SAMPLE CLIENT. PPC Performance Report. Google AdWords Performance Detail Text Ad Performance Comparisons & Trend Analysis Revenue Tracking Data

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1 SAMPLE CLIENT PPC Performance Report Included in this report: Google AdWords Performance Detail Text Ad Performance Comparisons & Trend Analysis Revenue Tracking Data

2 SUGAR AND SPICE - AUGUST AdWords Clicks AdWords Cost AdWords Conversions 2,63 112, % $1.88 $4, $55.37 $37,945.7 Cone Hill 1,365 67, % $2.14 $2, $ $1,484. Jumpfly - Product Ads 2,345 82, % $.92 $2, $114.5 $6,229.5 JumpFly - Dynamic Search ,862.34% $.16 $86.1 $. $. 2,281 97, % $1.94 $4, $61.28 $31, * Pine Cone Hill Generic Cone Hill 1,29 53, % $2.16 $2, $ $956. Jumpfly - Product Ads 1,197 33, % $1.4 $1, $96.17 $5, Pine Cone Hill Jumpfly - Product Ads , % $1.41 $543.5 $. $. Sa , % $1.53 $ $46.44 $1,822.8 Bedding Cone Hill 123 3, % $2.11 $ $. $. General Model Name Cone Hill 94 3, % $2.9 $ $ $528. DwellStudio Jumpfly - Product Ads 181 5, % $.78 $ $35.34 $ Dynamic Search JumpFly - Dynamic Search ,862.34% $.16 $86.1 $. $. Quilts Cone Hill 37 2, % $2.2 $74.76 $. $.

3 SUGAR AND SPICE - AUGUST 213 dash and albert Exact , % $2.2 $1, $6.78 $15, dash & albert Exact 69 1, % $2.2 $ $46.46 $4,576. dash and albert Phrase , % $1.69 $ $83.38 $3, dash +albert +navy +star Broad % $1.62 $ $1.62 $2,69. dash and albert sale Exact % $1.35 $ $21.1 $1,822.8 dash and albert rugs Exact 182 4, % $1.66 $ $37.7 $1,447.4 dash and albert rug Exact % $1.79 $ $51.94 $1,24.7 pine cone hill Phrase , % $2.35 $1, $ $956. +dash +albert +rugs Broad 112 2, % $1.76 $ $39.46 $883. +dash +albert +rug Broad 18 2,65.9% $1.15 $ $2.68 $77. dash and albert Exact , % $2.2 $1, $6.78 $15, pine cone hill Phrase , % $2.35 $1, $ $956. dash and albert Phrase , % $1.69 $ $83.38 $3,969.8 dash and albert rugs Exact 182 4, % $1.66 $ $37.7 $1,447.4 pine cone hill bedding Exact 123 3, % $2.11 $ $. $. +dash +albert +rugs Broad 112 2, % $1.76 $ $39.46 $883. pine hill cone Broad 127 3, % $1.51 $ $. $. dash & albert Exact 69 1, % $2.2 $ $46.46 $4,576. dash and albert sale Exact % $1.35 $ $21.1 $1,822.8 dash and albert coupon Exact % $2.47 $ $. $. dash & albert Phrase 73 5, % $1.58 $ $38.53 $54. pineconehill Broad 52 1, % $2.21 $ $. $. dash and albert rugs Phrase 56 18,92.3% $1.64 $ $91.6 $441.6 dash and albert runner Exact % $1.93 $ $3.31 $758. pineconehill.com Broad % $1.7 $ $. $. dash albert Phrase 34 1,133 3.% $1.96 $ $. $. dash and albert rug sale Phrase % $2. $ $. $. +dash +albert +tote Broad % $1.22 $ $9.52 $638. dash and albert rugs on sale Phrase % $1.71 $ $. $. dash and albert rug Exact % $1.79 $ $51.94 $1,24.7 dash & albert rugs Exact % $2.37 $ $49.77 $119.2 rugs dash and albert Phrase % $2.3 $ $. $. dash albert Exact 3 1, % $1.54 $ $. $. +dash +albert +cats +paw Broad 17 1, % $2.3 $ $. $. dash and albert coupon code Phrase % $2.8 $ $. $. +pine +cone +hill +madeline Broad % $2.8 $ $35.44 $528. dash and albert runners Exact % $1.78 $ $. $. +dash +albert +pillow Broad % $1.18 $ $. $. dash albert rugs Exact % $2.4 $ $. $. dash and albert rugs discount Exact % $1.33 $ $23.85 $332.8

