2014 Media Kit. We ll take you places. Home & Away 2014 Media Kit 1

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1 New York 2014 Media Kit We ll take you places. Home & Away 2014 Media Kit 1

.. 10 Online Media Digital Edition Carrier E-mail... 11 Custom-Created Integrated Promotions.

2 Table of Contents The AAA Brand... 3 Coverage of C&T/New York Publication... 4 Editorial Calendars Print Edition... 5 Digital Edition... 6 Demographic Profile of the AAA Member AAA Member Demographics... 7 AAA Member Travel Habits... 8 AAA Regional Travel... 9 AAA Travel Planning and Booking Online Media Digital Edition Carrier Custom-Created Integrated Promotions EventsAndDestinations.com Specs and Deadlines C&T/New York Specifications C&T/New York Advertising Rates C&T/New York Publication and Material Closings Coverage of H&A Media Group AAA Publications C&T/New York 2014 Media Kit 2

3 The AAA Brand { For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go. As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. C&T/New York 2014 Media Kit 3

Coverage of C&T/New York Publication 22 20 19 21 18 16 17 15

Nassau 5. Queens 6. Staten Island 7. Dutchess 8. Orange 9.

Westchester 15. Delaware 16. Otsego 17. Schoharie 18.

Lewis 8 6 10 2 1 3 5 9 14 4 11 C&T/New York Circulations:

4 Coverage of C&T/New York Publication COUNTY LEGEND Manhattan 2. Bronx 3. Brooklyn 4. Nassau 5. Queens 6. Staten Island 7. Dutchess 8. Orange 9. Putnam 10. Rockland 11. Suffolk 12. Sullivan 13. Ulster 14. Westchester 15. Delaware 16. Otsego 17. Schoharie 18. Chenango 19. Herkimer 20. Oneida 21. Madison 22. Lewis C&T/New York Circulations: Metro New York 367,353 Northern New York 270,296 Long Island 306,874 C&T/New York 2014 Media Kit 4

C&T/New York Print Editorial Calendar January/February Luxury Lodges

Cruises for Every Personality May/June 10 Things to See/Do in New

Long Island Universal Studios/Harry Potter September/October

5 C&T/New York Print Editorial Calendar January/February Luxury Lodges of Lake Placid, Adirondacks Disney World March/April Catskills Cruises for Every Personality May/June 10 Things to See/Do in New York State Guided Tours with Family Focus July/August The Hamptons, Long Island Universal Studios/Harry Potter September/October California Wine Country NY Fall Foliage November/December What s new in New York City, Washington D.C., Philly and Boston Italy: Milan and Lake Como Stories subject to change without notice. C&T/New York 2014 Media Kit 5

C&T/New York Digital Edition Editorial Calendar January Luxury Lodges of Lake Placid, Adirondacks Disney World

Juan March Catskills Cruises for Every Personality April Best of the Berkshires Charleston/Savannah/Nashville

Adirondacks August Family-Friendly Travel Weekend Getaways in Maryland, Virginia, West Virginia and Delaware

Pennsylvania Primer November What s New in New York Ci

6 C&T/New York Digital Edition Editorial Calendar January Luxury Lodges of Lake Placid, Adirondacks Disney World July The Hamptons, Long Island Universal Studios, Harry Potter February Winter Getaway Roundup Ski Resorts San Juan March Catskills Cruises for Every Personality April Best of the Berkshires Charleston/Savannah/Nashville May 10 Things to See/Do in New York State Guided Tours with Family Focus June Montreal and Quebec Southern Adirondacks August Family-Friendly Travel Weekend Getaways in Maryland, Virginia, West Virginia and Delaware September California Wine Country NY Fall Foliage October Great Weekends: New York focused getaways Pennsylvania Primer November What s New in New York City, Washington D.C., Philly and Boston Italy: Milan and Lake Como December Winter Getaways Warm Weather Destinations Stories subject to change without notice. C&T/New York 2014 Media Kit 6

9% Graduate MAIN RESIDENCE $478,400 Average Value $412,000 Median Value 17.8% Rent 82.2% Own MARITAL STATUS 60.8% Married 13.2% Widowed OCCUPATION 61.4% Professional/Manager 10.

