Southern. Traveler Media Kit. We ll take you places. Home & Away 2014 Media Kit 1

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1 Traveler Southern 2014 Media Kit We ll take you places. Home & Away 2014 Media Kit 1

.. 11 Custom-Created Integrated Promotions... 12 EventsAndDestinations.com.

2 Table of Contents The AAA Brand... 3 Coverage of Southern Traveler Publication... 4 Editorial Calendars Southern Traveler Editorial Calendar... 5 Southern Traveler Digital Editorial Calendar... 6 Demographic Profile of the AAA Member AAA Member Demographics... 7 AAA Member Travel Habits... 8 AAA Regional Travel... 9 AAA Travel Planning and Booking Online Media AAA.com/Traveler Custom-Created Integrated Promotions EventsAndDestinations.com Specs and Deadlines Southern Traveler Specifications Southern Traveler Advertising Rates Southern Traveler Publication and Material Closings Coverage of H&A Media Group AAA Publications Southern Traveler 2014 Media Kit 2

3 The AAA Brand { For more than 100 years, AAA has been the recognized national leader in providing peace of mind for motorists while they are on the go. As a federation of affiliated motor clubs serving more than 54 million Members in North America, AAA ranks among the most trusted brands in the world. AAA leverages the strength of this national organization to serve local AAA Members with relevant advice and valuable benefits. Our Members have confidence in the AAA brand and depend on the club for assurance, enjoyment and valuable savings. AAA s core values are unwavering: Integrity, Advocacy, Diversity, Social Responsibility and Service. AAA will always do what is right for its Members. AAA will serve as their most trusted advisor while they enjoy the freedom of mobility and the use of their automobiles. Southern Traveler 2014 Media Kit 3

4 Coverage of Southern Traveler Publication ARKANSAS (Circulation 79,535) MISSISSIPPI (Circulation 56,513) LOUISIANA (Circulation 142,528) Southern Traveler Circulations: Full Circulation 278,576 Arkansas 79,535 Louisiana 142,528 Mississippi 56,513 Southern Traveler 2014 Media Kit 4

Southern Traveler Editorial Calendar January/February Cover Story: Natchitoches 300 Years Young My Funny Valentine: AAA-rated luxury hotels that drip romance

Online Bonus: Web-exclusive features, calendar events, car reviews and more.

Cover Story: Beach Towns We Love Ozarks Story: Arkansas and Missouri Europe off-season Louisiana: Celebrating 160 years of City Park in New Orleans Tank Trip:

July/August Cover Story: Best of the South - Reader Poll Results Key West: America s tropical paradise Last Minute Resorts in Mexico Arkansas: Diamond Lakes

cruise tour Tennessee: Rock-a-billy HWY 45 Tank Trip: Mount Ida, Ark.

5 Southern Traveler Editorial Calendar January/February Cover Story: Natchitoches 300 Years Young My Funny Valentine: AAA-rated luxury hotels that drip romance Alaska Retro Orlando: Two buddies rediscover childhood memories Tank Trip: Broken Bow, Okl. Online Bonus: Web-exclusive features, calendar events, car reviews and more. March/April Cover: Mississippi Culinary Trail Nutty for Mudbugs: A look at a crawfish farm Hawaii Arkansas: Springtime gardens Tank Trip: Louisiana Online Bonus: Web-exclusive features, calendar events, car reviews and more. May/June Cover Story: Beach Towns We Love Ozarks Story: Arkansas and Missouri Europe off-season Louisiana: Celebrating 160 years of City Park in New Orleans Tank Trip: Meridian, Miss. Online Bonus: Web-exclusive features, calendar events, car reviews and more. July/August Cover Story: Best of the South - Reader Poll Results Key West: America s tropical paradise Last Minute Resorts in Mexico Arkansas: Diamond Lakes round-up Tank Trip: Dennison, TX Online Bonus: Web-exclusive features, calendar events, car reviews and more. September/October Cover Story: Louisiana Dance Halls Looking at the Past: October is Archaeology Month in Mississippi Alaska cruise tour Tennessee: Rock-a-billy HWY 45 Tank Trip: Mount Ida, Ark. Online Bonus: Web-exclusive features, calendar events, car reviews and more. November/December Cover Story: Mighty Military Museums Deck the Halls: Southern Hotels for Holidays Tropics: Caribbean (Turks & Caicos) Tank Trip: Louisiana Online Bonus: Web-exclusive features, calendar events, car reviews and more. Southern Traveler 2014 Media Kit 5

