OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT
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1 OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT
2 ABOUT OAM Outdoor Adventure Media is a network of free regional grassroots, outdoor sports, and adventure travel publications. OAM partner publications include Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Elevation Outdoors, Outdoors Northwest, OutThere Monthly, Utah Adventure Journal, Vermont Sports and Vermont Ski+ Ride. Each OAM publication is the definitive guide to outdoor sports and adventure travel in its region. EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking and backpacking, running, biking, paddling, rock climbing, and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel / footwear, and green living specific to each region. WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets. DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
3 OAM CIRCULATION Adventure Sports Journal 45,000 6x A.T. Journeys 50,000 4x Blue Ridge Outdoors 110,000 12x Elevation Outdoors 45,000 11x Outdoors Northwest 40,000 8x OutThere Monthly 35,000 10x Utah Adventure Journal 40,000 6x Vermont Sports 25,000 9x West Coast, Northern California, Southern California and Nevada Nationwide / 78% East Coast, ATJ is the member magazine for the A.T. Conservancy Mid-Atlantic and Southeast: Virginia, West Virginia, Maryland, Washington D.C., North Carolina, South Carolina, Tennessee, Georgia, Kentucky and Alabama Front Range Colorado, Denver Metro, Boulder, Ft. Colins, Colorado Springs, Mountains, Upper Arkansas River Valley, Rocky Mountains Pacific Northwest, Seattle and Portland Inland / Pacific Northwest in Washington, Oregon, Idaho and Montana Utah: Salt Lake City, Ogden, Moab, Provo, St. George New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts Vermont Ski + Ride 25,000 4x New England: Vermont, New Hampshire, New York, Connecticut and Massachusetts
4 OAM RATES NETWORK CPM PRICING Ask your sales rep for details and a custom proposal as CPM rates can vary by publication. (NET) 1x 3x 6x 9x 12x FULL PAGE $58 $55 $49 $46 $44 ½ PAGE $36 $34 $30 $29 $27 ¼ PAGE $21 $20 $18 $17 $16 ADDITIONAL PROGRAMS AVAILABLE Ask your sales rep for program details on digital opportunities, event marketing, native content, custom printing and more! OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 60% Camp Frequently 56% Road Cycle Frequently 54% Run Frequently 53% Mountain Bike Frequently 68% Participate in Snow Sports 73% Paddle Frequently 21% Climb Frequently 64% Pet Owners READER PROFILE 52% Male, 48% Female Median Age: 36 Median Household Income: $91,690 ATT / College Graduate: 93% Homeowners: 79%
5 OAM COMPARISON TO NATIONAL MEDIA COMPARED TO NATIONAL PUBLICATIONS Cut advertising costs and increase your exposure with OAM! # FULL PAGES TOTAL CIRC TOTAL COST OUTSIDE 1 675,000 $101,750 BACKPACKER OAM ,000 1,245,000 $76,788 $75,000 As seen above, a 3x full page plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives 3 full pages in 9 publications (27+ full pages), with the benefit of reaching over twice as many consumers. Based on frequency, OAM advertising programs can also include added value opportunities and programs such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, newsletters, dealer tie-ins, and more. Our sales team will work with you to customize a turn-key marketing program with added value to meet your needs and fit your budget! WHY ADVERTISE WITH OAM? Because your marketing dollars go farther and you have flexibility! COMPARED TO NATIONAL PUBLICATIONS Reach more readers with a smaller budget! TOTAL CIRC PER ISSUE FULL PAGE OPEN RATE CPM CLIMBING 40,000 $160 BIKE 52,800 $116 FLEXIBILITY CANOE & KAYAK POWDER MOUNTAIN OUTSIDE BACKPACKER 44,000 72, , , ,000 $165 $140 $115 $150 $121 OAM offers clients more economical and efficient solutions for both national and regional turn-key marketing campaigns that increase brand awareness and also support regional markets and products. OAM 415,000 $58
