Norway MARKET REVIEW Norwegian Visitors in Finland Statistical Trends and Profile

Transcription

1 Norway MARKET REVIEW 2015 Norwegian Visitors in Finland Statistical Trends and Profile

2 STATISTICS ON NORWEGIAN TOURISM IN FINLAND STATISTICAL TRENDS 3 Registered overnights 4 Number of visitors and length of stay 5 Tourism by season 6-7 Overnights by destination area 8 Destination areas by season 9 Other countries visited during the trip 10 Nights spent in the Nordic countries 11 VISITOR PROFILE 12 Purpose of the trip 13 Expenditure per trip to Finland 14 Activities and experiences in Finland 15 Types of accommodation 16 MARKET POTENTIAL 17 Volume of outbound travel 18 Money spent on travelling abroad and in Finland 19 SOURCES AND MORE INFORMATION 20 2

3 STATISTICAL TRENDS

4 NORWAY IS THE 10th MOST IMPORTANT MARKET FOR FINLAND BY THE NUMBER OF OVERNIGHTS registered overnights* from Norway in Number of nights spent Norway Share of foreign overnights 6% 3 % of all foreign overnights % 4% Average annual change of overnights 0 % per year ( ) % 2% 1% and +4 % in % * Incl. hotels, motels, hostels, youth hostels, holiday villages and camping sites with at least 20 bed places or caravan pitches with electrical connection points. SOURCE: STATISTICS SERVICE RUDOLF 4

5 OVERNIGHT AND SAME-DAY VISITORS FROM NORWAY TO FINLAND Length of stay visitors altogether from Norway in days 15% 6+ days 19% No overnight stay 42% 1 % of all foreign visitors of which were overnight and same-day visitors and Helsinki Airport transit passengers 3 days 14% 2 days 12% 42 % did not stay overnight in Finland: 23 % same-day visitors 18 % transit passengers Every fifth Norwegian visitors spent six or more days in Finland 23 % were first-time visitors Average duration of trip was 2,8 nights SOURCE: VISIT FINLAND VISITOR SURVEY

6 60 % OF OVERNIGHTS IN THE SUMMER Winter season (11-04) Summer season (05-10) Norwegian overnights in 2015 in Finland, share: Winter share % Summer share % 80% Summer 61 % overnights % 60% Winter 39 % overnights % 40% 30% 20% 10% Around 60 % of overnights from Norway were registered in the summer season in Yet, summer s share has declined from 70 % ten years ago, while winter s share has grown from around 30 % in 2006 to 40 % in % In 2015, the number of Norwegian overnights in Finland grew by 6 % in the summer and 7 % in the winter season. 6 SOURCE: STATISTICS SERVICE RUDOLF

7 A QUARTER OF OVERNIGHTS IN JULY July is clearly the single most popular month for the Norwegians to stay in Finland a quarter of the whole year s overnigts is registered then. Norwegian visitors also spent almost nights more in July 2015 compared to previous year. TOP 3 months, percentage of yearly overnights: Norwegian overnights in Finland by month 2014 and July 25 % August 10 % March 9 % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec SOURCE: STATISTICS SERVICE RUDOLF 7

8 NORWEGIANS PREFER LAPLAND AND HELSINKI DESTINATIONS Number of Norwegian overnights and share by destination area % % % % 8 SOURCE: STATISTICS SERVICE RUDOLF

9 DESTINATION AREAS BY SEASON Helsinki, Lakeland and especially Lapland have grown their share of Norwegian overnights during the last ten years. On the other hand, coastal areas and archipelago, which was Norwegian visitors favourite destination to stay until 2009, has lost share. Share of total overnights 100% Number of overnights Lapland summer, % 90% Lapland winter, % 80% 70% 60% 50% 40% 30% 20% 10% 0% Lakeland summer, % Lakeland winter, % Coast and archipelago summer, % Coast and archipelago winter, % Helsinki summer, % Helsinki winter, % Overnights winter Overnights summer 9 SOURCE: STATISTICS SERVICE RUDOLF

10 OTHER COUNTRIES VISITED DURING THE TRIP 57 % of the Norwegians who visited Finland, also went to another country during their trip Total trips Baltic countries Nordic countries Sweden Norway Denmark Iceland Estonia Latvia Lithuania 0% 2% 4% 4% 9% 16% Typically, Norwegians travelling to Finland also visited either Russia, Sweden or other than European countries. Russia 18% Other European countries 8% Other countries 16% 10 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

