1 st Cornell Hotel Society Educational Symposium Berlin 20 th of October The Cornell Hotel Society German Chapter

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1 The Cornell Hotel Society German Chapter 1 st Cornell Hotel Society Educational Symposium Berlin 20 th of October 2017 The Cornell Hotel Society German Chapter

2 2 1 st Educational Symposium of the Cornell Hotel Society German Chapter Leadership in Challenging Times Berlin 20 th of October 2017

3 1 st Cornell Hotel Society German Chapter Symposium 3 The Cornell Hotel Society is an engaged network of dynamic, imaginative hospitality leaders in sharing tradition, friendship, passions, and ideas. CHS is committed to creating the world s most engaging network for industry-defining alumni and THE OFFICIAL ALUMNI ORGANIZATION of the Cornell University School of Hotel Administration as well as the premier hospitality network created by alumni for alumni. Klick here for more information about the Cornell Hotel Society This year there will be the 1st Educational Symposium of the Cornell Hotel Society with the exciting topic "Leadership in Challenging Times organized by the German Chapter. Anyone who has a leading position in the hospitality industry or want to have one in the future, also non-cornell members, is heartily welcome to our Symposium. A lot of exciting talks and interesting people from the industry are waiting for you! So if you want to know more about leadership in these challenging days and the Cornell Hotel Society, the Symposium is the best event for you! Best regards, Dr. Michael Toedt President Cornell Hotel Society German Chapter

4 4 TICKET FEES Participants Please note that the number of participants is limited to 100 persons. REGISTER HERE Individual bookable Program Options for the Symposium When What Time Price Friday, October 20 th Cornell Hotel Society German Chapter Symposium 2.00 pm 6.45 pm EUR 125 Friday, October 20 th Neni 25H Bikini Berlin 8.00 pm open end EUR 65

5 1 st Cornell Hotel Society German Chapter Symposium: Friday October 20 th 2017 Leadership in Challenging Times 6 Event Location: Mazars, Alt-Moabit 2, Berlin pm Welcome by Dr. Michael Toedt, CHS German Chapter President pm Fireplace Talk with Elke Schade (German presentation) Former Managing Director of Neue Dorint / Ringhotels / SRS Steigenberger Reservation Service, World Hotels / One of the few women, who made it up to the top of the hospitality industry. five minutes of fame Conichi pm Embracing Entrepreneurial Talents within an Organization - by Mona Anita K. Olsen (English presentation) Professor, The Hotel School Cornell five minutes of fame - hotelkit pm Networking Break

6 1 st Cornell Hotel Society German Chapter Symposium Leadership in Challenging Times pm Loyalty Management: Dead or Alive by Dr. Sandra Bayer (German presentation) Founder & CEO, Heiden Marketing & Consulting five minutes of fame - SuitePad pm ML and AI: How to learn who your customers are by Dr. Michael Toedt (German presentation) Founder & CEO, Toedt, Dr. Selk & Coll. GmbH five minutes of fame Mazars five minutes of fame dailypoint Closing remarks pm Networking Break 8.00pm open end Get-together Drinks & Neni 25H Bikini Berlin

THE SPEAKERS 8 Elke Schade Former Managing Director of Neue Dorint / Ringhotels / SRS Steigenberger Reservation Service, World Hotels, one of the few women, who made it up to the top of the

She started her career with the Steigenberger Hotel Group and worked in hotel Controlling as well as in Marketing and General Management.

Neue Dorint GmbH. In June 2012, Elke founded her own consulting company under the motto "hotel expertise to the point".

