Dr. Hanqin Qiu Zhang

Transcription

1 Associate Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Dr. Hanqin Qiu Zhang Areas of Research Expertise Tourism demand analysis Consumer behaviour Tourism development and policies in Asia-Pacific area Inbound and outbound travel in China Areas of Teaching Expertise Tourism Planning and Geography Social Psychology of Tourism Research Methods China Hotel and Tourism Development Personal Introduction Hanqin Qiu Zhang is an Associate Professor of international tourism. She received her BA from Nankai University in Mainland China, her MA from University of Waterloo in Canada, and her PhD from University of Strathclyde in UK. She has been teaching China tourism related subjects at both undergraduate and graduate level. Her research interests are tourism studies, consumer behaviour, and China hotel and tourism development and policy issues. She has served as guest editors for International Journal of Contemporary Hospitality Management and Journal of Vacation Marketing on Special Issues for China Hotel and Tourism Development. She was also the regional editor for International Journal of Contemporary Hospitality Management. She has published more than 50 refereed journal articles in major international journals (e.g. International Journal of Hospitality Management, Journal of Travel Research, Tourism Management, International Journal of Contemporary Hospitality Management and Journal of Vacation marketing) and presented about 55 research papers at international conferences. As the coordinator for China MSc in the School of Hotel and Tourism Management at the Hong Kong Polytechnic University, she has started MSc Program together with Zhejiang University in 1999 and now the program is running very successfully. Dr. Zhang has been actively involved in consulting and executive training programs in China. She has coordinated various training projects for World Tourism Organization, China Hotel Association, China Travel Hotel Management Services HK Ltd, Guangzhou Hotel Association, Beijing Creatist Human Resources Services Co. Ltd and so on. In 2000 she worked for World Tourism Organization as a consultant to develop tourism master plan for Yunnan province. She was once again appointed by WTO to develop tourism master plan for Heilongjiang province in China in Qualifications [ Academic qualifications ] PhD (1999) University of Strathclyde, Glasgow, UK M.A. (1993) University of Waterloo, Waterloo, Ontario, Canada B.A. (1986) Nankai University, Tianjin, China (PRC) CHE (1996) American Hotel & Lodging Association, Washington, DC

2 [ Professional qualifications ] Regional Editor for International Journal of Contemporary Hospitality Management, Co-editor for Journal of Hospitality and Tourism Education since Editorial Board Memberships: Editorial Board Member for Journal of Vacation Marketing since August 2011 Editorial Board Member for International Journal of Tourism Sciences since 2010 Editorial Board Member for Journal of Quality Assurance in Hospitality & Tourism since 2006 Editorial Board Member for International Journal of Contemporary Hospitality Management since 2006 Editorial Board Member for Journal of China Tourism Research since Professional Affiliation: Member, Asia Pacific Tourism Association, since Member, Council of Hotel, Restaurant, and Institutional Education since1999. Founding Member of Asia Pacific CHRIE Guest Editors for Journals and Editor for Conference Proceedings: One of the Guest Editors for International Journal of Contemporary Hospitality Management, Vol.12, No.4, Special Issue on Hospitality Management and Trends in China. One of the Guest Editors for Journal of Vacation Marketing, 7/4, September Special Issue on China Emerging Market and Emerging Issues for Tourism and Hospitality Marketing. One of the Editors for Conference Proceedings of the 8th APTA Annual Conference in Dalian China, July 10-13, [ Major Research Grants ] RESEARCH PROJECTS (AS PI) GRF Grant Switching Costs, Customer Satisfaction, and Customer Loyalty in the Hong Kong Hotel Industry CERG rated 3.5 (previous called Fundable but not funded) Mainland Chinese Travel Demand Patterns for Hong Kong Tourism Industry Visitation Influence on Perceived Destination Image of Hong Kong: Evidence from Individual Mainland Chinese Outbound Travelers Making Customer Coming Back and Staying Longer in Hong Kong Hotels: The Optimal Utilization of Switching Costs. Other Funded Research Projects by PolyU China's Wine Tourism Industry: Structural Dimensions and Wine Tourism Product Measuring the Impact of Tourism Marketing Expenditure on Inbound Hong Kong Tourism Demand Factors Affecting the Small to Medium-Sized Enterprises: Travel Agents in China An Empirical Analysis of Tourism Policy Implementation in Mainland China.

