87 books or monologues, over 130 refereed journal articles and over 300 total publications.

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Professor Bob McKercher Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Areas of Research Expertise Spatial movements of tourists Tourist behaviour Specialist

marketing and product development Personal Introduction Dr. McKercher has been an academic for more than 25 years and has been with SHTM for over 15 years.

1 Professor Bob McKercher Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Areas of Research Expertise Spatial movements of tourists Tourist behaviour Specialist and emerging market Regional tourism Tourism marketing Product development Areas of Teaching Expertise Tourism transport Cultural tourism Tourism theories and practice Sociology of tourism Strategic marketing and product development Personal Introduction Dr. McKercher has been an academic for more than 25 years and has been with SHTM for over 15 years. He has wide ranging teaching and research interests. He has written two books, edited two others and has authored or co-authored over 200 scholarly papers and reports. Qualifications [Academic Qualifications] Ph D (1996) The University of Melbourne, Australia MA (1983) Carleton University, Ottawa, Canada BA (Hons) (1977) York University, Toronto, Canada [Awards and Achievements] President of the International Academy for the Study of Tourism (elected 2015) Winner of the Lifetime Achievement ward from the International Academy of Culture, Tourism and Hospitality Research Fellow of International Academy for the Study of Tourism Fellow of the Council for Australian University Tourism and Hospitality Education (CAUTHE) Fellow of the International Academy of Culture, Tourism and Hospitality Research CHE (Certified Hospitality Educator) (2001) Editorial board member of 20 tourism and hospitality journals [Publications] 87 books or monologues, over 130 refereed journal articles and over 300 total publications.

2 [Selected Books] Du Cros, H & McKercher B. (2015) Cultural Tourism 2 nd Edition. Taylor and Francis Prideaux, B., McKercher, B & McNamara, K. Eds. (2014) Climate Change and Tourism in the Asia Pacific. Abington: Taylor and Francis. ISBN 13: McKercher B, Mak B., Chan A. (2006) Hong Kong: The Asia and the Pacific Intra-regional Outbound Series World Tourism Organization, Madrid (ISBN ) 68pp Bauer T & B. McKercher (eds) (2003) Sex and Tourism: Journeys of Romance, Love and Lust. Haworth Press, Binghamton NY. (ISBN HQ117.S ) McKercher B. & H. du Cros (2002) Cultural Tourism: The Partnership between Tourism and Cultural Heritage Management. Haworth Press, Binghamton N. Y. (ISBN ) [Selected Journal Articles Published since 2005] McKercher, B & V. Tung (2015) Publishing in Tourism and Hospitality Journals: Is the past a prelude to the future? Tourism Management. 50: Zhang, C. L Espoir Decosta, P & B. McKercher (2015) Politics and Tourism Promotion: Hong Kong s Myth Making. Annals of Tourism Research. 54: Yankholmes, A., & B. McKercher (2015) Understanding visitors to slavery heritage sites in Ghana. Tourism Management 51: Lo, I., & B. McKercher (2015) Ideal image in process: Online tourist photography and impression management. Annals of Tourism Research. 52: McKercher, B. (2015) Why and Where to Publish. Tourism Management /j.tourman Liu, A. and B. McKercher (2015) The Impact of Visa Liberalization on Tourist behaviors: The case of China outbound market visiting Hong Kong. Journal of Travel Research. DOI: / Wong, A., B. McKercher & Li X. (2015) East Meets West: Tourist Interest in Hybrid Culture as postcolonial destinations. Journal of Travel Research. DOI: / Wongkit, M. & B. McKercher (2015) Desired attributes of medical treatment and medical service providers: a case study of medical tourism in Thailand. Journal of Travel and Tourism Marketing. DOI: / Yankholmes, A., & B. Mckercher (2015) Rethinking slavery heritage tourism. Journal of Heritage Tourism. Doi: / X McKercher, B., Wang, D., & E Park (2015) Social Impacts as a Function of Place Change. Annals of Tourism Management. 50:52:56.

