2019 ADVERTISING MEDIA KIT

Transcription

1 2019 ADVERTISING MEDIA KIT 8 ORADO BY AAA COL E 201 MAY/JUN SUMMER FUN 2018 tow The best river Editors picks: Colorado, p. 26 experiences in GOLD RUSH 2018 BY AA A COLO RADO SEPTE MBER/O CTOBER WINNERS OF THE ANNUAL GOLD RUSH PH OTO CONTES T, p. 24 n PLUS Enchantin g Colorad o castles Doc Holli, p. 12 day: Elusi ve legend Firs, t Plac Marble, e Winner: Cry Colo. by Erwin stal Mill nea Turner. r p. 30 PLUS DIES, p. 32 HIKING BUD LLAMAS AS R, p.14 LIVE THEATE MOUNTAIN side gs, along gs tain Hot Sprin wood Sprin Iron Moun River, Glen the Colorado AAA.com CONTACT: DA N K I M BA LL A DV E RTI S I N G D I R ECTO R D K IM BA L CO LO RA D O. A AA.CO M

2 Circulation, reach, ECONOMIC IMPACT & READERSHIP CIRCULATION: 400,000+ COLORADO HOUSEHOLDS IMPACT OF PRINT MAGAZINE ADVERTISING REACH: 680,000+ COLORADO AAA MEMBERS 1 IN 5 FRONT RANGE HOMES all ads AD SIZE noted 53% action taken 61% multiple pages (excluding spreads) gatefold ads Fort Collins spread Denver full page Colorado Springs Pueblo half page third page less than half page DENVER: 66% circ. 265,000 homes FRONT RANGE: 83% circ. 332,000 homes COLOR four color black and white DELIVERING COLORADO RESIDENTS TOTAL TRAVEL SPENDING IN COLORADO OVERNIGHT VISITORS 2017 Total = $15.3 billion PREMIUM POSITION inside front cover inside back cover back cover adjacent to table of contents Colorado residents ($3.5 billion) Out-of-state visitors ($11.8 billion) 23% 77% 61% OF READERS ARE INSPIRED TO TAKE ACTION AFTER SEEING A PRINT MAGAZINE AD. Source: GfK MRI Starch Advertising Research READERSHIP: 78% read 3-4 of 4 issues 73% take action Source: Longwoods Colorado Travel Year 2017, published January 2018

3 Demographics, interests/ lifestyles & travel 39% male 54% married couples 61% female $88,400 avg. HHI 22.6% have HHI of $100k+ Age distribution 36% 54% 93% attended/graduated college 10% % own home $424,000 avg. value of primary home COLORADO TRAVEL 22% avg. Colorado destination share 55 avg. age 62% Denver INTERESTS/LIFESTYLE: 73% dine out 48% visit historic sites, National Parks, State Parks 38% museums, cultural attractions 44% hard/soft adventure TRAVEL: 58% vacation in CO 6.3 avg. trips per year $3.8k avg. spending Sources of information used for planning a trip: 54% friends or relatives 33% direct from advertiser 15% EnCompass magazine 9% television Source: 2017 EnCompass Reader Profile Study, GFK MRI 22% shop 31% attend theatre, concerts, festivals, art shows 13% snow sports 16% spa/retreat 19% casino gambling Methods used to make reservations: 82% direct from advertiser 43% online 26% travel agencies Travel with: 53% spouse 37% children 35% friends 40% Colorado Springs 37% Estes Park/RMNP 28% Ft. Collins/Greeley 24% Breckenridge 21% Glenwood Springs 19% Buena Vista/Salida/Canon City 18% Summit County 17% Vail 14% Pueblo 13% Steamboat Springs 12% Winter Park 12% Grand Lake 11% Leadville 10% Durango/Mesa Verde 10% Aspen 10% Alamosa/Sand Dunes 9% Colorado Eastern Plains 8% Gunnison/Crested Butte 8% Colorado Wine Country 7% Montrose/Black Canyon 6% Pagosa Springs 4% Telluride Source: 2017 EnCompass Reader Profile Study, GFK MRI