7 AAA Member Demographics C&T/New York reaches an unbeatable market AGE AND GENDER 60 Average Age 61 Median Age 51.3% Male 48.7% Female HOUSEHOLD INCOME $129,300 Average Income $94,900 Median Income EDUCATION 81.7% Some College 30.5% Bachelor s 57.4% 4 Years Plus 26.9% Graduate MAIN RESIDENCE $478,400 Average Value $412,000 Median Value 17.8% Rent 82.2% Own MARITAL STATUS 60.8% Married 13.2% Widowed OCCUPATION 61.4% Professional/Manager 10.4% Separated/Divorced 10.6% Single (never married) C&T/NEW YORK READERS ARE LOYAL AND ENGAGED 37.4% Visited AAA office 24.2% Visited magazine/club website (or AAA.com) 12.0% Planned/modified existing travel plans 9.3% Visited advertiser s website 8.6% Called a toll-free number 6.0% Used Reader Service card 5.1% Called AAA Travel agent 4.8% Called advertiser directly (Source: 2013 GfK MRI Subscriber Study) Home & Away 2014 Media Kit 7

AAA Member Travel Habits $3,200 Average amount spent on trips 79.6% Took trips 98.2% Vacation 23.2% Business 11.2% Business/vacation 79.7% Took weekend trips FOREIGN TRAVEL 78.0% 51.

8 Average nights per year 25.2% Business 11.4 Average nights per year ACTIVITIES 55.7% Went to the beach 52.2% Visited historic sites 32.0% Visited national parks 25.

7% Caribbean 37.9% Europe 15.4% Mexico 11.0% Hawaii 8.9% Alaska 8.2% Africa TRAVEL COMPARISONS (Last 12 Months) CANADIAN PROVINCES 33.1% 12.4% Ontario 9.3% Quebec 7.2% Atlantic Coast Provinces 2.

8 AAA Member Travel Habits $3,200 Average amount spent on trips 79.6% Took trips 98.2% Vacation 23.2% Business 11.2% Business/vacation 79.7% Took weekend trips FOREIGN TRAVEL 78.0% 51.3% Own a valid passport Took a foreign trip in the last three years HOTELS/MOTELS 77.9% stayed at a hotel Business and/or vacation 11.3 Average number of nights per year 61.2% Vacation 8.8 Average nights per year 25.2% Business 11.4 Average nights per year ACTIVITIES 55.7% Went to the beach 52.2% Visited historic sites 32.0% Visited national parks 25.1% Visited a theme park/attraction 25.0% Visited art galleries/shows 19.3% Visited a spa/retreat 10.7% Played golf (Source: 2013 GfK MRI Subscriber Study) PLACES VISITED (Last Three Years) 42.7% Caribbean 37.9% Europe 15.4% Mexico 11.0% Hawaii 8.9% Alaska 8.2% Africa TRAVEL COMPARISONS (Last 12 Months) CANADIAN PROVINCES 33.1% 12.4% Ontario 9.3% Quebec 7.2% Atlantic Coast Provinces 2.5% Pacific Provinces 1.9% Heartland Provinces US HH C&T HH Index Took trips 50.9% 79.6% 156 Plane trips 42.2% 62.1% 147 Rental car 9.5% 32.5% 342 Casino gambling 15.6% 37.2% 238 Cruises 8.4% 28.2% 336 Bus trips 2.1% 14.6% 695 Motor home 1.7% 1.2% 71 Railroad trips 1.9% 18.1% 953 C&T/New York 2014 Media Kit 8

AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC OR FOREIGN TRIP 54.3% Friends and Family 47.2% C&T/New York Magazine 20.6% AAA Travel Agency 19.4% Television 5.8% Other 79.

9% Connecticut Mystic 5.7% Maryland Baltimore 8.5% New Jersey Atlantic City 22.4% Nevada Las Vegas 7.0% New York New York State 70.2% New York City 43.5% Hudson Valley 22.9% Westchester County 22.

