The BedandBreakfast.com B&B Traveler Survey, September 2009

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1 The BedandBreakfast.com B&B Traveler Survey, September Besides price and location, what is most important to you when deciding where to stay: Doesn t matter to me Minor factor Nice to have Very important to me Won t book without it Rating Average Ability to book online 5.4% (186) 6.3% (217) 40.5% (1,395) 41.7% (1,435) 6.0% (208) ,441 Professional recommendation/rating (AAA, Frommer's, Fodor, Mobil, etc.) 3.8% (130) 9.4% (320) 41.8% (1,428) 40.1% (1,371) 4.9% (169) ,418 Consumer reviews 1.0% (34) 3.6% (122) 29.0% (995) 54.9% (1,885) 11.6% (398) ,434 Friends recommendations 2.2% (74) 7.6% (263) 38.3% (1,318) 49.4% (1,699) 2.5% (86) ,440 Photos 0.3% (10) 0.9% (30) 12.8% (442) 46.5% (1,608) 39.5% (1,365) ,455 Video 11.7% (400) 22.7% (777) 49.5% (1,691) 14.8% (507) 1.3% (44) ,419 answered question 3,498 skipped question 8 1 of 19

2 2. When booking a B&B, do you prefer to speak with the innkeeper first or just reserve immediately online? Speak with the innkeeper only 0.0% 0 Book online only 0.0% 0 Speak with the innkeeper before booking online 0.0% 0 Other (please specify) 0.0% 0 answered question 0 skipped question 3, Which property amenities are important to you? Check all that apply. Free in-room internet access 40.8% 1,428 Free breakfast 88.3% 3,089 Private bathrooms 95.4% 3,339 Late arrival check-in 54.9% 1,922 Free local phone calls 22.0% 769 Free cable or satellite television 56.3% 1,972 Assistance with luggage 6.2% 218 Valet parking 2.8% 99 Room Service 11.0% 384 Mini-bar 5.4% 189 answered question 3,500 skipped question 6 2 of 19

3 4. How many leisure trips do you plan to take between now and December 31, 2009? None 3.3% 116 One 29.7% 1,040 Two 41.2% 1,442 Three 18.5% 647 More than three 7.2% 253 answered question 3,498 skipped question 8 5. How does this compare to September - December, 2008? More leisure trips than last year 26.1% 910 The same number of leisure trips as last year 57.8% 2,013 Fewer leisure trips than last year 16.1% 562 Additional comments 149 answered question 3,485 skipped question 21 3 of 19

4 6. When you travel on leisure trips between now and December 31, 2009, where are you most likely to stay? Check as many as apply. With friends and family 38.5% 1,324 B&B/inn 76.5% 2,631 Campground 5.8% 199 Economy motel (2 star) 6.8% 232 Moderate hotel (3 star) 44.0% 1,511 Resort or luxury hotel (4-5 star) 25.5% 875 Vacation rental 14.7% 504 Other / Additional comments 168 answered question 3,437 skipped question 69 4 of 19

5 7. When booking B&B travel online, do you prefer to: Visit one site like BedandBreakfast.com, Expedia.com, Travelocity, etc. where you can view the availability of all properties in one area, or 12.6% 439 Visit each individual B&B website to check availability and book directly with the property? 13.5% 472 Combination of both of the above. 73.9% 2,578 answered question 3,489 skipped question What factors contribute to your decision above? Ease of use 69.3% 2,415 Property selection 53.8% 1,875 Typically the best price available 58.7% 2,046 It s the site you ve always used 9.3% 326 High level of customer service 30.3% 1,057 Credit card security 38.9% 1,358 Other (please specify) / Additional comments 5.2% 181 answered question 3,487 skipped question 19 5 of 19

