2013 MEDIA KIT. outdoor adventure MEDIA. the authentic outdoor sports voice
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1 2013 MEDIA KIT outdoor adventure MEDIA the authentic outdoor sports voice
2 ABOUT OAM outdoor adventure MEDIA Outdoor Adventure Media is a network of free regional grassroots, outdoor sports and adventure travel publications. OAM partner publications include Adventure Sports Journal, A.T. Journeys, Blue Ridge Outdoors, Elevation Outdoors, Outdoors Northwest, Utah Adventure Journal, Out There Monthly, and Vermont Sports. Each OAM publication is the definitive guide to outdoor sports and adventure travel in its region. EDITORIAL COVERAGE Each of the OAM magazines provides expert, field-tested insights for a wide range of outdoor adventures, including hiking and backpacking, running, biking, paddling, rock climbing, and snowsports. Stories and departments focus on outdoor recreation, adventure travel, gear reviews, outdoor apparel / footwear and green living specific to each region. WHY WORK WITH OAM? OAM offers clients efficient, economical solutions for both regional and national turn-key marketing campaigns. OAM gives marketing professionals the flexibility to develop a fully customized plan to support specific regional markets. DIRECTLY IMPACT THE GROWTH OF OUTDOOR SPORTS Working with OAM, your marketing dollars will support and inspire active adults to connect with their environment through outdoor sports, continuously growing the industry.
3 OAM CIRCULATION ADVENTURE SPORTS JOURNAL 42,000 6x California, Nevada Monterey + San Francisco BAY AREAS, Silicon ValleY, Sacramento, CHICO, LAKE TAHOE, RENO, Carson City, Las Vegas, San Louis Obispo, Santa Barbara, Los Angeles, Santa Monica, San Diego A.T. JOURNEYS 42,000 6x Nationwide BLUE RIDGE OUTDOORS MAGAZINE 110,000 12x Mid-Atlantic + Southeast Virginia, West Virginia, Maryland, WASHINGTON DC, North Carolina, South Carolina, Tennessee, Georgia, Kentucky, Alabama ELEVATION OUTDOORS MAGAZINE 45,000 10x FRONT RANGE COLORADO Denver METRO, Boulder, Ft. Colins, Colorado Springs, Mountains, Upper Arkansas River ValleY OUTDOORS NORTHWEST MAGAZINE 40,000 6x Washington, Oregon, Idaho Seattle, Portland OUT THERE MONTHLY 25,000 12x Eastern Washington, Northern Idaho Spokane, Coeur d Alene UTAH ADVENTURE JOURNAL 35,000 6x UTAH Salt Lake City, Ogden, Moab, Provo, St. George VERMONT SPORTS 15,000 10x Vermont, New Hampshire, CONNECTICUT, MASSACHUSETTS THE ADIRONDACKS, Burlington, Manchester
4 OAM RATES Network CPM Pricing Ask your sales rep for details and a custom proposal as CPM rates can vary by publication. (NET) Full Page (4C) 1/2 Page (4C) 1/4 Page (4C) Full Page (BW) 1/2 Page (BW) 1/4 Page (BW) 1x 3x 6x 9x 12x $58 $55 $49 $46 $44 $36 $34 $30 $29 $27 $21 $20 $18 $17 $16 $46 $44 $39 $37 $34 $27 $26 $23 $22 $20 $17 $16 $14 $13 $12 Additional Programs Available Web Advertising Event Marketing Race Bag Program Custom Print + Catalogs OAM DEMOGRAPHICS ACTIVE ADULTS 78% Hike Frequently 60% Camp Frequently 56% Road Cycle Frequently 54% Run Frequently 53% Mountain Bike Frequently 68% Participate in Snow Sports 73% Paddle Frequently 21% Climb Frequently 64% Pet Owners READER PROFILE 52% Male, 48% Female Median Age: 36 Median HHI: $91,690 ATT / College Graduate: 93% Own their home: 79%