3 The Underlying Factors Affecting International Tourist Travel to Hong Kong and Singapore Factors Influencing International Tourist Arrivals in Hong Kong. RESEARCH PROJECTS (AS Co-I) PolyU Funded Research Projects Travel Motivation: A Cultural Analysis An Empirical Study of Managers' Work Attitude in Fast Food Industry in Hong Kong: An Analytical Assessment Growth of China's Hotel Chains and their Future Expansion. Other Research Projects Funded Externally Independent Analysis and Reporting for the Public Engagement Exercise on The Recommendations of the Consultative Committee on the Core Arts and Cultural Facilities of the West Kowloon Cultural District, Funded by Home Affairs Bureau of HKSAR Independent Analysis and Reporting for the Public Engagement Exercise For the Tamar Development, Funded By HKSAR Government Secretary Report on Analysis of Public Views on the Development of West Kowloon Cultural District, Funded By Home Affairs Bureau of HKSAR Assessment of Hotel Reservation and Property Management Systems: Directions for Medium and Long-term Development for Garden Hotel and Guangzhou Ning Nan Company. Publications [Publications of Refereed Journal Papers] Yan, Qi York and Zhang, Qiu Hanqin (2012 in press), Evaluation of the Economic Effectiveness of Pubic Tourism Coupons in China in 2009 A Corrected DEA Approach, Asia Pacific Journal of Tourism Research. Ye Ben, Zhang Qiu Hanqin, and Yuen Peter (2011 in press) A "Perceived Discrimination in the Context of High and Low Interactions - Evidence from Medical and General Tourists", Asia Pacific Journal of Tourism Research. Gao, Wendy, Zhang,Qiu Hanqin, and Lespoir, Pastrick (2012 in press), Phantasmal Tourism: A Post-Modernist Perspective, Annals of Tourism Research. (39) 1. Tavitiyaman, Pimtong, Zhang, Qiu Hanqin, and Qu Hailin (2012 in press), The Effect of Competitive Strategies and Organizational Structure on Hotel Performances, International Journal of Contemporary Hospitality Management. 24 (1). Zhang, Qiu Hanqin, Denizci, Basak, and Gao, Wendy (2012 in press), What Determines MHG s Locational Investment Choice in China? International Journal of Hospitality Management. Yan, Qi, Zhang, Qiu Hanqin, and Li, Mimi (2012 in press), Programming Quality of Festivals: Conceptualization, Measurement, and Relation to Consequences, International Journal of Contemporary Hospitality Management. Zhang, Qiu Hanqin and Yan, Qi (2012 in press), An Analysis of Disaster Management by the Chinese Government in the Market Rejuvenation of the Tourism Industry from the Severe Snowstorms in 2008, Journal of China Tourism Research. Vol. 8. No.2. Zhang, Qiu Hanqin and Yan, Qi (2012 in press), Dynamics of Tourism Policy Making: Evidence from the Tax Rebate Policy in Hainan Island, China, Journal of China Tourism Research.Vol.8, No.1.

