Dr Sylvester Yeung. Assistant Professor School of Hotel and Tourism Management The Hong Kong Polytechnic University

Transcription

1 Assistant Professor School of Hotel and Tourism Management Dr Sylvester Yeung Areas of Research Expertise Training & development Service quality Hotel employment Labour relation Performance management Employee motivation Areas of Teaching Expertise International Human Resources Management Expatriate Management Hospitality Human Resources Management Front Office Management Service Management Personal Introduction As an Assistant Professor of the school of hotel & tourism, my main duty is to impart knowledge through good teaching, helping students to learn with an emphasis on hotel knowledge and skills. In research and scholarly activities, my efforts are directed to the areas which can be applied to the industry and can eventually benefit the students and the community. In administration, as an associate programme leader and senior industry tutor, my role is to ensure the smooth operation of the programme as well as the industrial placement. Qualifications [ Academic qualifications ] (2005) DEd(Education) University of Leicester, England (1995) MA (Human Resources Management) Macquarie University, Australia (1986) BBA(Travel Industry Management) University of Hawaii [ Professional affiliations ] Certified Hospitality Educator (CHE), American Hotels and Motels Association Member of International Council on Hotel, Restaurant, and Institutional Education Member of Hotel and Catering International Management Association [ Awards] 2008 Teaching Excellence Award In recognition of superior classroom teaching and significant contribution to the enhancement of teaching and learning.

2 [ Major Research Grants ] Principle investigator of project entitled Developing an Ethics Curriculum for the Hotel Industry in China. Project is funded by GRF ( ) Co-investigator of project entitled Bed and Breakfast Inns in China: Defining the Concept and Determining Guest Expectations. Projected is funded by the K.Wah Ground Foundation for Researh. ( ) Co-investigator of project entitled Hybrid Source Heat Pump for Hotels: Artificial Neural Network Approach. Projected is funded by GRF ( ) Co-investigator of project entitled Heat Pump Utilizing Waste Heat from Discharged Water (Spa Centre). Projected is funded by PolyU. ( ) Co-investigator of project entitled Sizing of Hotel Heating Ventilation and Airconditioning (HVAC) System. Projected is funded by PolyU. ( ) Principle investigator of project entitled Development of Exhibition Participation Model with Exhibitions in Hong Kong Project is supported by SHTM School Board Chairman Reserve Fund (2006) Co-investigator of project titled: "An analysis of the economic and social factors in determining hotel employment in Hong Kong" supported by FBIS at Hong Kong Polytechnic University Publications [ Scholarship and Publications ] - Journal Articles: Chan, B. And Yeung, S. (2009). Hotel Development in China: The Hoteliers Perspective, Journal of China Tourism Research, Vol. 5, No. 2. Pp Yeung, S. and Leung, C. (2007), Perception and Attitude of Hong Kong Hotel Guestcontact Employees towards tourists from Mainland China,International Journal of Tourism Research, Vol. 9, No. 2. pp Yeung, S. (2004), Hospitality Ethics Curriculum: an industry perspective, International Journal of Contemporary Hospitality Management, Vol. 16, No.4 pp Yeung, S, Wong, J., and Ko, E. (2004), Preferred Shopping Destination: Hong Kong versus Singapore, International Journal of Tourism Research, Vol.6, pp Yeung, S. and Pine, R. (2003). Designing a Hospitality Ethics Course Content from the Students Perspective, Journal of Teaching in Travel and Tourism, Vol. 3(2), pp Yeung, S., Wong, S. & Chan, B. (2002)."Ethical Beliefs of Hospitality and Tourism Students towards their School Life". International Journal of Contemporary Hospitality Management. 14/4, pp Yeung, S. & Wong, K. (2001) "Determinants of Hotel Employment in Hong Kong", Cornell Hotel and Restaurant Administrative Quarterly, February, Vol 42(1). pp Bibow, G., Yeung S (1999) "Learning the pragmatics of "successful" impression management in cross-cultural interview". Pragmatics, Vol 8, No. 3, pp Lam. T., Yeung. S. & Chan. A. (1998) "Service Quality and Determinants of Customer Expectation: The Case of Club Industry in Hong Kong" Asia Pacific Journal of Tourism Research, pp Lam. T, Wong. A. & Yeung. S. (1997) "Measuring Service Quality in Club: An Application of the Servqual Instrument" Australian Journal of Hospitality Management, Vol.4(1) pp. 7-14