11 NORWEGIAN OVERNIGHTS IN OTHER NORDIC COUNTRIES Overnights in Nordic countries Denmark % Finland % Sweden % 70% 60% 50% 40% 30% 20% 10% 0% There were 5,3 million Norwegian overnights registered in other Nordic countries (excl. Iceland) in The number has increased by one million since Two thirds of the nights are registered in Sweden. Finland s share remains at the level of 4 %. SOURCES: STATISTICS DENMARK/ FINLAND/ SWEDEN 11

12 VISITOR PROFILE

13 PURPOSE OF THE TRIP Of trips made from Norway, with Finland as the main destination, almost half were business trips. A quarter of trips to Finland were visits to friends or relatives and a fifth were leisure trips. Leisure trip 21% Purpose of the trip Other reason (studies, tours etc.) 10% Shopping trip 0% trips with Finland as the main destination Business trip 45% Visit to friends or relatives 24% 13 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

14 NORWEGIANS SPEND ON SHOPPING AND RESTAURANTS Travel budget by item Services 71% Products 29% Other (cultural, recreational services etc.) Advance 8% expenses 11% Shopping and food 29% Transport 12% Accommodation 17% 267 per trip 70 per day Restaurants and cafes 23% Products (shopping and food) together with restaurants and cafes accounted for over half of Norwegian visitors spending in Finland. SOURCE: VISIT FINLAND VISITOR SURVEY

15 ACTIVITIES AND EXPERIENCES IN FINLAND Summer activities on the water would be Norwegians favourite thing to try out while visiting Finland - a third of visitors were interested in them, but only 10 % had actually experienced them. Cultural attractions, sauna and summer activities on land were the next most interesting things to experience, respectively. Share of trips to Finland 35% 30% 25% 20% 15% 10% 5% 0% 10% 22% Summer activities on the water (e.g. swimming paddling, sailing, cruises, fishing) What is interesting about and what was experienced in Finland 15% 16% Finnish cultural attractions Interested in 15% 14% Finnish sauna Interested and experienced during trip 12% 17% Summer activities on land (e.g. cycling, hiking, wildlife watching) 14% 11% Finnish culinary experiences (e.g. food) 4% 11% Finnish archipelago 2% 7% Wellness services and treatments 15 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

16 TYPES OF ACCOMMODATION Share of overnights Friends or relatives Hotel or motel Other (incl. flat or cottage owned by visitor) 28% 26% 38% Almost two thirds (64 %) of Norwegian overnights in Finland were spent in noncommercially arranged accommodation (with friends and relatives or other type of accommodation, including self-owned flat or cottage). Camping area, hostel or rented cottage Rental flat (incl. Airbnb) 2% 6% Somewhat over a quarter of nights were spent at a hotel or motel. 16 SOURCE: VISIT FINLAND VISITOR SURVEY 2015

17 MARKET POTENTIAL

18 VOLUME OF OUTBOUND TRAVEL Population 5,3 million people Outbound travel from Norway: 11,1 million arrivals to all destinations in % compared to 2014 Europe s share of Norwegian outbound travel is 90 %, Finland s share is 1,3 % SOURCE: CIA WORLD FACT BOOK, TOURISM ECONOMICS/ UNWTO AND NATIONAL TOURIST OFFICES (ESTIMATES) 18

19 NORWAY IS FINLAND S 9th BIGGEST TOURISM SPENDER The Norwegians spent EUR 14 billion on outbound travel in According to Finland s Tourism Balance, Norwegian visitors left EUR 60 million* in Finland (2 % of total tourism income). Travel receipts in Finland, EUR million Norwegian tourism expenditure in Finland decreased by 9 % in 2015 compared to Outbound travel spending, EUR billion *Tourism balance includes payments made for goods and services during the trip, in advance or afterwards, excluded is the international carriage of travellers Travel receipts in Finland, EUR million Outbound travel spending, EUR billion SOURCE: TOURISM ECONOMICS/ IMF BALANCE OF PAYMENTS, STATISTICS SERVICE RUDOLF 19

20 SOURCES AND MORE INFORMATION: TILASTOPALVELU RUDOLF STATISTICS SERVICE RUDOLF VISIT FINLAND VISITOR SURVEY NORDIC STATISTICS MARKET NEWS TRADE FOLLOW UP 20