4 Li, Mimi, Zhang, Qiu Hanqin, Mao, Iris, and Deng, Qian (2011), Segmenting Chinese Outbound Tourists by Perceived Constraints, Journal of Travel and Tourism Marketing. Vol. 28, No.6, pp Tavitiyaman, Pimtong, Qu, Hailin, and Zhang, Qiu Hanqin (2011), Industry Forces, Competitive Strategies, and Performance in the Hotel Industry, International Journal of Hospitality Management. Vol. 30, No. 3, pp Ye, Ben, Zhang, Qiu Hanqin, and Yuen, Peter (2011), Motivations and Experiences of Mainland Chinese Medical Tourists in Hong Kong, Tourism Management. Vol. 32, No.5, pp Denizci, Basak, Zhang, Qiu Hanqin, and Gao Wendy (2011), Interpreting the Mind of Multinational Hotel Investors: Future Trends & Implications in China, International Journal of Hospitality Management. Vol.30, No.2, pp Yan, Qi, Zhang, Qiu Hanqin, and Yang, Yun (2010), An Empirical Study on Event Programme Quality in China, Tourism Tribune. Vol.26, No. 1, pp (in Chinese). Zhang, Qiu Hanqin, Nada, Kulendran, and Song, Haiyan (2010), Measuring Returns on Hong Kong Tourism Marketing Expenditure, Tourism Economics. Vol. 16, No 4. Pp Yan, Qi York and Zhang, Qiu Hanqin (2010), The Determinants of the 1999 and 2007 Chinese Golden Holiday Systems: A Content Analysis of Official Documentation, Tourism Management. Vol. 31 No.6, pp Kong, Haiyan, Cheung, Catherine, and Zhang, Qiu Hanqin (2010), Career Management Systems: What are China's State-owned Hotels Practicing? International Journal of Contemporary Hospitality Management. Vol.22 No.4, pp Xu, J. Bill, Zhang, Qiu Hanqin, and Wu Jia Jia (2010), China's Policies on Foreign- Invested Travel Agencies upon Its Entry to the WTO: What Foreign Investors Can Do? International Journal of Contemporary Hospitality Management. Vol.22 No.3.pp Zhang, Qiu Hanqin, Li, Mimi, and Xiao, Honggen (2009), Tourism Recovery Strategies and their Implications: A Multiple Case Study Approach, Journal of China Tourism Research, Vol. 5, No.3, pp Zhang, Qiu Hanqin, Yan, Qi, and Li, Yiping (2009), Understanding the Mechanism of Zero-Commission Chinese Outbound Package Tours: Evidence from Case Studies, International Journal of Contemporary Hospitality Management. Vol.21 No.6., pp Zhang, Qiu Hanqin and Yan, Qi. (2009), The Effects of Power, Ideology, Interest Groups and the Government on Tourism Policy Making A Conceptual Model, Journal of China Tourism Research. Vol. 5, No.2, pp Zhang, Qiu Hanqin, Luo, Jianming, and Yan, Qi (2009), The Facilitating and Inhibiting Factors in Cooperative Development of Greater Pearl River Delta, Journal of Quality Assurance in Hospitality & Tourism. 10(2), pp Zhang, Qiu Hanqin, Heung, Vincent C.S, Yan, Qi (2009), Play or Not to Play An Analysis of the Mechanism of the Zero-commission Chinese Outbound Tours Through a Game Theory Approach, Tourism Management. Volume 30, Issue 3, Pages Zhang, Qiu Hanqin, Yan, Qi, Ye, Haobin (2008), A Comparative Analysis of the Mechanisem of Policy Change in China s Travel Agency and Hotel Sectors, Journal of China Tourism Research, 4(3/4), pp , (ranked top 5 most downloaded paper from this journal in 2009). Heung, Vincent, Zhang, Qiu Hanqin, and Chen, Jiang (2008), International Franchising: Opportunities for China s State-owned Hotels? International Journal of Hospitality Management. 27(3), pp Zhang, Qiu Hanqin and Morrison,Alison (2007), How can the Small to Medium Sized Travel Agents Stay Competitive in China s Travel Service Sector? International Journal of Contemporary Hospitality Management. Vol.19 No.4, pp