3 - Conference Papers: Lee, M.J. and Yeung, S. (2009). Exhibition Service Quality, Satisfaction and Behavioral Intentions as Perceived by Attendees. Conference Proceedings of 7 th Asia-Pacific Council on Hotels Restaurant and Institutional Education Conference, Singapore, May Chan, W., Wong, S. and Yeung, S. (2009). Amelioration of Energy Benchmarking in China Hotels: Supporting Tourism. Conference Proceedings of 6 th China Tourism Forum Shaping the Future of Tourism, Hong Kong, May pp Yeung, S. Tsai, H. and Yim, P. (2008). A Comparison between Mainland Chinese and Non-Mainland Chinese Individual Travelers on Hotel Selection Criteria, Conference Proceedings of 2 nd Asia-Euro Tourism, Hospitality and Gastronomy Conference, Kuala Lumpur, Malaysia, Nov pp Yeung, S., Tsang, N. and Cheung, C. (2008). A Critical Investigation of the Use and Effectiveness of Interpretive Services, Conference Proceedings of 14 th Asia Pacific Tourism Association, Bangkok, Thailand, July pp Lee, M.J. and Yeung, S. (2008), The Motives of Exhibition Participation in Hong Kong: Visitors Versus Exhibitors perceptions. Conference Proceedings of International Convention & Exposition Summit, Singapore, February 14-16, pp. A2-1. Yeung, S, Fung, D. and Luk, C. (2007), An Exploration of Students' Self-perception before Undergoing their Work-integrated Education (WIE), Conference Proceedings of 15 th World Conference on Cooperative Education, Singapore, 26-29, 2007, pp. Yeung, S. and Chan, B. (2007), Hotel Development in China: the Hoteliers' Perspective, Conference Proceedings of 7th Annual Hawaii International Conference on Business, Hononlulu, Hawaii, May 24-27, pp Yeung, S. and Leung, C. (2006), Investigating the Perception and Attitude of Hong Kong Hotel Guest-contact Employees towards Tourists from Mainland China, Conference Proceedings of 4th APacCHRIE and 12th Asia Pacific Tourism Association Conference, Hualien, Taiwan, June pp Yeung, S. and Ng, P. (2005), Creating a Competitive Advantage for Hong Kong over Thailand in Tourism Shopping Environment, Conference Proceedings of International Conference on Tourism and Hospitality, Penang, Malaysia, November 28-29, pp Yeung, S. (2004), Investigating Hotel Ethical Problems and the Barriers in Implementing an Ethics Curriculum, Conference paper in the 10th Annual Conference of the Asia Pacific Tourism Association, Nagasaki, Japan. Yeung, S. (2004). Assessing the Need for an Ethics Curriculum for the Hong Kong Hospitality Industry, Conference paper in the Second Asia-Pacific CHRIE Conference and The Sixth Biennial Conference on Tourism in Asia, Phuket, Thailand. Yeung, S. and Wong, J. (2003). Competitive Advantage: Hong Kong Versus Singapore as a Shopping Destination. Conference paper in the 9th Annual Conference of the Asia Pacific Tourism Association, Sydney, Australia. Cheung, C. and Yeung, S. (2003). Evaluating the Perceptions of Mainland Chinese Travellers towards the Service Behavior of Hong Kong Hotel Front Line Staff. Conference paper in the 9th Annual Conference of the Asia Pacific Tourism Association, Sydney, Australia. Yeung, S (2002)."Designing a Hospitality Ethics Course Content from a Student's Perspective". Conference paper in The 8th Annual Conference Asia Pacific Tourism Association held in Dalian, China Yeung, S. & Wong, K. (2000)"An Analysis of the Socio-enomic Determinates of Hotel Employment". Conference paper in 6th Conference of Asia Pacific Tourism Association held in Thailand.

4 Mak, B. Yeung. S. & Chan, B. (2000)"A Study of the Reasons for the Drop of Japanese Tourist Arrivals in Hong Kong". Conference paper in 6th Conference of Asia Pacific Tourism Association held in Thailand. Yeung, S. (2001). "Perception of Hospitality and Tourism Teachers Towards the Teaching of Ethics". Conference paper in 7th Conference of Asia Pacific Tourism Association held in Philippines. - Book Chapters: Cheung C. & Yeung. S. (1996) The Opening of the Seaview Hotel in Taiwan. Hong Kong Management Cases in Hotel Management. The Management Development Centre of Hong Kong, The Chinese University Press, pp Yeung S. & Cheung C. (1996) The Airport Limosine Team of Crown Hotel. Hong Kong Management Cases in Hotel Management. The Management Development Centre of Hong Kong, The Chinese University Press, pp Consultancies [ Consultancies and Professional Practice ] "Service Audit" Snapshot Program for the Star bucks Coffee Concept (HK) Ltd 2002 "Measuring the Service Quality" - survey conducted for the Yau Yat Chuen City Club 1997 "Employee Attitude Survey" - conducted for Hsin Chong Holding (HK) Ltd "Secret Customers Survey" - conducted for Spaghetti House Co-teaching with Ecole Hoteliere de Lausanne in " Human Resources Management applied to F&B" organized by Hong Kong Hotels Association supervisory training workshops for Hong Kong Clubs Association Communication Skills workshops for Windsor Hotel Training workshop for supervisors and managers of Stanford Hotels "Secret Customers Survey" - conducted for Spaghetti House and Ah Yee Lang Tong [ Other Non-Refereed publications ] Yeung, S. (2004), Shopping Paradise: Hong Kong or Singapore? Voice of Travel Industry Council, no. 3, pp [ Teaching Subjects ] Service Management for Hotel, Catering and Tourism Multinational Hotel Management Human Resources Management for Hotel, Catering and Tourism Introduction to Hotels Operations Management Principles for Hotel, Catering and Tourism Introduction to Economics [ Course Administration and Leadership ] Hong Kong MSc Program Leader, 2006 Present HD/BSc Associate Program Leader, School Learning and Teaching Committee Vice Chairment, Faculty Board Committee Member,

