Summer Outdoor Retailer/Summer Market Salt Lake City, Utah July 31-Augst 3, 2013

Transcription

1 Summer Outdoor Retailer/Summer Market Salt Lake City, Utah July 31-Augst 3, 2013 Salt Palace Convention Center, Booth #36206 Prepared by: BLASTmedia Consumer Crew

2 Wednesday, July 31 Time Editor Publication 10:30 a.m. Tyler Tate T Squared Action Sports 11:00 a.m. Jennifer Davis-Flynn Women s Adventure 11:30 a.m. Kathy Waters Backpack Gear Test 12:00 p.m. Brian Menin Industry Outsider 1:00 p.m. TBA Gear Junkie 2:00 p.m. Adam Okeefe Tetonsandwasatch.com 3:30 p.m. Judith Ecochard Lyra Mag 4:00 p.m. Paul Osborn Theoutdooradventure.net Thursday, August 1 Time Editor Publication 9:00 a.m. Dan Sanchez FreshAirJunkie.com 9:30 a.m. Amanda Gilbert Style Sight 12:00 p.m. Will Ross Magnetic Junction 2:00 p.m. Julie Ellison Climbing Magazine 2:30 p.m. Allison Woods Freelance/Backpacker 3:30 p.m. Jill Adler Snocountry.com 5:00 p.m. Maria Paspuel Outdoor Women s Alliance

3 Friday, August 2 Time Editor Publication 9:00 a.m. Mike Hardaker Mountain Weekly News 12:30 p.m. Kraig Becker The Adventure Blog 1:00 p.m. Amy Whitley Outdoors NW 1:30 p.m. Matthew Fatcheric FirstTracksOnlineMedia 2:00 p.m. Michael Bhanos Bhanos Adventures LLC 3:00 p.m. Amelia Mayer Tales of a Mountain Mama 3:30 p.m. Eric Slayman Mountain News 4:45 p.m. Kristen Hostetter Backpacker Magazine Saturday, August 3 Time Editor Publication 9:30 a.m. John Pattillo Outdoor Community Daily 1:00 p.m. Gelder Lewis Triathletes Edge

4 Stop by: Steve Casimiro, Adventure Journal Doug Ritter, Equipped to Survive Seth Levy, Trailspace Wina Sturgeon, Adventure Sports Weekly Adam Chase, Running Times Tim Leffel, Practical Travel Gear *had bad experience at Eton booth last year* Eli Boschetto, Washington Trails Chris Cunningham, Sea Kayaker Jeff Dengate, Runners World Chris Bailey, Reel Outdoors Peter Potterfield, Great Outdoors Helga Imhasly, Playak/SUPzero Denis Prisbrey, Haris Publications Jessica Averett, Bring The Kids Kevin Fonger, Active Gear Review Possibly attending show: Leesa Joiner, 2alloutdoors.com Ryan Weber, Paddle Junkie

5 Media Outlet/Reporter Background Tyler Tate, T Squared Action Sports Media Profile: Provides an unbiased, educational and motivational experience to get extreme in the world. Does gear reviews. Based in Utah. Reporter Profile: Tate is the owner of T Squared Action Sports. Jennifer Davis-Flynn, Women s Adventure (circ: 20,000) Media Profile: Authentic, active women's magazine that speaks to readers, not about weight loss or fitting into a size two dress, but about living life to its fullest. Reporter Profile: Davis-Flynn is the magazine s new Online Communications Manager. She is a woman of many interests--writer, jazz vocalist, web designer, skier, yoga enthusiast. From Indianapolis but has lived all over the world. Wants to inspire women to take risks in their lives. Kathy Waters, Backpack Gear Test (circ: 55,302) Media Profile: Review site for all gear associated with backpacking. Provides reviews of new backpacking gear, including everything from backpacks to footwear to rain gear and more. All products are field-tested and reviewed by backpackers and hikers. Reporter Profile: Waters lives in Colorado and is self-employed (runs BGT). Hikes weekly. Writes in-depth reviews about products. Brian Menin, Industry Outsider Media Profile: Blog about cycling, hiking, camping running and lifestyle gear reviews goal is to bring innovative and enthusiastic companies and consumers together. Reporter Profile: Menin is a bike geek. Lived in Australia. Editor of Industry Outsider and covers the best outdoors companies, recognizing those brands and products that make the world a little better. TBA, Gear Junkie (circ: 116,560) Media Profile: Covers hiking, footwear, backpacks, bikes running, tech/gadgets and other gear. Reporter Profile: n/a Adam Okeefe, Tetonsandwasatch.com Media Profile: Website dedicated to human powered adventures primarily backcountry skiing and ski mountaineering. Most adventures in the Tetons of Utah. Reporter Profile: n/a Judith Ecochard, Lyra Mag