5 Zhang, Qiu Hanqin, Leung, Vivien, and Qu, Hailin (2007), A Refined Model of Factors Affecting Convention Participation Decision Making, Tourism Management. Volume 28, Issue 4, August 2007, pp Zhang, Qiu Hanqin (2007), China s Tourism Policy Review, China Tourism Research, Volume 3, Number 1,March, pp Zhang, Qiu Hanqin (2005), Impact of the Tsunami on Chinese Outbound Tourism, International Journal of Contemporary Hospitality Management. Vol.17 No.5, pp Zhang, Qiu Hanqin and Wu Ellen (2004), Human Resources Issues Facing the Hotel and Travel Industry in China, International Journal of Contemporary Hospitality Management. Vol.16 No.7, pp Zhang, Qiu Hanqin (2004), Accession to the World Trade Organization: Challenges for China s travel service industry, International Journal of Contemporary Hospitality Management. Vol.16 No.6, pp Zhang, Qiu Hanqin and Lam Terry (2004), Human Resources Issues Facing the Provincial Tourism Development In China: Evidences from Heilongjiang Province, International Journal of Contemporary Hospitality Management. Vol.16 No.1, pp Zhang, Qiu Hanqin, Qu Hailin, and Tang Venus (2004), A Study of Hong Kong Residents' Outbound Leisure Travel, Tourism Management. Vol. 25, No. 2, pp Zhang, Qiu Hanqin and Chow Ivy (2004), Application of Importance-Performance Analysis in Tour Guides Performance: Evidence from Mainland Chinese Outbound Travelers, Tourism Management. Vol. 25, No. 1, pp Lam, Terry and Zhang, Qiu Hanqin (2003), "Job Satisfaction and Organizational Commitment in Hong Kong Fast Food Industry." International Journal of Contemporary Hospitality Management. Vol.15, No.4, pp Zhang, Qiu Hanqin, Chong King, and Carson Jenkins (2002), Tourism Policy Implementation in Mainland China: An Enterprise Perspective, International Journal of Contemporary Hospitality Management, Vol. 14, pp Lam, Terry, Zhang, Qiu Hanqin and Baum, Tom (2001), An Investigation of Employees job satisfaction: the case of hotels in Hong Kong, Tourism Management, Vol. 22, Issue 2, pp Zhang, Qiu Hanqin and Heung, C.S. Vincent (2001), The Emerging of Mainland Chinese Outbound Travel and Its Implications for Tourism Marketing, Journal of Vacation Marketing, Vol.8, No.1, pp7-12. Zhang, Qiu Hanqin, Lam Terry, Thomas Bauer (2001), An Analysis of Training and Education Needs of Mainland Chinese Academics in the 21st Century, International Journal of Contemporary Hospitality Management, Vol. 13, No.6, pp Zhang, Qiu Hanqin, Wong, Kevin, and Or, Leslie (2001), An Analysis of Historical Tourism Development and its Implications to the Tourism Industry in Hong Kong, Pacific Tourism Review, Vol. 5, No.1/2, pp Pine, Ray, Zhang, Qiu Hanqin, and Qi, Ping Shu (2000), The Challenges and Opportunities of Franchising in China s Hotel Industry, International Journal of Contemporary Hospitality Management, Vol. 12, No.5, pp Zhang, Guangrui, Pine,Ray, Zhang, Qiu Hanqin (2000), China s International Tourism Development: The Present and Future, International Journal of Contemporary Hospitality Management, Vol. 12, No.5, pp Lam, Terry, Zhang, Qiu Hanqin, and Tom Boum (2000), An Investigation of Employees Job Satisfaction: The Case of Hotels in Hong Kong. Tourism Management, Vol.22, No.2, pp Zhang, Qiu Hanqin, Lam, Terry, and Tom Boum (1999), A Study of the Interrelationships between Employees Job Satisfaction and their Demographic Characteristics, Asia Pacific Journal of Tourism Research, Vol. 4, No.2. pp49-58.