Southern Traveler Digital Editorial Calendar In every issue Web

and foreign destinations are highlighted for our readers who seek to

Cruising, Europe, Mexico, and Tahiti will be featured.

happening in and around the South, they can visit our online

Whether an event is in their neighborhood or a neighboring state,

Worth the Drive: This web-exclusive editorial department focuses on

Interactive Action: Polls, slideshows, or downloads like regional

Car Reviews: We know our members want to know about cars, including

6 Southern Traveler Digital Editorial Calendar In every issue Web Bonus Travel Articles: U.S. and foreign destinations are highlighted for our readers who seek to reach beyond regional travel. Cruising, Europe, Mexico, and Tahiti will be featured. Regional Calendar of Events: When readers want to know what s happening in and around the South, they can visit our online calendar. Whether an event is in their neighborhood or a neighboring state, the fun is listed here. Worth the Drive: This web-exclusive editorial department focuses on a Southern destination that may not be around the corner, but worth visiting. Destinations have included Memphis, Hot Springs, Tupelo, and Sanibel. Interactive Action: Polls, slideshows, or downloads like regional recipes are here for readers to enjoy. Car Reviews: We know our members want to know about cars, including what s coming out or on the horizon. Contributor and former editor for AAA Carolinas, Tom Crosby, gives a review of new vehicles in each online edition. Editorial Departments: Did you misplace your current issue of AAA Southern Traveler? No problem. Longstanding print editorial departments, as well as travel treasures, also are online. Southern Traveler 2014 Media Kit 6

8% Own OCCUPATION 66.8% Professional/Manager 13.2% 10.4% Separated/Divorced Single (never married) SOUTHERN TRAVELER READERS ARE LOYAL AND ENGAGED 21.0% Visited AAA office 19.

7 AAA Member Demographics Southern Traveler reaches an unbeatable market AGE AND GENDER 61 Average Age 63 Median Age 34.9% Male 65.1% Female HOUSEHOLD INCOME $88,900 Average Income $69,300 Median Income MARITAL STATUS 60.6% 12.2% Married Widowed MAIN RESIDENCE $247,300 Average Value $188,700 Median Value 11.2% Rent 88.8% Own OCCUPATION 66.8% Professional/Manager 13.2% 10.4% Separated/Divorced Single (never married) SOUTHERN TRAVELER READERS ARE LOYAL AND ENGAGED 21.0% Visited AAA office 19.0% Visited magazine/club website (or AAA.com) 16.2% Traveled to a destination advertised or written about 9.3% Called a toll-free number 7.1% Visited advertiser s website 8.2% Used Reader Service card 5.3% Called advertiser directly 5.0% Called AAA Travel agent (Source: 2013 GfK MRI Subscriber Study) I m a AAA Member and I know how valued your AAA publications are to the public. Thank you for your great publications. Twyla Witt, Nebraska Tourism Commission Tourism Development & Byways Consultant Home & Away 2014 Media Kit 7

AAA Member Travel Habits $2,700 Average amount spent on trips 79.7% Vacation 94.9% Personal Vacation 22.1% Business Travel 19.8% Business Trip/Personal Vacation 79.4% Took weekend trips 88.

4 Average nights per year 68.3% Vacation 8.6 Average nights per year 23.6% Business 13.0 Average nights per year ACTIVITIES 44.6% Visited historic sites 36.2% Went to the beach 35.

