International Tourism Studies Association, Washington, DC, USA. Bali Tourism Board. Bali Tourism Institute

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1 The 4 th ITSA Biennial Conference Bali, Indonesia 23 rd to 26 th August, 2012 Organizers International Tourism Studies Association, Washington, DC, USA The Bali Tourism Institute (STP Nusa Dua Bali) Sponsors Ministry of Education and Culture, Republic of Indonesia Bali Tourism Development Corporation Bali Tourism Board Bali Tourism Institute For further information in this event, please contact Ms. Yetian Ouyang, General Manager, ITSA. oyyetian@gmail.com, yetian@itsa-asia.com

2 4 th ITSA Biennial Conference, Bali Indonesia, Aug , 2012 The 4 th ITSA (International Tourism Studies Association) Biennial Conference will be held on the island of Bali in the Republic of Indonesia on August 23-25, 2012 at the Bali Tourism Institute. ITSA will use the Conference to focus experts and scholars on tourism destination planning, development and marketing, and to generate further dialogue in Asia and around the world. The Conference will address the most important issues in building and running tourism destinations around the world in the 21st century. It will have a strong focus on the development of local tangible and intangible cultures, and resort development. This ITSA Conference will be one of the most significant tourism events to be held in Indonesia in The ITSA Conference is supported by Ministry of Education and Culture, Republic of Indonesia, and co-organized by several leading tourism institutions in Indonesia as well as by the wider academic and professional research community. This ITSA conference has invited Bu Wiendu Nuryanti, the Deputy Minister in the Ministry of Education and Culture to present at the opening ceremony and six leading scholars from around the world will be keynote speakers on tourism and cultural heritage development. 4 th ITSA Biennial Conference Organization Organizer: International Tourism Studies Association (ITSA), Washington, DC, USA Host: Bali Tourism Institute, Bali, Indonesia Conference Chairs: Prof. Wiendu Nuryanti, Deputy Minister in the Ministry of Education and Culture, Indonesia; Prof. Alastair M. Morrison, distinguished professor of Purdue University, USA, and President of International Tourism Studies Association Conference Venue: Bali Tourism Institute (Sekolah Tinggi Pariwisata (STP)), Nusa Dua Bali, Indonesia Number of Participants: Conference Theme: Challenges and Contemporary Solutions for Tourism Destination and Cultural Planning, Development and Marketing Conference Topics: Culture and Cultural Tourism Development Tourism Planning and Development Tourism Investment and Financing

3 Tourism Marketing and Promotion - Digital marketing - Destination marketing - Domestic marketing - International marketing Tourism Distribution - M-commerce and smartphones - Online travel agencies (OTAs) Tourism Capacity-Building - Establishing destination management organizations (DMOs) - Human resource development in tourism - Professional certification and accreditation Tourism Research Tourism Policy Design Hotels and Destination Resort Hotels Tourism Crisis Management 4 th ITSA Biennial Conference Special Sessions China Outbound Tourism This session will include presentations by the Chinese leading tourism experts, scholars, and practitioners. It will be top-notch business meeting for anyone interested in the Chinese outbound tourism market. Cultural and Cultural Tourism Development This session will focus on the components and steps involved in the preparation of a cultural development index, with particular reference to Indonesia. A panel of keynote speakers will provide their thoughts and ideas of this topic. Resort Development in Nusa Dua, Bali and Lombok This session will be opened by the Director of Bali Tourism Development Corporation, which affiliate to local government. This presentation will focus on the Nusa Dua resort development and the master planning for the Mandalika Resorts, Lombok. Following this presentation, a panel of experts will discuss resort development approaches, issues, and challenges. Tour to Mandalika Resorts, Lombok Island (by invitation only and still to be confirmed) This tour will be hosted by the Bali Tourism Development Corporation. Mandalika is the next international integrated resort destination, which is strongly supported by the Indonesian government and is seeking investors and developers from around the world.

