Reasons for Trip. primary reason. all reasons. 38% Vacation/recreation/pleasure 46% Visit friends/relatives/family event 22% 26%
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- Amber Bishop
- 5 years ago
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1 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers spent at least one night in the following city: GreatFalls. This sample size of 256 survey respondents, which equates to 8.3% of all nonresident visitors, represents a total of 898,730 people. Sites Visited on Trip 56% Glacier National Park 37% Yellowstone National Park 25% Lewis & Clark Interpretive Ctr, Great Falls 24% Other Montana State Parks 20% CM Russell Museum, Great Falls 18% Flathead Lake State Parks 10% Little Bighorn Battlefield 8% Grizzly & Wolf Discovery Center, West Yellowstone 8% National Bison Range 6% Rocky Mountain Elk Foundation 4% Museum of the Rockies, Bozeman 4% MT Historical Museum, Helena 3% Missouri Headwaters State Park 3% Clark Canyon Reservoir 3% Hot springs 2% Bob Marshall Wilderness 2% Ghost towns 2% Fort Peck Lake 2% Missouri River Breaks Nat'l Monument 2% Big Hole Battlefield 2% Virginia/Nevada City 2% C.M. Russell National Wildlife Refuge 1% Pompey's Pillar 1% Ft. Peck Interpertive Center & Museum 1% Lolo Pass Interpretive Center 1% Bighorn Canyon Nat'l Recreation Area <1% Lewis & Clark Caverns State Park primary reason Group Characteristics 21% of groups with all first time visitors 68% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 24% Flew on a portion of their trip 3% Own a 2nd property in MT 3% Hired an outfitter 87% Plan to return within 2 years 93% Brought wireless technology Reasons for Trip all reasons 38% Vacation/recreation/pleasure 46% 22% Visit friends/relatives/family event 26% 20% Business/convention/meeting 21% 16% Just passing through 20% 3% Shopping 6% 1% Other 2% 1
2 Activities 61% Scenic driving 38% Recreational shopping 29% Nature photography 27% Day hiking 27% Car / RV camping 25% Visiting other historical sites 22% Wildlife watching 21% Visiting Lewis & Clark sites 20% Visiting museums 10% Gambling 8% Attending festivals or events 8% Fishing / fly fishing 8% Visit farmers market 7% Visiting Indian reservations 5% Viewing art exhibits 5% Golfing 3% Road / tour bicycling 3% Sporting event 2% River rafting / floating 2% Motorboating 2% Birding 2% Hunting 2% Rockhounding 2% Skiing / snowboarding 2% Horseback riding 1% Canoeing / kayaking 1% Backpacking 1% Attending performing arts 1% Mountain biking <1% OHV / ATV <1% Geocaching <1% Follow dinosaur trail -- Snowshoeing -- Cross-country skiing -- Snowmobiling Travel Mode to Enter MT 60% Auto/Truck 22% Air 14% RV/Trailer 3% Motorcycle 1% Other -- Train -- Bus Average Length of Stay in MT 5.18 nights Of Nights Spent in MT 57% of nights spent in Central Montana Region 23% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 6% of nights spent in Southwest Montana Region 4% of nights spent in Southeast Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 59% Hotel/motel 19% Home of friend/relative 12% Private campground 4% Public land camping 2% Other 2% Rented cabin/home 1% Second home/cabin/condo 1% Vehicle in parking area 1% Guest ranch <1% Resort/condominium <1% Bed & Breakfast Montana Entry Points 17% Great Falls Air 12% Sweetgrass 12% Superior 9% West Yellowstone 7% Monida 6% Wibaux/Beach 6% Lodge Grass 3% Bridger 310 3% Alzada 3% Culbertson/Bainville 2% Gardiner 2% Sula 2
3 primary attraction If on Vacation, Attracted to Montana for... all attractions 32% Glacier National Park 60% 16% Family/friends 32% 16% Open space / uncrowded areas 47% 10% Yellowstone National Park 45% 9% Mountains / forests 52% 5% Lewis & Clark history 25% 3% Other Montana history & culture 16% 2% Special events 5% 2% Fishing 13% 1% Native american history &culture 12% 1% Hunting 4% 1% Lakes 31% 1% Resort / guest ranch 3% 1% Wildlife 21% <1% Skiing / snowboarding 1% -- Snowmobiling 1% -- Northern great plains / badlands 7% -- A Montana State Park 4% -- Rivers 38% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 29% 27% 28% 16% 2.22 Shopping opportunities 54% 26% 12% 8% 1.8 Attractions to visit 62% 18% 15% 5% 1.74 Activities to do 69% 19% 8% 4% 1.57 Ratings and reviews 57% 17% 18% 8% 1.76 Price comparison 61% 16% 10% 12% 1.72 Lodging availability 47% 14% 16% 23% 2.06 Camping availability 75% 8% 6% 11% 1.33 Hours of operation 56% 24% 12% 8% 1.81 Road conditions 58% 14% 16% 11% 1.77 Road opening/closing 67% 14% 10% 9% 1.53 Weather 20% 22% 34% 24% 2.65 Directions/maps 18% 15% 27% 40%