6 9. Where do you plan to travel for leisure trips from now through December 31, 2009? Check as many as apply. Close to home (within 50 miles of home) 19.2% 665 A one-tank getaway (within 150 miles of home) 50.1% 1,731 More than 150 miles from home 55.9% 1,932 U.S. 55.7% 1,925 Canada 6.2% 214 Mexico 3.4% 117 Caribbean 5.4% 186 Europe 6.1% 210 Latin America 1.0% 35 Asia 0.6% 20 Africa 0.3% 9 Australia/New Zealand 0.7% 24 Additional comments 86 answered question 3,456 skipped question 50 6 of 19

7 10. Has the recession had an impact on your leisure travel plans? Yes 55.2% 1,928 No 44.8% 1,565 Additional comments 165 answered question 3,493 skipped question If yes, are you: (check all that apply) Not planning any leisure trips 3.1% 74 Planning leisure trips but spending less per day 45.9% 1,110 Planning leisure trips but taking a shorter vacation 37.7% 913 Planning leisure trips but not traveling as far 34.7% 839 Planning leisure trips but not spending on recreation and dining 16.6% 402 NA 18.6% 449 answered question 2,420 skipped question 1,086 7 of 19

8 12. How many business trips where you stay overnight and travel more than 50 miles from home do you plan to take between now and December 2009? None 69.4% 2,417 One 15.6% 542 Two 8.6% 298 Three 2.8% 96 More than three 3.7% 130 answered question 3,483 skipped question How does this compare to September - December, 2008? More business trips than last year 7.8% 240 The same number of business trips as last year 70.1% 2,150 Fewer business trips than last year 22.1% 679 Additional comments 234 answered question 3,069 skipped question of 19

9 14. When you travel on business trips between now and December 31, 2009, where are you most likely to stay? Check as many as apply. With friends and family 10.2% 240 B&B/inn 18.9% 446 Campground 0.3% 7 Economy motel (2 star) 7.1% 169 Moderate hotel (3 star) 46.2% 1,093 Resort or luxury hotel (4-5 star) 17.0% 402 Vacation Rental 1.8% 43 Other (please specify) 26.0% 614 answered question 2,364 skipped question 1,142 9 of 19

10 15. How often do you use BedandBreakfast.com? Weekly 10.0% 338 Monthly 15.4% 521 Every few months 26.3% 889 A couple times a year 28.4% 960 Once a year 9.9% 335 Less than once a year 9.9% 334 Additional comments 211 answered question 3,377 skipped question In the past two years, how many times have you used BedandBreakfast.com to make online reservations? Never 43.5% 1,496 Once 26.5% 911 Twice 15.5% 532 Three times 7.6% 263 More than three times 7.0% 241 answered question 3,443 skipped question of 19

11 17. Have you purchased BedandBreakfast.com gift card(s) in the last two years? Yes 15.4% 530 No 84.6% 2,911 Additional comments 117 answered question 3,441 skipped question Did you purchase them for as gifts or for yourself? Gift 51.8% 382 Self 27.0% 199 Both 21.3% 157 answered question 738 skipped question 2, Are you more likely to stay at a B&B or inn with a frequent stay program? Yes 72.1% 2,470 No 27.9% 955 answered question 3,425 skipped question of 19

12 20. Do you now participate in hotel frequent stay programs? Yes 56.5% 1,935 No 43.5% 1,487 answered question 3,422 skipped question Do you now participate in B&B frequent stay programs? Yes 6.0% 204 No 94.0% 3,220 answered question 3,424 skipped question Do you participate in any other travel website frequent stay program? Which one? 679 answered question 679 skipped question 2, of 19

13 23. For Halloween, would you prefer to stay at an inn where ghosts have been seen? Yes 19.5% 671 No 37.7% 1,295 Doesn't matter 42.8% 1,469 answered question 3,435 skipped question Do your friends/family stay in your home over the holidays? Yes 53.9% 1,856 No 46.1% 1,585 answered question 3,441 skipped question Would you rather host guests in your home or suggest they stay in a hotel/b&b nearby? Host in my home 62.0% 2,071 Stay in a hotel or B&B nearby 38.0% 1,268 answered question 3,339 skipped question of 19

