World Travel Market Trends 2012 and Outlook 2013 Moderator: Dr. Kurt Gathof, Basle
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1 AGENDA 20 th World Travel Monitor Forum 30 th 31 st October 2012, Pisa, Italy Day of Arrival - Monday, 29 th October :00 23:00 Welcome Dinner Day 1 - Tuesday 30 th October 2012: WORLD TRAVEL PERFORMANCE DAY 2012 Session 1 09:00 13:15 World Travel Market Trends 2012 and Outlook :00 Welcome to Pisa and Briefing to the 20th World Travel Monitor Forum Mr. Rolf Freitag, Pisa President of IPK International World Travel Monitor Company 09:20 Introduction to the History of the Villa di Corliano Countess Maria Teresa Agostini Venerosi della Seta, Pisa 09:40 Keynote: Wall Street s View of World Economy 2012 and 2013 Dr. Kenneth Andrews, New York President of Andrews Research Association 10:10 10:20 Questions and Answers Discussion of the Economic Outlook :50 World Travel Monitor Results 2012 and World Travel Confidence 2013 Mr. Rolf Freitag, Pisa President of IPK International World Travel Monitor Company 11:15 World Tourism Outlook seen by United Nations World Tourism Organization Mr. Michel Julian, Madrid Tourism Trends and Marketing Strategies, UNWTO 11:40 12:10 Worldwide Hospitality Trends 2012 and Hospitality Outlook 2013 Ms. Naureen Ahmed, London Forecast Analyst of STR Global 12:30 Questions and Answers Discussion of the World Travel Outlook
2 12:40 13:05 Asian Travel Monitor Results 2012 and Asian Travel Confidence 2013 Mr. Hiroshi Kurosu, Tokyo Senior Researcher of Japan Travel Bureau Foundation Questions and Answers Discussion of the Asian Travel Outlook :15 Lunch Session 2 14:45-18:30 World Travel Market Trends 2012 and Outlook 2013 Moderator: Rolf Freitag, Pisa President of IPK International 14:45 European Travel Monitor Results 2012 and European Travel Confidence 2013 Stefanie Grothe, Munich Marketing Researcher of World Travel Monitor, IPK International 15:05 15:35 15:45 16:15 European Inbound Travel Results 2012 and Outlook 2013 Mr. Eduardo Santander & Ms. Valeria Croce, Brussels Leslie Vella, Malta ETC Market Intelligence and Research Team Questions and Answers Discussion of the European Travel Outlook 2013 North American Travel Monitor Results 2012 and Travel Confidence 2013 Ms. Gabriela Espinosa Teran, Mexico City Market Intelligence Directorate, PROMOTUR National Mexican Tourism Organization 16:35 16:55 South American Travel Monitor Results and Travel Confidence 2013 Ms. Luciana Sagi, Recife Technical Director, Tamoios Consultoria 17:15 Short Term Trend Workshop: What will have the greatest impact on travel performance in 2013/2014? 17:45 Incorporation of Olympics and World Cup Soccer Games into a National Tourist Board Strategy Mr. Marcelo Pedroso, Brasilia Director International Markets, Embratur Brazilian Tourism Board 2
3 18:05 Discussion of the Impact of Global Events on a Destination Country 18:15 End of World Travel Performance Day :15 Dinner Day 2 Wednesday 31 st October 2012: SOCIAL MEDIA AND SUSTAINABILITY Session 3 09:00 13:15 Social Media in Travel Business Moderator: Mr. Rolf Freitag, Pisa President of IPK International 09:00 The Underestimated Market Potential of Barrier-free Tourism Ms. Lillian Müller, Copenhagen President of the European Network for Accessible Tourism (ENAT) 09:30 Keynote What is the social media influence on the travel industry? Mr. Javier Gonzalez-Soria y Moreno de la Santa, Madrid Senior adviser of Google Europe 09:50 Making the most out of social media in travel business Ms. Debbie Hindle, London Managing Director of Four bgb (innovative travel public relations) 10:15 10:45 How travel bloggers can increase sales & brand visibility Mr. Keith Jenkins, Amsterdam Founder & publisher of Velvet Escape (luxury travel blog) 11:05 11:15 Questions and Answers Social Media Measuring your social impact with the right metrics Ms. Helene Fritzsche, Vienna Consultant at vi knallgrau 11:35 Questions and Answers 11:45 12:15 The Social Consumer - Innovations in Travel Search Ms. Julia Baunemann, Edinburgh MSc Marketing student and former trainee at IPK International 3
4 12:40 Long term outlook on social media in the travel industry 2030 Mr. Albert Postma, Leeuwarden/Netherlands Professor of scenario planning at European Tourism Futures Institute, Stenden University o.a.s. 13:05 Questions and Answers 13:15 Lunch Session 4 14:45 18:30 14:45 15:05 Sustainability and other Mega Trends Worldwide Mountain Holiday Trends Winter versus Summer Ms. Barbara Postel, Munich Senior Research Manager, IPK International, Munich Keynote: Green Growth & Travelism - beyond Rio 2020 Mr. Geoffrey Lipman, Brussels Director of Greenearth Travel A Green Economy Travel & Tourism Platform 15:25 15:55 Sustainable destination management - How to put responsible products into the market pipeline Dr. Roger Wehrli, Luzern Research Coordinator ITV of Lucerne University of Applied Sciences and Arts 16:15 16:40 17:00 Tourism as Part of the Emerging Experience-Economy Challenges for Destinations Prof. Dr. Felizitas Romeiss-Stracke, Munich Director of Plattform Tourismus Architektur Health and Medical Tourism of Europeans Segmentation, Motivations, Outlook Prof. Dr. Wachowiak, Bad Honnef / Bonn Professor at International University of Applied Sciences Bad Honnef Bonn 17:20 17:40 Cruise Travel Which Challenges lie Ahead? Prof. Dr. Alexis Papathanassis, Bremerhaven Dean of Study Affairs Faculty of Economics & Business University of Applied Sciences Bremerhaven, Dept. Cruise Industry Management Adventure Travel Trends and its Perspectives Mr. Christopher Doyle, Sacramento, California - USA Executive Director Europe of Adventure Travel Trade Association 4
5 18:00 Medium Term Trend Workshop New Micro Developments that will Impact World Travel Markets 2013/ :30 End of 20 th World Travel Monitor Forum 20:30 Dinner Departure Day - Thursday 1 st November
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