8 AAA Member Travel Habits $2,700 Average amount spent on trips 79.7% Vacation 94.9% Personal Vacation 22.1% Business Travel 19.8% Business Trip/Personal Vacation 79.4% Took weekend trips 88.4% Traveled by car FOREIGN TRAVEL 56.7% 37.3% Own a valid passport Took a foreign trip in the last three years HOTELS/MOTELS 77.5% stayed at a hotel Business and/or vacation 12.4 Average nights per year 68.3% Vacation 8.6 Average nights per year 23.6% Business 13.0 Average nights per year ACTIVITIES 44.6% Visited historic sites 36.2% Went to the beach 35.3% Visited national parks 26.9% Visited a theme park/attraction 24.2% Visited art galleries/shows 11.2% Visited a spa/retreat 7.1% Played golf (Source: 2013 GfK MRI Subscriber Study) PLACES VISITED (Last Three Years) 32.5% Caribbean 31.5% Mexico 28.8% Europe 17.1% Central America 16.7% Hawaii 16.6% Alaska 4.0% Africa TRAVEL COMPARISONS (Last 12 Months) CANADIAN PROVINCES 17.1% 7.0% Atlantic Coast Provinces 5.6% Quebec 4.4% Pacific Provinces 3.0% Heartland Provinces 2.3% Ontario US HH ST HH Index Took trips 50.9% 79.7% 157 Plane trips 42.2% 52.6% 125 Rental car 9.5% 30.9% 325 Casino gambling 15.6% 32.0% 205 Bus trips 2.1% 6.2% 295 Motor home 1.7% 6.0% 353 Railroad trips 1.9% 6.3% 332 Southern Traveler 2014 Media Kit 8

AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC TRIP OR FOREIGN TRIP 49.1% Friends and Family 34.7% Southern Traveler Magazine 15.9% AAA Travel Agency 18.2% Television 9.

1% Arizona Phoenix/Scottsdale 1.1% Arkansas Little Rock 18.1% Vicksburg 11.4% California Los Angeles 3.3% San Francisco 3.9% San Diego 1.4% Colorado Denver 2.3% Florida Orlando 8.3% Pensacola 12.

9 AAA Regional Travel SOURCE OF INFORMATION WHEN PLANNING A DOMESTIC TRIP OR FOREIGN TRIP 49.1% Friends and Family 34.7% Southern Traveler Magazine 15.9% AAA Travel Agency 18.2% Television 9.2% Other 66.5% of Southern Traveler readers took at least one overnight domestic trip in the past year. Top areas visited in the past year Alabama Beaches 18.5% Birmingham 10.0% Huntsville 1.1% Arizona Phoenix/Scottsdale 1.1% Arkansas Little Rock 18.1% Vicksburg 11.4% California Los Angeles 3.3% San Francisco 3.9% San Diego 1.4% Colorado Denver 2.3% Florida Orlando 8.3% Pensacola 12.3% Florida Keys 6.6% Georgia Atlanta 10.3% Illinois Chicago 4.4% Louisiana New Orleans 33.6% Baton Rouge 25.6% Shreveport/Bossier City 8.2% Mississippi Vicksburg 11.4% Missouri Kansas City 2.5% Nevada Las Vegas 7.7% Oklahoma Oklahoma City 3.4% Tennessee Nashville 8.6% Memphis 16.6% Texas Austin 4.7% Dallas/Ft. Worth 16.6% Houston 13.9% San Antonio 4.9% (Source: 2013 GfK MRI Subscriber Study) Southern Traveler 2014 Media Kit 9

AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 49.1% Southern Traveler Magazine 34.7% Other websites 27.6% Other Travel Agency 27.

3% Readers of Southern Traveler look to the magazine for travel related information. This is evident from the high percentage of readers who use the magazine when {planning a trip.

10 AAA Travel Planning and Booking SOURCES OF INFORMATION WHEN PLANNING A TRIP: Friends or Relatives 49.1% Southern Traveler Magazine 34.7% Other websites 27.6% Other Travel Agency 27.6% Direct from Accommodations/ Travel Provider 22.6% AAA website 19.1% Other magazines/newspapers 19.0% Television 18.2% AAA Travel Agency 15.9% Books 15.3% Readers of Southern Traveler look to the magazine for travel related information. This is evident from the high percentage of readers who use the magazine when {planning a trip. METHOD READERS USE TO MAKE RESERVATIONS OR BUY TICKETS FOR A TRIP: Direct from Travel Provider 59.9% Other websites 31.7% Other Travel Agency 15.2% AAA Travel Agency 12.5% AAA website 10.9% METHOD OF TRANSPORTATION WHEN TAKING A TRIP: Car 88.4% (includes personal car, rental car and motorcycles) Plane 52.6% (includes commercial and charter) Railroad/ Train 6.3% Bus 6.2% (includes charter and commercial) Motor Home/RV 6.0% (Source: 2013 GfK MRI Subscriber Study) Southern Traveler 2014 Media Kit 10

AAA.com/Traveler Southern Traveler thinks outside

or call-to-action message to AAA Members and

website. Rates: (Gross) Top 280x60 pixels AAA.

