Reeling in the Years: 25 years of Change in Irish Tourism

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1 Reeling in the Years: 25 years of Change in Irish Tourism 2 nd Annual Tourism Policy Workshop Dromoland Castle 4 th -6 th November 2011 Brian Maher Head of Policy and Futures Fáilte Ireland

2 A Potted History Events that shaped today s world

3 1980 s Economies in Turmoil Black Monday Strikes Unemployment/Self Aid Emigration People Bob Geldof Jack Charleton Mary Robinson Political Upheaval Anglo-Irish Agreement Iraq War I End of Apartheid Collapse of European Communist Systems Tianamen Square

4 1990 s Transforming Economy Unemployment reaching record levels 1992 Employment and investment growing, economy improving 1994 Booming economy, record growth and inward invesment Transforming Ireland Italia 90 Eurovision winner four times in five years Riverdance Good Friday Agreement Tour de France Cusp of a Century Millenium Celebrations (Y2K bug?!) Abbeylara Concorde crashes Angry Eircom shareholders Flood Tribunal

5 The Noughties Shock and Awe 9/11 Foot and Mouth Disease in UK and Ireland Iraq War II Tsunami Ireland Transformed Special Olympics Oxegen/Electric Picnic Cork City of Culture Ryder Cup/Waterford Tall Ships/Volvo Ocean Race Economy The Euro Celtic Tiger Economic collapse

6 Tourism Touch Points Europe Ireland Economic Tourism and Travel Technology European Funding Expansion of the EU The Euro Northern Ireland Foot and Mouth Disease Celtic Tiger Temple Bar Banking Crisis, public debt Global recession Loss of consumer confidence Ryanair the advent of low cost airlines Removal of Shannon Stopover European deregulation, Open Skies Accommodation tax breaks The Internet Mobile Technology Social Media

7 Global Tourism Overview

8 Growth in International Tourism Arrivals and Receipts Source: World Tourism Organisation

9 Growth in International Tourism Arrivals by Region Source: World Tourism Organisation

10 Source: World Tourism Organisation Growth in International Tourism Arrivals Index

11 Regional Share of International Arrivals (%) Source: World Tourism Organisation

12 Source: World Tourism Organisation Average Annual Growth (%)

13 Growth in International Tourism Receipts by Region Source: World Tourism Organisation

14 Regional Share of International Receipts (%) Source: World Tourism Organisation

15 Irish Tourism

16 Source: Central Statistics Office Overseas Visitors to Ireland

17 Source: Central Statistics Office Indices Overseas Visitor Spend in Ireland and Irish CPI

18 Source: Central Statistics Office Domestic Trips (000s)

19 Source: Central Statistics Office Domestic Holidays (000s)

20 Source: Central Statistics Office Indices Irish Outbound Tourism and Irish GDP

21 British Visitors to Ireland and GDP Indices FMD The Euro International Monetary Fund, World Economic Outlook Database and Central Statistics Office

22 US Visitors to Ireland and US GDP Indices 1 st invasion of Iraq 9/11 End of Shannon Stopover International Monetary Fund, World Economic Outlook Database and Central Statistics Office

23 German Visitors to Ireland and German GDP Indices Reunification FMD International Monetary Fund, World Economic Outlook Database and Central Statistics Office

24 Holiday Segments (000s) Fáilte Ireland Survey of Overseas Travellers

25 Holiday Route of Entry (%) Fáilte Ireland Survey of Overseas Travellers

26 Holiday Use of Car(%) Fáilte Ireland Survey of Overseas Travellers

27 Holiday Seasonality (%) Fáilte Ireland Survey of Overseas Travellers

28 Central Statistics Office Length of Stay

29 Holiday Accommodation Used(%) Fáilte Ireland Survey of Overseas Travellers

30 Accommodation Nights - All Fáilte Ireland Survey of Overseas Travellers

31 Accommodation Nights - Britain Fáilte Ireland Survey of Overseas Travellers

32 Fáilte Ireland Visitor Attitudes Survey Sources of Information

33 Considering Ireland for a Holiday (%) Very Important Factor (%) Friendly, hospitable people Easy, relaxed pace of life Beautiful scenery Good all round value for money Competitively priced air and sea fares Easy to get to Interesting history and culture Opportunities for outdoor activities Fáilte Ireland Visitor Attitudes Survey