATES) 19

20 SOURCES AND MORE INFORMATION: TILASTOPALVELU RUDOLF STATISTICS SERVICE RUDOLF VISIT FINLAND VISITOR SURVEY NORDIC STATISTICS MARKET NEWS TRADE FOLLOW UP 20