Visit Meet Invest.

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2 Visit Meet Invest Visit Cardiff is the official tourism organisation for the city. Our aim is to promote Cardiff to the world as a great city to work, live, study and invest. Visit: visitors, residents and tourism businesses Meet: Conference and event planners Invest: Businesses and inward investment. From leisure to major events, business tourism and inward investment Visit Meet Invest is your direct connection to everything Cardiff

3 Visitcardiff.com Consumer-friendly feel Engaging blog content 1 million unique visitors Top international traffic: USA, France, Germany, Ireland, Australia, Spain, Italy, Canada Visitors access the site on-the go at key decision making times.

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5 Visit Cardiff Network Premium listing

6 Visit Cardiff Network A membership body made up of over 100 businesses. Conference venue, hotels, serviced apartments, tour operators, retail outlets, restaurants, attractions, theatres and sports teams. All working together with the common goal of reaching a wider audience. Visit Cardiff's services have two main functions To furnish the visitor with up to date information and travel advice. To enhance the marketing capability of Cardiff's tourism businesses.

7 Visit Cardiff SSESWALEC

8 Visit Cardiff Marketing Strategy We facilitate content through visitor experience itineraries, blog posts, major events web pages and themed guides. This content is then marketed to our databases through monthly e- newsletters and targeted e-blasts. We have 25K leisure subscribers and a trade database of 4K. The Visit Cardiff Blog receives 100K page views annually.

9 #Cardiffis Marketing Campaign #Cardiffis has received over 100,000 page views in the Our city guides are updated seasonally We re continually developing new themes. We ve established a legacy with the hashtag through UGC content

10 Travel Trade Visit Cardiff participates in over 12 trade exhibitions each year with the aim of enhancing existing tours to Cardiff and introducing Cardiff as a must see destination to new programs. We work with tour operators, travel agents, coach operators, professional confer ence organisers and event management companies. We need bloggers to write itineraries, packaging together attractions with restaurants & hotels for the group market.

11 Cardiff Visitor Card Our Visitor card is the key to the city. Featuring offers, discounts and treats across a range of attractions, shops, restaurants and hotels. It s available to buy in both TIC s and visitor information points throughout the city. We sell it in bulk to overseas group tour operators and have plans to incorporate a travel pass with it.

12 Social Media Our social media has three functions: - To furnish the visitor & residents with up to date info & travel advice - To promote the destination to international visitors - To enhance the marketing capability of Cardiff s tourism businesses Our channels have a large national and international following. 65K Combined Following We craft content around tourism product and major events, suitable for each channel and promote this to a tailored audience based on sex, location and interests. The main advantage of our social channels is the exposure to audiences outside of Cardiff and Wales.

13 UEFA Champions League Final Social Media Campaign Hosting the world s biggest sporting event in Cardiff gave Visit Cardiff an excellent platform to raise Cardiffs profile and capitalise on opportunities of the eyes of the world being on Cardiff during the UEFA Champions League Final. We delivered a targeted destination social campaign communicating key messages linking to the Visit, Meet, Invest agenda, covering pre, during and post event. To Support Visit Wales Year of Legends we created a series of quirky videos encouraging followers to nominate their own Cardiff legend. From a lion on the animal wall nominating Charlotte Church to a montage of familiar locals revealing theirs, our videos generated over 150 entries.

14 UEFA Champions League Final Social Media Campaign International visitor guides Enlisting the help of a few local faces, we created a series of guides showcasing the very best of Cardiff to fans across Europe. We translated the guides into the native languages of the football clubs, filmed videos with our Italian, Spanish, German, Catalan & French insiders. We had media coverage from The One Show, WalesOnline & S4C.

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17 Visit Cardiff takeover: London Paddington Capitalising on the success of the previous Paddington takeover for the Nato Summit in 2014, we produced a range of marketing collateral and developed Cardiff messaging for the Champions League Final. These encompassed a Visit Meet Invest agenda, advertising our websites and positioning Cardiff as a leading destination for events of any size. We won a Financial Times Strategy Award for social Media Marketing in 2016 and hope to do the same again in

18 So, what s needed? New Content - Reviews, List Posts covering shopping, eat&drink, see&do and stay, Visitor Itineraries, Visitor Card Recommendations, #Cardiffis City Guides. Social Takeovers - Major and special events, upcoming: CIF&D, Speedway, Cardiff Bay Beach, DEPOT in the Park, Medieval Melee, Street Food Circus, Pride, Cardiff Harbour Festival hosts Extreme Sailing Series, Cardiff Fashion Week.

19 Visit Cardiff Lifestyle Bloggers Network Exposure - Link backs to your websites and social feeds on VisitCardiff.com Cross Promotion - Through the Visit Cardiff juggernaught Visit Cardiff Networking Events, Socials and Meet Ups - Opportunity to attend our scheduled industry events Rewards - Event tickets, meals at partner restaurants, overnight stays, spa treatments & shopping vouchers.

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