3 McKercher, B., & F. Chen (2014) Travel as a Life Priority? Asia Pacific Journal of Tourism Research. DOI: / Muangasame, K., & B. McKercher (2015) The challenge of implementing sustainable tourism policy: A 360 degree assessment of Thailand s 7 Greens sustainable tourism policy Journal of Sustainable Tourism. 23(4): DOI: / Zoltan, J., & B. McKercher (2015) Analysing intra-destination movements and activity participation of tourists through destination card consumption. Tourism Geographies. 17(1): Ren, E., Shih, L., & B. McKercher (2014) Revitalization of Industrial Buildings into Hotels: Anatomy of a Policy Failure. International Journal of Hospitality Management. 42:32-48 McKercher, B., Mak, B., & S. Wong (2014) Does Climate change matter to the travel trade? Journal of Sustainable Tourism. doi= / (5): McKercher, B. & B. Prideaux (2014) Academic Myths of Tourism. Annals of Tourism Research. 46: McKercher, B., Shoval, N., Park, E. & Kahani, A. (2015) The Limited Impact of Weather on Tourist Behaviour in an Urban Destination. Journal of Travel Research. 54(4): Grinberger, Y., Shoval, N., & B. McKercher (2014) Typologies of tourists time space consumption: a new approach using GPS data and GIS Tools Tourism Geographies. 16(1): doi= / McKercher, B. (2014) Tourism: the Quest for the Selfish. Tourism Recreation Research. 39(1): Also re[published in Var. T. V. (Ed) (2015) Challenges in Tourism Research. Channel View Publications; pp Ahn, M. & B. McKercher (2013) The Effect of Cultural Distance on Tourism: A Study of International Visitors to Hong Kong. Asia Pacific Journal of Tourism Research. doi= / Wong, C., & B. McKercher (2013) Web Markers for Various Tour Products: The Case of Hong Kong. Tourism Management Perspectives. 8: Shoval, N., McKercher, B., A. Birenboim, & Ng, E. (2015) The application of a sequence alignment method to the creation of typologies of tourist activity in time and space. Environment and Planning B. 42: doi: /b38065 pp 1-19 Wong, C., & B. McKercher (2013) Web Markers for Various Tour Products: The Case of Hong Kong. Tourism Management Perspectives. 8: McKercher, B (2013) The 9 Safeties: How Inexperienced Tourists Manage the Strangeness of China. Journal of China Tourism Research. 9: Jansen-Verbeke, M. & B. McKercher (2013) Reflections on the Myth of Tourism Preserving Traditional Agricultural Landscapes. Journal of Resources and Ecology. 4(3):

4 Yan, L., & McKercher, B. (2013). Tourism History Research: A Glimpse into the English and Chinese Literature. Journal of China Tourism Research, 9(2): Wongkit, M. & B. McKercher (2013) Towards a typology of medical tourists. Tourism Management. 38:4-12. Yan, L., & B. McKercher (2013) Travel Culture in Eastern Jin China (AD ): The emergence of a travel culture of landscape appreciation. Annals of Tourism Research 43: Lam, C., & B. McKercher (2013) The Tourism Data Gap: The Utility of Official Tourism Information for the Hospitality and Tourism Industry. Tourism Management Perspectives 6: McKercher, B. Lui Sau Lai (2013) Becoming a Tourist. International Journal of Tourism Research. DOI: /jtr.1934 Ho, G. & B. McKercher (2013) A Comparison of Long Haul and Short Haul Business Tourists. Asia Pacific Journal of Tourism Research DOI: / McKercher, B & T. Tse (2012) Is Intention to Return a Valid Proxy For Actual Repeat Visitation? Journal of Travel Research. 51(6): Wong C & B. McKercher (2012) Day Tour Itineraries: Searching for the balance between commercial needs and experiential desires. Tourism Management 33(6): McKercher, B., McKenzie M., Prideaux, B. & S. Pang (2012) Is the Hospitality and Tourism Curriculum Effective in Teaching Personal Social Responsibility? Journal of Hospitality and Tourism Research. DOI: / Pang, S., McKercher, B. & B. Prideaux (2012): Climate Change and Tourism: An Overview., Asia Pacific Journal of Tourism Research, 18(1 / 2): 4-20 McKercher, B., Prideaux, B., & S. Pang (2013) Attitudes of tourism students to environment and climate change. Asia Pacific Journal of Tourism Research. 18(1 / 2): Prideaux, B. & B. McKercher (2013) Editorial: Climate Change and Tourism. Asia Pacific Journal of Tourism Research. 18(1 / 2): 1-3 Prideaux, B., McKercher B. & K. McNamara (2013) Modelling a Tourism Response to Climate Change Using a Four Stage Problem Definition and Response Framework. Asia Pacific Journal of Tourism Research 18(1 / 2): McKercher, B. (2012) Influence Ratio: An alternate means to assess the relative influence of hospitality and tourism journals on research. International Journal of Hospitality Management. 31(3): McKercher B and Denizci-Guillet B & E. Ng (2012) Rethinking Loyalty. Annals of Tourism Research. 39(2): Shoval, N., McKercher, B., Ng, E. & A. Birenboim (2011) Hotel Location and Tourist Spatial Activity in Cities. Annals of Tourism Research. 39(4):