6 Blue Ridge Outdoors For 23 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the Mid-Atlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on running, biking, hiking, paddling, camping / backpacking, new gear, adventure travel, and more. BLUERIDGEOUTDOORS.COM 2018 EDITORIAL 12x JAN Best of the Blue Ridge, The Recreation Revolution FEB Running, Race Ahead, Outdoor Women, Spring Event Guide MAR Fly Fishing, Spring Adventures, Beyond the Blue Ridge, Spring Fishing Guide APR Outdoor Family, Parks, Trails, Rocks, Rivers, Adventure Schools MAY Festival Guide, Mountain Towns, Adrenaline-Fueled Adventures JUN Paddling, Whitewater, Canoe trips, Fly Fishing Streams, Swimming Holes, Urban Adventures JUL Summer Road Trips, Outdoors 101: How-to with beginnerfriendly insights, Van Life AUG The Parks Issue, Hiking/Backpacking/Camping, Fall Getaway preview SEP Adventure Biking Guide, Fall Fishing, Blue Ridge Brews, Booze and Other Libations OCT Hiking, Fall Adventures, Top Adventure Towns, Food of the Blue Ridge NOV 30 Under 30, Outdoor Tech, Gear Up DEC Winter Adventures, Retro Outdoors Elevation Outdoors In its ninth year of connecting readers to their local Rocky Mountain scene, Elevation Outdoors has authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment. ELEVATIONOUTDOORS.COM 2018 EDITORIAL 11x JAN/FEB Colorado Outdoor Achievement of the Year, Backcountry, Race Guide MAR Dream Big Issue, Best of the Rockies, Guided Travel, Utah Tourism APR Biking, Trail Running, New Mexico Tourism MAY Festival Guide, Adventure Dogs JUN Camping, Paddling, Peak Gear, Wyoming Tourism JUL Road Trips, Outdoor Families, Summer Beverage Guide AUG Mountain Issue, Climbing, Mountaineering SEP Conservation, Reader Submitted Stories, Fall Cycling OCT Winter Season Kick Off, Out of State Winter Adventures, Perfect Winter Guide NOV Colorado Adventure Towns, Outdoor Influencers, Colorado Branded DEC Gear and Gift Guide, Diving, Gear Up, The Faces of Colorado Non-Profits Adventure Sports Journal In it s 17th year, ASJ is the #1 resource and outdoor sports guide for active readers and outdoor enthusiasts throughout Northern California, Nevada and Southern California. ADVENTURESPORTSJOURNAL.COM 2018 EDITORIAL 6x FEB/MAR Backcountry Issue: Skiing & Snowboarding, Backcountry Ski Tours, Cross-Country Skiing, Winter Training APR/MAY Keeper Issue: Biking, Endurance Training, Spring skiing, Whitewater kayaking + Essential race calendar JUN/JUL Summer & Water Issue: Whitewater, Paddling, Mountaineering / Backpacking, Summer Festival Guide AUG/SEP The Magic of Terrain: Cycling, Climbing, Hiking, Water Sports, Shoulder Season Adventures OCT/NOV Fall Adventures, Coastal Paddling/Surfing, Cyclocross + Brew Tours/Events DEC/JAN Snowsports & Best of the Outdoors: Snowsports, Winter Training, Best of the Outdoors + Gift Giving Guide OutThere Monthly Since 2004, OTM has been the Inland Pacific Northwest s guide to outdoor adventure, travel and the outdoor lifestyle. OUTTHEREMONTHLY.COM 2018 EDITORIAL 10x JAN/FEB Winter Adventure Guide (Skiing & Riding/Winter Sports/Travel) MAR Spring Fever Issue (Hiking/Mtn Biking, Skiing/Trail Running + Spring Gear) APR Running Issue + Spring/ Summer Family Outdoors Guide + Running Gear MAY River Issue (Whitewater/Paddling/Camping/Fishing/ Hiking/Biking + Watersports Gear) JUN Summer Adventure Guide (Outdoor Fun/ Adventure/Travel/Festivals/Events + Summer Adventure Gear) JUL Going to the Lake Issue (Paddling/Boat Sports/ Camping/Fishing/Hiking + Outdoor & Lifestyle Gear) AUG Backcountry Issue (Hiking/Biking/Scenic Drives/Camping/ Fishing) SEP Fall Travel Issue (Travel/ Outdoor Adventure/Climbing/Biking/ Fishing + Travel Gear) OCT/NOV Fall Hiking/Biking + Winter Season Kickoff + Family Winter Sports Guide DEC Gear Issue + Holiday Gift Guide (Gear Reviews & Stories/Holiday Gift Guide/Skiing & Riding/Nordic/Winter Sports/Ski Lifestyle) MEMBER PROFILES