5 Non-head Committee Member, Departmental Academic Counsellor, Senior Industrial Tutor, Career Liaison Officer, Human Resources Subject Team Leader, [ External Examiner ] Higher Diploma in Tourism and Hotel Operations Community College of Lingnan University Present Bachelor of Business in Hospitality and Tourism Management Victoria University Higher Diploma in Hotel and Catering Hong Kong Institute of Vocational Education Chai Wan 2005-Present Associate Degree in Hospitality and Tourism Management Hong Kong Institute of Technology Diploma in Hospitality and Tourism CCC Kung Lee College 2006-Present [ Other Educational Attainment] Certificate of Participation in 2005 Cornell Hotel Administrative Simulation Exercise Certified Hospitality Educator Present American Hotels and Lodging Association Certificate of Attainment in Conversational Putonghua 2003 Certificate in Conversational Putonghua 2003 Beijing Mandarin Centre Certificate of Attainment in Advanced Putonghua 2002 Certificate in Advanced Putonghua 2002 Beijing Mandarin Centre Certificate of Attainment in Intermediate Putonghua 2002 Certificate of Attainment in Intermediate Japanese II 2000 Certificate of Attainment in Intermediate Japanese I 1999 Certificate on The Theory and Practice of Employee Counseling 1997 The University of Hong Kong

6 Personnel and Training Course in Human Resources Management 1989 Vocational Training Council Effective Use of Personal Computers with Applications 1989 Olivetti Computer Training Centre Hong Kong Labor Legislation Training Course 1988 Hong Kong Industrial Management Consultants

7 Publications [ Scholarship and Publications ] - Journal Articles: Yeung, S. and Leung, C. (forthcoming), Perception and Attitude of Hong Kong Hotel Guest-contact Employees towards tourists from Mainland China,International Journal of Tourism Research, Yeung, S. (2004), Hospitality Ethics Curriculum: an industry perspective, International Journal of Contemporary Hospitality Management, Vol. 16, No.4 pp Yeung, S, Wong, J., and Ko, E. (2004), Preferred Shopping Destination: Hong Kong versus Singapore, International Journal of Tourism Research, Vol.6, pp Yeung, S. and Pine, R. (2003). Designing a Hospitality Ethics Course Content from the Students Perspective, Journal of Teaching in Travel and Tourism, Vol. 3(2), pp Yeung, S., Wong, S. & Chan, B. (2002)."Ethical Beliefs of Hospitality and Tourism Students towards their School Life". International Journal of Contemporary Hospitality Management. 14/4, pp Yeung, S. & Wong, K. (2001) "Determinants of Hotel Employment in Hong Kong", Cornell Hotel and Restaurant Administrative Quarterly, February, Vol 42(1). pp Bibow, G., Yeung S (1999) "Learning the pragmatics of "successful" impression management in cross-cultural interview". Pragmatics, Vol 8, No. 3, pp Lam. T., Yeung. S. & Chan. A. (1998) "Service Quality and Determinants of Customer Expectation: The Case of Club Industry in Hong Kong" Asia Pacific Journal of Tourism Research, pp Lam. T, Wong. A. & Yeung. S. (1997) "Measuring Service Quality in Club: An Application of the Servqual Instrument" Australian Journal of Hospitality Management, Vol.4(1) pp Conference Papers: Yeung, S, Fung, D. and Luk, C. (2007), An Exploration of Students' Self-perception before Undergoing their Work-integrated Education (WIE), Conference Proceedings of 15 th World Conference on Cooperative Education, Singapore, 26-29, 2007, pp. Yeung, S. and Chan, B. (2007), Hotel Development in China: the Hoteliers' Perspective, Conference Proceedings of 7th Annual Hawaii International Conference on Business, Hononlulu, Hawaii, May 24-27, pp Yeung, S. and Leung, C. (2006), Investigating the Perception and Attitude of Hong Kong Hotel Guest-contact Employees towards Tourists from Mainland China, Conference Proceedings of 4th APacCHRIE and 12th Asia Pacific Tourism Association Conference, Hualien, Taiwan, June pp Yeung, S. and Ng, P. (2005), Creating a Competitive Advantage for Hong Kong over Thailand in Tourism Shopping Environment, Conference Proceedings of International Conference on Tourism and Hospitality, Penang, Malaysia, November 28-29, pp Yeung, S. (2004), Investigating Hotel Ethical Problems and the Barriers in Implementing an Ethics Curriculum, Conference paper in the 10th Annual Conference of the Asia Pacific Tourism Association, Nagasaki, Japan. Yeung, S. (2004). Assessing the Need for an Ethics Curriculum for the Hong Kong Hospitality Industry, Conference paper in the Second Asia-Pacific CHRIE Conference and The Sixth Biennial Conference on Tourism in Asia, Phuket, Thailand. Yeung, S. and Wong, J. (2003). Competitive Advantage: Hong Kong Versus Singapore as a Shopping Destination. Conference paper in the 9th Annual Conference of the Asia Pacific Tourism Association, Sydney, Australia.