5 McKercher, B., Shoval, N., Ng, E. & A. Birenboim (2012) First-Time and Repeat Visitor Behaviour: GIS Tracking and Digital Analysis. Tourism Geographies. 14(1): McKercher, B, Pang, S & B Prideaux (2011) Do gender and nationality affect attitudes towards tourism and the environment? International Journal of Tourism Research. 13(3): McKercher, B., and B. Prideaux (2011) Are tourism impacts low on personal environmental agendas? Journal of Sustainable Tourism. 19(3): Wong C & B. McKercher (2010) Tourist Information Centre Staff as Knowledge Brokers: The case of Macau. Annals of Tourism Research. 38(2): Lo. I., McKercher, B., Lo A., Cheung, C., and R. Law (2011) Tourism and Online Photography. Tourism Management. 32(4): Kim S. S. and McKercher B (2011) The Collective Effect of National Culture and Tourist Culture on Consumer behaviour. Journal of Travel and Tourism Marketing 28(1-2): Chen, Y., Mak, B & B. McKercher (2011) What drives people to travel: Integrating the Tourist Motivation Paradigms. China Tourism Research. 7: McKercher B and Denizci-Guillet B (2010) Are Tourists or Markets Destination Loyal Journal of Travel Research 50(2): McKercher, B., Prideaux B., Cheung C., Law R. (2010) Achieving voluntary reductions in carbon footprint of tourism and climate change. Journal of Sustainable Tourism. 18(3) McKercher B and Lau G (2010) Methodological Considerations When Mapping Tourist Movements in a Destination Tourism Analysis. 14(4): McKercher B (2010) Academia and the Evolution of Ecotourism. Tourism Recreation Research. 35(1): McKercher B (2009) Research Conservatism is Responsible for Myths in Tourism Research. Tourism Recreation Research. 34(3): Kim S and B McKercher (2009) Tracking Tourism Destination Image Perception. Annals of Tourism Research. 36(4) McKercher B (2009) The State of Tourism Research: A personal reflection Tourism Recreation Research. 34(2): Lee, H. R., McKercher B., Kim, S. S. (2009) The Relationship between Convention Hosts and Professional Conference Organizers. International Journal of Hospitality Management. 28: McKercher B (2009) Non-travel by Hong Kong Residents. International Journal of Tourism Research. 11(6):

6 McKercher B (2009) The Implicit Effect of Distance on Tourist Behaviour Journal of Travel and Tourism Marketing. 25(3/4): McKercher B., Chan A and C Lam (2008) The Impact of Distance on International Tourist Movements Journal of Travel Research 47 (2): McKercher B, F. Okumus and B. Okumus (2008) Food Tourism as a Viable Market Segment: It s all how you cook the numbers! Journal of Travel and Tourism Marketing 25(2): McKercher B and H du Cros (2008) A comparison of international travel between an emerging and a mature source market. Asia Pacific Journal of Tourism Research. 13(3): McKercher B (2008) The Roots of Stereotypes about Tourists Society 45(4): McKercher B and G Lau (2008) Movement Patterns of Tourists within a Destination. Tourism Geographies 10(3): McKercher B (2008) A Citation Analysis Of Leading Tourism Scholars. Tourism Management. 29: McKercher B (2008) Segment Transformation in Urban Tourism Tourism Management. 29: Bao Y. F and McKercher B (2008) The Effects of Distance on Tourism to Hong Kong Asia Pacific Journal of Tourism Research 13(2): McKercher B., H. du Cros H and K. Weber (2008) Rationalizing Inappropriate Behavior Journal of Sustainable Tourism. 16(4): McKercher B and Lau G (2007) Understanding the Movements of Tourists in a Destination: Testing the Importance of Markers in the Tourist Attraction System Asian Journal of Tourism and Hospitality Research 1(1): McKercher B. (2007) An Analysis of Prolific Authors Journal of Hospitality and Tourism Education 19(2): McKercher B., R. Law, K. Weber, C. Hsu and H. Song (2007) Why Referees Reject Manuscripts Journal of Hospitality and Tourism Research 31(4): Lau G and McKercher B (2007) Understanding the Movement Patterns of Tourists in a Destination: A GIS Approach Tourism and Hospitality Research 7(1): McKercher B. and P. L Espoir Dacosta (2007) The Lingering Effect of Colonialism on Tourist Movements Tourism Economics 19(3): Packer T., B. McKercher and M. Yau (2007) Understanding the Complex Interplay Between Tourism, Disability and Environmental Contexts Disability and Rehabilitation 29(4): Okumus B., F. Okumus and B. McKercher (2007) Incorporating Local and International Cuisines in Marketing Tourism Destinations: The Cases of Hong Kong and Turkey Tourism Management 28(1):

