Council MONTHLY REPORT

Transcription

1 Council MONTHLY REPORT DEPARTMENT: CVB MONTH: May 2016 VI SI TOR S CENT ER In the month of May the Visitors Center registered a total of 86 visitors: 74 were from Texas; 12 were from out of state. The following is a snapshot of activity: 16 requests for directions; 14 inquiries about the Visitors Center; 12 requests for Shenandoah and local information; 10 requests for maps; 7 requests of things to do; 7 inquiries for brochures of other cities in Texas; 1 request for police assistance. The Visitors Center has registered a total of 539 visitors for the fiscal year. HOT E L OC CUPAN CY TA X The graph and table below show comparisons for hotel occupancy tax receipts for stays in April reported in May. As shown, receipts are down 7.15% over the same month in Hotel Report Occupancy Tax FY FY OCT 81, , NOV 96, , DEC 80, , JAN 74, , FEB 82, , MAR 97, , APR 116, , MAY 102, , JUN 125, JUL 102, AUG 96, SEPT 100, Page 1

2 The table and graph below show comparisons for hotel occupancy tax receipts over the past four fiscal years. Increases have occurred every year, month to month with the exception of February, April, May in , and April and May in Hotel Receipts - Five Year Comparison FY FY FY FY FY OCT 54, , , , , NOV 64, , , , , DEC 45, , , , , JAN 40, , , , , FEB 56, , , , , MAR 58, , , , , APR 68, , , , , MAY 68, , , , , JUN 72, , , , JUL 61, , , , AUG 55, , , , SEPT 65, , , , Page 2

3 The table and graph below show tax receipts for individual hotels. Homewood Suites Hampton Inn Clarion Suites Monthly Hotel Comparison La Quinta Inn America's Best Value Inn Days Inn TownePlace Suites Holiday Inn Courtyard Marriott OCT 17, , , , , , , , , NOV 20, , , , , , , , , DEC 18, , , , , , , , , JAN 14, , , , , , , , , FEB 15, , , , , , , , , MAR 18, , , , , , , , , APR 17, , , , , , , , , MAY 17, , , , , , , , , JUN - JUL - AUG - SEP - Total 139, , , , , , , , , Total The table below shows receipts by hotel for stays in April, reported in May, compared to last fiscal year. The pie chart shows the market share for each hotel. Comparison of April Hotel Reported in May Homewood Suites 20, , TownePlace Suites 16, , Hampton Inn 15, , La Quinta Inn & Suites 14, , Clarion Suites 5, , Days Inn 8, , America's Best Value Inn 2, , Holiday Inn Courtyard Marriott 19, , Total 102, , Page 3

4 HOT E L UPDAT E S The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter Hotel Ventures August 2016 Staybridge David Memorial Thind Hotels TBD Cambria Tamina Choice Hotels TBD Aloft David Memorial Starwood Hotels TBD Four Points by Sheraton David Memorial/ Shenandoah Park Dr. Starwood Hotels TBD IN FOR MAT IO N, A CTIV IT IE S AN D EV ENT S Mobile App The existing app is no longer supported by icity. Staff has made many attempts to contact the company including a certified letter from the city attorney requesting termination of the contract and a refund of the prorated portion ($3,000) of the annual fee ($4,000). Staff is in the process of researching other companies to rebuild and host the app. Brochures The Texas Travel Information Center in Texarkana requested 300 Shenandoah brochures to display in their center. Businesses/Hotels visited in May: Another Broken Egg BJ s Brewhouse Bob s Buca di Beppo Buffalo Wild Wings Fielding s Guadalajara Kolache Factory Main Event Pie Town Schakolad Tiff s Treats Clarion Suites Courtyard Marriott Days Inn Hampton Inn Holiday Inn Homewood Suites La Quinta Inn & Suites TownePlace Suites Staff visited with the above to discuss: The Visitors Center re-grand opening scheduled for July 7 th and the businesses involvement with the event, which includes donations for door prizes, food for the event, and business coupons/information to give out. Promotion of businesses through the Visitors Center and social media. It was determined the best way to receive deals to be posted is to sign up to the restaurant s mailing lists and checking their social media daily. Staff also discussed the renovations to the Visitors Center and the ability to display the restaurant s menus and coupons here. These items can also be put into promotional bags for groups at the hotels. Many of the businesses have given staff updated information to display in the Visitors Center and coupons when available. Online coupons are most popular and are found on sources such as Link Magazine and Woodlands Online. Businesses have also been given the opportunity to submit free ads that will be displayed on the interactive maps when the screens are not in use. Many of the businesses are on the weekly events list and find these very beneficial, especially for events held at The Cynthia Woods Mitchell Pavilion, Conroe ISD Natatorium and Woodforest Bank Stadium. Staff visited with the above hotels to provide them with Shenandoah dining guides and to check in with them. Many hotel staff members said that this was the worst year for Ironman and the Offshore Technology Conference in hotel stays. Page 4

