Curriculum Vitae Professor Pearl, Yueh-Hsiu Lin, Ph. D.,CHA

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1 Curriculum Vitae Professor Pearl, Yueh-Hsiu Lin, Ph. D.,CHA Professor Pearl Lin earned her Master Degree from the University of Oregon, USA in 1984, and her Ph.D. from the Oxford Brookes University, UK in Professor Lin is currently the President of the National Kaohsiung University of Hospitality and Tourism (NKUHT) in Taiwan starting from the 1 st of April, Before she became the president, she was the Dean of School of Hospitality Management at the NKUHT. She also serves as the President of Chinese Hospitality Education Association (CHEA) and the Director of Industry Relations for the APac-CHRIE board. Prior to her academic tenure with the NKUHT, she was Dean of Academic Affairs in Taiwan Hospitality and Tourism College, and Visiting Professor of School of Hotel and Tourism Management at the Hong Kong Polytechnic University in She earned her full professorship in 2006 when she was with the Graduate Institute of Tourism & Recreation Management at National Dong Hwa University in Hualien, Taiwan. She has been a Life Member of World Leisure & Recreation Association (now World Leisure Organization, WLO) since 1990, and Director of Chinese Tourism Management Association since In addition to her academic performance, Professor Lin has, applied her professionalism to assist industry s improvements; for instance, she was appointed as Board Director for Promised Land Resort & Lagoon ranked as one of the top 100 resorts in the world, and Yamay International Development Co., which represents a total of US$44 million of Government investment in both projects. Professor Pearl Lin has published an extensive amount of Chinese textbooks in both Hospitality and Tourism fields, and her latest research focuses on the ethical issues with respect to hospitality & tourism. She intends to raise the awareness of the hospitality & tourism educators toward this critical aspect within this profession. She looks forward to serving as bridge for the academia and industry, whereby she may provide more state-of-art expertise benefiting both parties. Her ambition is to commence her own social enterprise after retirement. She would apply commercial strategies that she is familiar with to maximize improvements in the human and environmental well-being of our society, especially for those single parents. Graduate Institute of Hospitality Education National Kaohsiung University of Hospitality & Tourism No.1 Songhe Rd., Xiaogang Dist., Kaohsiung City 812, Taiwan (R.O.C.) Mobile: plin@mail.nkuht.edu.tw skype: plin2005 line ID:pearllin2007

2 EDUCATION Ph.D., Oxford Brookes University, Oxford, UK, 1997 M. S., University of Oregon, Eugene, Oregon, USA, 1984 B. S., National Taiwan University, Taipei, Taiwan, 1981 Academic: PROFESSIONAL EXPERIENCE April 2016 to Present President of National Kaohsiung University of Hospitality & Tourism, Professor, Graduate Institute of Hospitality Education August 2012 to April 2016 Dean of School of Hospitality Management, NKU H T, Professor, Graduate Institute of Hospitality Education August 2010 to January 2011 Deputy Dean of Academic Affairs, NKUHT, Professor, Graduate Institute of Hospitality Education Chair of the Preparatory Office of International College August 2008 to July 2009 Professor and Dean of Academic Affairs, Taiwan Hospitality and Tourism College (Joint Appointment with National Dong Hwa University) January 2008 to April 2008 Visiting Professor of School of Hotel and Tourism Management, the Hong Kong PolyU August 1999 to July 2010 Professor (Aug to Present), Associate Professor (Aug.2002 to July 2006), Assistant Professor (Aug to July 2002), Graduate Institute of Tourism & Recreation Management, National Dong Hwa University, Hualien, Taiwan Prior to July 1999 Assistant Professor and Head, F&B, National Kaohsiung Hospitality College Assistant Professor, Graduate Institute of Tourism Industry, Chinese Culture University, Lecturer and Division Chief of Registry, Dahan Institute of Tech., Hualien, Taiwan Lecturer and Head, Department of Tourism, Taiwan Hospitality College, Hualien, Taiwan Industry 1997 to present Various industry consultancy positions in travel, tourism, and hospitality (both public and private sectors). March 2003 to December 2010 Board Director, PromisedLand Resort & Lagoon, representing NTD 800 million (around US$27 million) investment of National Development Fund, Executive Yuan (Government of Taiwan). For information about this Company, please check June 2001 to January 2009 Board Director, Yamay International Development Co., representing NT$500 million (around US$17 million) investment of National Development Fund, Executive Yuan