4 4 th ITSA Biennial Conference Program (Tentative) Wednesday August 22, 2012 Arrivals to Bali Thursday August 23, :00-18:00 Registration 09:30-11:45 Special session: China Outbound Tourism :00 Lunch 13:00-14:00 Bali Tourism Board presentation 14:00-16:00 ITSA Executive Committee meeting 16:00-16:15 Coffee-tea break 16:15-18:00 ITSA Annual General Meeting (AGM) Dinner on your own Friday August 24, :00 Registration open 08:30-09:30 Opening Ceremony and Cultural Performance 09:30-10:15 Keynote Speaker 1 (Culture theme) 10:15-10:30 Coffee-Tea Break 10:30-11:15 Keynote Speaker 2 (Culture theme) 11:15-12:00 Keynote Speaker 3 (Culture theme) 12:00-13:30 Lunch 14:00-17:00 Cultural Development Index Special Session 13:45-16:15 Academic Paper Sessions :15-16:30 Coffee-tea break 16:30-17:45 Academic Paper Sessions :00-21:00 Dinner Saturday August 25, :00-09:15 Opening Remarks 09:15-10:00 Keynote Speaker 4 10:00-10:45 Keynote Speaker 5 10:45-11:00 Coffee 11:15-12:00 Keynote Speaker 6 12:00-13:30 Lunch 14:00-17:00 Resort Development Special Session 14:00-15:00 Bali Nusa Dua Tourism Development Corporation Presentation on Nusa Dua Integrated Resort and Mandalika Resorts, Lombok 13:45-16;15 Academic Paper Sessions :15-16:30 Coffee 16:30-17:45 Academic Paper Sessions 16 19:00-21:00 Closing Banquet and Awards Sunday August 26, 2012 Optional Tours (Morning) Bali Culture Tour (general interest) Resort Tour (professional interest) Shopping Tour (general interest) Tour to Mandalika Resorts, Lombok Island (by invitation only and still to be confirmed) Afternoon/Evening: Departures from Bali

5 4 th ITSA Biennial Conference Keynote Speakers (Invited & Accepted) Prof. Wiendu Nuryanti, Deputy Minister, Ministry of Education and Culture, Republic of Indonesia and Professor, Gadjah Mada University Dr. Wiendu Nuryanti is a tenured Professor of Architecture and Tourism Planning in the Dept. of Architecture and Planning at Gadjah Mada University in Yogyakarta, Indonesia. She received her Master s Degree in Urban Design from the University of Wisconsin and a Ph.D. in Tourism Planning and Regional Development from the Universities of Surrey and Bournemouth. Prof. Nuryanti is also Executive Director of Stuppa Indonesia, an NGO that she founded in In that capacity, she has acted as a senior policy advisor to local, regional and national governments throughout Indonesia including the Ministry of Culture & Tourism, Ministry of Education, Ministry of Women s Affairs, and Ministry of State Enterprises. Prof. Nuryanti and her team of consultants have also worked on projects in the fields of culture, tourism, and development for various international organizations including the United Nations Development Programme (UNDP), UNESCO, and the UN World Tourism Organization (UNWTO). Jonathan B. Tourtellot, National Geographic Fellow; Founding Director, National Geographic Center for Sustainable Destinations; and Geotourism Editor, National Geographic Traveler Jonathan Tourtellot is specializes in sustainable tourism and destination stewardship. He is also a journalist, editor, and sometime photographer, with a focus on travel, geography, and science. Motivated by his desire to encourage protection of distinctive places, Tourtellot originated the concept of geotourism, defined as tourism that sustains or enhances the geographical character of a place its environment, culture, aesthetics, heritage, and the well-being of its residents. He helped the U.S. Travel Association develop the 2002 study Geotourism: The New Trend in Travel, a landmark survey of American traveler behavior and attitudes about issues of sustainability. Tourtellot launched and ran the National Geographic s Center for Sustainable Destinations (CSD) for nine years, devoted to an economic development approach that incentivizes protection of natural and cultural heritage. He initiated and supervised the Destination Stewardship surveys reported as the cover story in National Geographic Traveler magazine s November/December issue. As geotourism editor for Traveler, he has written on such topics as green tourism, resort sprawl, climate change, nature tourism, heritage travel,

