Council MONTHLY REPORT

Transcription

1 Council MONTHLY REPORT DEPARTMENT: CVB MONTH: September 2016 VI SI TOR S CENT ER In the month of September the Visitors Center registered a total of 80 visitors: 70 were from Texas; 10 were from out of state. The following is a snapshot of activity: 18 requests for Shenandoah and local information; 12 inquiries about the Visitors Center; 15 requests for directions; 9 requests for maps; 6 requests of things to do; 3 inquiries for brochures of other cities in Texas. The graph below shows month by month comparisons over the past three fiscal years for traffic in the Visitors Center. The Visitors Center has registered a total of 866 visitors for the fiscal year. Visitor traffic was lower in fiscal year with the exception of August and September. Page 1

2 HOT E L OC CUPAN CY TA X The table and graph below show comparisons for hotel occupancy tax receipts for stays in August reported in September. As shown, receipts are down 7.7 over the same month in Hotel Occupancy Tax Report Occupancy Tax FY Occupancy Tax FY OCT 81, , NOV 96, , DEC 80, , JAN 74, , FEB 82, , MAR 97, , APR 116, , MAY 102, , JUN 125, , JUL 102, , AUG 96, , SEPT 100, , The table and graph below show comparisons for hotel occupancy tax receipts over the past four fiscal years. Increases have occurred every year, month to month with the exception of February, April, May in , and April-September in Hotel Occupancy Tax Receipts - Five Year Comparison Occupancy Tax FY Occupancy Tax FY Occupancy Tax FY Occupancy Tax FY Occupancy Tax FY OCT 54, , , , , NOV 64, , , , , DEC 45, , , , , JAN 40, , , , , FEB 56, , , , , MAR 58, , , , , APR 68, , , , , MAY 68, , , , , JUN 72, , , , , JUL 61, , , , , AUG 55, , , , , SEPT 65, , , , , Page 2

3 The table below show tax receipts for individual hotels. Homewood Suites Hampton Inn Clarion Suites Monthly Hotel Occupancy Tax Comparison La Quinta Inn America's Best Value Inn Days Inn TownePlace Suites Holiday Inn Courtyard Marriott OCT 17, , , , , , , , , NOV 20, , , , , , , , , DEC 18, , , , , , , , , JAN 14, , , , , , , , , FEB 15, , , , , , , , , MAR 18, , , , , , , , , APR 17, , , , , , , , , MAY 17, , , , , , , , , JUN 18, , , , , , , , , , JUL 16, , , , , , , , , , AUG 13, , , , , , , , , , SEP 14, , , , , , , , , , Total 202, , , , , , , , , ,141, Total Page 3

4 The table below shows receipts by hotel for stays in August, reported in September, compared to last fiscal year. The pie chart shows the market share for each hotel. Comparison of August Hotel Occupancy Tax Reported in September Homewood Suites 19, , TownePlace Suites 21, , Hampton Inn 13, , La Quinta Inn & Suites 11, , Clarion Suites 4, , Days Inn 7, , America's Best Value Inn 2, , Holiday Inn 11, Courtyard Marriott 21, , Total 100, , HOT E L UPDAT E S The following provides an update on the status of new or potential hotels: Name Location Rooms Stories Owner Target of Completion Home2 Suites 223 David Vetter Hotel Ventures March 2017 Staybridge David Memorial Thind Hotels TBD Cambria Tamina Choice Hotels TBD Aloft David Memorial Starwood Hotels TBD Even Hotel David Memorial IHG TBD STR (Smith Travel Research) tracks supply and demand data for multiple market sectors, including the global hotel industry. Occupancy, Average Daily Rate, and Revenue Per Available Room all had an increase from 2015 for the month of September, with the exception of Occupancy for the week of September 4-10, STR weekly United States hotel results for September: Week Occupancy Occupancy Change from 2015 Average Daily Rate Average Daily Rate Change from 2015 Revenue Per Available Room Sept % $ $ % Sept $ % $ % Sept % $ % $ Sept 25-Oct $ % $ Revenue Per Available Room Change from 2015 Page 4