6 Zhang, Qiu Hanqin (1999), The Underlying Factors Affecting Tourism Demand for Hong Kong - Evidence from Eight Countries, Tourism Tribune, Vol.14, No.2, pp Zhang, Qiu Hanqin & Lam, Terry (1999), An Analysis of Mainland Chinese Visitors Motivations to Hong Kong, Tourism Management, 20 (5), pp Zhang, Qiu Hanqin, Chong, King, & Ap, John (1999), An Analysis of Tourism Policy Development: A Case of Modern China, Tourism Management, 20 (4), pp Lam, Terry & Zhang, Qiu Hanqin (1999), Service Quality: the Case of Travel Agencies in Hong Kong, Tourism Management, 20 (3), pp Zhang, Qiu Hanqin (1998), The Importance of Income, the Exchange Rate, and the Crime Rate in Tourism Demand for Hong Kong, Australian Journal of Hospitality Management, Vol.5, No.1, pp1-8. Lam,Terry and Zhang, Qiu Hanqin (1998), The Service Quality for Clubs of Hong Kong s Country Clubs and Members Requirements, Tourism Tribune, Vol. 13, No.6.pp Qu, Hailin & Zhang, Qiu Hanqin (1997), The Projected Inbound Market Trends of 12 Tourist Destinations in South East Asia and the Pacific Destinations-1996 to 2000, Journal of Vacation Marketing, Summer, Vol. 3 No.3, pp Qu, Hailin & Zhang, Qiu Hanqin (1997), Hong Kong A Major Urban Tourism Destination in South East Asia, Journal of Vacation Marketing, Fall, Vol.3, No.4., pp Zhang, Qiu Hanqin & Qu, Hailin (1996), The Trends of China Outbound Travel to Hong Kong and its Implications, Journal of Vacation Marketing, Fall, Vol. 2, No.4., pp Qu, Hailin & Zhang, Qiu Hanqin (1996), Projecting International Tourist Arrivals in East Asia and the Pacific to the Year 2005, Journal of Travel Research. Summer, Vol.XXXV, No.1, pp Qu, Hailin & Zhang, Qiu Hanqin (1996), A Comparative Study of Hong Kong as an Urban Tourism Destination in South East Asia, Tourism Tribune, Vol.11, pp24-28 (in Chinese). Zhang, Qiu Hanqin & Zhang Junsen (1995), "Determinants of Tourist Arrivals and Expenditures in Canada," Journal of Travel Research, Fall, Vol.XXXIV, No.2, pp [Textbook] Zhang, Qiu Hanqin, Ray Pine, and Lam Terry (2005), Tourism and Hotel Development in China: From Political to Economic Success, the Haworth Press, Inc., Binghamton, NY, USA. [Book Chapters] Zhang, Qiu Hanqin and Yan Qi (2010), Hong Kong s Tourism Development ( ): Present Situation and Future Perspectives, in Zhang Guangrui, Liu Deqian, and Song Rui s edited Book entitled Green Book of China s Tourism No.9. Social Sciences Academic Press (China), pp Zhang, Qiu Hanqin, Jenkins Carson, and Qu Hailin (2002), "Mainland Chinese Outbound Travel to Hong Kong and Beyond," in Alan Lew s Edited Book entitled Tourism in China. The Haworth Press, Inc., Binghamton, NY, USA, pp Pine, Ray, Zhang, Qiu Hanqin, and Qi Ping Shu (2001), The Challenges and Opportunities of Franchising in China's Hotel Industry, book chapter on Franchising in China, Alon, I. and Welsh, D. (eds), CCH Inc. Chicago, pp67-81.

7 Zhang, Qiu Hanqin & Qu, Hailin (1998), The Mainland Chinese Travelling to Hong Kong and its Implications, in Sun Wen Chang (Ed), Regional Tourism Development and the Development of Tourism Industry, pp (in Chinese). Qu, Hailin & Zhang, Qiu Hanqin (1996), The Projection of International Tourist Arrivals in East Asia and the Pacific, in Go, Frank (Ed.), Tourism and Economic Development in Asia and Australasia, pp Consultancies Others Externally Funded Consultancy Projects (AS PI) Feasibility study on the operation of branding and cooperate image for Garden Hotel in Guangzhou China Consultant for Shunde Polytechnic on Curriculum Design Consultant for China Travel Hotel Management Services H.K. Ltd. in revising and updating its Operational Manuals World Tourism Organization Consultant on Education and Human Resource Development in Heilongjiang province, China World Tourism Organization Consultant on Education and Human Resource Development in Yunnan province, China.