2014 Media Kit. We ll take you places. Midwest Traveler 2014 Media Kit 1

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1 2014 Media Kit We ll take you places. Midwest Traveler 2014 Media Kit 1

.. 10 Custom-Created Integrated Promotions... 11 EventsAndDestinations.com.

2 Table of Contents The AAA Brand... 3 Coverage of Midwest Traveler Publication... 4 Editorial Calendar Editorial Calendar... 5 Demographic Profile of the AAA Member AAA Member Demographics... 6 AAA Member Travel Habits... 7 AAA Regional Travel... 8 AAA Travel Planning and Booking... 9 Online Media AAA.com/Traveler Custom-Created Integrated Promotions EventsAndDestinations.com Specs and Deadlines Midwest Traveler Specifications Midwest Traveler Advertising Rates Midwest Traveler Publication and Material Closings Coverage of H&A Media Group AAA Publications Midwest Traveler 2014 Media Kit 2

3 The AAA Brand { For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go. As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. Midwest Traveler 2014 Media Kit 3

4 Coverage of Midwest Traveler Publication Midwest Traveler Circulations: Full Run: 580,000 Western Zone: W. Missouri 176,913 N.E. Kansas 60,964 Total 237,877 Eastern Zone: So. Indiana 34,220 So. Illinois 45,552 East. Missouri 270,691 Total 350,523 Midwest Traveler 2014 Media Kit 4

5 Midwest Traveler Editorial Calendar Jan/Feb 2014 Cover Story: St. Louis 250 th Anniversary Meet Me in St. Louis: The city celebrates its 250 th anniversary all year long My Funny Valentine: Romantic hotels/inns Retro Orlando: Two adults visit WDW and Universal Alaska Wrigleyville Mesa, AZ Tank Trip: Maeystown, Ill Online Bonus: Web-exclusives features, calendar events, car reviews and more March/April 2014 Cover Story: Baseball & Brews Baseball & Brews in Missouri: Three pairings of baseball and local breweries Four for the Road: Female friends take a road trip from St. Louis to Tulsa Hawaii Hospitality s Grande Dames: 19 th century hotels in Ind, Colo, Kan Tank Trip: Paducah, KY Online Bonus: Web-exclusives features, calendar events, car reviews and more May/June 2014 Cover Story: Michigan s Upper Peninsula Make it Michigan this Summer: Great Lake Escape Happy Birthday Mr. President: Independence, MO and the 130th anniversary of Harry Truman s Birth Paris off season Story of the Ozarks: Arkansas and MO Tank Trip: Kansas City, KS Online Bonus: Web-exclusives features, calendar events, car reviews and more In Every Issue In the News Things happen fast in the traveling world. Attractions open, events are scheduled, rules change. We try to stay on top of it all and provide a snapshot of what s going on. Travel Treasures All across the Midwest there are overlooked gems places and festivals that mustn t stay hidden any longer. We bring them to light Card Tricks Shopping. Playing. Traveling. Dining. Living life to its fullest and with savings galore! It s what the AAA card is all about. We keep members updated on why it pays to belong to AAA. July/Aug 2014 Cover Story: Best of the Midwest, Reader Poll Results Best of the Midwest: best places to eat, shop and more These Dudes can Que: Kansas dude ranch cooks offer grilling tips Last minute deals to Mexico s all-inclusives Wisconsin: post Labor Day deals Tank Trip: Arts Road 46 in Indiana Online Bonus: Web-exclusives features, calendar events, car reviews and more Sept/Oct 2014 Cover Story: Northern Illinois for Fall Northern Illinois: Wineries, antiques, chocolates and vistas Kentucky: Crafts, Harvest events California: Napa Valley Alaska: Cruise Tour Noteworthy Missouri: Readers chose Kansas City as the best place for live music. Plus Columbia and St Louis Tank Trip: Marceline, MO Online Bonus: Web-exclusives features, calendar events, car reviews and more Nov/Dec 2014 Cover Story: Snowmobiling Snomobiling adventures in South Dakota. Western states (include CO) in side bar Deck the Halls: Missouri resorts/hotels put on a holiday decoration show Caribbean Turks & Caicos Alabama Gulf Coast Tank Trip: Lincoln, NE Online Bonus: Web-exclusives features, calendar events, car reviews and more Driver s Seat Whether it s gadgets or fuel efficiency, there s plenty to talk about when it comes to our vehicles. Tips on Travel We strive to keep our readers up-to-date with the latest information. Travelers who know what to expect are sure to have a more carefree getaway. Common Cents Money is important to our readers. We offer them advice on shopping smartly, staying on budget and other ways to keep themselves financially stable. Subject to change without notice. Midwest Traveler 2014 Media Kit 5

AAA Member Demographics Midwest Traveler reaches an unbeatable market AGE AND GENDER 59 Average Age 61 Median Age 39% Male 61% Female HOUSEHOLD INCOME $103,400 Average Income $76,300 Median Income

6% Single (never married) MIDWEST TRAVELER READERS ARE LOYAL AND ENGAGED 21.3% Visited AAA office 17.9% Visited magazine/club website (or AAA.com) 13.5% Planned/modified existing travel plans 8.