5 IN FOR MAT IO N, A CTIV IT IE S AN D EV ENT S NCAA Bids The NCAA recently disseminated information pertaining to the bids. As a result of the changes in North Carolina law governing civil rights protections the NCAA has pulled all previously awarded championships from the state. The NCAA Board of Governors will be reviewing all future championships very closely and therefore require more time to look at submitted proposals. The awards will not be announced in December as originally shared. Awards will now be announced in early spring CVB Website Update In late September, CVB staff met with HydraMX to discuss plans for a new, redesigned website. Focus will be on creation of content, ease of navigation, continuity across multiple platforms, and increasing traffic. An interactive events calendar was also discussed. HydraMX and CVB staff are expecting a tentative roll-out date after January 1 st, CVB Social Medial Followers Below is the current count of followers on all three social media platforms. Staff plans to track these follower increases month by month. Facebook: 108 Twitter: 982 Instagram: 333 Hotel Industry News The hotel lending landscape is changing according to Hotel News Now (HNN). In August Sean McCracken of HNN met with a group of nine lenders to discuss the industry outlook and changes in financing. While the group showed confidence in the immediate future, long term financing could become more difficult. With a more conservative lending environment, the group maintained there are several factors that drive lending to include: A good sponsor; The right brand and Properties with potential. In addition, five things borrowers should know is: 1. Don t expect the cycle to repeat itself. The amount of supply added or in the pipeline this cycle relative to past cycles is not as robust 2. There are still options. There s definitely still lending available in today s market with focus on the importance of knowing you re lender and their ability to execute. 3. Lenders expect to keep supply down. lenders have learned a lesson from previous cycles. One of those lessons is not to enable the excess of the development community. 4. Goldilocks zone for lenders. There s a good balance of supply and demand 5. Valuations have likely peaked. asset valuations hit their highest points in They said valuations have likely hit a stabilized-and more realistic-point and seem to be holding steady. For more information you can review the articles at and In development news, Danielle Hess of HNN reported that most hoteliers are confident development will be robust and strong in the months to come. There are some who believe the industry will peak and stabilize, considering the record year for some franchise sales. Choice hotels is reportedly set to sell 700 franchises this year and more than 5 of activity is new construction. Conservative financing, as mentioned above, as well as construction costs are Page 5

6 mentioned in the article as two factors slowing development. For more details the article can be found at In other news, information from the 2016 Hotel Data Conference suggests the full service hotel isn t dead, it s changing. Participants stressed a focus on what the consumer wants and hinted that where a hotel sits on the chain scale determines the expectations. For example, the luxury and upper scale chains still focus on the dining experience. Types of services guests wants seem to be changing and include fast service and convenience and use of technology to provide more services while reducing costs, such as moving from a full-staffed concierge to a virtual one. Labor costs are listed at the primary threat to full service. For more information visit Businesses/Hotels visited in September: Babin s BJ s Chuy s Fielding s Jimmy John s Lenny s Outback Steakhouse Main Event Pappasito s Philly Connection Schlotsky s Subway Clarion Suites Courtyard Marriott Days Inn Hampton Inn Holiday Inn Homewood Suites La Quinta Inn & Suites TownePlace Suites Staff met with Fielding s to discuss current and future events held at the restaurant, including All Day $3 Happy Hour in September and Cider Sunday with Austin Eastciders in October. Staff promotes their events on the CVB Facebook page. Updated brochures were given by Jimmy Johns, Lenny s, Philly Connection, Schlotsky s, and Subway to display in the Visitors Center and to be put into promotional bags for groups at the hotels. These are all quick lunch option stops that many business travelers are looking for during their stays. Main Event requested a digital ad to be added to the Interactive Touch Screens. Both the Sales Manager and Corporate staff member came into the Visitors Center to view the screens and their displayed ad. Pappasito s hosted a special invite only pre-opening event on September 8 th, followed by their official opening on September 13 th. The opening of Pappasito s was highly anticipated and posted on several social media accounts and online news sources. According to Pappasito s management, both the pre-opening and official opening were very successful events. Staff visited with the above hotels to provide them with Shenandoah dining guides and to check in with them. All hotels are suffering from low occupancy, which is reflected in the Hotel Occupancy Tax graph and table yearly comparisons above. Staff provided Homewood Suites with 50 promotional bags for hotel groups. Fairfield Inn & Suites Houston The Woodlands requested Dining Guides to give out to their guests. Staff checked with Shenandoah hotels for permission and they were okay with them displaying the Dining Guides in their hotel. Events that occurred in September: Music of The Rolling Stones by The Houston Symphony Cynthia Woods Mitchell Pavilion Brewmasters Craft Beer Festival Moody Gardens, Galveston Fifth Harmony Cynthia Woods Mitchell Pavilion Houston Tourism Summit George R. Brown Convention Center Goo Good Dolls & Collective Soul with Tribe Society Cynthia Woods Mitchell Pavilion Untapped Houston Discovery Green, Houston Page 6

