Keith McCormack. Director. Visit Dublin and Head of Events Ireland 2013 FÁILTE IRELAND REGIONAL TOURISM BRIEFING

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1 Keith McCormack Director Visit Dublin and Head of Events Ireland

2 Keelin Fagan Manager Business Tourism Unit Sam Johnston Dublin Convention Bureau

3 Value & Volume of Business Tourism Value in Million 472 Increased %

4 High Value Delegate Business Delegate - Double the value of Leisure Visitor

5 Dublin performing very well ICCA - International Congress & Convention Association 1. London 2. Dublin 3. Edinburgh 4. Glasgow 5. Manchester 6. Belfast

6 A Good Year for Dublin Conferences Won ,000 Delegates Conferences 106 Million worth to Dublin

7 Top 10 Conferences Following the Trend European Association for Osseointegration European Congress for ISPOR 2013 Congress of the Federation of European Companion Animal Associations HIMSS World of Health IT Conference World Congress of Pharmacy & Pharmaceutical Sciences Int. Conference of FIP 2013 Intelligent Transport Systems 15th Annual Conference of European Soc. for Child & Adolescent Psychiatry World Alliance of Cities Against Poverty Conference of the International Assoc. for Media & Communications Research Paschal Preston EUR Communications Research & Education Association

8 A Good Year for Dublin Conferences Won 23,000 Delegates

9 The Dublin Bounce Dublin Delegate numbers increase Euro Prevent Conference up from 1,330 to 1,790 International Congress on Parkinson s Disease and Movement Disorder up from 3,600 to 5,100 Delegate Numbers Up 30% Delegate Numbers Up 40%

10 Helping you win more Business for 2013 Sales Promotions Conference Ambassador Programme

11 B2B Sales Promotions

12 meetinirelandpromotions.com

13 Conferences Ambassador Fund Dublin 153 Conferences 128m 102,000 Delegates Worth to Dublin

14 Conference Ambassador Financially Supported

15 Conference Ambassadors Motivated to Bid Stage

16 Business Won Value in Million m 48m m 39.2m

17 Source Markets 51.5% Conference Ambassador Prog. 17.8% Great Britain 19.6% North America Incl. Canada 11.1% Europe

18 Major Sales Activities To increase by 5% in 2013 Fáilte Ireland - Ambassador Leads Great Britain - Associations North America - Associations Europe - Germany Revamp dublinconventionbureau.co m Launch Campaign A Million Little Things Workshop Meet Dublin in London Fam Trip Client Gathering US. Digital Campaign A Million Little Things Let s get ready for 2014 January February March April May June July August September October November December Launch Dublin Convention Bureau Partner Portal. Launch UK Rewards Club. Fam Trip UK VIP Media Visit New Products. Association Conference. London Embassy Event. Mobile Mobile site. Meeting Planners Destination Toolkit. DCB Dublin Sales App. North America US Association Conference. Washington Embassy Event. Fam Trip Dublin Convention Bureau

19 Dublin Convention Bureau New Dublin Proposal Document

20 Meet in Dublin New Promotional Video

21 Keith McCormack Director Visit Dublin and Head of Events Ireland

22 Booking s Vibe Buzz Bednights Festivals and Events Why support Festivals in Dublin Attract Excitement Overseas Visitors Countrysid Business al Cit Generate e y Coast Segment

23 Festivals and Events What is Fáilte Ireland doing? Support: Local, National & International Festivals & Events Partner: International Event & Irish Festivals Organisers to attract International visitors Develop: New Festivals & Events

24 SUPPORT - Local Festivals & Events Over 20 National & Local Festivals & Events supported in 2012

25 SUPPORT - International Festivals & Events A Bigger & Better 2013

26 The Peoples Parade St. Patricks Day Festival

27 PARTNER - With International & Local Event Organisers Dublin the Sporting Capital January February March April May June July August September October November December RBS 6 Nations Kicks off Ireland go into battle on home turf against England and France at the Aviva Stadium GAA Club Finals All Ireland GAA Club Finals take place on St. Patrick s Day, 17 th March at Croke Park. Heineken and Amlin Challenge Cup Finals At the Aviva Stadium in May. Dublin Horse Show At the RDS in August takes centre stage. z Rock n Roll Half Marathon The Good and the Glam take to the streets of Dublin. GAA All Ireland Hurling & Football Finals Who will be this years Kingpins come September?

28 PARTNER - With our Festival Partners Positioning Dublin as a Key Festival destination Dublin Festival Season Festivals Strength in numbers Together greater than sum of parts More attractive - More impact

29 Developing New Festivals & Events Positioning Dublin as a Key Festival destination

30 Why are we doing this? Its the Gathering Year - Opportunity to focus on Overseas Visitor 3.4m 400,000 Value of support in Dublin 500+ Buzz Exciting Number of Bednights generated New Vibe Events organised in Dublin Business Gathering

31 The Year of The Gathering