6 AAA Member Demographics Midwest Traveler reaches an unbeatable market AGE AND GENDER 59 Average Age 61 Median Age 39% Male 61% Female HOUSEHOLD INCOME $103,400 Average Income $76,300 Median Income MAIN RESIDENCE $260,700 Average Value $200,900 Median Value 11.3% Rent 88.7% Own MARITAL STATUS 64.0% Married 10.7% Widowed OCCUPATION 55.5% Professional/Manager 10.6% Separated/Divorced 10.6% Single (never married) MIDWEST TRAVELER READERS ARE LOYAL AND ENGAGED 21.3% Visited AAA office 17.9% Visited magazine/club website (or AAA.com) 13.5% Planned/modified existing travel plans 8.2% Called a toll-free number 7.9% Visited advertiser s website 6.6% Called AAA Travel agent 5.5% Used Reader Service card 4.6% Called advertiser directly (Source: 2013 GfK MRI Subscriber Study) Midwest Traveler 2014 Media Kit 6

AAA Member Travel Habits $2,600 Average amount spent on trips 79% Vacation 29.3% Business 12.8% Business/Vacation 75.9% Took weekend trips 83.

1% stayed at a hotel Business and/or vacation 12.8 Average number of nights per year 65.7% Vacation 8.5 Average nights per year 30.7% Business 13.

3% Visited a theme park/attraction 14.1% Visited a spa/retreat 11.6% Played golf PLACES VISITED (Last Three Years) 38.0% Mexico 31.9% Europe 30.

6% Atlantic Coast Provinces 3.2% Pacific Provinces 2.8% Quebec 1.1% Heartland Provinces US HH MT HH Index Took trips 50.9% 79.0% 155 Plane trips 42.

7 AAA Member Travel Habits $2,600 Average amount spent on trips 79% Vacation 29.3% Business 12.8% Business/Vacation 75.9% Took weekend trips 83.2% Traveled by car FOREIGN TRAVEL Own a valid passport Took a foreign trip in the last three years HOTELS/MOTELS 78.1% stayed at a hotel Business and/or vacation 12.8 Average number of nights per year 65.7% Vacation 8.5 Average nights per year 30.7% Business 13.2 Average nights per year ACTIVITIES 51.3% Visited historic sites 36.3% Visited national parks 34.7% Went to the beach 22.4% Went casino gambling 22.3% Visited a theme park/attraction 14.1% Visited a spa/retreat 11.6% Played golf PLACES VISITED (Last Three Years) 38.0% Mexico 31.9% Europe 30.4% Caribbean 13.7% Hawaii 13.1% Alaska 12.1% Central America TRAVEL COMPARISONS (Last 12 Months) CANADIAN PROVINCES 15.4% 5.8% Ontario 3.6% Atlantic Coast Provinces 3.2% Pacific Provinces 2.8% Quebec 1.1% Heartland Provinces US HH MT HH Index Took trips 50.9% 79.0% 155 Plane trips 42.2% 60.9% 144 Rental car 9.5% 28.9% 304 Casino gambling 15.6% 27.7% 178 Bus trips 2.1% 4.4% 210 Motor home 1.7% 2.8% 165 Railroad trips 1.9% 7.5% 395 (Source: 2013 GfK MRI Subscriber Study) Midwest Traveler 2014 Media Kit 7

AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC TRIP OR FOREIGN TRIP 52.8% Friends and Family 41.9% Midwest Traveler Magazine 23% AAA Travel Agency 19.2% Television 9.3% Other 74.

9% California Los Angeles 6.1% San Francisco 5.0% San Diego 4.0% Colorado Denver 8.6% Colorado Springs 3.9% Florida Orlando 9.2% Pensacola 2.8% Florida Keys 2.6% Illinois Chicago 19.

