TOURISM TRENDS AND OUTLOOK
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1 The 8 th UNWTO/PATA Forum on TOURISM TRENDS AND OUTLOOK Theme: Enhancing Connectivity in Tourism ( 论坛主题 : 增强旅游联通度 ) October 2014 Guilin, China in collaboration with
2 Preliminary Programme Schedule Day One: 13 October :00 09:00 Registration Session 1 (Keynote session): Setting up the Scene Moderator: Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University 09:00 11:00 (2h) World tourism trends and outlook Michel Julian, Technical Coordinator, UNWTO Tourism Market Trends Programme A regional perspective: Asia Pacific tourism trends John Koldowski, Special Advisor, PATA Enhancing connectivity between education and career development in tourism Brian King, Associate Dean and Professor, School of Hotel and Tourism Management, Q & A / Interaction: 30 minutes 11:00 11:15 (15 min) Coffee / Tea Break Session 2: Connectivity the key to convenience and a profitable and sustainable tourism industry Moderator: Martin Craigs, CEO,PATA 11:15 12:45 Zhang Baojian Regional Vice President North Asia, IATA Yan Han Deputy Secretary General, World Tourism Cities Federation Sarah Mathews Senior Manager for Destination Marketing, APAC, TripAdvisor Kate Chang Regional Director, Los Angeles Tourism and Convention Board 12:45 14:00 14:00 15:30 Lunch Break Session 3: Enhancing connectivity of tourism research for better practice Moderator: Haiyan Song, Associate Dean and Chair Professor, School of Hotel and Tourism Management, Yanjun Xie Dean and Professor, School of Tourism and Hotel Management, Dongbei University of Finance and Economics, Dalian, China
3 Elizabeth Roberts Professor and Head of School, School of Tourism and Hospitality Management, Southern Cross University, Australia Tim Quinn Manager, Strategic Research and Analysis, Tourism Research Australia Scott Richardson Director of Academic Affairs and Head of School, Blue Mountains International Hotel Management School, New South Wales, Australia 15:30 15:45 (15 min) Coffee / Tea Break Session 4: Connectivity and Guilin Tourism Development( 联通与桂林国际旅游胜地建设 ) Moderator: Honggen Xiao, School of Hotel and Tourism Management, The Hong Kong Polytechnic University 15:45 16:45 Panel Presentation 林业江桂林市旅游局局长 15:45 17:15 李义涛桂林高新万达广场有限公司副总经理 杨建红 (Johnny Yang) 海航旅游集团有限公司副董事长兼首席执行官 保继刚中山大学旅游学院教授 曾国安武汉大学经济与管理学院教授 16:45 17:15 Panel Discussion and Interaction 17:15 17:30 18:00 20:00 20:00 21:30 Technical Session Summary Haiyan Song, Associate Dean and Chair Professor, School of Hotel and Tourism Management, Welcome Dinner TBD
4 Day Two: 14 October :00 09:00 Registration 09:00 09:40 (40min) Moderator: Vice Mayor of Guilin Opening Session / Welcoming Remarks Mr. Zhu Shanzhong, UNWTO Executive Director on Technical Cooperation Mr. Martin Craigs, CEO, PATA HKPU executive China National Tourism Administration Guangxi Tourism Administration Guilin Municipal Government 09:40 10:10 Coffee Break Group Photo / Media briefing Keynote Session: Enhancing Connectivity in Tourism Moderator: HKPU 10:10 12:40 (2h30) Air connectivity and its impact on tourism in Asia and the Pacific John Koldowski, PATA Special Advisor and Lead Researcher of UNWTO/PATA Report Topic TBD Ronald Kent, Managing Director Marketing, North East Asia Region Tourism mega-trends in Asia and the Pacific: Implications for research and practice Kaye Chon, Dean and Chair Professor, School of Hotel and Tourism Management, Topic TBD Jeremy Xu, Vice President, China National Travel Service (HK) Group Corporation, Hong Kong SAR, China Social technology s impact on global tourism connectivity: Dialog to distribution David Jones, Professor and Department Chair, Department of Hospitality Management, University of San Francisco, USA 12:40 14:30 Q & A / Interaction: 30 minutes Lunch Break 14:30 16:00 Panel Session: Connectivity and the way forward: Summative reflections and open debate Moderator: Michel Julian, UNWTO Tourism Market Trends Programme
5 Panelist to be invited by UNWTO European Travel Commission Bo Wu Director, PATA China Haiyan Song Associate Dean and Chair Professor, School of Hotel and Tourism Management, Panelist Guilin representative 16:00 16:30 16:30 17:00 Coffee / Tea Break Media Briefing Closing Session / Closing Remarks UNWTO Representative Mr. Bo Wu, PATA China Vice Mayor of Guilin 18:00 20:00 (2h) 20:00 Dinner Activity TBD Day Three: 15 October 2014 (Technical Tour) to be updated
TOURISM TRENDS AND OUTLOOK
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