6 and tourism s relation to places, including The Two Faces of Tourism and The Tourism Wars, both winners of the Lowell Thomas award. Tourtellot instituted National Geographic s Geotourism MapGuide program, unique in that it invites full participation by destination residents and so raises awareness of distinctive local assets. Tourtellot has addressed numerous national and international groups, including the U.N. World Tourism Organization, UNESCO, and the World Travel and Tourism Council. Last year, he wrote the cover survey article, Tourism: Part Threat, Part Hope, for UNESCO s World Heritage Nov/Feb. magazine issue on sustainable tourism. Prof. Michael Hitchcock, Dean, Faculty of Hospitality and Tourism, Macau University of Science and Technology Professor Michael Hitchcock is the Dean of the Faculty of Hospitality and Tourism at the Macau University of Science and Technology. He was previously the Academic Director of IMI Switzerland and a Deputy Dean at the University of Chichester. He has taught at the universities of Hull and London Metropolitan and was appointed as Professor of Tourism in He took his doctorate at the University of Oxford in 1983 and has written and edited 14 books, as well as 40 refereed journal papers and numerous other published outputs. His publications are mainly focused on questions and tourism and heritage in the Asia Pacific region, as well as handicrafts and traditional arts. Dr Bob McKercher, Professor Tourism School of Hotel and Tourism Management, Hong Kong Polytechnic University He has been a tourism academic since 1990, beginning his career at Charles Sturt University, in Australia. Prior to that, Prof McKercher worked in the Canadian tourism industry in a variety of advocacy and operational roles. He was also a ski instructor and back country guide. Prof. McKercher has wide ranging research interests. He has published over 200 scholarly papers and research reports on a variety of cultural tourism, socio-cultural tourism, nature-based tourism, regional tourism development, tourism marketing and tourism education issues. He is the author of The Business of Nature-based Tourism (1998) and co-authored Cultural Tourism: The partnership between tourism and cultural heritage management (2002). He has also co-edited two other books. Dr McKercher is the member of the editorial board of 15 international tourism journals. He received his PhD from the University of Melbourne in Australia, a Masters degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. Dr McKercher is a Fellow of CAUTHE, the Council for Australian Tourism and Hospitality Education, and a member of the International Academy for the Study of Tourism.

7 Prof. Walter Jamieson, MCIP, BA, MES, MSc, Ph.D. For more than 35 years Walter Jamieson has worked to bridge the academic and consultancy worlds through creativity, innovative a ndout of the box thinking. His activities have been based on a soundset of resp onsible and sustainable values and principles. His activities include: early work in Canada using tourism and heritag e resources as tools for community and economic development, research and consultancy work in China, extensive community based tourism work in Asia, exploring the power of tourism as a tool for economic and social development, and leadership in creating an innovative service curriculum in Thailand. Through his interdisciplinary education and experience, he brings creative thinking and practi ce in a number of areas through an integrated approach to analysis and problem solving. He has shared this development as a consultant, teacher, trainer, author, facilitator a nd researcher in more than 20 countries. He has been a member of faculty and management at universities in the United States, Canada, Thailand and Japan. His academic experience has been coupled with a wide range of consultancy projects. Based on a sound understanding of adult learning and development models he has been involved in a wide range of capacity building exercises in many parts of the world. As a professional planner he sees it as his responsibility to transfer knowledge and create learning and enabling environments that ensure public and private sector stake holders can achieve their full potential.he has held a number of executive positions in national and international organizations. Prof. Wu Bihu Ph.D., Director of the Center for Recreation and Tourism Research (CRTR) at Peking University Nicknamed as Tiger, Dr. Wu Bihu is a Professor specializing in the areas of tourism planning, tourism destination marketing and management with Peking University's Urban and Regional Planning Department. Prof. Wu has been a Visiting Professor to the Hong Kong Polytechnic University, Purdue University, University of South Carolina, East China Normal University, and Sheffield Hallam University. He has had a wide variety of experience in tourism studies and is the author of more than 200 papers and 20 books published in China and abroad. Prof. Wu also serves as an editorial committee member for seven international referred journals in tourism and

8 geography. He is a Founding Member of the International Tourism Studies Association (ITSA). He was also elected as the Co-chair of RC 50 International Tourism at the International Sociological Association. Prof. Chen Shaofeng Vice Dean of Institute for Cultural Industries, Peking University(ICIPKU) Vice Director of National Research Base for Cultural Industries Innovation and Development General Information Prof. Chen Shaofeng is the vice dean of Institute for Cultural Industries, Peking University (ICIPKU), vice director of the National Research Base for Cultural Industries Innovation and Development, professor in Department of Philosophy of Peking University, Doctoral advisor. He was born in Zhangpu, Fujian province in Since 1980, he has studied in Fujian Normal University, Nanjing University, Peking University, and Japanese Waseda University continuously, focus on education, Chinese philosophy, ethnics, and the comparative study of modern culture between China and Japan. In 1991, he got the doctoral degree in Philosophy in Peking University. From 1991 to 1993, he did his postdoctoral research in Institute of Sociology and Anthropology of Peking University. Since 1993, he has been teaching as an associate professor in department of philosophy, Peking University. In 1996, he received the sponsor from Fok Ying Tung Education Foundation. In 2000, he became a philosophy professor and has been participating in academic meetings and forums in Japan, USA, Korea frequently. Research Chinese philosophy; Ethnics; Cultural Industries; Enterprise Management Philosophy Corporate Culture and Cultural Industry Commerce Pattern Alastair M. Morrison, Ph.D., CDME, CTME, Distinguished Professor Emeritus of Hospitality and Tourism Management, Purdue University Professor Alastair M. Morrison is a Distinguished Professor Emeritus at Purdue University, USA specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management. In an analysis by Ryan (2005), Professor Morrison was placed among the five most prolific contributors in the world to the academic journals in tourism and hospitality management. He has published more than 200 academic articles and conference proceedings, as well as over 50 research monographs related to marketing and tourism. Approximately 40 of his full-length academic articles have been in SSCI-listed journals. He is the author of four books on tourism marketing and development. In addition to English, his books are now available in Simplified Mandarin, Traditional Mandarin, Korean, and