4 SUGAR AND SPICE - AUGUST 213 JumpFly Sample Report Pine Cone Hill Bedding SampleClient.Com/$3_Reward Free Shipping & Free Returns No Tax. $3 Reward-Pine Cone Hill Cone Hill * Pine Cone Hill Generic , % $2.16 $2, $ Limited Time Sale. 2% Off! , % $1.91 $1, $54. On Sale Save 2% Off. Limited Time! 85 33, % $1.84 $1, $61.6 {KeyWord: On Sale} 2% Off This Week. Free Returns , % $2.12 $1, $66.32 {KeyWord:Pine Cone Hill Bedding SampleClient.Com/{KeyWord} Free Shipping & Free 3-Day Returns Order This Month for $3 Reward! Bedding 96 2, % $2.3 $ $. {KeyWord:Pine Cone Hill Bedding SampleClient.Com/{KeyWord} Free Shipping & Free 3-Day Returns $3 Reward if Ordered This Month! General Model Name 85 3, % $2.8 $ $ SampleClient.Com/$3_Reward On Sale Save 2% Off. Limited Time! Sale % $1.48 $ $49.31 Great Selection of Quality Rugs. Free Shipping & On Sale - Save 2%! Sale % $1.59 $ $43.57 {KeyWord:Pine Cone Hill Quilts} Free Shipping & Free 3-Day Returns Order This Month for $3 Reward! Quilts 33 2, % $2.1 $66.36 $. Pine Cone Hill Bedding Best Prices on {KeyWord:Pine Cone Hill}. Free Shipping & Free 3-Day Returns Cone Hill Bedding % $2.37 $56.97 $.

5 SUGAR AND SPICE - AUGUST k 2k k 5k 25k 15k 1k 5k k Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug k AdWords Cost AdWords Conversions AdWords Revenue Change August July Change August (This Year) August (Last Year) Cost 18% $1,17.57 $8,585.8 Clicks 13% 6,886 6,78 Conversions 13% Cost per Conversion 36% $9.11 $66.39 Conversion Rate 23% 1.63% 2.12% Cost per Click 4% $1.47 $1.41 Impressions 57% 421, ,12 CTR 28% 1.63% 2.26% Revenue 34% $45, $68,72.24 Cost 884% $1,17.57 $1,26.97 Clicks 138% 6, Conversions 522% Cost per Conversion 58% $9.11 $57.5 Conversion Rate 56% 1.63% 3.68% Cost per Click 3% $1.47 $2.1 Impressions 1567% 421,573 25,295 CTR 16% 1.63% 1.93% Revenue 723% $45, $5, August 6, , % $1.47 $1, $9.11 $45, July 6,78 269, % $1.41 $8, $66.39 $68,72.24 June 5,98 233, % $1.48 $8, $72.6 $44, May 5, , % $1.53 $8, $52.86 $74, April 4, , % $1.42 $6, $53.41 $53, March 4,433 14, % $1.41 $6, $55.29 $53, February 3, , % $1.9 $4, $49.11 $34,92.34 January 4, , % $1.38 $5, $67.38 $33, December 2, , % $1.48 $4, $78.73 $12, November 3, , % $1.27 $4, $55.5 $28, October 2, , % $1.14 $2, $51.43 $25,88.68 September 1,925 91, % $.94 $1, $46.33 $19,44.58 August , % $2.1 $1, $57.5 $5, July 1 8, % $1.39 $ $34.78 $971.88

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