3 (Government of Taiwan). For information about this Company, please check To June 1987 Program Director, F & Beverage Dept, Lai Lai Sheraton Hotel, Taipei, Taiwan. Assistant Manager, Entertainment Department, Caesar Park Hotel, Kenting, Taiwan Director, Division of Public Relation, Green Mountain International Hotel, Taiwan PROFESSIONAL ACTIVITIES President of Chinese Hospitality Education Association, May 2013 to Present ApacCHRIE (Federation of the ICHRIE, International Council on Hotel, Restaurant, and Institutional Education), Board Member, Director of Industry Services (Academic), ApacCHRIE (Federation of the ICHRIE, International Council on Hotel, Restaurant, and Institutional Education), Board Member, Taiwan Representative, World Leisure & Recreation Association (now WLO), Life Membership, since 1990 Asia Pacific Tourism Association (APTA), member Chinese Tourism Management Association, (Taiwan) Director, 2004 to present Taiwan Leisure & Recreation Association, (Taiwan) Supervisor, 2005 to 2012 Chinese Hospitality Education Association, (Taiwan) Director, 2003 to 2013 Editorial Board Member, Journal of Tourism Studies (Taiwan), 2007 to present Asst Editor-in-Chief, Annals of Leisure and Recreation Research (Taiwan), 2007 to present Books: SCHOLARYLY CONTRIBUTIONS 2015 Interpretation for Travel and Environmental Education 2014 Food and Beverage Management-An Innovative Way(2 nd ed.) 2014 Introduction to Travel and Tourism(2 nd ed.) 2012 Food and Beverage Management-An Innovative Way 2012 Food and Beverage English 2012 Interpretation and Environmental Education 2012 Tourism and Hospitality Marketing 2011 Introduction to Travel and Tourism 2010 Management-The Critical Success Factors in Service Era 2008 English for Food and Beverage Service 2008 English for Food and Beverage Service-Intermediate 2006 The Criteria for Remote Area as Indicated by the Regulations for B&B 2005 The Management and Operation of Hotels and B&Bs in Taiwan 2004 Food and Beverage Management, Theory and Practice 2003 Restaurant and Hotel Management (2 nd ed.) 2003 Food & Beverage Management (Vol. II) 2003 Beverage Management (Vol.II) 2002 Introduction to Interpretation (2 nd ed.) 2002 Food & Beverage Management (Vol.I) 2002 Beverage Management (Vol.I) 2000 Restaurant and Hotel Management (1 st ed.)

4 1997 The Influence of Government Environmental Policy on the Hotel Industry in Taiwan 1997 Tourism English (Vol. II) 1993 Tourism English (Vol. I) 1992 Introduction to Interpretation (1 st ed.) Referred Journals: (Only papers published in English are listed here) 2016 Tourism between divided nations: An examination of stereotyping on the formation of destination image. Tourism Management, 55, Developing a market-specific destination image scale: A nomological validation approach. Tourism Analysis, 20(1), Cross-Strait Tourism and Generational Cohorts. Journal of Travel Research, February, (SSCI) Segmenting Taiwanese tourists to China by ethnic identity and generation.journal of Vacation Marketing, 20(2), Investigating barriers to implementing the green leaf certification by small-and medium-sized hotels in Thailand. TEAM Journal of Hospitality and Tourism, 10(1), Cultural proximity and intention to visit: destination image of Taiwan as perceived by Mainland Chinese visitors. Journal of Destination Marketing & Management, 2(3), Social biases of destination perceptions. Journal of Travel Research, 52(2), (SSCI) The salient & organic images of Taiwan as perceived by Mainland Chinese tourists. Asia Pacific Journal of Tourism Research. 17(4), (SSCI) A qualitative assessment of destination saliency. International Journal of Leisure and Tourism Marketing, 3(2): International stereotype and the collective construction of destination image. Tourism Analysis, 17(1): Segmenting Mainland Chinese tourists to Taiwan by destination familiarity: A factor-cluster analysis. International Journal of Tourism Research, 14(4): (SSCI) Bed and Breakfast Innkeepers' Work and Personal Life Balance: A Cross-cultural Comparison. International Journal of Hospitality Management, 29(4): (SSCI) Profiling Japanese tourists visiting night markets in Taiwan. Journal of Quality Assurance in Hospitality & Tourism, 8(2): Assessing Mainland Chinese visitors satisfaction with shopping in Taiwan. Asia Pacific Journal of Tourism Research, 11(3): Destination Image and Visit Intention among Members of Yahoo! - Taiwan s Travel Communities: An On-line Survey Approach. Tourism Analysis, 11(1), The Incidence of Sexual Harassment of Students while Undergoing Practicum Training Experience in the Taiwanese Hospitality Industry Individuals Reactions and Relationships to Perpetrators. Tourism Management, 27(1): (SSCI).