5 OAM COMPARISON TO NATIONAL MEDIA Compared to National Publications Cut advertising costs and increase exposure with OAM # FULL PAGES TOTAL CIRC TOTAL COST Outside Magazine 1 675,000 $ 91,328 Backpacker 2 680,000 $ 95,050 OAM 3 1,392,000 $ 80,736 As seen above, a 3x plan with OAM costs less than a 1x or 2x buy in national publications. With OAM, your brand receives exposure in 8 publications, with the benefit of reaching over twice as many consumers. Based on frequency, OAM advertising programs can also include added value opportunities and programs such as grassroots event marketing, web banner ads and sponsorships, lead-generating contests and promotions, newsletters, dealer tie-ins and more. Our sales team will work with you to customize a turnkey marketing program with added value to meet your needs and fit your budget! Why advertise with OAM? Because your marketing dollars go farther and you have flexibility! Compared to National Niche Publications Reach more readers with a smaller budget! TOTAL CIRC PER ISSUE FULL PAGE OPEN RATE CPM Climbing 40,000 $112 Bike 42,904 $116 WEND 45,000 $98 FLEXIBILITY OAM offers clients more economical and efficient solutions for both national and regional turn-key marketing campaigns that increase brand awareness and also support regional markets and products. Canoe & Kayak 57,000 $108 Powder 72,500 $140 Camping Life 76,000 $103 OAM 464,000 $58
6 OAM MEMBER PROFILES Adventure Sports Journal Since 2001, ASJ has been Northern California s number one resource for outdoor enthusiasts. ASJ is now the outdoor sports guide for active readers throughout Northern California, Nevada and Southern California. adventuresportsjournal.com FEB / MAR Backcountry Issue Skiing & Snowboarding Backcountry Ski Tours Cross-Country Skiing Winter Running / Bike Training Adventure Travel APR / MAY Biking & Essential Race Calendar Cycling (Mountain & Road) Endurance Training Spring Skiing / Mountaineering Whitewater Kayaking Essential Race Calendar JUN / JUL Summer & Water Issue Rafting, Kayaking, Stand-Up Paddleboarding Mountaineering / Backpacking Road Trips Summer Festivals A.T. Journeys The official member publication for the Appalachian Trail Conservancy, a nonprofit organization dedicated to the conservation of the Appalachian National Scenic Trail extending from Maine to Georgia. appalachiantrail.org JAN / FEB MAR / APR MAY / JUN JUL / AUG SEP / OCT NOV / DEC AUG / SEP Climbing & Green Guide Climbing HIking Cycling Water Sports Green Guide OCT / NOV Fall Adventures Fall Adventures Coastal Paddling / Surfing Cyclocross Brew Tours / Events DEC / JAN Snowsports & Best of the Outdoors Snowsports Winter Training / Racing Best of the Outdoors Gift Giving Guide PLEASE VISIT OUTDOORADVENTUREMEDIA.COM FOR ALL MEMBER AD SPECS + ADVERTISING DEADLINES
7 OAM MEMBER PROFILES Blue Ridge Outdoors Magazine For more than 18 years, Blue Ridge Outdoors has been the definitive guide to outdoor sports and adventure travel throughout the MidAtlantic and Southeast. Each issue of Blue Ridge Outdoors offers edit on Running, Biking, Hiking, Paddling, Camping/Backpacking, New Gear, Adventure Travel and more. blueridgeoutdoors.com JAN Best of the Blue Ridge Reader s Choice Awards FEB MAR APR Snowsports Race Ahead Events Calendar Trail Running + Outdoor Dogs Top Trout Waters Survival Guide Backpacking MAY Festival Guide Beer Guide JUN Paddling Swimming Holes JUL Road Trips Car Camping Elevation Outdoors Magazine Connecting readers to their local Rocky Mountain scene, Elevation Outdoors has authentic content covering outdoor sports, active lifestyles, adventure travel, and the environment. elevationoutdoors.com JAN / FEB Backcountry Best Colorado Ski Town MAR Big Trip Planner Fly Fishing APR Bikes Car Camping with Bikes MAY Festival Guide Whitewater JUN Car Camping Issue Summer Gear Guide Pet Friendly Travel JUL / AUG Climbing Colorado Spirits Guide SEP Mountain Towns of C.O. OCT Local Ski Season Planner AUG Big Adventure Outdoor Schools NOV Out-of-state Resort Trip Planner, Ski Fashioin SEP Biking Fly Fishing DEC Holiday Gift and Gear Guide OCT Hiking Fall Foliage NOV Mountain Towns Caving DEC Snowsports Holiday Gear Guide PLEASE VISIT OUTDOORADVENTUREMEDIA.COM FOR ALL MEMBER AD SPECS + ADVERTISING DEADLINES
