Tourism to Shannon (Preliminary) 2010

Transcription

1 Table of Contents Market Summaries... 2 Visitor Numbers to Shannon... 4 Profile of Overseas Visitors to Shannon... 4 Profile of Overseas Holidaymakers to Shannon... 7 Top Visitor Attractions in Shannon Accommodation Stock in Shannon Over 700,000 overseas tourists visited the Shannon region in The region welcomed a quarter of a million British and Mainland European visitors and over 200,000 North Americans. While most overseas tourists who visit the region are on holiday, two in five British tourists are visiting family and friends more than a quarter of British visitors to Shannon are Irish-born. Clare attracted over 400,000 overseas tourists in 2010 and Limerick over 300,000. Overseas Visitors to Shannon (000s) 2010 (p) Other Areas, 16, 2% North America, 216, 30% Britain, 250, 34% Mainland Europe, 251, 34% The British Market to Shannon 2010 Visitors Visiting friends/relatives is the most cited reason for travelling to the Shannon region in 2010, followed by holiday, almost half stay in the homes of family and/or friends and one third stay in hotels. British visitors to Shannon are not inclined to move beyond the region, of those that do, the South West, Dublin and the West are equally popular. 1

2 They are likely to have been to Ireland before and they tended to travel alone. Half are over 45 years of age. Holidaymakers July and August are the most popular month for British holidaymakers. In 2010, while over half arrived by air, 45% came by sea and a similar proportion brought their own car. Hotels are the preferred types of accommodation for British holidaymakers to Shannon, however, guesthouses/b&bs and the homes of family and friends are also popular. The South West and the West are popular destinations for those who travelled beyond the region. They were likely to be Irish born or repeat visitors and tend to travel as part of a couple. More than two thirds are managers, professional and white collar workers and more than 45 years of age. Almost three in five describe their trip as a countryside holiday. The European Market to Shannon 2010 Visitors European visitors to Shannon tend to be in the region on holiday, and consequently the peak months are the most popular months for visits to Shannon. They travel to Ireland by air and prefer to stay in hotels or guesthouses/b&bs. accommodation accounts for more than a quarter of nights spent in Shannon. Rented Dublin, the South West and West are the most popular other destinations for European visitors to Shannon. They tend to travel either alone or as part of a couple and while just over half (52%) are on their first visit to Ireland, 45% have been to Ireland before. A quarter are aged between 25 and 34 years of age and they are managers, professionals and white collar workers. Holidaymakers The months of July and August are the preferred months for European holidaymakers to visit the Shannon region. While most travel by air, almost a quarter travel by sea. Guesthouses/B&Bs are the most popular types of accommodation for European holidaymakers in Shannon and 2

3 many visit other regions, particularly the South West, the West and Dublin. They tend to be on their first visit to Ireland and travel as a couple. Almost a quarter are aged between 25 and 34 years. Car is the most popular form of transport while in Ireland, almost half using a hire car. tend to describe their trip either as a countryside holiday or a mixture of urban and rural. They North American Market to Shannon Visitors North Americans tend to visit Shannon on holiday. The months of June, June, July and September were the most popular months for visiting Shannon in They prefer to stay in hotels, guesthouses and B&Bs, however, almost a quarter of North American nights in the region are spent in rented accommodation. They are likely to visit other regions, particularly, Dublin and the South West. The majority are on their first visit and are likely to travel as a couple. They are managers, professionals or white collar workers and are aged 45 years or more. Holidaymakers In 2010, June and September were the most popular time for North American holidaymakers to visit Shannon and they travelled by air direct to Ireland. Hotels and guesthouses/b&bs are the most popular types of accommodation. They tend to visit more than one region with the South West and Dublin being the most popular other destinations. They travel as a couple and are white collar worker, aged 45 years or more. Two thirds rent a car while in Ireland and almost a quarter are on an organised coach trip involving an overnight. In 2010, half were on a package holiday. 3

4 OVERSEAS TOURISM TO SHANNON Number of Tourist Visits (000s) p Britain Mainland Europe North America Other Areas Total Overseas Tourists 1,253 1,198 1, Tourism Revenue ( m) p Britain Mainland Europe North America Other Areas Total Overseas Revenue Overseas Tourists (000s) Visitors Holidaymakers No. Nights No. Nights Brit ain 250 1, Mainland Europe 251 1, N. America Ot her Areas Total Overseas Tourists 770 4, ,584 Visitors Holidaymakers Overseas Tourists (%) No. Nights No. Nights Brit ain 32% 27% 15% 21% Mainland Europe 33% 44% 39% 39% N. America 28% 22% 38% 31% Ot her Areas 7% 6% 9% 9% OVERSEAS TOURISM TO SHANNON Overseas Tourists to Counties (000s) Total Britain M. Europe N. America Other Areas Clare Limerick Tipperary (Nort h) Offaly (West )

5 Revenue Generated by Overseas Tourists to Counties ( m) Total Britain M. Europe N. America Other Areas Clare Limerick Tipperary (Nort h) Offaly (West ) * Main Reason of Visit (%) Total Britain M. Europe N. America Other Areas Holiday Business Visit ing Friends/ Relat ives Ot her Month of Arrival (%) Total Britain M. Europe N. America Other Areas January-March April May June July August Sept ember Oct ober-december Route of Entry (%) Total Britain M. Europe N. America Other Areas Air from Brit ain Air from Mainland Europe Transat lant ic Air Sea from Brit ain Sea from Mainland Europe 5-14 * 3 Accommodation Used (%) Total Britain M. Europe N. America Other Areas Hot el Guest house/ B&B Rent ed Caravan & Camping Host el Friends/ Relat ives Ot her