7 Houston Symphony, Hispanic Heritage Celebration Cynthia Woods Mitchell Pavilion Live at Night Waterway Square Arts in the Park Presents Shakespeare in the Park Rob Fleming Park 5 Seconds of Summer Cynthia Woods Mitchell Pavilion Concert in the Park Northshore Park Oddball Comedy Show Cynthia Woods Mitchell Pavilion Ray LaMontagne Cynthia Woods Mitchell Pavilion Live at Night Waterway Square Alabama Shakes with Corinne Bailey Rey Cynthia Woods Mitchell Pavilion Counting Crows & Rob Thomas Cynthia Woods Mitchell Pavilion Coming events in October: National Night Out Shenandoah Municipal Complex Oak Ridge vs. College Park Football Game Woodforest Bank Stadium Hocus Pocus Pops by The Houston Symphony Cynthia Woods Mitchell Pavilion Shenandoah Garage Sale Shenandoah Oak Ridge North Fall Festival Marilyn Edgar Park Memorial Hermann 10 for Texas Market Street Live at Night Waterway Square Prophets of Rage Cynthia Woods Mitchell Pavilion Texas Renaissance Festival Todd Mission Concert in the Park Northshore Park The Woodlands vs. Oak Ridge Football Game Woodforest Bank Stadium Rock the Row Hughes Landing Wicked Wonderland Family Carnival Rob Fleming Park College Park vs. Conroe Football Game Woodforest Bank Stadium Conroe Cajun Catfish Festival Downtown Conroe Shenandoah Trash Bash Shenandoah Municipal Complex Fall Craft Show Timber Lakes Baptist Church Taste of the Village Indian Springs Shopping Center Petfest Preservation Park Concert in the Park Northshore Park Luke Bryan Cynthia Woods Mitchell Pavilion Oak Ridge vs. Lufkin Football Game Woodforest Bank Stadium Pumpkin Fest Faith United Methodist Church The Woodlands Fall Market and Fair Christ Church United Methodist Balancing Mom Conference The Woodlands Waterway Marriott Rock the Row Hughes Landing The Woodlands vs. Montgomery Football Game Woodforest Bank Stadium Halloween Safe Streets Shenandoah Tuscany Woods Page 7

8 ADVERTISIN G The add below will continue to run in the 2016 Fall issue of Texas Events Magazine. The ad below will continue to run in the 2016 Fall/Winter issue of Visit Houston Official Visitors Guide. Page 8

9 The ad below will continue to run in the 2016 Fall/Winter issue of Map Houston. The ad below will continue to run in the Texas State Travel Guide. The City has advertised with TourTexas.com. The advertisement includes a 600 word snap shot of the city, to include lodging, dining, shopping, and attractions. Visitors have the opportunity to view the website, download a brochure, or request information be sent via mail. For September, there were 73 requests for information as outlined in the attached Content Engagement Report. Page 9

10 GO OGLE ANA L YTICS Listed below are analytics of the CVB website for the month of September. Google Analytic points for September: Number of Hits to Website (excluding internal hits) New Users 307 Returning Users 59 Total Users 366 Sessions by Device Desktop 573 Mobile 295 Tablet 50 Total Sessions 918 Sessions by Social Media Platform Facebook 6 Twitter 1 Total Sessions 7 Traffic Type Referral (User came from another site) 400 Organic (User accessed a search engine, such as google, and found our site) 315 Direct (User typed CVB s url into their browser) 202 Paid 1 SUBMITTED BY: Page 10

11 Weekly Hotel Report - Total United States - Week of September 04, September 10, 2016 Actual Sep 04, Sep 10, 2016 Percent Change from Previous Year 4-Sep-16 5-Sep-16 6-Sep-16 7-Sep-16 8-Sep-16 9-Sep Sep-16 Total 6-Sep-15 7-Sep-15 8-Sep-15 9-Sep Sep Sep Sep-15 Total Sun Mon Tue Wed Thu Fri Sat Week Sun Mon Tue Wed Thu Fri Sat Week Occupancy 66.4% 41.1% 57.4% 64.9% 64.3% % -0.5% -3.7% -3.3% -2.3% -0.3% % Average Daily Rate $ $ $ $ $ $ $ $ % % 3.3% 3.6% 1. Revenue Per Available Room $79.75 $43.69 $65.87 $77.97 $76.01 $84.76 $93.08 $ % 1.5% -4.5% -3.4% -1.6% % 0.3% Occupancy Variance (%) ADR Variance (%) RevPAR Variance (%) 3% 3% 3.4% 3.3% 3.6% 3% 3.4% % % 1% 0.1% 1% 0.7% 1% 0.3% -1% -0.5% -0.3% % % % % -3% -2.3% -3% -3% -4% -3.7% -3.3% -4% -4% -3.4% -5% -5% -5% -4.5% -6% -6% -6% Source: STR You may quote this data when properly atttributing it to STR, Inc. For additional information about specific markets or STR chain scales please contact STR at , or info@str.com. Date Created: September 13, 2016