4 Residency 17% Alberta, Canada 14% Washington 6% Wyoming 5% Colorado 5% California 4% Idaho 4% Minnesota 4% Utah 4% Florida 4% North Dakota 3% Missouri 2% Indiana 2% Louisiana 2% Saskatchewan, Canada 2% Wisconsin 2% Oregon 2% Arizona 2% Texas 1% Virginia 1% New York 1% Illinois 1% Georgia 1% Nebraska 1% South Dakota 1% New Mexico 1% Alaska 1% Iowa 1% Nevada 1% British Columbia, Canada 1% Alabama 1% Kansas 1% England 1% Pennsylvania <1% Ohio, Quebec, Canada, Tennessee, Australia, Oklahoma, Hawaii, Manitoba, Canada, Arkansas, Maryland, New Hampshire, Germany, Denmark, South Carolina, Mississippi Respondent Age Age range 56 Average age 57 Median age Respondent Gender 58% Male 42% Female 11% First time visitor Household Income 16% Less than $50,000 19% $50,000 to less than $75,000 26% $75,000 to less than $100,000 25% $100,000 to less than $150,000 9% $150,000 to less than $200,000 6% $200,000 or greater Age Groups Represented 3% 0-5 years 6% 6-10 years 5% years 4% years 9% years 14% years 24% years 40% years 29% years 7% 75 and over 4
5 Travel Group Type 28% Self 49% Couple 12% Immediate Family 1% Family & Friends 4% Friends 4% Business Associates 3% Extended Family -- Organized Group or Club Average Group Size: 1.97 Travel Group Size 30% 1 traveler 56% 2 travelers 6% 3 travelers 6% 4 travelers 1% 5 travelers 1% 6 travelers 1% 7 travelers -- 8 travelers -- 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 33% Used no sources 33% 24% Search Engine (i.e. Google) 39% 10% Other 16% 6% National Park brochure/book/website 18% 5% Automobile club (i.e. AAA) 11% 4% Mobile apps 11% 4% Used a chamber/ visitor center 6% 3% Info. from private businesses 6% 3% Other travel websites 9% 3% Official MT website (VisitMT.com) 8% 1% Consumer online reviews (i.e. TripAdvisor) 9% 1% Info. from special events 2% 1% Professional online travel reviews 3% 1% Magazine/newspaper articles 5% 1% Official MT guidebook magazine 4% 1% Social media (i.e. Facebook) 4% <1% State Park brochure/website 3% <1% Guide book (i.e. Frommer's Lonely Planet) 3% <1% Montana advertising campaign 1% -- Online Video <1% Most Useful Sources Used During Trip All Used 26% Map applications (i.e. GoogleMaps) 44% 18% Mobile apps 28% 16% Visitor information center staff 22% 12% Motel/restaurant/gas station employee 26% 8% Brochure information rack 24% 7% Official highway information signs 24% 4% Official MT guidebook magazine 10% 4% Consumer online reviews (i.e. TripAdvisor) 11% 3% Billboards 7% 3% Official MT website (VisitMT.com) 4% 1% Guide book (i.e. Frommer's Lonely Planet) 3% <1% Social media (i.e. Facebook) 3% 5
6 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers spent at least one night in the following city: GreatFalls. This sample size of 280 survey respondents, which equates to 7.4% of all nonresident visitors, represents a total of 861,685 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times times 20+ times Vacation 27% 26% 15% 10% 10% 13% Visiting friends/relatives 51% 13% 6% 6% 5% 19% Passing Through 31% 21% 13% 9% 14% 11% Shopping 53% 14% 8% 6% 7% 12% Business 62% 13% 6% 3% 5% 12% Sites Visited on Trip 46% Glacier National Park 41% Yellowstone National Park 31% Lewis & Clark Interpretive Ctr, Great Falls 20% CM Russell Museum, Great Falls 16% Other Montana State Parks 12% Little Bighorn Battlefield 9% Flathead Lake State Parks 7% Lewis & Clark Caverns State Park 7% Hot springs 6% MT Historical Museum, Helena 5% Ghost towns 5% National Bison Range 5% Missouri River Breaks Nat'l Monument 5% Missouri Headwaters State Park 4% Lolo Pass Interpretive Center 4% Big Hole Battlefield 3% Pompey's Pillar 3% Bob Marshall Wilderness 2% Clark Canyon Reservoir 2% C.M. Russell National Wildlife Refuge 2% Museum of the Rockies, Bozeman 2% Virginia/Nevada City 2% Bighorn Canyon Nat'l Recreation Area 2% Grizzly & Wolf Discovery Center, West Yellowstone 2% Fort Peck Lake 1% Rocky Mountain Elk Foundation 1% Ft. Peck Interpertive Center & Museum primary reason Group Characteristics 11% of groups with all first time visitors 81% of groups with all repeat visitors 8% of groups with mixed first time and repeat visitors 20% Flew on a portion of their trip 4% Own a 2nd property in MT 2% Hired an outfitter 91% Plan to return within 2 years 95% Brought wireless technology Years Since Last Visit to Montana 10% This was my first visit 52% Less than 1 year ago 17% 1-2 years ago 12% 3-5 years ago 4% 6-10 years ago 3% years ago 3% More than 20 years ago Reasons for Trip all reasons 36% Vacation/recreation/pleasure 42% 25% Just passing through 27% 22% Visit friends/relatives/family event 27% 14% Business/convention/meeting 14% 2% Other 3% 2% Shopping 3% 6
7 Activities 60% Scenic driving 32% Nature photography 31% Recreational shopping 31% Visiting Lewis & Clark sites 30% Day hiking 27% Wildlife watching 25% Visiting other historical sites 22% Car / RV camping 22% Visiting museums 17% Visit local brewery 11% Attending festivals or events 10% Fishing / fly fishing 8% Visiting Indian reservations 7% Visit farmers market 7% Birding 6% Viewing art exhibits 5% Motorcyle touring 4% Golfing 4% Horseback riding 3% Bicycling 3% River rafting / floating 3% Attending performing arts 3% Attend wedding 3% Backpacking 2% Sporting event 2% Hunting 2% Rock climbing 2% Road / tour bicycling 1% OHV / ATV 1% Visit local distillery 1% Dinosaur attraction 1% Motorboating 1% Canoeing / kayaking 1% Rockhounding <1% Skiing / snowboarding <1% Geocaching <1% Mountain biking <1% Snowshoeing <1% Snowmobiling <1% Cross-country skiing Travel Mode to Enter MT 68% Auto/Truck 15% Air 11% RV/Trailer 4% Motorcycle 2% Other -- Train -- Bus Average Length of Stay in MT 4.36 nights Of Nights Spent in MT 60% of nights spent in Central Montana Region 17% of nights spent in Glacier Country 11% of nights spent in Yellowstone Country 6% of nights spent in Southeast Montana Region 5% of nights spent in Southwest Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 53% Hotel/motel 23% Home of friend/relative 14% Private campground 4% Public land camping 2% Vehicle in parking area 2% Second home/cabin/condo 2% Resort/condominium 1% Rented cabin/home <1% Bed & Breakfast <1% Other <1% Guest ranch Montana Entry Points 13% Monida 11% Sweetgrass 11% Superior 10% Great Falls Air 7% Wibaux/Beach 6% West Yellowstone 6% Lodge Grass 4% Fairview 4% Gardiner 3% Bozeman Air 3% Alzada 3% Bridger 72 2% Troy 7
8 primary attraction If on Vacation, Attracted to Montana for... all attractions 31% Glacier National Park 51% 17% Family/friends 26% 15% Mountains / forests 56% 14% Open space / uncrowded areas 46% 9% Yellowstone National Park 37% 3% Other Montana history & culture 18% 2% Resort / guest ranch 4% 2% Special events 6% 2% Fishing 9% 2% Native american history &culture 14% 1% Rivers 35% 1% Hunting 3% 1% Lewis & Clark history 30% <1% Skiing / snowboarding 2% <1% Wildlife 23% <1% Northern great plains / badlands 10% <1% A Montana State Park 7% -- Snowmobiling 1% -- Lakes 23% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 39% 26% 23% 12% 2.16 Shopping opportunities 57% 23% 14% 6% 1.69 Attractions 52% 24% 14% 10% 1.81 Activities 62% 20% 11% 7% 1.64 Directions/maps 23% 20% 29% 28% 2.52 Weather 24% 24% 21% 31% 2.66 Lodging 41% 15% 21% 23% 2.19 Camping 81% 7% 7% 5% 1.3 Road Information 45% 23% 12% 19%
9 Residency 19% Alberta, Canada 11% Washington 8% California 6% Idaho 5% Texas 4% Colorado 4% Saskatchewan, Canada 3% Oregon 3% Arizona 3% Wyoming 3% Minnesota 3% North Dakota 2% Ohio 2% South Dakota 2% North Carolina 2% Alaska 2% Oklahoma 2% Utah 1% Maryland 1% Florida 1% Michigan 1% Australia 1% Wisconsin 1% Iowa 1% Kansas 1% Virginia 1% Illinois 1% Nevada 1% Tennessee 1% British Columbia, Canada 1% New Jersey 1% Connecticut 1% Pennsylvania <1% Missouri, Indiana, Kentucky, United Kingdom, Alabama, Germany, Uzbekistan, Arkansas, Nebraska, New York, Georgia, Mississippi, Louisiana, New Mexico Respondent Age Age range 56 Average age 59 Median age Respondent Gender 69% Male 31% Female 11% First time visitor Household Income 18% Less than $50,000 20% $50,000 to less than $75,000 19% $75,000 to less than $100,000 23% $100,000 to less than $150,000 12% $150,000 to less than $200,000 8% $200,000 or greater Age Groups Represented 6% 0-5 years 7% 6-10 years 10% years 5% years 9% years 15% years 17% years 34% years 37% years 9% 75 and over 9
10 Travel Group Type 30% Self 47% Couple 14% Immediate Family 1% Family & Friends 3% Friends 4% Business Associates 1% Extended Family -- Organized Group or Club Average Group Size: 1.98 Travel Group Size 31% 1 traveler 57% 2 travelers 4% 3 travelers 5% 4 travelers 3% 5 travelers 1% 6 travelers <1% 7 travelers -- 8 travelers <1% 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 26% Used no sources 28% 25% Search Engine (i.e. Google) 40% 9% Other 15% 8% Automobile club (i.e. AAA) 14% 8% National Park brochure/book/website 17% 6% Official MT website (VisitMT.com) 10% 2% Other travel websites 10% 2% Consumer online reviews (i.e. TripAdvisor) 11% 2% Official MT guidebook magazine 8% 2% Info. from private businesses 6% 2% Mobile apps 8% 2% Professional online travel reviews 2% 1% Guide book (i.e. Frommer's Lonely Planet) 4% 1% Used a chamber/ visitor center 5% 1% Magazine/newspaper articles 5% 1% Info. from special events 2% 1% State Park brochure/website 5% <1% Social media (i.e. Facebook) 3% <1% Montana advertising campaign 3% -- Online Video 2% Most Useful Sources Used During Trip All Used 27% Map applications (i.e. GoogleMaps) 42% 12% Mobile apps 22% 12% Motel/restaurant/gas station employee 26% 11% Visitor information center staff 18% 9% Official highway information signs 24% 8% Brochure information rack 23% 6% Official MT guidebook magazine 14% 5% Consumer online reviews (i.e. TripAdvisor) 14% 4% Official MT website (VisitMT.com) 8% 3% Billboards 11% 2% Guide book (i.e. Frommer's Lonely Planet) 3% 1% Social media (i.e. Facebook) 3% 10
11 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers spent at least one night in the following city: GreatFalls. This sample size of 243 survey respondents, which equates to 9% of all nonresident visitors, represents a total of 1,107,690 people. In your adult life, how many times have you been to Montana for the primary purpose of Never 1-3 times 4-6 times 7-10 times times 20+ times Vacation 19% 48% 11% 5% 7% 10% Visiting friends/relatives 48% 17% 9% 6% 6% 14% Passing Through 39% 35% 5% 7% 7% 8% Shopping 64% 12% 3% 8% 3% 11% Business 62% 15% 7% 1% 3% 12% Sites Visited on Trip 48% Glacier National Park 36% Yellowstone National Park 31% Lewis & Clark Interpretive Ctr, Great Falls 19% CM Russell Museum, Great Falls 16% Other Montana State Parks 14% Little Bighorn Battlefield 9% Flathead Lake State Parks 8% Hot springs 5% Grizzly & Wolf Discovery Center, West Yellowstone 5% National Bison Range 4% Ghost towns 4% MT Historical Museum, Helena 4% Missouri Headwaters State Park 3% C.M. Russell National Wildlife Refuge 3% Pompey's Pillar 3% Bighorn Canyon Nat'l Recreation Area 3% Lolo Pass Interpretive Center 3% Museum of the Rockies, Bozeman 2% Lewis & Clark Caverns State Park 1% Bob Marshall Wilderness 1% Missouri River Breaks Nat'l Monument 1% Big Hole Battlefield 1% Clark Canyon Reservoir 1% Fort Peck Lake 1% Ft. Peck Interpertive Center & Museum 1% Rocky Mountain Elk Foundation 1% Virginia/Nevada City primary reason Group Characteristics 12% of groups with all first time visitors 75% of groups with all repeat visitors 13% of groups with mixed first time and repeat visitors 22% Flew on a portion of their trip 2% Own a 2nd property in MT 4% Hired an outfitter 81% Plan to return within 2 years 98% Brought wireless technology Years Since Last Visit to Montana 18% This was my first visit 45% Less than 1 year ago 12% 1-2 years ago 10% 3-5 years ago 9% 6-10 years ago 3% years ago 4% More than 20 years ago Reasons for Trip all reasons 40% Vacation/recreation/pleasure 50% 22% Visit friends/relatives/family event 27% 17% Just passing through 20% 17% Business/convention/meeting 20% 3% Shopping 4% 2% Other 4% 11
12 Activities 59% Scenic driving 33% Day hiking 33% Nature photography 29% Car / RV camping 28% Recreational shopping 25% Visiting other historical sites 23% Visiting Lewis & Clark sites 23% Visiting museums 22% Wildlife watching 10% Visit local brewery 8% Attending festivals or events 7% Viewing art exhibits 7% Horseback riding 7% Visiting Indian reservations 5% River rafting / floating 5% Visit farmers market 5% Fishing / fly fishing 4% Sporting event 4% Backpacking 4% Dinosaur attraction 3% Bicycling 3% Motorboating 3% Attend wedding 2% Birding 2% Rockhounding 2% Geocaching 2% Road / tour bicycling 2% Golfing 2% Hunting 2% Motorcyle touring 2% Attending performing arts 1% Canoeing / kayaking 1% Visit local distillery 1% Mountain biking 1% Rock climbing 1% OHV / ATV <1% Snowshoeing <1% Skiing / snowboarding -- Cross-country skiing -- Snowmobiling Travel Mode to Enter MT 66% Auto/Truck 18% Air 15% RV/Trailer 1% Motorcycle <1% Other -- Train -- Bus Average Length of Stay in MT 4.71 nights Of Nights Spent in MT 50% of nights spent in Central Montana Region 23% of nights spent in Glacier Country 9% of nights spent in Yellowstone Country 9% of nights spent in Southwest Montana Region 7% of nights spent in Southeast Montana Region 1% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 59% Hotel/motel 16% Home of friend/relative 12% Private campground 4% Public land camping 2% Bed & Breakfast 2% Rented cabin/home 1% Second home/cabin/condo 1% Other 1% Vehicle in parking area 1% Resort/condominium <1% Guest ranch Montana Entry Points 12% Sweetgrass 10% Superior 10% Great Falls Air 8% Monida 7% Lodge Grass 7% West Yellowstone 5% Wibaux/Beach 4% Billings Air 3% Bridger 72 3% Alzada 3% Sidney 3% Bridger 310 3% Gardiner 3% Rooseville 2% Bozeman Air 12
13 primary attraction If on Vacation, Attracted to Montana for... all attractions 24% Glacier National Park 53% 21% Open space / uncrowded areas 61% 17% Mountains / forests 61% 13% Yellowstone National Park 39% 13% Family/friends 25% 4% Special events 10% 3% Other Montana history & culture 16% 3% Lewis & Clark history 20% 2% Hunting 3% 1% Wildlife 31% 1% Rivers 43% <1% Skiing / snowboarding 1% <1% Fishing 6% <1% A Montana State Park 8% <1% Resort / guest ranch 1% -- Snowmobiling Lakes 29% -- Northern great plains / badlands 16% -- Native american history &culture 10% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 22% 28% 27% 23% 2.38 Shopping opportunities 49% 24% 11% 15% 1.87 Attractions 35% 27% 23% 15% 2.03 Activities 49% 22% 18% 11% 1.83 Directions/maps 15% 17% 29% 39% 2.81 Weather 18% 20% 26% 36% 2.76 Lodging 36% 14% 13% 38% 2.33 Camping 64% 12% 12% 13% 1.49 Road Information 31% 24% 21% 24%
14 Residency 16% Alberta, Canada 9% Washington 6% Colorado 5% Idaho 4% Utah 3% Texas 3% Minnesota 3% California 3% Tennessee 3% Michigan 3% Saskatchewan, Canada 3% Wisconsin 3% Ontario, Canada 3% Oregon 3% Arizona 2% North Dakota 2% Wyoming 2% Alaska 2% Hawaii 2% Pennsylvania 2% South Dakota 2% Illinois 2% Iowa 1% New Jersey 1% Connecticut 1% Missouri 1% Indiana 1% Louisiana 1% British Columbia, Canada 1% Nevada 1% Netherlands 1% Oklahoma 1% New York 1% Arkansas 1% Nebraska 1% Alabama 1% North Carolina 1% Georgia 1% Ohio <1% Germany, United Kingdom, New Mexico, Manitoba, Canada, Florida, South Carolina, New Zealand, Sweden, Maryland, Mississippi, Italy, Massachusetts, Virginia, Washington, D.C., Kansas Respondent Age Age range 58 Average age 60 Median age Respondent Gender 59% Male 41% Female 18% First time visitor Household Income 18% Less than $50,000 20% $50,000 to less than $75,000 28% $75,000 to less than $100,000 20% $100,000 to less than $150,000 8% $150,000 to less than $200,000 7% $200,000 or greater Age Groups Represented 4% 0-5 years 5% 6-10 years 9% years 7% years 10% years 12% years 21% years 40% years 14
15 37% years 8% 75 and over 15
16 Travel Group Type 22% Self 49% Couple 17% Immediate Family 1% Family & Friends 6% Friends 4% Business Associates 3% Extended Family -- Organized Group or Club Average Group Size: 2.15 Travel Group Size 22% 1 traveler 59% 2 travelers 8% 3 travelers 7% 4 travelers 3% 5 travelers <1% 6 travelers 1% 7 travelers -- 8 travelers -- 9 travelers 1% 10 travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 31% 25% Search Engine (i.e. Google) 40% 11% Other 18% 8% National Park brochure/book/website 20% 6% Automobile club (i.e. AAA) 12% 4% Official MT website (VisitMT.com) 10% 4% Official MT guidebook magazine 9% 3% Online Video 4% 2% Consumer online reviews (i.e. TripAdvisor) 11% 2% Guide book (i.e. Frommer's Lonely Planet) 8% 2% Other travel websites 9% 1% Professional online travel reviews 3% 1% Magazine/newspaper articles 5% 1% Social media (i.e. Facebook) 5% 1% Mobile apps 6% 1% Info. from special events 2% 1% Info. from private businesses 6% <1% Used a chamber/ visitor center 2% <1% State Park brochure/website 4% -- Montana advertising campaign 2% Most Useful Sources Used During Trip All Used 22% Map applications (i.e. GoogleMaps) 46% 15% Mobile apps 23% 11% Consumer online reviews (i.e. TripAdvisor) 16% 10% Motel/restaurant/gas station employee 23% 9% Visitor information center staff 18% 9% Brochure information rack 25% 7% Official highway information signs 19% 5% Official MT guidebook magazine 14% 4% Billboards 10% 4% Guide book (i.e. Frommer's Lonely Planet) 8% 3% Official MT website (VisitMT.com) 9% 2% Social media (i.e. Facebook) 6% 16
17 This report summarizes nonresident visitors to Montana during quarter(s) 1,2,3,4, These travelers spent at least one night in the following city: GreatFalls. This sample size of 173 survey respondents, which equates to 7.2% of all nonresident visitors, represents a total of 892,958 people. Sites Visited on Trip 44% Glacier National Park 41% Lewis & Clark Interpretive Ctr, Great Falls 30% Yellowstone National Park 24% CM Russell Museum, Great Falls 23% Other Montana State Parks 19% Little Bighorn Battlefield 12% Pompey's Pillar 8% Ghost towns 7% National Bison Range 7% Fort Peck Lake 7% Flathead Lake State Parks 7% Bighorn Canyon Nat'l Recreation Area 7% MT Historical Museum, Helena 7% Ft. Peck Interpertive Center & Museum 6% Missouri River Breaks Nat'l Monument 6% Lolo Pass Interpretive Center 5% C.M. Russell National Wildlife Refuge 4% Missouri Headwaters State Park 3% Lewis & Clark Caverns State Park 3% Hot springs 2% Museum of the Rockies, Bozeman 2% Rocky Mountain Elk Foundation 2% Grizzly & Wolf Discovery Center, West Yellowstone 1% Big Hole Battlefield 1% Bob Marshall Wilderness 1% Virginia/Nevada City 1% Clark Canyon Reservoir primary reason Group Characteristics 8% of groups with all first time visitors 81% of groups with all repeat visitors 11% of groups with mixed first time and repeat visitors 21% Flew on a portion of their trip 3% Own a 2nd property in MT 3% Hired an outfitter 80% Plan to return within 2 years Reasons for Trip all reasons 34% Vacation/recreation/pleasure 50% 24% Visit friends/relatives/family event 30% 22% Just passing through 27% 17% Business/convention/meeting 18% 2% Shopping 2% 2% Other 2% 17
18 Activities 47% Scenic driving 28% Day hiking 27% Nature photography 25% Car / RV camping 24% Visiting Lewis & Clark sites 23% Visiting other historical sites 22% Visiting museums 20% Recreational shopping 19% Wildlife watching 19% Visit local brewery 9% Visiting Indian reservations 6% Attending festivals or events 6% Viewing art exhibits 5% Visit farmers market 4% Horseback riding 4% Golfing 4% Fishing / fly fishing 3% Attend wedding 3% Visit local distillery 3% Dinosaur attraction 3% Birding 2% Motorcyle touring 2% Hunting 2% River rafting / floating 2% Sporting event 2% Canoeing / kayaking 2% Rockhounding 1% Backpacking 1% Motorboating 1% Attending performing arts 1% Rock climbing 1% Geocaching 1% Mountain biking <1% Bicycling <1% OHV / ATV <1% Skiing / snowboarding <1% Snowmobiling <1% Snowshoeing <1% Road / tour bicycling -- Cross-country skiing Average Length of Stay in MT 4.70 nights Of Nights Spent in MT 54% of nights spent in Central Montana Region 19% of nights spent in Glacier Country 12% of nights spent in Southeast Montana Region 6% of nights spent in Southwest Montana Region 6% of nights spent in Yellowstone Country 3% of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 55% Hotel/motel 22% Home/condo/cabin of friend/relative 10% Private campground 4% Public land camping 4% Vehicle in parking area 1% Resort/condominium 1% Other 1% Rented entire cabin/home 1% My second home/condo/cabin 1% Guest ranch 1% Bed & Breakfast <1% Rented room in home Montana Entry Points 13% Superior 12% Great Falls Air 10% Monida 9% Sweetgrass 8% Wibaux/Beach 8% Lodge Grass 7% West Yellowstone 7% Fairview 4% Alzada 4% Culbertson/Bainville 4% Billings Air 2% Bridger 72 Travel Mode to Enter MT 67% Auto/Truck 18% Air 14% RV/Trailer 1% Motorcycle -- Train -- Bus -- Other 18
19 primary attraction If on Vacation, Attracted to Montana for... all attractions 28% Glacier National Park 50% 14% Open space / uncrowded areas 51% 11% Lewis & Clark history 30% 11% Family/friends 19% 9% Northern great plains / badlands 29% 8% Mountains / forests 62% 4% Yellowstone National Park 25% 3% Special events 6% 3% Fishing 10% 3% Other Montana history & culture 24% 2% Wildlife 20% 1% Rivers 48% 1% Resort / guest ranch 4% 1% Skiing / snowboarding 2% <1% Hunting 5% <1% Native american history &culture 21% <1% Lakes 30% -- Snowmobiling <1% -- A Montana State Park 6% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants 34% 18% 25% 23% 2.32 Shopping opportunities 59% 22% 13% 7% 1.74 Attractions 54% 20% 14% 12% 1.96 Activities 63% 12% 12% 13% 1.8 Directions/maps 24% 17% 30% 30% 2.66 Weather 16% 23% 38% 24% 2.66 Lodging 41% 11% 14% 34% 2.25 Camping 81% 4% 6% 10% 1.45 Road Information 32% 16% 30% 22%
20 Residency 16% Alberta, Canada 13% Washington 6% North Dakota 6% Idaho 5% California 4% Colorado 4% Wyoming 4% Minnesota 3% Ohio 3% Tennessee 3% Saskatchewan, Canada 3% Oregon 3% Texas 3% Arizona 3% Michigan 2% Missouri 2% Illinois 2% Florida 2% Kansas 2% Louisiana 1% South Dakota 1% Iowa 1% Utah 1% Virginia 1% Oklahoma 1% Austria 1% Georgia 1% Alabama 1% Wisconsin 1% Australia 1% Ontario, Canada 1% Kentucky <1% New Jersey, Switzerland, Germany, Maine, Nebraska, British Columbia, Canada, Indiana, Washington, D.C., North Carolina, Nevada, Manitoba, Canada, New Mexico, Alaska, New York, Japan, Arkansas, Hawaii Respondent Age Age range 58 Average age 60 Median age Respondent Gender 60% Male 40% Female 14% First time visitor Household Income 15% Less than $50,000 23% $50,000 to less than $75,000 21% $75,000 to less than $100,000 26% $100,000 to less than $150,000 10% $150,000 to less than $200,000 5% $200,000 or greater Age Groups Represented 3% 0-5 years 3% 6-10 years 4% years 4% years 10% years 12% years 21% years 43% years 35% years 10% 75 and over 20
