International Education Marketing Consortia

Transcription

1 International Education Marketing Consortia AACRAO Annual Conference Orlando, Florida March 25,

2 International Education Consortia Consortium Goals & Advantages Pool resources for joint international marketing Raise the profile of the state as a study destination and provider of quality education Greater access to government assistance, both state & federal Greater access to private funding and in kind contributions Share expertise and experience

3 Education Consortia Examples Destination Indiana Est with the help of the Indiana Trade Office. 31 members. Education Training and Export Consortium (ETEC) / Destination Southern California Est with the help of matching grant from the Market Development Cooperator Program of the U.S. Dept. of Commerce. Also funded by the California Community College s Economic & Workforce Development Program. 65 members. Targets Asia only. IEE Est. ca Members are 5 community colleges from across the U.S., including CA, FL, PA, & Moraine Valley CC in Illinois, Study Iowa Est members.

4 Consortia Formed with help of USDOC U.S. Commercial Service Study Oregon Est with the help of the Portland Export Assistance Center. 19 members. Study Washington Est with the help of the Seattle Export Assistance Center. 41 members. Also supported by the Washington Trade Office. Study Illinois Est. July 2003 with help of the Chicago Export Assistance Center. 45 members. Also supported by the Illinois Trade Office. Study Wisconsin Est with help of the Milwaukee Export Assistance Center. 35 members. Lonestar Education Coalition Est by North Dallas Export Assistance Center & the North TX District Export Council.

5 Network: 150 offices in 80 countries ~1,200 trade professionals 100 offices in 49 States with ~300 trade professionals Policy Analysts in DC HQ Mission: Role of the U.S. Commercial Service Domestic Field Offices U.S. Commercial Service International Field Offices Promotion of exports of U.S. goods and services. Education is the United States 5 th largest services export! Protection of United States business interests abroad. Primary Clients: U.S. educational institutions, small & medium size companies

6 U.S. Commercial Service Services for Educational Institutions: Market Research Finding Overseas Contacts Trade Promotion Events Web Landing Pages for U.S. Education - China: - India: International Education Consortia

7 U.S. Commercial Service Study USA National Education Consortium Proposal: Leverage resources of U.S. government and strategic partners Mission: International promotion of U.S. education Website: Content for both U.S. schools and prospective international students Partners: Education USA, NAFSA, IIE

8 Study Illinois: Formation Nov-Jan 2002: Steering Committee Formed Members from 5 Illinois schools & Commercial Service Jan- July 2003: Steering Committee Meetings Research on other Education Consortia Drafting of by-laws Set up of Informational/Organizational Meetings May 2003: Informational Meeting for Illinois Schools To Introduce the idea, generate interest July 2003: Organizational Meeting Election of Officers Amendments and Passage of by-laws Formation of Committees

9 Study Illinois: Getting Started Early Organizational Tasks: July Dec Incorporated as non-profit in State of Illinois Got EIN Number from IRS, Opened Bank Account Bought website URL s, Designed Logo First Year Accomplishments: 2004 Developed Relationships with Partners Hosted 4 Overseas Ed. Advisers May Launched Website May Developed & Printed Membership Brochures June Designed & Printed Letterhead Oct. Conducted Membership Drive Nov 1st Annual General Mtg & Election of New Officers Nov

10 Study Illinois: Basics Established July 2003 Board of Directors voting members: Chair, Chair-Elect, Treasurer, Secretary, 2 Members-at-Large, Immediate Past Chair Board of Directors non-voting members: Government Liaison, Past Chairs Committees: Domestic Initiatives (any events in U.S.) International Initiatives (any events overseas) Website Committee Print Publications Funding (sponsorships & grants) Members: North Central accredited only; 44 institutional & 2 affiliate members Dues: $250 for on-time renewals, $300 for new members

11 Study Illinois: Activities Campus Visits for Overseas Education Advisers May ; week before national NAFSA conference Conference on Attracting Int l Students to Illinois May ; with visiting education advisers Luncheon for Overseas Education Advisers May ; during NAFSA National Conference Int l Education Fairs February 2006, 2008 Hong Kong October 2006, 2007 Mexico February 2008 ISN Gulf Tour Kuwait & UAE Conferences Live & Video June 2004 Roundtable on Partnerships w/ Chinese Institutions November 2006 DVC with U.S. Embassy in Croatia for IEW Dec 2006 & Nov 2007 Int l Recruiting Seminars Joint Advertising Student Recruitment Media 2005, 2006, 2007, 2008 Hobsons 2004, 2005, 2006, 2007, 2008 Minneapolis Airport diorama- 2008

12 Study Illinois Results: Access to Funding Event Sponsorships and In-kind donations International Trade Assn of Greater Chicago $500 for Conference on Attracting Int l Students - - Illinois Office of Trade & Investment $3,800 for Luncheon for Overseas Education Advisers May 07 $ 950 participation fee for Mexico Education Fairs/Tour Fall 07 $5,000 for Midwest Feature in Studying in America magazine - Southern Illinois University - Carbondale $1,500 travel expenses for SI rep at Mexico fairs - Student Recruitment Media and Hobsons Free advertsing worth $30,000 total Total Approximate Value: $41,750 (up from $29,000 in 2006)

13 Contact Information Debra Rogers Study Illinois Advisory Board Member International Trade Specialist U.S. Department of Commerce Export Assistance Center Chicago, Illinois Tel: