PROVISIONAL PROGRAMME

Transcription

1 8 TH UNWTO ASIA/PACIFIC EXECUTIVE TRAINING PROGRAM ON TOURISM POLICY AND STRATEGY MICE: A NEW PARADIGM FOR TOURISM 28 April 1 May 2014, Bali, INDONESIA PROVISIONAL PROGRAMME

2 Sunday 27 April 2014 All Day Arrival and Check-in to Grand Inna Kuta Hotel (Airport to hotel transfers will be provided by the Host country) Monday 28 April :30-9:00 Registration 9:00-9:30 Opening Ceremony Welcome speech by Mr. Xu Jing, Director of the Regional Programme for Asia and the Pacific, UNWTO Congratulatory speech by Mr. Ki-Hong Kim, Director General of Tourism Bureau, Ministry of Culture, Sports and Tourism, Republic of Korea Opening Speech by Mr. Sapta Nirwandar, Vice Minister, Ministry of Tourism and Creative Economy, Republic of Indonesia 9:30-9:45 UNWTO Executive Training Program Group Photo Session 9:45-10:00 Press Conference 10:00-10:20 Networking Coffee Break Session 1: National MICE Development: A Global Perspective This session will set the scene for MICE as a new paradigm for tourism, and as a nation s economic transformer. Tourism contributes to a nation s foreign exchange, and the hospitality industry is, in fact, an enabler for broader economic transformation through MICE (business events). 10:20-10:35 Introduction of programme by Mr Gary Grimmer Anchor Consultant and Chief Executive Officer of GainingEdge. 10:35-11:05 Key Presentation National MICE Development: A Global Perspective by Mr. Gary Grimmer 11:05-11:35 Q&A Session Country Presentations moderated by Mr. Gary Grimmer 11:35-11:55 Indonesia (1) Ms. Rizki Handayani, Director, Promotion of MICE & Special Interests, Ministry of Tourism & Creative Economy. 11:55-12:15 Bangladesh (2) Mr. Kabir Akhtaruz Zaman Khan, CEO, Bangladesh Tourism Board 12:15-12:25 Q&A session on Indonesia and Bangladesh country presentations. 12:25-13:40 Lunch 13:40-14:00 Bhutan (3) Ms Deki, Head, Quality Control Division, Tourism Council of Bhutan.

3 14:00-14:20 Cambodia (4) Mr. Chhun Nak, Deputy Director / Mr. Hout Rithi Official, Ministry of Tourism, Cambodia 14:20-14:30 Q&A session on Bhutan and Cambodia country presentations 14:30-14:50 China (5) Mr. Qianguo Li, Acting Director, China National Tourist Office, New Delhi, China National Tourism Administration 14:50-15:10 Fiji (6) Mr. Ioane Naivalurua, Principal Officer, Strategy & Investment Unit, Ministry of Tourism, Republic of Fiji 15:10-15:20 Q&A session on China and Fiji country presentations 15:20-15:40 Networking coffee break 15:40-16:00 India (7) Mrs. Mamta Kochar, Director, Ministry of Tourism, India 16:00-16:20 Iran (8) Mr. Ali Bagher Nemati Zargaran, Advisor to Deputy of Tourism, Iranian Cultural Heritage, Handicrafts and Tourism Organisation 16:20-16:30 Q&A session on India and Iran country presentations 16:30-16:40 Wrap up on Day 1 country presentations on the theme National MICE Development by Mr. Gary Grimmer 16:40-16:50 Wrap up on Day 1 country presentations on the theme MICE Destination Marketing by Mr. Deoksoo Ahn, Korea Tourism Organization 16:50-17:00 Wrap up on Day 1 country presentations on the theme MICE Capacity Building by Ms. Jane Vong Holmes 17:00 Final Q&A and Conclusion by Mr. Gary Grimmer End of Session 1, Day 1 19:00 Welcome Dinner by Host Country (National dress is welcomed!) Venue: TBC Tuesday 29 April 2014 Session 2: MICE Destination Marketing This session will outline the typical marketing activities a Destination Marketing Organisation or National Tourist Office undertakes for its MICE programmes. In addition to a tactical marketing approach, DMOs and NTOs target an entirely different group of decision makers, who are driven by different motivations from leisure tourists, in their destination promotion efforts. 9:00-9:05 Introduction of Session 2 and Speaker by Mr. Gary Grimmer

4 9:05-9:35 Key Presentation MICE Destination Marketing by Mr. Deoksoo Ahn, Director for Marketing Planning Team, Korea Tourism Organization 9:35-10:00 Q&A Session Country Presentations moderated by Mr. Deoksoo Ahn 10:00-10:20 Japan (9) Ms. Misaki Tani, Assistant Manager, Japan National Tourism Organization 10:20-10:40 Lao People s Democratic Republic (10) Mr. Somxay Sipaseuth, Deputy Director, Planning and Development Division, Tourism Development Department, Ministry of Information, Culture and Tourism 10:40-10:50 Q&A on Japan and Lao PDR country presentations 10:50-11:10 Networking coffee break 11:10-11:30 Malaysia (11) Ms.Manisa Mohamed Nor, Market Research Manager, Malaysia Convention & Exhibition Bureau 11:30-11:50 Maldives (12) Ms. Fathimath Naziya, Director, Ministry of Tourism, Maldives 11:50-12:00 Q&A on Malaysia and Maldives country presentations 12:00-12:20 Mongolia (13) Ms.Margad Banzragch, Head of Department of Tourism Policy Implementation and Coordination, Ministry of Culture, Sport and Tourism, Mongolia 12:20-12:40 Myanmar (14) Mrs. Khin Than Win, Director, Ministry of Hotels and Tourism, Myanmar 12:40-12:50 Q&A on Mongolia and Myanmar country presentations 12:50-14:00 Lunch 14:00-14:20 Nepal (15) Mr. Mohan Krishna Sapkota, Joint Secretary, Ministry of Culture, Tourism and Civil Aviation Government of Nepal 14:20-14:40 Papua New Guinea (16) Mrs. Daphne Galore, Special Projects Officer, Papua New Guinea Touris m Promotion Authority 14:40-14:50 Q&A on Nepal and Papua New Guinea country presentations 14:50-15:10 Philippines (17) Ms. Ma. Carla Remedios E. Miranda, Executive Assistant, Tourism Promotions Board 15:10-15:30 Sri Lanka (18)