21 Travel Group Type 34% Self 45% Couple 16% Immediate Family 1% Family & Friends 2% Friends 1% Business Associates 1% Extended Family -- Organized Group or Club Average Group Size: 1.83 Travel Group Size 34% 1 traveler 57% 2 travelers 4% 3 travelers 4% 4 travelers 2% 5 travelers <1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 28% Used no sources 34% 28% Search Engine (i.e. Google) 36% 12% Other 20% 8% National Park brochure/book/website 20% 5% Automobile club (i.e. AAA) 14% 5% Mobile apps 10% 3% Official MT guidebook magazine 7% 2% Official MT website (VisitMT.com) 11% 2% Regional MT travel guide(s) 6% 2% Online travel agent (e.g., Travelocity) 2% 1% Consumer online reviews (i.e. TripAdvisor) 10% 1% Other travel websites 8% 1% Social media (i.e. Facebook) 6% 1% Info. from private businesses 3% 1% Magazine/newspaper articles 6% <1% Guide book (i.e. Frommer's Lonely Planet) 1% <1% Online Video 4% <1% Professional online travel reviews 1% -- "Made in Montana" website 1% -- Info. from special events 1% -- MT community travel guide(s) 4% -- Montana advertising campaign 1% -- State Park brochure/website 7% Most Useful Sources Used During Trip All Used 29% Used No Sources 33% 21% Search engine (e.g., Google) 31% 9% Map applications (i.e. GoogleMaps) 24% 7% National Park brochure/book/website 17% 6% Other 11% 5% Visitor information center staff 15% 5% Mobile apps 12% 5% Official highway information signs 16% 4% Regional MT travel guide(s) 7% 3% Motel/restaurant/gas station employee 11% 2% Brochure information rack 10% 1% Official MT guidebook magazine 5% 1% Consumer online reviews (i.e. TripAdvisor) 7% 1% Official MT website (VisitMT.com) 4% <1% Billboards 4% <1% MT community travel guide(s) 5% -- "Made in Montana" website 1% -- Guide book (i.e. Frommer's Lonely Planet) 3% -- Social media (i.e. Facebook) 4% -- State Park brochure/website 6% 21
22 This report summarizes nonresident visitors to Montana during quarter(s) 1, These travelers spent at least one night in the following city: GreatFalls. This sample size of 33 survey respondents, which equates to 7.9% of all nonresident visitors, represents a total of 118,318 people. Sites Visited on Trip 59% Lewis & Clark Interpretive Ctr, Great Falls 41% Other Montana State Parks 26% Glacier National Park 18% Hot springs 11% CM Russell Museum, Great Falls 6% Bob Marshall Wilderness 4% Ft. Peck Interpertive Center & Museum 4% Fort Peck Lake 4% Flathead Lake State Parks 4% Little Bighorn Battlefield 4% C.M. Russell National Wildlife Refuge 3% MT Historical Museum, Helena -- Pompey's Pillar -- Missouri River Breaks Nat'l Monument -- Bighorn Canyon Nat'l Recreation Area -- Ghost towns -- Missouri Headwaters State Park -- Big Hole Battlefield -- Lolo Pass Interpretive Center -- Rocky Mountain Elk Foundation -- National Bison Range -- Clark Canyon Reservoir -- Lewis & Clark Caverns State Park -- Museum of the Rockies, Bozeman -- Virginia/Nevada City -- Yellowstone National Park -- Grizzly & Wolf Discovery Center, West Yellowstone primary reason Group Characteristics 5% of groups with all first time visitors 83% of groups with all repeat visitors 12% of groups with mixed first time and repeat visitors 46% Flew on a portion of their trip 6% Own a 2nd property in MT -- Hired an outfitter 95% Plan to return within 2 years 47% Reasons for Trip Visit friends/relatives/family event all reasons 49% 34% Business/convention/meeting 36% 14% Just passing through 15% 3% Vacation/recreation/pleasure 10% 2% Shopping 5% -- Other -- 22
23 Activities 52% Scenic driving 31% Visiting Lewis & Clark sites 29% Recreational shopping 28% Nature photography 28% Wildlife watching 27% Visit local brewery 24% Day hiking 14% Car / RV camping 12% Visiting Indian reservations 8% Attending festivals or events 7% Skiing / snowboarding 5% Viewing art exhibits 5% Visiting other historical sites 4% Attending performing arts 3% Snowshoeing 3% Visit local distillery 2% River rafting / floating 2% Visiting museums 1% Geocaching 1% OHV / ATV 1% Attend wedding 1% Sporting event -- Backpacking -- Cross-country skiing -- Bicycling -- Motorcyle touring -- Hunting -- Dinosaur attraction -- Rock climbing -- Rockhounding -- Birding -- Horseback riding -- Visit farmers market -- Mountain biking -- Golfing -- Road / tour bicycling -- Motorboating -- Canoeing / kayaking -- Fishing / fly fishing -- Snowmobiling Average Length of Stay in MT 5.17 nights Of Nights Spent in MT 78% of nights spent in Central Montana Region 7% of nights spent in Southeast Montana Region 6% of nights spent in Southwest Montana Region 5% of nights spent in Yellowstone Country 4% of nights spent in Glacier Country -- of nights spent in Missouri River Country Percent of Nights Spent in Each Lodging Type 53% Home/condo/cabin of friend/relative 39% Hotel/motel 3% Other 3% Vehicle in parking area 2% Private campground <1% Bed & Breakfast <1% Resort/condominium -- Guest ranch -- Public land camping -- My second home/condo/cabin -- Rented entire cabin/home -- Rented room in home Montana Entry Points 28% Great Falls Air 14% Monida 12% Bridger 72 11% Billings Air 10% Superior 7% Helena Air 6% Troy 6% Sweetgrass 3% Wibaux/Beach 2% Lodge Grass Travel Mode to Enter MT 50% Auto/Truck 45% Air 5% RV/Trailer -- Train -- Motorcycle -- Bus -- Other 23
24 primary attraction If on Vacation, Attracted to Montana for... all attractions 65% Mountains / forests 71% 13% Open space / uncrowded areas 19% 7% Skiing / snowboarding 18% 7% Special events 8% 6% Glacier National Park 6% 2% Family/friends 10% -- Fishing Wildlife 49% -- Hunting Rivers 63% -- Snowmobiling 6% -- Resort / guest ranch A Montana State Park 53% -- Other Montana history & culture 6% -- Lewis & Clark history 16% -- Northern great plains / badlands Lakes 53% -- Yellowstone National Park 53% -- Native american history &culture 47% Wireless Technology Usage While in Montana Never Sometimes Frequently Always Mean Restaurants Shopping opportunities Attractions Activities Directions/maps Weather Lodging Camping Road Information
25 Residency 20% Alberta, Canada 16% Texas 14% Washington 10% Colorado 10% Idaho 5% Minnesota 3% North Carolina 3% Utah 3% California 3% Nevada 2% Arizona 2% North Dakota 2% West Virginia 2% Saskatchewan, Canada 1% Missouri 1% New York 1% Louisiana 1% Ohio 1% Georgia 1% Pennsylvania 1% Michigan Respondent Age Age range 51 Average age 53 Median age Respondent Gender 47% Male 53% Female 23% First time visitor Household Income 21% Less than $50,000 16% $50,000 to less than $75,000 29% $75,000 to less than $100,000 18% $100,000 to less than $150,000 12% $150,000 to less than $200,000 5% $200,000 or greater Age Groups Represented 3% 0-5 years 3% 6-10 years 2% years 19% years 13% years 20% years 27% years 33% years 14% years 7% 75 and over 25
26 Travel Group Type 59% Self 23% Couple 10% Immediate Family -- Family & Friends 6% Friends 2% Business Associates -- Extended Family -- Organized Group or Club Average Group Size: 1.55 Travel Group Size 59% 1 traveler 31% 2 travelers 6% 3 travelers 2% 4 travelers 1% 5 travelers 1% 6 travelers -- 7 travelers -- 8 travelers -- 9 travelers travelers -- more than 10 Most Useful Info Sources Used for Trip Planning All Used 46% Search Engine (i.e. Google) 51% 4% Used no sources 33% 3% Official MT website (VisitMT.com) 7% 3% Online travel agent (e.g., Travelocity) 5% 2% Automobile club (i.e. AAA) 4% 2% Social media (i.e. Facebook) 20% 1% Consumer online reviews (i.e. TripAdvisor) 1% 1% Other travel websites 1% -- "Made in Montana" website 3% -- Guide book (i.e. Frommer's Lonely Planet) Info. from private businesses 4% -- Info. from special events MT community travel guide(s) Magazine/newspaper articles 10% -- Mobile apps 11% -- Montana advertising campaign 3% -- National Park brochure/book/website 8% -- Official MT guidebook magazine 3% -- Online Video 8% -- Other 4% -- Professional online travel reviews 2% -- Regional MT travel guide(s) State Park brochure/website 8% Most Useful Sources Used During Trip All Used 34% Map applications (i.e. GoogleMaps) 39% 14% Search engine (e.g., Google) 40% 5% Used No Sources 39% 5% Consumer online reviews (i.e. TripAdvisor) 4% 3% Official highway information signs 13% 2% Official MT website (VisitMT.com) 3% 1% Billboards 1% -- "Made in Montana" website Brochure information rack 4% -- Guide book (i.e. Frommer's Lonely Planet) MT community travel guide(s) Mobile apps 8% -- Motel/restaurant/gas station employee National Park brochure/book/website 1% -- Official MT guidebook magazine 2% -- Other Regional MT travel guide(s) 6% -- Social media (i.e. Facebook) 3% -- State Park brochure/website 12% -- Visitor information center staff 1% 26
Reasons for Trip. primary reason. all reasons. 42% Vacation/recreation/pleasure 54% 22% Just passing through 26% Visit friends/relatives/family event
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