11 AAA.com/Traveler Southern Traveler thinks outside the box WEB BANNER ADS Communicate your branding or call-to-action message to AAA Members and prospects on the Southern Traveler Magazine website. Rates: (Gross) Top 280x60 pixels AAA.com/Traveler One Month: $250 Southern Traveler 2014 Media Kit 11

Custom-Created Integrated Promotions PROMOTIONAL WEBSITES Custom-created micro websites are perfect for customer data collection using contests, surveys and general information delivery

CAMPAIGN RESULTS The success of your campaign is important to us, and we want you to have that information in a timely manner.

12 Custom-Created Integrated Promotions PROMOTIONAL WEBSITES Custom-created micro websites are perfect for customer data collection using contests, surveys and general information delivery as the draw. They can be multipage and feature video streaming audio/video, banners and online fulfillment. CAMPAIGN RESULTS The success of your campaign is important to us, and we want you to have that information in a timely manner. At the end of your campaign you will receive a full report detailing every piece of your advertising. The campaign report includes number of impressions, as well as open rates and click-throughs for your electronic media. It will also tell you the number of leads that your campaign generated. Southern Traveler 2014 Media Kit 12

explore travel options and destination attractions.

resources, it has become an indispensable travel-

We help harness the Internet s capability with com, a

exciting locales and related activities.

information about their respective attractions,

travelers plenty to choose from as they make their

In addition to offering information online, com also

13 EventsAndDestinations.com Today s traveler relies on the Internet to explore travel options and destination attractions. With its instantaneous availability and endless resources, it has become an indispensable travel- {planning assistant. We help harness the Internet s capability with EventsAndDestinations.com, a one-stop website designed to let travelers search exciting locales and related activities. Our advertisers are able to fill the site with information about their respective attractions, festivals or other points of interest giving travelers plenty to choose from as they make their vacation decisions. In addition to offering information online, EventsAndDestinations.com also gives travelers the ability to download related brochures. It s one more way we share information in the ever-evolving information age. Southern Traveler 2014 Media Kit 13

14 Southern Traveler Specifications FULL PAGE AD SIZES Live Area (WxH) Trim Size (WxH) Bleed (WxH) 2 Page spread 15" x 9.625" 15.75" x 10.5" 16" x 10.75" Full Page 7" x 9.625" 7.875" x 10.5" 8.125" x 10.75" 2/3 Page 4.625" x 9.625" 1/2 Horizontal 7" x 4.75" 7.875" x 5.25" 8.125" x 5.5" 1/2 Vertical 4.625" x 7.187" 1/3 Square 4.625" x 4.75" 1/3 Vertical 2.25" x 9.625" 1/6 Horizontal 4.625" x 2.234" 1/6 Vertical 2.25" x 4.75" 1/ " x 2.234" TRAVEL DIRECTORY 1 Inch 2.25" x 1" 2 Inch 2.25" x 2" 4 Inch 2.25" x 4" 2/3 PAGE 1/2 PAGE H 1/2 PAGE V Travel Directories include Reader Service. MECHANICALS Printing Process: Web Offset Trim Size: 7.875" x 10.5" Binding: Saddle-stitched (jogged to the head) MACINTOSH SUPPORTED SOFTWARE PDF files must be version 1.3 (PDF/X-1a) QuarkXpress 9 Creative Suite 6 FONTS Always use real typeface. Do not use application to apply styles (i.e. bold, italic, outline, shadow, underline) Black type should be 100% black FILE REQUIREMENTS High resolution of 300 dpi LPI is 150 Maximum ink density is 280% Four color process, CMYK DELIVERY to: ataylor@hamediagroup.com UPLOAD INSTRUCTIONS Must be compressed or zipped DISCLAIMER Any reflowing of text in layout because file was not ripped through a high-end output device, 600 dpi or above, will not be the responsibility of the magazine. White color is only available as a knock out. QR-Codes and Microsoft tags are accepted. QR Code should be 100% black and set to overprint. Background behind items must be white with minimum clear space of.125". Notification must be on insertion order and print instructions. Complete advertising specifications can also be found at ratecards. For additional information call (402) ext. 294 or ext /3 PAGE V 1/3 PAGE V 1/6 PAGE V 1/6 PAGE H 1/12 PAGE H Southern Traveler 2014 Media Kit 14