7 Vermont Sports For more than 23 years, Vermont Sports has been the ultimate resource for outdoor sports and recreative in New England, reaching active readers in VT, NH, NY, CT and MA. VTSPORTS.COM 2018 EDITORIAL 9x JAN/FEB Winter Adventures: Athletes of the Year, Nordic & Backcountry Skiing, Snowshoeing, Getting Back in Shape MAR/APR Best of Vermont: Adventure Dogs, Black Diamond of Excellence Awards, Spring Mountain Festivals, Whitewater MAY Running special: Running, Fishing, Women Who Inspire JUN Cycling special: Century Rides, Summer Bucket List JUL Get Wet!: Watersports, Favorite Lake Trips, Summer at the Resorts AUG Outdoor Explorers: Mountain Biking, Camping/ Backpacking, Climbing SEP Trails & Foliage: Long Trail Tales, Foliage Hikes, Flatwater Paddling OCT Fall Adventures: Cyclocross, Ski Preview, Trail Running NOV/DEC Holiday Fun: Gift Guide, Winter Sports Events, Downhill Ski/ Snowboard Report MEMBER PROFILES Outdoors Northwest The voice of Northwest Outdoor Recreation for 30 years, for the Pacific Northwest, Seattle and Portland. OUTDOORSNW.COM 2018 EDITORIAL 8x FEB Travel Edition: Travel throughout the Northwest, Road Trips/RV s, Trailers and Campers MAR Northwest Cyclist: Electric bikes, Mountain Biking, Bike Builders APR Annual Event Guide: Running, Swimming, Cycling, Hiking, Nutrition Tips, Training Schedules, Gear Reviews MAY/JUN Trail Running, Beer, Camping JUL/AUG Hiking/ Dogs: City Hikes, River Trails, Hiking Shoes, Trail Dogs SEP/OCT Running Edition: Running, Wine Tours, Winter Previews NOV NW Snow Guide: Pacific Northwest Resorts, Snow Adventures DEC/JAN Northwest Winter Adventures 2018 ISSUES 4x JAN-MAR Winter APR-JUN Spring JUL-SEP Summer OCT-DEC Fall Utah Adventure Journal Utah s number one outdoor recreation, adventure lifestyle magazine. UTAHADVJOURNAL.COM 2018 EDITORIAL 6x JAN/FEB Mid-Winter: Backcountry Skiing, Winter Mountaineering MAR/ APR Early Spring: Desert Biking, Whitewater, Trail Running, Spring Ski Tours MAY/JUN Spring: Mountain Biking, Desert Climbing JUL/AUG Summer; Mountain Biking, Climbing, The High Country SEP/OCT Fall: Climbing, Hiking, The Desert, Get Ready for Winter NOV/DEC Winter: Skiing, Snowboarding, Backcountry Guide, Gear Favorites of the Year the official magazine of the appalachian trail conservancy / spring 2017 celebrating 2,000-milers Volunteerism: the Soul of the A.T. Cutting to the Core: Setting a Precedent for Pipeline Proposals Vermont Ski+Ride Vermont Ski+Ride focuses on the sports and activities that Vermont has to offer skiers and riders. VTS+R is distributed throughout VT, and in NH, NY, CT, and MA. VTSKIANDRIDE.COM 2018 EDITORIAL 4x SEP-NOV Fall/Season Preview: What s new for 2018, An Insider s Guide to the Ski Biz, New Gear, VTSR EXPO Program, Cider House Rule, World Cup Preview NOV-JAN The Holiday Issue: Vermont s Ski Legends, Holiday Gift Guide, ProTips, VT Ski Chef s Best Recipes, Private Clubs JAN-MAR Winter/Spring Adventures: 50 Don t-miss Events, Top Instructors, Off-Piste Adventures, Valentine s Day Love Stories, Spring Flings MAY-AUG Mountain Summer: Vermont s Best Festivals, Mountain Biking, Summer Concerts, Great Hikes, Cheese & Brew Tours and more A.T. Journeys A.T. Journeys is the official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia. APPALACHIANTRAIL.ORG
8 OUTDOORADVENTUREMEDIA.COM
2013 MEDIA KIT. outdoor adventure MEDIA. the authentic outdoor sports voice
2013 MEDIA KIT outdoor adventure MEDIA the authentic outdoor sports voice ABOUT OAM outdoor adventure MEDIA Outdoor Adventure Media is a network of free regional grassroots, outdoor sports and adventure
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