8 Cheung, C. and Yeung, S. (2003). Evaluating the Perceptions of Mainland Chinese Travellers towards the Service Behavior of Hong Kong Hotel Front Line Staff. Conference paper in the 9th Annual Conference of the Asia Pacific Tourism Association, Sydney, Australia. Yeung, S (2002)."Designing a Hospitality Ethics Course Content from a Student's Perspective". Conference paper in The 8th Annual Conference Asia Pacific Tourism Association held in Dalian, China Yeung, S. & Wong, K. (2000)"An Analysis of the Socio-enomic Determinates of Hotel Employment". Conference paper in 6th Conference of Asia Pacific Tourism Association held in Thailand. Mak, B. Yeung. S. & Chan, B. (2000)"A Study of the Reasons for the Drop of Japanese Tourist Arrivals in Hong Kong". Conference paper in 6th Conference of Asia Pacific Tourism Association held in Thailand. Yeung, S. (2001). "Perception of Hospitality and Tourism Teachers Towards the Teaching of Ethics". Conference paper in 7th Conference of Asia Pacific Tourism Association held in Philippines. - Book Chapters: Cheung C. & Yeung. S. (1996) The Opening of the Seaview Hotel in Taiwan. Hong Kong Management Cases in Hotel Management. The Management Development Centre of Hong Kong, The Chinese University Press, pp Yeung S. & Cheung C. (1996) The Airport Limosine Team of Crown Hotel. Hong Kong Management Cases in Hotel Management. The Management Development Centre of Hong Kong, The Chinese University Press, pp Consultancies [ Consultancies and Professional Practice ] "Service Audit" Snapshot Program for the Star bucks Coffee Concept (HK) Ltd 2002 "Measuring the Service Quality" - survey conducted for the Yau Yat Chuen City Club 1997 "Employee Attitude Survey" - conducted for Hsin Chong Holding (HK) Ltd "Secret Customers Survey" - conducted for Spaghetti House Co-teaching with Ecole Hoteliere de Lausanne in " Human Resources Management applied to F&B" organized by Hong Kong Hotels Association supervisory training workshops for Hong Kong Clubs Association Communication Skills workshops for Windsor Hotel Training workshop for supervisors and managers of Stanford Hotels "Secret Customers Survey" - conducted for Spaghetti House and Ah Yee Lang Tong [ Other Non-Refereed publications ] Yeung, S. (2004), Shopping Paradise: Hong Kong or Singapore? Voice of Travel Industry Council, no. 3, pp. 2-6.

9 [ Teaching Subjects ] Service Management for Hotel, Catering and Tourism Multinational Hotel Management Human Resources Management for Hotel, Catering and Tourism Introduction to Hotels Operations Management Principles for Hotel, Catering and Tourism Introduction to Economics Consultancies [ Course Administration and Leadership ] Associate Program Leader, 1997 Present Faculty Board Committee Member, Non-head Committee Member, Departmental Academic Counsellor, Senior Industrial Tutor, Career Liaison Officer, Human Resources Subject Team Leader, [ Programme Administrative Duties and Leadership ] Program Leader MSc in Hotel and Tourism Management Hong Kong 2006-Present Vice Chairman of the School Learning and Teaching Committee [ External Examiner ] Higher Diploma in Tourism and Hotel Operations Community College of Lingnan University Bachelor of Business in Hospitality and Tourism Management Victoria University Higher Diploma in Hotel and Catering Hong Kong Institute of Vocational Education Chai Wan Associate Degree in Hospitality and Tourism Management Hong Kong Institute of Technology Diploma in Hospitality and Tourism CCC Kung Lee College 2006-Present