7 THE SPEAKERS 8 Elke Schade Former Managing Director of Neue Dorint / Ringhotels / SRS Steigenberger Reservation Service, World Hotels, one of the few women, who made it up to the top of the hospitality industry Elke Schade has many years of experience in leading positions in the German and international group and private hospitality industry. She started her career with the Steigenberger Hotel Group and worked in hotel Controlling as well as in Marketing and General Management. She served as Managing Director/CEO for the Steigenberger Reservation Service (today Worldhotels), the hotel reservation company Trust International (now Sabre), the Ringhotels Association and the Neue Dorint GmbH. In June 2012, Elke founded her own consulting company under the motto "hotel expertise to the point". Specialist topics as well as personnel development and coaching are the main focus of her consulting activities. She is particularly committed to appreciative human resources management and is chairman of the advisory board of the German Hotel Academy (DHA). Mona Anita K. Olsen Cornell University, Hotel School Professor Olsen led Cornell to win a grant with NHH (Norwegian School of Economics) from Norway's Centre for International Cooperation in Education (SIU). Olsen also wrote the grant to lead Cornell's participation in the International Academic Partnership Program (IAPP) Cuba, a core initiative of the Institute of International Education's Center for International Partnerships in Higher Education, which seeks to increase the number of international partnerships between higher education institutions in the U.S. and Cuba. Prior to joining the Cornell faculty, Olsen was a U.S. Fulbright Grantee to Norway, awarded by the United States Department of State and the J. William Fulbright Foreign Scholarship Board. She founded in imaddu stands for "I Make A Difference, Do You?" and empowers young entrepreneurs through mentoring and participation in its Student Apprenticeship Program. She also worked as a worldwide sales analyst for Four Seasons Hotels and Resorts.

After her diploma in Business Administration with focus on hospitality management, Sandra Bayer started her doctoral studies. In her thesis, Dr.

8 THE SPEAKERS 9 Dr. Sandra Bayer Founder & CEO Sandra Heiden Marketing & Consulting Dr. Sandra Bayer founded her company Heiden Marketing & Consulting in 2012 in Hamburg and she can look back on 10 years consulting experience in the field of customer relationship management. After her diploma in Business Administration with focus on hospitality management, Sandra Bayer started her doctoral studies. In her thesis, Dr. Bayer developed a new communication approach based on the customer lifetime for the hotel industry. Between 2006 and 2012, Dr. Bayer worked for Toedt, Dr. Selk & Coll. GmbH in Munich as Director Consulting and authorized representative, where she was responsible for international hotel customers and managed the consulting department. Dr. Michael Toedt Toedt, Dr. Selk & Coll. GmbH, Founder & CEO Dr. Michael Toedt is the founder and CEO of dailypoint.com, a leading Big Data Marketing and CRM company. Operating at the intersection of business and technology, he helps hoteliers to use the tremendous increase of data in order to become data-centric. Michael has over 25 years of experience in operations, technology and marketing. He is the author of several books (among others Big Data Challenges for the Hospitality Industry, Data Revolution How Big Data Will Change the Way of Doing Business ). His articles are published by journals on a regular basis. Michael holds a doctoral degree in management science, is a lifetime-member of the Cornell Hotel Society, lecturer at several universities, and a member of various committees and associations.

9 11 FURTHER HINTS Should you have any questions or need assistance, please contact: Michael Toedt, CHS German Chapter President: Stephanie Goldbrunner-Jung: or

10 12 RECOMMENDED ACCOMMODATIONS Steigenberger Hotel Am Kanzleramt Ella-Trebe-Str Berlin, Germany Hotel Contingent under: Cornell Hotel Society e.v. 100 per Room / night (superior doubleroom for single use) Contact Person: Katarina Schelle T F E katarina.schelle@steigenberger.com IntercityHotel Berlin-Hauptbahnhof Katharina-Paulus-Str Berlin, Germany Hotel Contingent under: Cornell Hotel Society e.v. 83,55 per Room / night incl. Breakfast and City Tax Contact Person: Annelie Richers T E annelie.richers@intercityhotel.com

11 13 SPONSORS Sponsors of Cornell Hotel Society German Chapter Meeting 2017: Gold sponsors: Sponsor: You want to be a sponsor in 2018? Don t hesitate to contact us to become a gold or platinum sponsor.

12 CORNELLHOTELSOCIETY.COM

The Tourism Confucius Institute at Griffith University. The Tourism Confucius Institute at Griffith University 1

The Tourism Confucius Institute at Griffith University The Tourism Confucius Institute at Griffith University 1 2 The Tourism Confucius Institute at Griffith University THE TOURISM CONFUCIUS INSTITUTE