9 Portuguese. Professor Morrison is an Editorial Board Member of several major hospitality and tourism academic research journals including the Journal of Travel & Tourism Marketing, Tourism Management, Tourism Review International, World Journal of Tourism Development, Journal of Convention & Event Tourism, Tourism Recreation Research, Tourism Analysis, Tourism, Culture and Communications, European Journal of Tourism Management, World Journal of Tourism and Hospitality Management, and Journal of Quality Assurance in Tourism and Hospitality. Professor Morrison is active in several major industry associations. He has served as Chairman of the Travel & Tourism Research Association (TTRA) - Canada Chapter, Board member of the CenStates TTRA Chapter, Vice President of the International Society of Travel and Tourism Educators (ISTTE), and Chairman of Association of Travel Marketing Executives (ATME). He was awarded the distinction as one of the first recipients of the Certified Travel Marketing Executive (CTME) designation from ATME. He has designed and presented the Destination Marketing Planning, Travel Information & Research, International Tourism & Convention Marketing, and Communications and Technology in Destination Management courses for the International Association of Convention & Visitor Bureaus (IACVB) as part of its Certified Destination Management Executive (CDME) Program and is a Co-Director of that program. 4 th ITSA Biennial Conference Co-chairs Dr.Shen Han, Assistant Professor in the Tourism Department of Fudan University in China Dr. Shen Han has a background in marketing and was educated in China and the UK. She graduated with a Ph.D. in Tourism Management from the Chinese Academy of Social Sciences and worked in the School of Hotel and Tourism Management, Hong Kong Polytechnic University as a Postdoctoral Fellow in Dr. Han s thesis analyzed the development of the economy hotel sector in China. Her main research area is destination marketing, consumer behavior, and service management. Dr. Shen has extensive research and consultancy experience in destination branding, tourism development and planning, and quality management of China s hotel and tourism industry. She has conducted many consulting projects for CNTA, provincial governments, and local authorities. Dr. Shen has published and presented her research works in many journals and at international conferences in China, Switzerland, USA, and Malaysia.

10 Dr.Mimi Li, Assistant Professor,School of Hotel and Tourism Management,The Hong Kong Polytechnic University Dr. Mimi Li joined the School of Hotel & Tourism Management as Assistant Professor in Before that, she taught at Purdue University as a graduate assistant. She has been involved in a number of consultancy projects in tourism marketing in the US, and in tourism planning in Mainland China. Her area of interest is China outbound tourism, tourism planning, and consumer behavior.

11 4 th ITSA Biennial Conference Co-Organizer and Host Sekolah Tinggi Pariwisata (STP) Nusa Dua Bali The Bali Tourism Institute (known as STP Nusa Dua - Bali) is a centre of excellence in delivering quality tourism and hospitality education and training. Established in 1978 by the assistance of United Nation Development Programme (UNDP), STP Nusa Dua - Bali extends its reputation as the premier source of quality human resources for the tourism sectors. STP Nusa Dua - Bali is the largest tourism institute under the ministry of Tourism and Culture of Republic Indonesia, has complete and modern learning facilities, supported by a high quality and competence of faculty member, and applying the curriculum that has been linked and matched with the needs of tourism industries. MISSION Conducting Professional and/or Academic Education and Training to Support The National Tourism Development Conducting Tourism Researches and Studies to Optimize the Tourism Development Conducting Community Service to Develop Sustainable Tourism, Community Empowering and Environmental Maintenance.