5 Conference Proceedings: (Only papers in English and merely conference names, locations are listed) 2015 Taipei, Taiwan: ICHTL Subang Jaya, Malaysia: The 12 th APacCHRIE conference HK, CHINA: Global Tourism & Hospitality Conference and Asia Tourism Forum Kaohsiung, Taiwan: The 13th Asia Pacific Forum for Graduate Students Research in Tourism Subang Jaya, Malaysia:The 12 th Asia Pacific Forum for Graduate Students Research in Tourism Macau, China: The 11 th APacCHRIE conference Taipei, Taiwan: The 18th APTA Conference San Antonio, Texas: The 41st Travel and Tourism Research Association Annual Conference Neuchatel, Switzerland: The first conference on Tourism & the Third Sector Quebec, Canada: The 10th World Leisure Congress Beijing, China : The 13th APTA & 5th APCHRIE Joint Conference Bangkok, Thailand: The 5th Asia Pacific Forum Hualien, Taiwan: The 12th APTA & 4th APCHRIE Joint Conference Pusan, Korea: The 11th APTA Conference Beijing, China: The 3rd Asia Pacific Forum for Graduate Students Research in Tourism Japan, Nagasaki: The 10th APTA Conference Sydney, Australia: The 9th APTA Conference Seoul, Korea: The 4th APTA Conference Sheffield, UK: Euro CHRIE and IAHMS Autumn Conference 1996 Nottingham, UK: The 5th Annual Hospitality Research Conference 1995 Belgium: PhD Workshop organized by Erasmus University Rotterdam Paris, France: European Academic Tribute Surrey, UK: Conference organized by the Faculty of Human Studies, University of Surrey. CONTRIBUTIONS TO INSTIITIONAL PROGRAMS External Assessor for Leisure, Hospitality and Tourism Degree Programs in Higher Education, Ministry of Education, Taiwan External reviewer for Tenure and Promotion committees in the following universities Asia University, Chaoyang University of Techlogy, Chia Nan University of Pharmacy & Science, Chienkuo Technology University, Chihlee Institute of Technology, China University of Technology, Chinese Culture University, Dahan Institute of Technology, De Lin Institute of Technology, Far East University, Hsing Wu University, I-Shou University, Jinwen University of Science and Technology, Kainan University, Leader University, Mingdao University, National Chia-Yi University, National Chi Nan University, National Chin-Yi University of Technology, National Pingtung University of Science and Technology,

6 National Quemoy University, National Kaohsiung Hospitality College (Now NKUHT), National Taichung University of Education, Providence University, Southern Taiwan University, Shu-Te University, Taiwan Hospitality & Tourism University, Taiwan Shoufu University, Tajen University, Taoyuan Innovation Institute of Technology, Tunghai University, Tungnan University, Vanung University, Yuanpei University of Medical Technology. External examiner for Doctoral and Master students Auckland University of Technology (New Zeland), Chinese Culture University, Ming Chuan University, National Kaohsiung Hospitality College (Now NKUHT), National Sun Yat-Sen University, National Taiwan Normal University. AREAS OF RESEARCH INTERESTS Marketing of Leisure, Hospitality and Tourism Services, Service Quality Management, Hospitality Ethics, Hotel and Restaurant Management