14 26. Who are your least/most favorite guests? Please check one per category below. Least favorite guests Most favorite guests Rating Average Family 4.6% (109) 8.6% (205) 26.9% (644) 59.9% (1,433) ,391 Friends 4.7% (105) 14.0% (315) 36.6% (822) 44.7% (1,002) ,244 Kids 39.7% (942) 25.8% (612) 16.4% (388) 18.2% (431) ,373 In-laws 42.0% (800) 35.0% (667) 17.2% (328) 5.8% (110) ,905 answered question 3,336 skipped question If Santa were only able to bring one present this year, what would you prefer? Clothing 1.4% 47 Jewelry 4.5% 154 An addition to your collection or hobby 2.7% 92 The gift of travel to a B&B 54.1% 1,844 Appliances 1.8% 62 Tech toys 3.3% 112 General use gift card 24.6% 839 Other (please specify) 7.6% 260 answered question 3,410 skipped question of 19

15 28. How important is B&B travel to you? To measure, we'd like to know if you would give up or curtail any of the following to bolster your travel budget. Would you give up: Morning Starbucks (or equivalent) coffee 53.2% 1,679 Going out for ice cream 48.4% 1,527 Going out to dinner 27.7% 873 Manicures / massages 46.3% 1,463 Hair styling 27.2% 858 Cigarettes 40.5% 1,280 Meeting friends for drinks 33.5% 1,057 Hosting parties 38.2% 1,205 Shopping for clothes/shoes 37.1% 1,170 Going to theater/movies/sports events 39.9% 1,259 Other (please specify) 7.1% 223 answered question 3,157 skipped question of 19

16 29. Where do you live? Alabama 0.8% 27 Alaska 0.1% 4 Arizona 0.9% 31 Arkansas 0.4% 15 California 10.3% 353 Colorado 1.4% 47 Connecticut 2.8% 97 Delaware 0.5% 18 District of Columbia 0.2% 7 Florida 5.3% 183 Georgia 2.9% 100 Hawaii 0.2% 7 Idaho 0.2% 8 Illinois 3.4% 117 Indiana 1.1% 38 Iowa 0.7% 25 Kansas 0.7% 24 Kentucky 0.7% 25 Louisiana 0.8% 27 Maine 0.5% 17 Maryland 2.9% 99 Massachusetts 4.4% 151 Michigan 2.9% of 19

17 Minnesota 2.0% 70 Mississippi 0.2% 6 Missouri 1.6% 54 Montana 0.2% 8 Nebraska 0.3% 11 Nevada 0.4% 14 New Hampshire 0.9% 30 New Jersey 5.6% 193 New Mexico 0.4% 14 New York 7.3% 250 North Carolina 3.4% 118 North Dakota 0.0% 1 Ohio 4.2% 146 Oklahoma 0.6% 19 Oregon 1.0% 34 Pennsylvania 6.9% 237 Puerto Rico 0.0% 1 Rhode Island 0.5% 17 South Carolina 1.2% 43 South Dakota 0.1% 3 Tennessee 1.2% 40 Texas 5.9% 202 Utah 0.3% 12 Vermont 0.3% 10 Virginia 3.3% of 19

18 Virgin Islands 0.0% 0 Washington 1.4% 49 West Virginia 0.2% 7 Wisconsin 1.4% 48 Wyoming 0.0% 1 U.S. Territories 0.0% 1 Canada 2.6% 88 Latin America 0.1% 4 Europe 0.9% 30 Asia 0.1% 3 Africa 0.0% 1 Australia/New Zealand 0.3% 11 Other (please specify) 1.0% 33 answered question 3,443 skipped question Thank you very much for your time. Your feedback will help us to make BedandBreakfast.com better for B&B travelers and innkeepers. If you have any other feedback for us, please enter it here. 457 answered question 457 skipped question 3, of 19

19 31. If you wish to be entered into the drawing for a $500 BedandBreakfast.com Gift Card, please your address here. It will not be shared or used in any way. 3,267 answered question 3,267 skipped question of 19

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