12 Weekly Hotel Report - Total United States - Week of September 11, September 17, 2016 Actual Sep 11, Sep 17, 2016 Percent Change from Previous Year 11-Sep Sep Sep Sep Sep Sep Sep-16 Total 13-Sep Sep Sep Sep Sep Sep Sep-15 Total Sun Mon Tue Wed Thu Fri Sat Week Sun Mon Tue Wed Thu Fri Sat Week Occupancy 53.9% % 76.3% 71.3% % % 2.6% 1.1% % -0.7% Average Daily Rate $ $ $ $ $ $ $ $ % 4.3% 2.4% % Revenue Per Available Room $63.73 $90.61 $ $ $91.07 $97.33 $ $ % % 1.4% -0.9% 3.3% % Occupancy Variance (%) ADR Variance (%) RevPAR Variance (%) % 6% % 6. 6% 6.7% 5.5% 6. 4% 4% 4.3% % 4% 3.3% 4.3% 1.4% 2.6% 1.1% % % % % -2.1% -4% -4% -4% Source: STR You may quote this data when properly atttributing it to STR, Inc. For additional information about specific markets or STR chain scales please contact STR at , or info@str.com. Date Created: September 20, 2016

13 Weekly Hotel Report - Total United States - Week of September 18, September 24, 2016 Actual Sep 18, Sep 24, 2016 Percent Change from Previous Year 18-Sep Sep Sep Sep Sep Sep Sep-16 Total 20-Sep Sep Sep Sep Sep Sep Sep-15 Total Sun Mon Tue Wed Thu Fri Sat Week Sun Mon Tue Wed Thu Fri Sat Week Occupancy 55.7% 69.9% 75.5% 75.5% 70.7% 75.9% 80.9% % 4.5% 5.1% % % Average Daily Rate $ $ $ $ $ $ $ $ % 11.5% 11.7% 9.3% 3.3% 0.5% 0.4% 6.3% Revenue Per Available Room $70.21 $93.23 $ $ $89.57 $96.14 $ $ % 16.5% 17.4% 13.9% 4.9% -0.5% 0.6% 9. Occupancy Variance (%) ADR Variance (%) RevPAR Variance (%) % 17.4% 15.5% 13.9% 13% 13% 11.5% 11.7% 13% 10.3% 9.3% % 4.7% 4.5% 5.1% % 3% 1.5% 2.6% 3% 3.3% 3% % 0.4% 0.6% % Source: STR You may quote this data when properly atttributing it to STR, Inc. For additional information about specific markets or STR chain scales please contact STR at , or info@str.com. Date Created: September 27, 2016

14 Content Engagement Report Shenandoah CVB 09/01/ /30/2016 TOTAL CONTENT ENGAGEMENT = Total Guides Ordered 71 - Postal requests 2 - PDF downloads Top Responding States TX CA IL Average economic impact for each Visitor Guide sent out is $48*. TourTexas.com has facilitated 73 Visitor Guide Requests to Texas travelers on your behalf. TOTAL ECONOMIC IMPACT OF THOSE REQUESTS =$3,504 * Source: Western Association of Convention & Visitor Bureaus's Economic Impact of Visitor Guide Requests 2014 Total actions taken Website Click-thrus 421 Page Views 108 Video Views 3 Slideshow Views 1 Facebook Click-thrus 2 Twitter Click-thrus 2 Instagram Click-thrus 3 Booking Click-thrus

15 Weekly Hotel Report - Total United States - Week of September 25, October 01, 2016 Actual Sep 25, Oct 01, 2016 Percent Change from Previous Year 25-Sep Sep Sep Sep Sep Sep-16 1-Oct-16 Total 27-Sep Sep Sep Sep-15 1-Oct-15 2-Oct-15 3-Oct-15 Total Sun Mon Tue Wed Thu Fri Sat Week Sun Mon Tue Wed Thu Fri Sat Week Occupancy 55.1% 68.6% 73.1% 72.3% 67.5% 74.3% % % 3.5% % 1. Average Daily Rate $ $ $ $ $ $ $ $ % 0.1% 1.6% 2.5% 1.4% 1.9% 2.1% 1.3% Revenue Per Available Room $67.35 $88.81 $96.69 $93.89 $83.13 $91.92 $ $ % 1.9% 4.5% 6.1% 2.6% % 3. Occupancy Variance (%) ADR Variance (%) RevPAR Variance (%) 6% 6% 6% 6.1% 4.5% 4% 2.9% 3.5% 4% 2.5% 4% 2.6% % % % 1.4% 1.9% 2.1% 1.3% 1.9% 0.6% 0.1% -0.5% -1.1% Source: STR You may quote this data when properly atttributing it to STR, Inc. For additional information about specific markets or STR chain scales please contact STR at , or info@str.com. Date Created: October 04, 2016