5 Mrs. Bhagya Mahavithanage, Assistant Director, Sri Lanka Tourism Development Authority 15:30-15:40 Q&A on Philippines and Sri Lanka country presentations 15:40-16:00 Networking coffee break 16:00-16:10 Wrap up on Day 2 country presentations on the theme National MICE Development by Mr. Gary Grimmer 16:10-16:20 Wrap up on Day 2 country presentations on the theme MICE Destination Marketing by Mr. Deoksoo Ahn, Korea Tourism Organization 16:20-16:30 Wrap up on Day 2 country presentations on the theme MICE Capacity Building by Ms. Jane Vong Holmes 16:30 Final Q&A and Conclusion by Mr. Deoksoo Ahn 16:40 Briefing on Workshop Participants to break into 3 groups (x 7-8 pax per group with each Speaker acting as Group Facilitator/Discussion Leader) Topic of workshop: MICE A New Paradigm for Tourism 1. What are the best practices you have learned from this Training Session in the areas of: (a) Development of national MICE Industry; (b) MICE Destination Marketing; and (c) MICE Capacity Building? 2. Prepare your Recommendations for a MICE Policy/Strategy for your country). (Hint: consider MICE SWOT; current support; infrastructure; sales & marketing; knowledge and expertise, etc). PPT template will be provided on-site. Participants can start the workshop now if they wish, and resume tomorrow. 17:00 End of Session 2, Day 2 Wednesday 30 April 2014 Session 3: MICE Capacity Building: Tooling for the Future This session will debate if infrastructure development is the be-all and end-all, and looks at some case studies where MICE capacity building goes beyond the hardware, and outside the box. 9:00-9:05 Introduction of Session 3 and Speaker by Mr Gary Grimmer 9:05-9:35 Key Presentation MICE Capacity Building: Tooling for the Future by Ms Jane Vong Holmes, Senior Associate Asia, GainingEdge 9:35-10:00 Q&A Session Country Presentations moderated by Ms Jane Vong Holmes 10:00-10:20 Thailand (19) Ms. Wiparat Tharateerapab, Director, Government & Corporate Affairs, Thailand Convention & Exhibition Bureau 10:20-10:40 Vietnam (20) Mr. Le Tuan Anh, Director General, Tourism Marketing Department, Vietnam National Administration of Tourism

6 10:40-10:50 Q& A on Thailand and Vietnam country presentations 10:50-11:10 Networking Coffee Break 11:10-11:15 Wrap up on Day 3 country presentations on the theme National MICE Development by Mr. Gary Grimmer 11:15-11:20 Wrap up on Day 3 country presentations on the theme MICE Destination Marketing by Mr. Deoksoo Ahn, Korea Tourism Organization 11:20-11:25 Wrap up on Day 3 country presentations on the theme MICE Capacity Building by Ms. Jane Vong Holmes 11:25-11:35 Final Q&A and conclusion by Ms. Jane Vong Holmes 11:35 Workshop begins 12:35-13:35 Lunch 13:35 Presentation of recommendations by 3 groups (x 10 mins each group) 14:05 Training Programme conclusion by Mr. Gary Grimmer 14:15-14:45 Closing ceremony Evaluation on the Executive Training Programme Distribution of certificate/picture to each participant Farewell speech by Ms. Ni Wayan, Director of International relations of Ministry of Tourism and Creative Economy, Indonesia 14:45 End of 8 th UNW TO Asia/Pacific Executive Training Program on Tourism Policy and Strategy 19:00 Farewell Dinner by the Host country Thursday 1 May 2014 Technical Tour Morning Breakfast at The Grand Inna Kuta Hotel 8:00-9:00 Transfer from Hotel to Bali Nusa Convention Centre (BNDCC) 9:00-10:00 Welcome/Greeting by Management of BNDCC Presentation by BNDCC Exploring BNDCC s facilities 10:00-10:15 Proceed to Hotel Mulia 10:15-11:00 Greeting by Management Hotel Exploring Hotel Mulia s facilities 11:00-12:00 Proceed to Bali Safari Marine Park 12:00-13:30 Greeting by Management BSMP Lunch at Tsavo Restaurant 13:30-14:20 Safari journey 14:20-14:30 Proceed to Bali Theatre in the Park 14:30-15:30 Enjoy Bali Agung Performance (The Legend of Balinese Goddeses) 15:30-16:30 End of Program, Back to Hotel 19:00-21:00 Dinner

7 Friday 2 May 2014 Morning-Afternoon: Departure of Delegates