8 AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC TRIP OR FOREIGN TRIP 52.8% Friends and Family 41.9% Midwest Traveler Magazine 23% AAA Travel Agency 19.2% Television 9.3% Other 74.7% of Midwest Traveler readers took at least one overnight domestic trip in the past year. Top areas visited in the past year Arizona Phoenix/Scottsdale 3.7% Arkansas Little Rock 3.9% California Los Angeles 6.1% San Francisco 5.0% San Diego 4.0% Colorado Denver 8.6% Colorado Springs 3.9% Florida Orlando 9.2% Pensacola 2.8% Florida Keys 2.6% Illinois Chicago 19.7% Indiana Indianapolis 8.2% Louisiana New Orleans 6.7% Missouri Kansas City 24.2% St. Louis 37.5% Nevada Las Vegas 11.0% Oklahoma Oklahoma City 6.3% Tennessee Nashville 12.5% Memphis 7.9% Texas Dallas/Ft. Worth 8.9% San Antonio 3.7% Austin 3.5% Houston 3.3% (Source: 2013 GfK MRI Subscriber Study) Midwest Traveler 2014 Media Kit 8

AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 52.8% Midwest Traveler Magazine 41.9% Direct from Accommodations/ Travel Provider 23.

This is evident from the high percentage of readers who use the magazine when {planning a trip. METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP: Direct from Travel Provider 60.

9 AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 52.8% Midwest Traveler Magazine 41.9% Direct from Accommodations/ Travel Provider 23.5% AAA Travel Agency 23.0% Other magazines/newspapers 20.2% Television 19.2% AAA website 17.0% Books 13.3% Readers of Midwest Traveler look to the magazine for travel related information. This is evident from the high percentage of readers who use the magazine when {planning a trip. METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP: Direct from Travel Provider 60.8% AAA/Other websites 43.2% Other Travel Agency 17.0% AAA Travel Agency 15.9% METHOD OF TRANSPORTATION WHEN TAKING A TRIP: Car 83.2% (includes personal car, rental car and motorcycles) Plane 60.9% (includes commercial and charter) Railroad/Train 7.5% Bus 4.4% (includes charter and commercial) Motor Home/RV 2.8% (Source: 2013 GfK MRI Subscriber Study) Midwest Traveler 2014 Media Kit 9

AAA.com/Traveler Midwest Traveler thinks outside the box WEB BANNER ADS Communicate your branding or call-to-action message to AAA Members and

10 AAA.com/Traveler Midwest Traveler thinks outside the box WEB BANNER ADS Communicate your branding or call-to-action message to AAA Members and prospects on the Midwest Traveler website. Rates: (Gross) Top 280x60 pixels AAA.com/Traveler One Month: $250 Midwest Traveler 2014 Media Kit 10

Custom-Created Integrated Promotions PROMOTIONAL WEBSITES Custom-created micro websites are perfect for customer data collection using contests, surveys and general information delivery

CAMPAIGN RESULTS The success of your campaign is important to us, and we want you to have that information in a timely manner.

11 Custom-Created Integrated Promotions PROMOTIONAL WEBSITES Custom-created micro websites are perfect for customer data collection using contests, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment. CAMPAIGN RESULTS The success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated. Midwest Traveler 2014 Media Kit 11

explore travel options and destination attractions.

resources, it has become an indispensable travel-

We help harness the Internet s capability with com, a

exciting locales and related activities.

information about their respective attractions,

travelers plenty to choose from as they make their

In addition to offering information online, com also

12 EventsAndDestinations.com Today s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel- {planning assistant. We help harness the Internet s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest giving travelers plenty to choose from as they make their vacation decisions. In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures. It s one more way we share information in the ever-evolving information age. Midwest Traveler 2014 Media Kit 12

13 Midwest Traveler Specifications FULL PAGE AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH) 2 page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75" Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75" 2/3 Page 4.625" x 9.625" 1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5" 1/2 Vertical 4.625" x 7.187" 1/3 Square 4.625" x 4.75" 1/3 Vertical 2.25" x /6 Horizontal 4.625" x 2.234" 1/6 Vertical 2.25" x 4.75" 1/ " x 2.234" TRAVEL DIRECTORY 1 Inch 2.25" x 1" 2 Inch 2.25" x 2" 3 Inch 2.25" x 3" 4 Inch 2.25" x 4" 2/3 PAGE 1/2 PAGE H 1/2 PAGE V Travel Directory includes Reader Service, which runs in full circulation MECHANICALS Printing Process: Web Offset Trim Size: 7.875" x 10.5" Binding: Saddle-stitched MACINTOSH SUPPORTED SOFTWARE PDF files must be version 1.3 (PDF/X-1a) QuarkXpress 9 Creative Suite 6 FONTS Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline) Black type should be 100% black FILE REQUIREMENTS High resolution of 300 dpi LPI is 150 Maximum ink density is 320% Four-color process, CMYK DELIVERY to: ataylor@hamediagroup.com UPLOAD INSTRUCTIONS Must be compressed or zipped DISCLAIMER Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine. White color is only available as a knock out. QR-Codes and Microsoft tags are accepted. QR Code should be 100% black and set to overprint. Background behind items must be white with minimum clear space of.125". Must be specially designated on the ad insertion order and in instructions when ad materials are submitted. Complete advertising specifications can also be found at specs.for additional information, call (402) , ext. 294 or ext /3 PAGE S 1/3 PAGE V 1/6 PAGE V 1/6 PAGE H 1/12 PAGE Midwest Traveler 2014 Media Kit 13