8 OAM MEMBER PROFILES Outdoors Northwest Magazine Celebrating its 25th year in 2013, Outdoors Northwest Magazine is a trusted and reliable resource for outdoor enthusiasts living in the Pacific Northwest. outdoorsnw.com JAN / FEB Winter Edition Travel 25 Great Northwest Weekends; Kids column: Winter Outdoor Adventures with Kids: Amy Whitley; Recreational properties: How to rent; NW Hiking Trails Hiking; Weekender: Methow Valley, Loup Loup, Twisp: Nordic Skiing MAR / APR Annual Event Guide Annual Calendar of Events. The Rise of Runs with a Twist: Mud, Foam, Obstacles, Navigation and more; NW Hiking Trails; Escapes: Wenatchee: Rafting, SUP and more; Weekender/ Pursuits: Kayaking in Skagit Valley: LaConner and Tulips; Kids column; Nutrition column; Buzz: Letterboxing, Booking Rafting Trips MAY / JUN Multi-Sport Extravaganza How Triathlons have Evolved; Beer Festivals; Bike Commuting Events in the NW; Weekender: Bend - include Pole, Pedal, Paddle and perhaps 3 diff races; Escapes: Salt Spring Island, BC; Volunteer Vacations with the WTA; Kids Column; Nutrition Column JUL / AUG Hiking How to Get Started in Backpacking; SE Oregon Backpacking trip; Gear Review: Hiking and Backpacking; Beat Stress, Head Outdoors; Kids column; Nutrition column; Escapes: Tree Climbing in Oregon; NW Trails Hiking; Weekender: Kitsap Peninsula SEP / OCT The Green Issue Special Sponsored Section: Northwest Outdoors Companies; Eco-Travel: Kayak trip with NW EcoExcursions (box on Pan Pacific vacations and Evergreen Escapes); North Cascades Institute Profile; Green Gear; Car-Free ways to get outdoors (or 30 days without car); Escapes: Montana; Kids column; Nutrition column; Weekender: Long Beach (eco-friendly) beach clean-up NOV / DEC Running Gear Review: Running Shoes; Escapes: Southern Oregon; Runner Shop Owner Profiles and History; Running book titles; Kids column; Nutrition column; NW Trails Hiking; Weekender: Sequim and Dungeness Spit OutThere Monthly Since 2004, OutThere Monthly has been the Inland Northwest guide to outdoor recreation. outtheremonthly.com JAN Skiing + Snowsports FEB Winter Travel MAR Road + Trail Runnning APR Spring Cycling / Spring Gear MAY Camping / Paddling JUN Multi-Sport / Triathlons JUL Summer Family Fun AUG Watersports / Backcountry SEP Climbing / Fall Cycling OCT Fall Hiking / Sports Nutrition NOV Wintersports Preview DEC Outdoor Gift Guide PLEASE VISIT OUTDOORADVENTUREMEDIA.COM FOR ALL MEMBER AD SPECS + ADVERTISING DEADLINES
9 OAM MEMBER PROFILES Utah Adventure Journal Outdoor recreation is an integral part of the Utah lifestyle, and now there is a magazine designed to inspire, inform and educate a broad readership base of all that Utah has to offer for outdoor adventure. outdoorutah.com JAN MID-WINTER Skiing MAR / APR EARLY SPRING Spring Skiing Remote Explorations MAY / JUN SPRING Whitewater Desert Biking JUL / AUG SUMMER Cycling Canyoneering For more than 20 years, Vermont Sports has been the ultimate resource for outdoor sports and recreation in New England. VT Sports reaches active readers in VT, NH, NY, CT and MA. vtsports.com JAN Winter Sports FEB/MAR Winter Sports / Readers Choice Awards APR Spring Sports / Adventure Dog Photo Contest MAY Running Issue JUN Summer Sports (Biking Prominent) JUL Summer Sports AUG Summer Sports SEP / OCT Autumn Sports (Hiking / Backpacking Prominent) NOV Winter Preview Vermont Sports DEC Winter Sports / Holiday Gear Guide SEP / OCT FALL Climbing Hiking So. Utah Special NOV / DEC WINTER Backcountry Gear Guide PLEASE VISIT OUTDOORADVENTUREMEDIA.COM FOR ALL MEMBER AD SPECS + ADVERTISING DEADLINES
10 OAM PARTNERS outdoor adventure MEDIA
11 outdoor adventure MEDIA the authentic outdoor sports voice OUTDOORADVENTUREMEDIA.COM
OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT
OUTDOORADVENTUREMEDIA.COM 2018 MEDIA KIT ABOUT OAM Outdoor Adventure Media is a network of free regional grassroots, outdoor sports, and adventure travel publications. OAM partner publications include
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