Tourism Towards 2030 Preview of findings
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1 Tourism Towards 23 Preview of findings 54th meeting of the UNWTO Commission for the Americas 11 September 212 Quito, Ecuador Carlos Vogeler Regional Director for the Americas World Tourism Organization
2 International Tourism Does not include: Non-overnight visitors: cruises. day trips. etc. Domestic trips Arrivals 211: 99 millon (+5%) Receipts 211: 1,3 billion $ International Tourism Arrivals (million) 3 International Tourism Receipts (US$ billion) * *Preliminary results
3 World: Llegadas International de turistas internacionales, tourist evolución arrivals, mensual monthly change Mundo (% variación) consecutive months of negative growth % -3.8% 6.6% 5% 5% * Fuente: Organización Mundial del Turismo (OMT)
4 International tourist arrivals: 21, 211 and 1st half of 212, by subregion
5 Inbound tourism: Americas 211
6 The Llegadas Americas: de turistas International internacionales, evolución tourist mensual arrivals, monthly change Américas 15 (% variación) % -4.4% 6.3% 3.9% 5% * Fuente: Organización Mundial del Turismo (OMT)
7 The Americas: inbound tourism in arrivals International tourist arrivals, * (million) * North America 12 mill. South America 26 mill. Caribbean 21 mill. Central America 8 mill.
8 14 The Americas: inbound tourism in receipts International tourism receipts, * (US$ billion) North America: 145 billion $ * 6 Central America: 7 bn $. 4 2 Caribbean: 24 bn $. South America: 23 bn $.
9 Growth outlook for 212 1st half of 212: +5% The Americas region +5% South America +6% Forecast 212 World 2.1% -3.9% 6.4% 4.6% +3% to +4% Europe.5% -5.1% 2.8% 6.1% +2% to +4% Asia-Pacific 1.1% -1.6% 12.9% 6.1% +4% to +6% Americas 2.8% -4.9% 6.3% 4.2% +2% to +4% Africa 3.1% 3.4% 8.5%.8% +4% to +6% Middle East 2.8% -4.2% 14.6% -8.4% +% to +5% Source: World Tourism Organization
10 Principal generating countries International tourism expenditure 211 (millions of $) 21/11 % YTD 12 % Germany USA 84,3 78, China UK France Canada Russia Italy 51, 44,1 33,1 32,5 28,7 72, Japan 27, Australia 26, More than 7% of international arrivals are intra-regional
11 Other important generating countries in the world Country Expenditure (millions of $) Var. 11/1 % YTD 12 Belgium 22, Brazil 21, Netherlands 2, Rep. of Korea 19, Hong Kong China 19, Spain 17, India 13, Mexico 7, Argentina 5,
12 Long-term research project that continues the work initiated by the UNWTO in 199 Objectives: To assist the member of the UNWTO in the development of long-term policies and strategic plans To offer a global reference on the future development of tourism To strengthen the role of the UNWTO in the definition of agendas on tourism-related issues To constitute the reference for the UNWTO s strategic documents, programme of work and activities The study is based on the projections of international tourism flows in the next two decades
13 Projected average annual growth: 3.3 % International tourism, World International Tourist Arrivals, % change over previous year % % % +2.9% /' /'84 199/' /'94 2/'99 25/'4 21/'9 215/'14 22/'19 225/'24 23/'29 source: World Tourism Organization (UNWTO)
14 Average growth 21-23: 43 million tourists per year International tourism, World 8 7 International Tourist Arrivals, absolute change over previous year, million million per year million per year source: World Tourism Organization (UNWTO)
15 In 212 the mark of 1 billion arrivals will be reached 23 arrivals will reach 1.8 billion International tourism, World 2, 1,75 1,5 International Tourist Arrivals, million 1.4 bn 1.8 bn 1, bn. 1, source: World Tourism Organization (UNWTO)
16 The emerging economies will pass the advanced destinations in 215 Inbound tourism, advanced and emerging economies 1,25 International Tourist Arrivals, million 1, emerging economies 75 5 advanced economies source: World Tourism Organization (UNWTO)
17 The world market share is changing gradually 198 (277 mn) Africa 3% Middle East 3% Americas 23% Asia and the Pacific 8% Americas 16% 21 (94 mn) Middle East 6% Asia and the Pacific 22% Europe 63% Africa 5% Americas 14% 23 (1.8 bn) Asia and the Pacific 3% Europe 51% Middle East 8% Africa 7% Europe 41%
18 Purpose of visit will not undergo major changes International tourism by purpose of visit International Tourist Arrivals, million 1, 9 Leisure, recreation and holidays VFR, health, religion, other Business and professional source: World Tourism Organization (UNWTO)
19 Air transport's share will continue to grow, but at a slower pace International tourism by means of transport International Tourist Arrivals, million 1, by air 75 over surface source: World Tourism Organization (UNWTO)
20 The Americas
21 Americas: average annual growth of 2.6 % in international tourism International Tourism, Americas International tourist arrivals, % change over previous year % a year % a year /' /'84 199/' /'94 2/'99 25/'4 21/'9 215/'14 22/'19 225/'24 23/'29
22 Americas: nearly 5 million annual increase in international arrivals International Tourism, Americas 15 International tourist arrivals, absolute change over previous year, million million per year million per year
23 The Americas: nearly 25 million arrivals in 23 International Tourist Arrivals received (million) Average annual growth (%) actual data projections Actual data projections , of which 21-'3, of which '95 ' '2 22-'3 World ,2 4,4 3,9 3,3 3,8 2,9 to Advanced economies ,2 3,7 2,7 2,2 2,6 1,8 To Emerging economies ,8 5,8 5,7 4,4 4,9 3,8 By UNWTO regions Africa 7,2 14,8 18,9 26,5 35,4 5, ,7 6,7 6,7 5, 5,4 4,6 Americas 62,3 92,8 19, 128,2 133,3 149, , 3,8 2,1 2,6 2,9 2,2 North America 48,3 71,7 8,7 91,5 89,9 98, ,4 3,5 1,3 1,7 2, 1,4 Caribbean 6,7 11,4 14, 17,1 18,8 2, ,7 5, 2,4 2, 2,4 1,7 Central America 1,5 1,9 2,6 4,3 6,3 7, ,7 3,8 7,7 5,2 6, 4,5 South America 5,8 7,7 11,7 15,3 18,3 23, ,8 4,8 4,8 4,6 5,3 3,9 Asia and the Pacific 22,8 55,8 82, 11,1 153,6 24, ,6 8,9 6,3 4,9 5,7 4,2 Europe 177,3 261,5 34,1 385,1 438,7 475, ,3 3,7 3, 2,3 2,7 1,8 Middle East 7,1 9,6 13,7 24,1 36,3 6, ,4 4,5 1,5 4,6 5,2 4,
24 The Americas by subregion Americas: Inbound tourism by subregion of destination International Tourist Arrivals, million North America South America 4 2 Caribbean Central America
25 The Americas share of the world inbound tourism market declined due to lower growth in North America Inbound tourism by region of destination International Tourist Arrivals, share, % 7 6 Europe Asia and the Pacific 2 1 Americas Middle East Africa source: World Tourism Organization (UNWTO)
26 The Americas Opportunities - Natural resources - Cultural resources - Human resources - Price competitiveness - Authenticity, novelty and dynamism - Attractions in all seasons (North-South) Challenges - Development of infrastructures - Planning and product - Attraction of investments - Security - Travel facilitation - Quality - Marketing and Promotion (including e-marketing) - Branding
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