4 2019 Editorial calendar JANUARY FEBRUARY TRAVEL EDITION COLORADO FIRST: THREE DAYS IN Red Rock Country AAA Four Diamond-rated Gateway Canyon Resort Cortez Cultural Center s Farm and Ranch Tour Hovenweep National Monument MAY JUNE SUMMER FUN EDITION COLORADO SUMMER FUN 2019: THREE DAYS IN Southwest Colorado Durango Silverton Narrow Gauge Railroad Crow Canyon Archeological Center Honey House Distillery Palisade Lavender Lavender Festival Two Bears Farm & More Sprigs and Sprouts THREE DAYS IN Lewis & Clark Country, Missouri River Yankton and Lewis & Clark Lake Chamberlain/Oacoma/Lower Brule Reservation Pierre and Tinker Kennels MARCH APRIL CRUISE EDITION COLORADO FIRST: THREE DAYS IN Southeast Colorado La Junta hub: Old Bent s Fort, Santa Fe Trail, and birding destinations Purgatory Brewing Company in Las Animas Petrified Wood Gas Station in Lamar JULY AUGUST COLORADO GETAWAYS EDITION COLORADO GETWAWAYS: Gateway cities to Rocky Mountain National Park Greeley (Friday Fest and other events and attractions) Fort Collins (Jessup Farms and other attractions) Loveland (Farmers Market and other events and attractions) THREE DAYS IN Pikes Peak Region AAA Four Diamond-rated The Cliff House and The Mining Exchange Shopping and dining Hiking and other activities Colorado Car Shows Trinidad Artocade Alamosa Early Iron Festival Grand Junction Fuoco SEPTEMBER OCTOBER GOLD RUSH EDITION COLORADO GOLD RUSH 2019 AAA Colorado members fall color photo contest COTTONWOOD COLOR in Grand Junction/Palisade THREE DAYS IN Utah s other mighty five parks Snow Canyon State Park Cedar Breaks National Monument Kodachrome Basin State Park Sand Hollow State Park Coral Pink Sand Dunes State Park NOVEMBER DECEMBER Denver s Golden Triangle Denver Art Museum (Monet exhibit) AAA Four Diamond-rated ART Hotel and dining History Colorado Center THREE DAYS IN North Texas Capulin Volcano National Monument Palo Duro Canyon and Amarillo Battle of Adobe Walls and Comanche National Grasslands Editorial Calendar is subject to change without notice. Ad adjacency is available. DIGITAL OFFERINGS EnCompass Exclusive features exclusive online content and adverting offers. CIRCULATION: 225,000+ delivered OPEN: 27%+ open rate FREQUENCY: Monthly Web advertising: Button ads are available on the EnCompass Magazine page of AAA.com which has 15,000 unique visitors per month. Call for details.

5 PLUS LLAMAS AS HIKING BUDDIES, p. 32 MOUNTAIN LIVE THEATER, p.14 Iron Mountain Hot Springs, alongside the Colorado River, Glenwood Springs BY AAA COLORADO MAY/JUNE MAGAZINE ADVERTISING RATES DISPLAY RATES 4-COLOR GROSS 1X 3X 6X ISSUE AD CLOSE MATERIAL DUE IN HOMES Full Page $12,500 $11,900 $11,300 2/3 page $8,700 $8,250 $7,850 1/2 page $7,500 $7,150 $6,800 1/3 page $4,800 $4,550 $4,300 1/6 page $2,900 $2,750 $2,600 Cover 2 $13,050 $12,400 $11,800 Jan/Feb 11/2/18 11/9/18 12/21/18 Mar/Apr 1/4/19 1/11/19 2/22/19 May/Jun 3/1/19 3/8/19 4/19/19 Jul/Aug 5/3/19 5/10/19 6/21/19 Sep/Oct 7/5/19 7/12/19 8/23/19 Nov/Dec 9/6/19 9/13/19 10/25/19 Cover 3 $13,050 $12,400 $11,800 Cover 4 $13,700 $13,000 $12,350 TRAVEL GUIDE 4-COLOR NET 1X 3X 6X 6 inch $3,450 $3,300 $3,150 4 inch $2,350 $2,250 $2,150 3 inch $1,850 $1,750 $1,650 2 inch $1,300 $1,250 $1,200 MAY/JUNE GATEFOLD RATES (NET) SUMMER FUN 2018 Editors picks: The best river town Full Page $10,850 experiences in Colorado, p. 26 1/6 2/3 page $7,250 1/2 page $4,850 1/3 page $3,600 1/6 page $2,400 COVER outside Gatefold 1/9 page $1,200 1/6 1/9 1/3 1/2 2/3 1/6 1/3 inside Gatefold COVER 2 PAGE 1 CONTACT: DAN KIMBALL ADVERTISING DIRECTOR DKIMBALL@COLORADO.AAA.COM

6 AAA partnership Levels DISCOUNTS AT AAA AAA Colorado s 680,000+ members are constantly looking for good value and special offers using their membership. As an advertiser in EnCompass Magazine, your company can participate in the Discounts & Rewards program at no cost. Just provide our members an exclusive discount on your products and services that s not available to the general public. Join the Premier level program and save $1,000 off your first EnCompass ad placement. See chart below highlighting both options. BENEFIT BASIC PREMIER [BEST VALUE] Display the Discounts & Rewards Logo in all marketing materials, front doors, menu mentions, websites, etc. Exposure and direct communications to promote your product with more than 675,000 members in Colorado via print, digital, and direct mail. Receive credit towards purchase of an EnCompass print ad in a mutually agreed upon edition during the contract period. $1,000 Inclusion on featured category discount pages in Colorado s largest circulated memberonly magazine, EnCompass. Reduced advertising rates for additional EnCompass display ad placements. Inclusion in local member savings brochures located within AAA retail locations throughout Colorado. Partner supplied direct mail billing inserts to promote your product or service. Mobile and web access for local and national members on AAA.com. Option to participate in AAA Colorado monthly e-newsletter. Option to participate in new member exclusive monthly when offering special new member only discounts. Option for banner ad placement on Discounts & Rewards web pages once per year. Free AAA Colorado Basic membership for primary member. BASIC PREMIER ANNUAL FEE FREE $250 CONTACT: DOUG HUTTON DIRECTOR PARTNERSHIP PROGRAMS DHUTTON@COLORADO.AAA.COM