Council MONTHLY REPORT

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Council MONTHLY REPORT DEPARTMENT: CVB MONTH: April 2016 VI SI TOR S CENT ER In the month of April the Visitors Center registered a total of 74 visitors: 70 were from Texas; 4 were from out of state.

1 Council MONTHLY REPORT DEPARTMENT: CVB MONTH: April 2016 VI SI TOR S CENT ER In the month of April the Visitors Center registered a total of 74 visitors: 70 were from Texas; 4 were from out of state. The following is a snapshot of activity: 14 requests for Shenandoah and local information; 14 inquiries about the CVB; 11 requests for directions; 9 requests for maps; 5 requests of things to do; 3 inquiries for brochures of other cities in Texas; 2 requests for police assistance. The Visitors Center has registered a total of 453 visitors for the fiscal year. HOT E L OC CUPAN CY TA X The graph and table below show comparisons for hotel occupancy tax receipts for stays in March reported in April. As shown, receipts are down % over the same month in Hotel Report Occupancy Tax FY FY OCT 81, , NOV 96, , DEC 80, , JAN 74, , FEB 82, , MAR 97, , APR 116, , MAY 102, JUN 125, JUL 102, AUG 96, SEPT 100, Page 1

2 The table and graph below show comparisons for hotel occupancy tax receipts over the past four fiscal years. Increases have occurred every year, month to month with the exception of February, April, May in and April Hotel Receipts - Five Year Comparison FY FY FY FY FY OCT 54, , , , , NOV 64, , , , , DEC 45, , , , , JAN 40, , , , , FEB 56, , , , , MAR 58, , , , , APR 68, , , , , MAY 68, , , , JUN 72, , , , JUL 61, , , , AUG 55, , , , SEPT 65, , , , Page 2

3 The table and graph below show tax receipts for individual hotels. Homewood Suites Hampton Inn Monthly Hotel Comparison Clarion Suites La Quinta Inn America's Best Value Inn Days Inn TownePlace Suites Courtyard Marriott OCT 17, , , , , , , , , NOV 20, , , , , , , , , DEC 18, , , , , , , , , JAN 14, , , , , , , , , FEB 15, , , , , , , , , MAR 18, , , , , , , , , APR 17, , , , , , , , , MAY - JUN - JUL - AUG - SEP - Total 122, , , , , , , , , Total The table below shows receipts by hotel for stays in March, reported in April, compared to last fiscal year. The pie chart shows the market share for each hotel. Comparison of March Hotel Reported in April Homewood Suites 21, , TownePlace Suites 18, , Hampton Inn 16, , La Quinta Inn & Suites 16, , Clarion Suites 7, , Days Inn 10, , America's Best Value Inn 2, , Courtyard Marriott 23, , Total 116, , Page 3

HOT E L UPDAT E S The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter 116 4 Hotel Ventures

4 HOT E L UPDAT E S The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter Hotel Ventures TBD Staybridge David Memorial Thind Hotels TBD Cambria Tamina Choice Hotels TBD Aloft David Memorial Starwood Hotels TBD Four Points by Sheraton David Memorial/ Shenandoah Park Dr. Starwood Hotels The Holiday Day Inn & Suites officially opened on April 26 th and hosted a preview party for Johnny s Italian Steakhouse on April 30 th. TBD IN FOR MAT IO N, A CTIV IT IE S AN D EV ENT S David Vetter Staff attended The Woodlands Forum honoring David Vetter hosted at The Woodlands Waterway Marriott by Texas Children s Hospital. The Forum speaker s included David s doctors, researchers and his mother, Carol Ann. Grafix Shoppe The Shenandoah Ford Explorer was named Grafix Shoppe s Design of the Month for its vehicle wrap. Map Montgomery County Chamber Maps and A & A Graphics waived their design and print fees for a map to be displayed in the renovated Visitors Center, highlighting the focus areas visitors look for when visiting. Mobile App The existing app is no longer supported by icity. Staff has made many attempts to contact the company including a certified letter from the city attorney requesting termination of the contract and a refund of the prorated portion ($3,000) of the annual fee ($4,000). Staff is in the process of researching other companies to rebuild and host the app. This should be a discussion item on the June workshop. Page 4

5 NAIA Bid The 2017 and 2018 NAIA Football Championship bid is due June 1 st. After much consideration staff determined going out to bid for this event is not feasible for the City. The estimated cost to the City is over $85,000, including rights fee ($30,000), team travel ($45,000) and stadium rental ($10,000). The estimated return in hotel occupancy tax is less than $5,000 and $23,000 in sales tax based on 5,000 attendees staying an average of two nights and spending $125 per day. Promotions Staff attended the Cool Stuff End User Show in Houston featuring new promotional items from many different vendors. Renovations The reception desk wall construction was completed, all furniture was delivered and David Vetter s display items were hung. A revamped video of the Bubble Boy is being created to be played as part of his new display. The video is scheduled to be complete by the end of May. Businesses/Hotels visited in April: Avanti Babin s Buca di Beppo Bob s Steak & Chop Chuy s Dress Barn Hooters Katz s Main Event Outback Steakhouse Pappadeaux Pei Wei Tiff s Treats Windy City Clarion Suites Courtyard Marriott Days Inn Hampton Inn Holiday Inn Homewood Suites La Quinta TownPlace Suites Staff visited with the above to discuss: The Visitors Center re-grand opening scheduled for July 7 th and the businesses involvement with the event, which includes donations for door prizes, food for the event, and business coupons/information to give out. Promotion of businesses through the Visitors Center and social media. It was determined the best way to receive deals to be posted is to sign up to the restaurant s mailing lists and checking their social media daily. Staff also discussed the renovations to the Visitors Center and the ability to display the restaurant s menus and coupons here. These items can also be put into promotional bags for groups at the hotels. Many of the businesses have given staff updated information to display in the Visitors Center and coupons when available. Online coupons are most popular and are found on sources such as Link Magazine and Woodlands Online. Many of the businesses are on the weekly events list and find these very beneficial, especially for events held at The Cynthia Woods Mitchell Pavilion, Conroe ISD Natatorium and Woodforest Bank Stadium. Staff visited with the above hotels to provide them with Shenandoah dining guides and to check in with them. Staff provided the following hotels with promotional bags for hotel groups: o Clarion Suites: 25 bags o Courtyard Marriott: 25 bags o Holiday Inn & Suites: 20 bags o Homewood Suites: 42 bags o Townplace Suites: 30 bags Page 5

