NORTH POLE EXPEDITION 2018

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1 THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION

2 THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018 Shifting Ice In April 2018, a unique team of women from across Europe and the Arabian Peninsula will ski together to the top of the world. -40 C Backbreaking effort and desperate cold await the expedition on their 100km journey across the shifting pack ice of the Arctic Ocean to 90 North, the North Geographic Pole. By overcoming this adversity as a team, the expedition aims to demonstrate the importance of greater intercultural understanding and exchange, while at the same time highlighting the capability of women. A record-making expedition of personal, national and global firsts Several team members will be the first person from their nation to ski to the North Pole. The women will return to their home countries as role models to inspire others to reach beyond the expectation of others and be true global citizens. United Together at the ends of the Earth

3 Reaching Beyond the Expectation of Others The team is a diverse group of real women - handpicked to represent all ages and backgrounds - coming together to tackle the immense mental and physical challenges of the Arctic. Surviving on lightweight dehydrated rations and melted snow, the team will sleep in tents on the ice and pull sledges containing all the food and equipment they will need. They will rely on each other to navigate themselves safely to the top of the World. Women in action highlighting the need for change The Arctic is an environment that needs protection from a global community. In the wake of the Paris Agreement, Euro- Arabian cooperation has never been more vital to climate issues. 90 N The world faces global problems that can only be solved by global cooperation. World first THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018

4 Connection adventure through Engaging the World The Expedition will resonate with a global audience and already has thousands of dedicated supporters following the progress of the team via social media. September 2016 Training expedition in Iceland Spring 2017 Cultural expedition in Oman Autumn 2017 Training expedition in Svalbard April 2018 North Pole Expedition September 2018 Exped Expo Dubai Thanks to the innovative use of interactive technology, the public are not just observers but actively share the experience in real time: Daily podcasts recorded on the ice Regular updates on Twitter and Facebook Interactive map on the expedition website Live satellite phone calls and lectures from the tent The expedition has a detailed international media plan in place and has generated significant media collateral to ensure there is sustained print and broadcast coverage of the expedition throughout 2018 and beyond. On their return, the expedition team will undertake a carefully coordinated programme of lectures and school talks to share their experiences directly with the public. THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018

5 THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018 Maryam Al Ansari United Arab Emirates A Media Communications graduate whose passion for hiking has taken her to summit the highest peak in the Arab world. 28. Asma Al Thani Qatar Among 1st group of Qatari women to climb Mount Kilimanjaro. Successful sports marketeer. 27. Mariam Hamidaddin Saudi Arabia A 30-year old passionate about creating safe spaces for genuine expression. Believes in community and collaboration. Lamees Nijem Kuwait A 26-year old designer who specialises in creating digital animations. Thrives on new challenges. Anisa Al Raissi Oman An adrenaline-chasing Outward Bound Instructor who is passionate about encouraging others to push their boundaries

6 THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018 Susan Gallon France An adventurous marine biologist committed to the protection of the Polar Regions and to youth education. 35. Ida Olsson Sweden A 32-year old wilderness and adventure guide working in Svalbard and the Arctic North, kayaking in summer and snowmobiling in winter. Nataša Briški Slovenia A journalist of 20-years experience and a social media aficionado. Coming from one of the coldest parts of Slovenia, sport is part of her DNA. 42. Stephanie Solomonides Cyprus Working for an investment bank, 33-year-old Stephanie is already the first Cypriot to have skied to the South Pole and will be helping with the team training. Misba Khan United Kingdom A dedicated hiker and a volunteer Chaplain at North Manchester General Hospital working with mental health patients. Mother of two. 48. Felicity Aston MBE Expedition Leader A Guinness World Record holding Polar Explorer with an established international public profile. Honoured by HM Queen Elizabeth II for services to Polar Exploration having led successful expeditions for many years.

7 Join our adventure The Expedition is looking for corporate partners of all sizes, as well as product and services sponsors, to support this historic endeavour. If you or your company would like to be part of this memorable, inspirational and uniting project, the team would be delighted to hear from you. April 2018 Sponsorship opportunities include: International brand exposure and leverage Logo placement that has impact Promotional use of team members Unique corporate hospitality and client engagement possibilities Involvement of your staff in training expeditions and events Inspiring interaction with the expedition for internal or external communications School programmes Rights free access to images and video footage Motivational talks from the team Worldwide media coverage THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018

8 THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018 info If your business could benefit from an association with this landmark undertaking, please contact us for full sponsorship details. Felicity and the team would be happy to meet in person to give a personal introduction to the project. felicity@felicityaston.com Be part of it FB: Euroarabian Expedition

THE WOMEN S EURO-ARABIAN NORTH POLE EXPEDITION 2018 MISBA KHAN CHURCHILL FELLOWSHIP 2018

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