9 AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC OR FOREIGN TRIP 54.3% Friends and Family 47.2% C&T/New York Magazine 20.6% AAA Travel Agency 19.4% Television 5.8% Other 79.6% of C&T/New York readers took at least one overnight domestic trip in the past year. Top local areas visited in the past year Florida Orlando 9.8% Fort Myers/Naples 4.7% Miami/Ft. Lauderdale 3.9% Connecticut Mystic 5.7% Maryland Baltimore 8.5% New Jersey Atlantic City 22.4% Nevada Las Vegas 7.0% New York New York State 70.2% New York City 43.5% Hudson Valley 22.9% Westchester County 22.0% Hamptons/other Long Island 21.2% Catskills Region 17.5% Adirondacks 16.1% Albany, Saratoga 15.6% Other New York 12.3% Finger Lakes 5.8% Finger Lakes Region 4.5% South Carolina Hilton Head 1.6% Northern New England 8.9% Pennsylvania Philadelphia 12.6% Lancaster 8.9% Massachusetts Boston 12.5% Cape Cod 7.7% Rhode Island Providence 4.5% South Carolina Myrtle Beach 3.9% Washington DC 15.6% (Source: 2013 GfK MRI Subscriber Study) C&T/New York 2014 Media Kit 9

AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 54.3% C&T/New York Magazine 47.2% Other websites 34.2% Other magazines/newspapers 30.

10 AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 54.3% C&T/New York Magazine 47.2% Other websites 34.2% Other magazines/newspapers 30.6% Direct from Accommodations/ Travel Provider 27.5% AAA website 23.5% Other Travel Agency 21.4% AAA Travel Agency 20.6% Television 19.4% Books 15.0% Readers of C&T/New York look to the magazine for travel related information. This is evident from the high percentage of readers who use the magazine when planning {a trip. METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP: Direct from Travel Provider 67.2% Other websites 36.3% Other Travel Agency 22.0% AAA Travel Agency 14.3% AAA website 7.7% HOW LONG BEFORE TRAVELING DO YOU TYPICALLY BOOK YOUR TRIP: 72.8% 6 months or less METHOD OF TRANSPORTATION WHEN TAKING A TRIP: Car 81.5% (includes personal car, rental car and motorcycles) Plane 61.2% (includes commercial and charter) Bus 14.6% (includes charter and commercial) Railroad/ Train 18.1% Motor Home/RV 1.2% 39.0% 29.6% 3.7% 3-6 months before traveling Less than 3 months, more than 1 week 1 week or less (Source: 2013 GfK MRI Subscriber Study) C&T/New York 2014 Media Kit 10

C&T Digital C&T/New York thinks outside the box CARRIER E-MAIL While AAA publication readers are known to be loyal, dedicated followers of the printed Member magazines, it isn t the only method for

11 C&T Digital C&T/New York thinks outside the box CARRIER While AAA publication readers are known to be loyal, dedicated followers of the printed Member magazines, it isn t the only method for creating and strengthening relationships with them. Each month, the C&T Digital Edition is sent by to 750,000 AAA Members in New York. The Digital Edition is designed to be simple to read and easy to use with stories, contests and other special opportunities. The Carrier that delivers the Digital Edition has banner positions that maximize visibility for your destination, linking back to your website. Text links are also available, offering five to seven words about your destination and a link to your web site. Rates: (Gross) Carrier banner $3,750 Text Link $1,365 C&T/New York 2014 Media Kit 11

Custom-Created Integrated Promotions DESTINATION SPOTLIGHT Now, customized stories about your destination can be a part of AAA publication s websites some of the largest membership publication

With Destination Spotlight, you have even more access to AAA Members.

delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment.