Midwest Traveler Advertising Rates Rate Card 64 Rates effective with the January/February 2014 Issue RATES BY REGION FULL CIRCULATION RATES* (Circulation 580,000) *Rates are gross Four Color Full

Covers (Four-Color) 2nd & 3rd $17,130 TRAVEL GUIDES BW 4C 4 Inches $2,000 $2,302 3 Inches 1,408 1,618 2 Inches 1,103 1,267 1 Inch 515 567 EASTERN KANSAS (Circulation 60,964) MISSOURI (Circulation

14 Midwest Traveler Advertising Rates Rate Card 64 Rates effective with the January/February 2014 Issue RATES BY REGION FULL CIRCULATION RATES* (Circulation 580,000) *Rates are gross Four Color Full Page $15,757 2/3 Page 11,030 1/2 Page 8,667 1/3 Page 6,303 1/6 Page 3,151 1/12 Page 1,576 Black & White Full Page $13,720 2/3 Page 9,604 1/2 Page 7,546 1/3 Page 5,488 1/6 Page 2,744 1/12 Page 1,372 Covers (Four-Color) 2nd & 3rd $17,130 TRAVEL GUIDES BW 4C 4 Inches $2,000 $2,302 3 Inches 1,408 1,618 2 Inches 1,103 1,267 1 Inch EASTERN KANSAS (Circulation 60,964) MISSOURI (Circulation 447,604) SOUTHWESTERN INDIANA (Circulation 34,220) SOUTHERN ILLINOIS (Circulation 45,552) Remainder of circulation goes to various other states. Regional rates are also available. Ask your publisher s representative for more information. Midwest Traveler 2014 Media Kit 14

Midwest Traveler Publication and Material Closings CANCELLATION Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

15 Midwest Traveler Publication and Material Closings CANCELLATION Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. COMMISSIONS/CREDIT Agency Commission: 15 percent. Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. READER SERVICE Available to all advertisers. Insertions received after closing date may not receive a listing. Midwest Traveler is published bimonthly on January 1, March 1, April 15, July 1, September 1 and November 1 JAN/FEB Reserve Space by November 5, 2013 Materials Due by November 12, 2013 MARCH/APRIL Reserve Space by Jan 7, 2014 Materials Due by Jan 14, 2014 MAY/JUNE Reserve Space by Feb 20, 2014 Materials Due by Feb 27, 2014 JULY/AUGUST Reserve Space by May 6, 2014 Materials Due by May 13, 2014 SEPTEMBER/OCTOBER Reserve Space by July 9, 2014 Materials Due by July 16, 2014 NOVEMBER/DECEMBER Reserve Space by September 10, 2014 Materials Due by September 17, 2014 INSERTS Rates quoted on request. ADVERTISING ACCEPTANCE The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. MAILING AND SHIPPING INSTRUCTIONS Send contracts, insertion orders, proofs and artwork to: Ann Taylor H&A Media Group P.O. Box 3535 Omaha, NE Use street address for overnight deliveries: Ann Taylor H&A Media Group J St Ste 100 Omaha, NE Midwest Traveler 2014 Media Kit 15

Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky,

Illinois and Eastern Kansas City AAA Southern Traveler: Arkansas, Louisiana and Mississippi Your AAA New Jersey: Essex, Morris and Union Counties AAA GO Magazine: North and South

16 Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and Miami Valley (Dayton) Ohio AAA C&T/New York: Metro New York City, Northern New York and Long Island AAA Midwest Traveler: Missouri, Southern Indiana, Southern Illinois and Eastern Kansas City AAA Southern Traveler: Arkansas, Louisiana and Mississippi Your AAA New Jersey: Essex, Morris and Union Counties AAA GO Magazine: North and South Carolina AAA Horizons: Massachusetts, Rhode Island and Western Connecticut Member Connection: Western and Central New York AAA News: Northern Pennsylvania Midwest Traveler 2014 Media Kit 16

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi 2017 MEDIA KIT Arkansas Louisiana Mississippi Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking AAA Advertising Rates AAA Specifications