6 Events that occurred in April: 6 th Annual BB&T Woodlands Crawphish Festival Town Green Park Muddy Trails Bash Rob Fleming Park Mumford & Sons with Blake Mills The Woodlands Pavilion Art Dash Party The Woodlands Waterway Marriott Bryan Adams The Woodlands Pavilion M.C. Fair, Rodeo & BBQ Cookoff Lonestar Convention & Expo Center The Woodlands Waterway Arts Festival The Woodlands Waterway Texas Wine & Art Festival - Old Town Spring Relay for Life of The Woodlands College Park High School Buzzfest 35 The Woodlands Pavilion Taste of Restaurant Row 2016 Hughes Landing Gildan Esprit De She Town Green Park I love the 90 s: Salt N Pepa Featuring Spinderlla The Woodlands Pavilion Duran Duran The Woodlands Pavilion David s Dream Run Woodforest Bank Stadium Throwdown Texas Burger & Beer Fest Town Green Park Classical Mystery Tour Music of the Beatles The Woodlands Pavilion St. Mary s Quilt Show St. Mary s Catholic Church CB&I Tri Northshore Park Market Street Spring Fine Arts Show Market Street Coming events in May: Insperity Invitational The Woodlands Country Club Off Shore Technology Conference NRG Stadium City of Shenandoah General Election City Hall The 1975 The Woodlands Pavilion Golfing in the Woods Panther Creek Golf Course AIPN International Petroleum Summit The Woodlands Waterway Marriott Mixed Repertory Houston Ballet The Woodlands Pavilion Dave Matthews Band The Woodlands Pavilion Ironman Texas The Woodlands/Shenandoah/Magnolia Hot Rods of Texas Lone Star Convention Center Hall & Oates The Woodlands Pavilion Florence & The Machine The Woodlands Pavilion Houston Symphony The Woodlands Pavilion Journey The Woodlands Pavilion Mainstream Conference The Woodlands Pavilion Montgomery County 911 Community Meeting Joe Walsh & Bad Company with Steve Rodgers The Woodlands Pavilion Tosca by The Houston Grand Opera The Woodlands Pavilion Southern Crawfish Festival Southern Star Brewing Co. Page 6

7 ADVERTISIN G The ad below ran in the 2016 April issue of Texas Highways Magazine. The ad below will continue to run in the 2016 Spring issue of Texas Events Calendar. Page 7

8 The ad below will continue to run in the 2016 Spring/Summer issue of Visit Houston Official Visitors Guide. The ad below will continue to run in the 2016 Spring/Summer issue of Map Houston. Page 8

The ad will continue to run in the 2015-2016 Texas State Travel Guide. The City has advertised with TourTexas.com.

9 The ad will continue to run in the Texas State Travel Guide. The City has advertised with TourTexas.com. The advertisement includes a 600 word snap shot of the city, to include lodging, dining, shopping, and attractions. Visitors have the opportunity to view the website, download a brochure, or request information be sent via mail. For April, there were 79 requests for information as outlined in the attached Content Engagement Report. GO OGLE ANA L YTICS Attached are analytics of the CVB website for the month of April. Staff has received training on Google Analytics and continues to gain a much better grasp of the program. Because of this, the charts and graphs may look different. Internal traffic is excluded on this report. Google Analytic points for April: Number of Hits to Website (excluding internal hits) Sessions by Device Traffic Type New Users 602 Returning Users 12 Total Users 614 Desktop 504 Mobile 132 Tablet 38 Total Sessions 674 Referral (User came from another site) 443 Organic (User accessed a search engine, such as google, and found our site) 183 Direct (User typed CVB s url into their browser) 48 SUBMITTED BY: Page 9

Content Engagement Report Shenandoah CVB 04/01/2016-04/30/2016 TOTAL CONTENT ENGAGEMENT = 461 79 - Total Guides Ordered 77 - Postal requests 2 - PDF downloads Top Responding States TX CA IL Average

10 Content Engagement Report Shenandoah CVB 04/01/ /30/2016 TOTAL CONTENT ENGAGEMENT = Total Guides Ordered 77 - Postal requests 2 - PDF downloads Top Responding States TX CA IL Average economic impact for each Visitor Guide sent out is $48*. TourTexas.com has facilitated 79 Visitor Guide Requests to Texas travelers on your behalf. TOTAL ECONOMIC IMPACT OF THOSE REQUESTS =$3,792 * Source: Western Association of Convention & Visitor Bureaus's Economic Impact of Visitor Guide Requests 2014 Total actions taken Website Click-thrus 312 Page Views 64 Video Views 2 Twitter Click-thrus

Council MONTHLY REPORT

Council MONTHLY REPORT DEPARTMENT: CVB MONTH: May 2016 VI SI TOR S CENT ER In the month of May the Visitors Center registered a total of 86 visitors: 74 were from Texas; 12 were from out of state. The