12 Custom-Created Integrated Promotions DESTINATION SPOTLIGHT Now, customized stories about your destination can be a part of AAA publication s websites some of the largest membership publication websites featuring travel in the country. You can choose to have a basic story written or arrange for a AAA writer to personally visit and experience your destination first hand. With Destination Spotlight, you have even more access to AAA Members. Rates: Basic $1,765 (Gross): Premium $3,500 (Gross): PROMOTIONAL WEBSITES Custom-created micro websites are perfect for customer data collection using contests, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment. Quote upon request BROADCASTS Information that includes a clear, desirable offer, has an attractive design and is communicated to the right audience should provide a favorable response. Take that same information, utilize as the communication medium and the response becomes more powerful. Using our marketing technology, which focuses on deliverability straight to the inboxes of our AAA Members and prospects, your message is not only delivered more reliably more often, but reporting is more robust. Within 72 business hours, you can know how many people opened your message and how many people clicked through. $66/M CAMPAIGN RESULTS The success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated. C&T/New York 2014 Media Kit 12

explore travel options and destination attractions.

resources, it has become an indispensable travel-

We help harness the Internet s capability with com, a

exciting locales and related activities.

information about their respective attractions,

travelers plenty to choose from as they make their

In addition to offering information online, com also

13 EventsAndDestinations.com Today s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel- {planning assistant. We help harness the Internet s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest giving travelers plenty to choose from as they make their vacation decisions. In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures. It s one more way we share information in the ever-evolving information age. C&T/New York 2014 Media Kit 13

14 C&T/New York Specifications AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH) 2 Page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75" Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75" 2/3 Page with bleed 4.375" x 9.625" 5.125" x 10.5" 5.375" x 10.75" 2/3 Page without bleed 4.625" x 9.625" 1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5" 1/2 Vertical 4.625" x 7.187" 1/3 Square 4.625" x 4.75" 1/3 Vertical 2.25" x 9.625" 1/6 Horizontal 4.625" x 2.234" 1/6 Vertical 2.25" x 4.75" TRAVEL DIRECTORY 1 Inch 2.25" x 1" 2 Inch 2.25" x 2" 3 Inch 2.25" x 3" 4 Inch 2.25" x 4" FULL PAGE 2/3 PAGE 1/2 PAGE H 1/2 PAGE V Travel Directory includes Reader Service, which runs in full circulation. COVER 4: Trim: 7.875" x 8.25" (add.125" bleed) Full Page Inset Size: 7.125" x 7.75" MECHANICALS Printing Process: Web Offset Trim Size: 7.875" x 10.5" Binding: Saddle-stitched (jogged to the head) MACINTOSH SUPPORTED SOFTWARE PDF files must be version 1.3 (PDF/X-1a) QuarkXpress 9 Creative Suite 6 FONTS Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline) Black type should be 100% black FILE REQUIREMENTS High resolution of 300 dpi LPI is 150 Maximum ink density is 280% Four color process, CMYK DELIVERY to: ataylor@hamediagroup.com UPLOAD INSTRUCTIONS Must be compressed or zipped DISCLAIMER Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine. White color is only available as a knock out. QR-Codes and Microsoft tags are accepted. QR Code should be 100% black and set to overprint. Background behind items must be white with minimum clear space of.125". Notification must be on insertion order and print instructions. Advertising specifications can be found at For additional information call (402) ext. 294 or ext /3 PAGE S 1/3 PAGE V 1/6 PAGE V 1/6 PAGE H C&T/New York 2014 Media Kit 14