5 Staff provided Days Inn with 70 promotional bags for hotel groups staying for Ironman. Events that occurred in May: Insperity Invitational The Woodlands Country Club Off Shore Technology Conference NRG Stadium City of Shenandoah General Election City Hall The 1975 The Woodlands Pavilion Golfing in the Woods Panther Creek Golf Course AIPN International Petroleum Summit The Woodlands Waterway Marriott Mixed Repertory Houston Ballet The Woodlands Pavilion Dave Matthews Band The Woodlands Pavilion Ironman Texas The Woodlands/Shenandoah/Magnolia Hot Rods of Texas Lone Star Convention Center Hall & Oates The Woodlands Pavilion Florence & The Machine The Woodlands Pavilion Houston Symphony The Woodlands Pavilion Journey The Woodlands Pavilion Mainstream Conference The Woodlands Pavilion Montgomery County 911 Community Meeting Joe Walsh & Bad Company with Steve Rodgers The Woodlands Pavilion Tosca by The Houston Grand Opera The Woodlands Pavilion Southern Crawfish Festival Southern Star Brewing Co. Coming events in June: Jimmy Buffett The Woodlands Pavilion 2 nd Annual Southern Star Brewing Fundraiser Southern Star Brewery 12th Annual Wine and Food Week The Woodlands 2016 Legends Summer Camp Legends Sports Complex Star Wars and More: A John Williams Tribute The Woodlands Pavilion 2016 Wine & Food Week H-E-B Wine Walk Market Street Weezer and Panic! At The Disco The Woodlands Pavilion Wine Rendezvous Grand Tasting & Chef Showcase The Woodlands Waterway Marriott Houston Reptile & Pet Show Lone Star Convention Center Q'ing to Cure Childhood Cancer BBQ Cook Off Lone Star Convention Center Boston with Dennis DeYoung: The Music of Styx The Woodlands Pavilion Craft Beer and Music Festival Town Green Park Car Show and Health Fair Villa Toscana in Cypresswood Texas Music Festival Orchestra The Woodlands Pavilion High Caliber Gun Show Lone Star Convention Center Slipkot with Marilyn Manson and Of Mice and Men The Woodlands Pavilion G-Eazy & Logic with Yo Gotti and YG The Woodlands Pavilion Page 5

6 ADVERTISIN G The ad below ran in the 2016 May issue of Texas Monthly Magazine. The ad below will continue to run in the 2016 Spring issue of Texas Events Calendar. Page 6

7 The ad below will continue to run in the 2016 Spring/Summer issue of Visit Houston Official Visitors Guide. The ad below will continue to run in the 2016 Spring/Summer issue of Map Houston. Page 7

8 The ad below will continue to run in the Texas State Travel Guide. The attached ad ran in the 2016 Insperity Invitational Spectator Guide. The City has advertised with TourTexas.com. The advertisement includes a 600 word snap shot of the city, to include lodging, dining, shopping, and attractions. Visitors have the opportunity to view the website, download a brochure, or request information be sent via mail. For May, there were 65 requests for information as outlined in the attached Content Engagement Report. GO OGLE ANA L YTICS Attached are analytics of the CVB website for the month of May. Staff has received training on Google Analytics and continues to gain a much better grasp of the program. Because of this, the charts and graphs may look different. Internal traffic is excluded on this report. Google Analytic points for May: Number of Hits to Website (excluding internal hits) Sessions by Device Traffic Type New Users 821 Returning Users 13 Total Users 834 Desktop 699 Mobile 187 Tablet 49 Total Sessions 935 Referral (User came from another site) 633 Organic (User accessed a search engine, such as google, and found our site) 228 Direct (User typed CVB s url into their browser) 74 SUBMITTED BY: Page 8

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10 Content Engagement Report Shenandoah CVB 05/01/ /31/2016 TOTAL CONTENT ENGAGEMENT = Total Guides Ordered 65 - Postal requests 0 - PDF downloads Top Responding States TX CA IL Average economic impact for each Visitor Guide sent out is $48*. TourTexas.com has facilitated 65 Visitor Guide Requests to Texas travelers on your behalf. TOTAL ECONOMIC IMPACT OF THOSE REQUESTS =$3,120 * Source: Western Association of Convention & Visitor Bureaus's Economic Impact of Visitor Guide Requests 2014 Total actions taken Website Click-thrus 364 Page Views 93 Video Views