6 Accommodation Bednights (%) Total Britain M. Europe N. America Other Areas Hot el Guest house/ B&B Rent ed Caravan & Camping * * Host el Friends/ Relat ives Ot her Other Regions Visited (%) Total Britain M. Europe N. America Other Areas Dublin East & Midlands Sout h East Sout h West West Nort h West Experience of Ireland (%) Total Britain M. Europe N. America Other Areas Irish Born On First Visit Repeat Party Composition (%) Total Britain M. Europe N. America Other Areas Travelling Alone Couple Family Ot her Adult Part y Social Class (%) Total Britain M. Europe N. America Other Areas Managerial/ Professional (AB) Whit e Collar (C1) Skilled Worker (C2) Unskilled Worker (DE) Age (%) Total Britain M. Europe N. America Other Areas Under 19 years years years years years years years

7 Holidaymakers to Shannon Month of Arrival (%) Total Britain M. Europe N. America Other Areas January-March April May June July August Sept ember Oct ober-december Route of Entry (%) Total Britain M. Europe N. America Other Areas Air from Brit ain Air from Mainland Europe Transat lant ic Air Sea from Brit ain Sea from Mainland Europe 7-18 * 4 Accommodation Used (%) Total Britain M. Europe N. America Other Areas Hot el Guest house/ B&B Rent ed Caravan & Camping Host el Friends/ Relat ives Ot her Accommodation Bednights (%) Total Britain M. Europe N. America Other Areas Hot el Guest house/ B&B Rent ed Caravan & Camping Host el Friends/ Relat ives Ot her Other Regions Visited (%) Total Britain M. Europe N. America Other Areas Dublin East & Midlands Sout h East Sout h West West Nort h West

8 Experience of Ireland (%) Total Britain M. Europe N. America Other Areas Irish Born 2 15 * 1 1 On First Visit Repeat Party Composition (%) Total Britain M. Europe N. America Other Areas Travelling Alone Couple Family Ot her Adult Part y Social Class (%) Total Britain M. Europe N. America Other Areas Managerial/ Professional (AB) Whit e Collar (C1) Skilled Worker (C2) Unskilled Worker (DE) * - Age (%) Total Britain M. Europe N. America Other Areas Under 19 years years years years years years years Gender (%) Total Britain M. Europe N. America Other Areas Male Female Marital Status (%) Total Britain M. Europe N. America Other Areas Married/ Living as Married Singled/ Widowed/ Divorced/ Separat e d Dependent Children (%) Total Britain M. Europe N. America Other Areas Yes No

9 Internal Transport Used (%) Total Britain M. Europe N. America Other Areas Int ercit y t rain Int ercit y bus Local t rain Local bus Organised coach t our (involving an overnight ) Organised coach t our (not involving an overnight ) Hired car/ minibus Privat e car Campervan Car wit h caravan * - * - - Mot orcycle/ bicycle Walking (for t ransport not leisure) Hit ch-hiking Taxi Use of Car (%) Total Britain M. Europe N. America Other Areas Car brought * 7 Car hired Car not used Whether Travelling on a Package (%) Total Britain M. Europe N. America Other Areas Package Independent Type of holiday (%) Total Britain M. Europe N. America Other Areas A cit y break A predominant ly cit y-urban based holiday A predominant ly count ryside holiday A Cit y-urban and count ryside holiday Promotable holiday (%) Total Britain M. Europe N. America Other Areas Hired car - paid accommodat ion Touring - paid accommodat ion Yout h Budget Act ivit y specialist Value for Money (%) Total Britain M. Europe N. America Other Areas Good Fair Poor

10 TOP 10 TOURISM ATTRACTIONS IN SHANNON 2010 Name of Attraction County 2010 Cliffs of Moher Visit or Experience Clare 720,574 Bunrat t y Cast le & Folk Park Clare 263,336 Holy Cross Abbey Tipperary 240,000 Aillwee Cave & Burren Birds of Prey Cent re Clare 92,123 O Briens Tower Clare 82,884 Curraghchase Forest Park Limerick 80,000 Glór - Irish Music Cent re Clare 50,726 Ballyhoura Mount ain Bike Trails Limerick 50,000 King John's Cast le Limerick 37,953 Kilkee Wat er World Clare 34,000 Birr Cast le Demesne and Ireland s Hist oric Science Cent re Offaly 33,500 Foynes Flying Boat Museum Limerick 32,000 ACCOMMODATION IN SHANNON Approved Room Capacity Hotels 5* * ,347 1,418 1,540 3* 2,591 2,593 3,071 3,165 3,048 2* * Ot her 671 1, Total Hotels 4,209 4,653 5,345 5,424 5,371 Guest houses and B&Bs 1,915 1,789 1,655 1,555 1,384 Total Paid Serviced 6,124 6,442 7,000 6,979 6,755 Host els* As of January 2010 * Host el figures are beds available. Estimates are based on information from the CSO's Country of Residence Survey (CRS) and Household Travel Survey, and Fáilte Ireland's Survey of Overseas Travellers in 2010 and from the CSO's Country of Residence Survey (CRS) and Household Travel Survey, and Fáilte Ireland's Survey of Overseas Travellers in previous years. Issued by: Policy and Futures, Fáilte Ireland, Amiens St, Dublin 1 research.statistics@failteireland.ie Web: 27 th September