15 C&T/New York Advertising Rates Rate Card 16 Rates effective with the January/February 2014 Issue 22 FULL CIRCULATION RATES* (Circulation 947,000) *Rates are gross Four Color Full Page $27,965 2/3 Page 19,576 1/2 Page 15,381 1/3 Page 11,186 1/6 Page 5, Black & White 15 Full Page $23,770 2/3 Page 19,328 1/2 Page 15,186 1/3 Page 11,045 1/6 Page 5, REGION RATES (Four Color) Long Island Metro New York Northern New York Circulation 306, , ,296 Full Page $11,692 $15,724 $9,858 ½ Page 6,431 8,648 5,422 1/3 Page 4,677 6,289 3,943 TRAVEL GUIDES (Four Color) 4 Inches $3,915 3 Inches 2,936 2 Inches 1,958 1 Inch 979 READER SERVICE Each issue features a reader service response mechanism. All advertisers are eligible for a Reader Service number on the Reader Service page. The deadline for listings is the same as the space reservation deadline. DIGITAL EDITION CARRIER Banner Ad $3,750 Text Link 1,365 COUNTY LEGEND 1. Manhattan 2. Bronx 3. Brooklyn 4. Nassau 5. Queens 6. Staten Island 7. Dutchess Orange 9. Putnam 10. Rockland 11. Suffolk 12. Sullivan 13. Ulster 14. Westchester 15. Delaware 2014 DIGITAL EDITION RATES Digital Spread $3,000 Digital Full Page 1,750 Digital 1/2 Page 1, Otsego 17. Schoharie 18. Chenango 19. Herkimer 20. Oneida 21. Madison 22. Lewis Enhancements to Individual Ads Ad Gen $588 Video Integration 882 Ad Jolt 1,500 Audio Integration 882 Page Plus/Ad Flash 882 C&T/New York 2014 Media Kit 15

16 C&T/New York Publication and Material Closings C&T/New York is published bimonthly on January 2, February 28, May 1, July 1, September 2 and October 31 JAN/FEB Reserve Space by October 29, 2013 Materials Due by November 12, 2013 January Digital: Reserve Space by November 6, 2013 Materials Due by November 13, 2013 February Digital: Reserve Space by December 6, 2013 Materials Due by December 13, 2013 MARCH/APRIL Reserve Space by Jan 10, 2014 Materials Due by Jan 17, 2014 March Digital: Reserve Space by February 4, 2014 Materials Due by February 11, 2014 April Digital: Reserve Space by February 18, 2014 Materials Due by February 25, 2014 MAY/JUNE Reserve Space by March 7, 2014 Materials Due by March 21, 2014 May Digital: Reserve Space by March 24, 2014 Materials Due by April 7, 2014 June Digital: Reserve Space by April 7, 2014 Materials Due by April 21, 2014 JULY/AUGUST Reserve Space by May 2, 2014 Materials Due by May 16, 2014 July Digital: Reserve Space by May 27, 2014 Materials Due by June 3, 2014 August Digital: Reserve Space by June 6, 2014 Materials Due by June 13, 2014 SEPTEMBER/OCTOBER Reserve Space by July 9, 2014 Materials Due by July 23, 2014 September Digital: Reserve Space by July 31, 2014 Materials Due by August 7, 2014 October Digital: Reserve Space by August 11, 2014 Materials Due by August 18, 2014 NOVEMBER/DECEMBER Reserve Space by September 10, 2014 Materials Due by September 24, 2014 November Digital: Reserve Space by September 30, 2014 Materials Due by October 7, 2014 December Digital: Reserve Space by October 9, 2014 Materials Due by October 16, 2014 CANCELLATION Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. COMMISSIONS/CREDIT Agency Commission: 15 percent. Net in 30 days. Firsttime advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. READER SERVICE Available to all advertisers. Insertions received after closing date may not receive a listing. INSERTS Rates quoted on request. ADVERTISING ACCEPTANCE The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. MAILING AND SHIPPING INSTRUCTIONS Send contracts, insertion orders, proofs and artwork to: Ann Taylor H&A Media Group P.O. Box 3535 Omaha, NE Use street address for overnight deliveries: Ann Taylor H&A Media Group J St Ste 100 Omaha, NE C&T/New York 2014 Media Kit 16

Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and

17 Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and Miami Valley (Dayton) Ohio AAA C&T/New York: Metro New York City, Northern New York and Long Island AAA Midwest Traveler: Missouri, Southern Indiana, Southern Illinois and Eastern Kansas City AAA Southern Traveler: Arkansas, Louisiana and Mississippi Your AAA New Jersey: Essex, Morris and Union Counties AAA GO Magazine: North and South Carolina AAA Horizons: Massachusetts, Rhode Island and Western Connecticut Member Connection: Western and Central New York AAA News: Northern Pennsylvania C&T/New York 2014 Media Kit 17

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi 2017 MEDIA KIT Arkansas Louisiana Mississippi Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking AAA Advertising Rates AAA Specifications