6 Media Profile: Style blog of outdoor gear mostly clothes. Made up of more pictures than words. Reporter Profile: Ecochard is a fashion enthusiast. Writes on textiles and textile trends. Paul Osborn, theoutdooradventure.net (circ: 10,053) Media Profile: About finding the gear, the know how and confidence to step out of the office, take the kids and go on your own adventures. Specifically covers gear, DIY, survival, food, kids, hiking, projects and media features. Reporter Profile: Loves camping, fishing, canoeing and DIY projects. Dan Sanchez, Fresh Air Junkie (circ: 532) Media Profile: Outdoor adventure sports blog. Goal is to have the most informative magazine-style website for outdoor adventure sports and activities, while also demonstrating how to be responsible and preserve the environment. Does gear reviews. Reporter Profile: Sanchez is one of the founders of freshairjunkie.com. Amanda Gilbert, Style Sight (circ: 52,750) Media Profile: Stylesight delivers trend forecasting, analysis and market intelligence to style, fashion and design brands. Through its premium global content and collaborative cloud-based platform, Stylesight enables users to develop intelligent design while reducing risk, costs and increasing speed to market. The company is headquartered in New York City with offices spanning the globe. Reporter Profile: Gilbert is the West Coast Correspondant for Stylesight. Will Ross, Magnetic Junction Media Profile: Blog that provides information and guidance in the process of travel, encouraging challenging trips. Creates door-to-door analysis of travel at the stages before, during and after a trip. Reporter Profile: Founder of Magnetic Junction, Goal is to inform and stimulate interest. Also contributor for greentraveller.xo.uk and a student of History at the University of Edinburgh. Julie Ellison, Climbing Magazine (circ: 42,440) Media Profile: Written to inspire people to climb, to seek new challenges and to learn about the great diversity of the sport of climbing. Provides features on rock climbing and mountaineering worldwide. Reporter Profile: Ellison is the Gear Editor. Allison Woods, Freelance/Backpacker (circ: 345,627) Media Profile: Backpacker is written for people who enjoy self-propelled, selfcontained, overnight backcountry travel. Articles tell readers how, where and with what to pursue the such activities as trail hiking, backpacking, mountain

7 bike touring, canoe touring, backcountry skiing, family camping, sea kayaking and outdoor photography. Reporter Profile: Woods does freelance and covers the environment, fly fishing, and new gear reviews. Jill Adler, Snocountry.net (circ: 9,075) Media Profile: Covers skiing and ski resort news in North America. Reporter Profile: Freelancer who covers outdoor adventure sports, travel pets, health and gear. Maria Paspuel, Outdoor Women s Alliance Media Profile: Monthly publication targeting an active outdoors audience in Seattle and Portland markets. Includes profiles of successful athletes, event previews, training tips, new product reviews and the latest info on staying fit and healthy for Pacific Northwest readers. Reporter Profile: Freelance travel writer Mark Hardaker, Mountain Weekly News (circ: 1,306) Media Profile: Covers mountain sports, music news, product reviews, lifestyle and mountain news. Reporter Profile: Editor and founder. Avid snowboarder, surfer and runner loves the outdoors. Kraig Becker, The Adventure Blog (circ: 17,583) Media Profile: Covers issues related to travel. Highlights topics ranging from news and commentary to video and new products. Reporter Profile: Becker is a blogger and covers travel. Amy Whitley, Outdoors NW (mag circ: 40,000) Media Profile: Written for the sports enthusiast living in the Pacific Northwest. Includes profiles of successful athletes, event previews, training tips, new product and book reviews and the latest information on staying fit and healthy. Reporter Profile: Outdoors lover from Oregon. Takes many pictures for site. Freelance travel writer. Matthew Fatcheric, First Tracks Online (circ: 19,568) Media Profile: Provides information on the world of skiing and snowboarding, including the latest news, snow conditions, ski resorts, equipment and ski maps. Reporter Profile: Could not find info. Michael Bhanos, Bhanos Adventures LLC Media Profile: Located in Utah. Reporter Profile: n/a Amelia Mayer, Tales of a Mountain Mama (circ: 1,713)

8 Media Profile: Aims to inspire families to get outdoors and adventure, even with young children. They share stories and provide trips and tricks. Write gear reviews. Reporter Profile: Mayer writes about her family s experiences and gives tips. Eric Slayman, Mountain News (circ: 6,319) Media Profile: California local news website covering sports, mountain living, business, opinion. Reporter Profile: n/a Kristin Hostetter, Backpacker Magazine (circ: 345,627) Media Profile: Articles tell readers how, where and with what to pursue activities like trail hiking, backpacking, mountain bike touring, canoe touring, backcountry skiing, family camping, sea kayaking and outdoor photography. Reporter Profile: Gear editor covering camping and outdoor recreational gear. John Patillo, Outdoor Community Daily Media Profile: Focuses on outdoor sports, fitness, gear and lifestyle for beginner to intermediate outdoor enthusiasts. Content ranges from 101 features, gear spreads, personal essays, photo stories and plenty of helpful links. Reporter Profile: Publisher Gelder Lewis, Triathletes Edge Media Profile: TriEdge is a western regions resource for all triathalon needs. Reporter Profile: Co-Founder. Big snowboarder. Loves writing about and testing gear.