15 Southern Traveler Advertising Rates Rate Card 17 Rates effective with the January/February 2014 Issue FULL CIRCULATION RATES* (Circulation 274,000) *Rates are gross Four Color Full Page $7,709 2/3 Page 5,396 1/2 Page 4,240 1/3 Page 3,084 1/6 Page 1,542 1/12 Page 771 ARKANSAS (Circulation 79,535) MISSISSIPPI (Circulation 56,513) Black & White Full Page $6,985 2/3 Page 4,889 1/2 Page 3,842 1/3 Page 2,794 1/6 Page 1,542 1/12 Page 699 Covers (Four-Color) 2nd & 3rd $8,906 LOUISIANA (Circulation 142,528) TRAVEL GUIDES 4 Inches $1,240 2 Inches 1 Inch Travel Directory includes Reader Service Southern Traveler 2014 Media Kit 15

Southern Traveler Publication and Material Closings CANCELLATION Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing.

16 Southern Traveler Publication and Material Closings CANCELLATION Cancellations will not be accepted by the publisher after the closing date. Cancellation must be in writing. COMMISSIONS/CREDIT Agency Commission: 15 percent. Net in 30 days. First-time advertisers required to pay in advance. Publisher reserves the right to hold advertiser and/or advertising agency jointly and severally liable for such monies as are due and payable to the publisher. READER SERVICE Available to all advertisers. Insertions received after closing date may not receive a listing. Southern Traveler is published bimonthly on January 1, March 1, April 15, July 1, September 1 and November 1 JAN/FEB Reserve Space by October 29, 2013 Materials Due by November 5, 2013 MARCH/APRIL Reserve Space by Jan 3, 2014 Materials Due by Jan 10, 2014 MAY/JUNE Reserve Space by Feb 14, 2014 Materials Due by Feb 21, 2014 JULY/AUGUST Reserve Space by April 29, 2014 Materials Due by May 6, 2014 SEPTEMBER/OCTOBER Reserve Space by July 2, 2014 Materials Due by July 9, 2014 NOVEMBER/DECEMBER Reserve Space by September 3, 2014 Materials Due by September 10, 2014 INSERTS Rates quoted on request. ADVERTISING ACCEPTANCE The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising printed) and also assumes responsibility for any claims arising thereof made against the publisher. Any advertisement which simulates editorial content will be labeled as advertisements. When a date change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing. MAILING AND SHIPPING INSTRUCTIONS Send contracts, insertion orders, proofs and artwork to: Ann Taylor H&A Media Group P.O. Box 3535 Omaha, NE Use street address for overnight deliveries: Ann Taylor H&A Media Group J St Ste 100 Omaha, NE Southern Traveler 2014 Media Kit 16

Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and

17 Coverage of H&A Media Group AAA Publications Home & Away: Ohio, Oklahoma, Indiana, South Dakota and Southern Pennsylvania AAA Journeys: Eastern Connecticut, Eastern Kentucky, Kansas, Cincinnati and Miami Valley (Dayton) Ohio AAA C&T/New York: Metro New York City, Northern New York and Long Island AAA Midwest Traveler: Missouri, Southern Indiana, Southern Illinois and Eastern Kansas City AAA Southern Traveler: Arkansas, Louisiana and Mississippi Your AAA New Jersey: Essex, Morris and Union Counties AAA GO Magazine: North and South Carolina AAA Horizons: Massachusetts, Rhode Island and Western Connecticut Member Connection: Western and Central New York AAA News: Northern Pennsylvania Southern Traveler 2014 Media Kit 17

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi

2017 MEDIA KIT. Southern. Traveler. Arkansas Louisiana Mississippi 2017 MEDIA KIT Arkansas Louisiana Mississippi Table of Contents Customer Testimonials AAA Member Demographics AAA Member Travel Habits AAA Travel Planning and Booking AAA Advertising Rates AAA Specifications