7 Crotts J. and B. McKercher (2006) The Influence of Visitor Adaptation to Cultural Distance on Visitor Satisfaction: The Case of First Time Visitors to Hong Kong Tourism Analysis 10: McKercher B., R. Law and T. Lam (2006) Rating Tourism and Hospitality Journals Tourism Management 27: McKercher B. and P. Ho (2006) Assessing the Tourism Potential of Smaller Cultural Attractions Journal of Sustainable Tourism 14(5): McKercher B. and C. Fu (2006) Living on the edge: Remnant populations in a peripheral destination Annals of Tourism Research 33(2): McKercher B., S. M. Wan and T. Tse (2006) Are Short Duration Cultural Festivals Tourist Attractions? Journal of Sustainable Tourism 14(1): McKercher B., C. Wong and G. Lau (2006) How tourists consume a destination Journal of Business Research 59(5): Lew A. and B. McKercher (2006) Modeling tourist movement: a local destination analysis Annals of Tourism Research 33(2): McKercher B (2006) Book Review: Ecotourism: a practical guide for rural communities, Tourism Management 27 (1): McKercher B. and R. Pine (2005) Privation as a Stimulus to Travel Demand? Journal of Travel and Tourism Marketing 19 (2/3): McKercher B. (2005) Are Psychographics Predictors of Destination Lifecycles? Journal of Travel and Tourism Marketing 19(1): McKercher B. (2005) Destinations as products? A reflection on Butler s life cycle Tourism Recreation Research 30(3): McKercher B. and A. Chan (2005) How Special is Special Interest Tourism Journal of Travel Research 44(1): McKercher B. (2005) A Case for Ranking Tourism Journals Tourism Management 26(5): Ho S. Y and B. McKercher (2005) Managing Heritage Resources as Tourism Products Asia Pacific Journal of Tourism Research 9(3): McKercher B, S. Y. Ho and H. du Cros (2005) Relationships between Tourism and Cultural Heritage Management Tourism Management 26(4): [Editorial Board Membership] Anatolia Annals of Tourism Research International Journal of Culture, Tourism and Hospitality Research International Journal of Hospitality Management

8 International Journal of Tourism Research International Journal of Knowledge Management in Tourism and Hospitality Journal of China Tourism Research Journal of Destination Marketing & Management Journal of Heritage Tourism Journal of Hospitality and Tourism Management (formerly -Australian Journal of Hospitality Management) Journal of Hospitality Marketing & Management Journal of Hospitality & Tourism Research Journal of Sustainable Tourism Journal of Travel and Tourism Marketing Journal of Travel Research Tourism Geographies Tourism Management Tourism Management Perspectives Tourism Recreation Research [Journal Special Edition Editor] Asia Pacific Journal of Tourism Research Special Issue Climate Change and Tourism. Vol 18 (1 / 2) (with Bruce Prideaux). Pacific Tourism Review - special edition on tourism in Hong Kong Vol. 5 (2/3) (with Andrew Chan) Journal of Teaching in Travel and Tourism - special edition on the Internet and Tourism Education (with Dr Gary Williams and Dr Bill Chernish) Vol. 1 (2/3). [Community Service] Advisory Board Member - the Griffith Institute for Tourism (GIFT). Chief Examiner for the Hong Kong Diploma of Secondary Education subject on tourism and hospitality. Panel Member Revalidation for the HKCAAQC (Hong Kong Council for Accreditation of Academic and Vocational Qualifications) for many programmes Programme Review various universities in Australia External Academic Advisor Associate Award in Community Studies Management - City University of Hong Kong Community College and others Visiting Scholar Chung Hua University, Hsinchu Taiwan, January 2008 Appointed as External Examiner of VTC Discipline Review Panel for Hotel, Services and Tourism Sustainable Tourism Expert on a UNESCO-APETIT field studies of Kyrgyzstan (2003) and Bangladesh (2005). Appointed to the Falls Creek Village Management Committee, Falls Creek Ski Resort, Australia ( ), Director of Tourism Ontario ( ), Executive Member and Treasurer of the Conservation Council of Ontario, ( ) Governor, Canadian Coalition on Acid Rain ( ).

Prof. Bob McKercher. Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University

Prof. Bob McKercher. Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University Prof. Bob McKercher Areas of Research Expertise Spatial Movements of Tourists Tourist Behaviour Specialist and Emerging