Religious Tourism in Asia and the Pacific

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1 Religious Tourism in Asia and the Pacific

2 Table of Contents Acknowledgements Ix Executive Summary xiii Introduction xxv Section 1 - Introductory Essays 1 1 Pilgrims between East and West The Difficulty in Measuring Flows of Religious, Faith or Spiritual Tourism The Importance of Asia and the Pacific Religious Tourism The Growing Interest for Pilgrimages Routes in Asia and the Pacific Conclusions 6 2 The Silk Roads of Faith Religious Tourism in Asia 14 3 Religious Tourism, Spirituality and Peace Tourism: Ritual or Spiritual? Convergence of Religious Philosophies and Tourism Religious Values and Tourism: Contradiction or Commonality? Thinking Pragmatically about Religious Tourism Conclusions 21 Section 2 - Regional Marketing and Thematic Studies 25 4 Religious Tourism in South-East Asia Definition of Religious Tourism Thailand Malaysia Indonesia Concli 46 5 Islam and Tourism Asia and the Pacific in Focus Characteristics of the Religion Population Distribution Travel and Tourism Patterns Economic, Political, Cultural and Social Significance Conclusions 56

3 iv 6 From Commoditization to Res pect of the Sacred Nepal Cambodia India Iran Recommendations on Socially Responsible and Sustainable Management of Sacred Sites Conclusions - Travel as a Sacred Act 73 Section 3 - Country Monographs 79 7 Australia - A Country Specific Analysis of Religious Tourism in Australia Australian Religiosity Religious Tourism in Australia Australian Inbound Religious Tourism Australian Outbound Religious Tourism Opportunities and Challenges for Inbound and Outbound Religious Tourism Conclusions: Looking Forward 94 8 Religious Tourism in China China - Domestic, Inbound and Outbound Religious Tourism China - Tourism and Religious Sites Religious Tourism in Indonesia Overview: Religion in Indonesia Profile of the Five Official Faiths in Indonesia Hinduism Buddhism Catholic Pilgrimages and Religious Tourism in Indonesia The Role of Government and Its Implications Community Interaction Conclusions Faith and Domestic Travel - Pilgrimages in indonesia Pilgrimage and Tourism 'Push' and Facilitating Factors for Religious Travel in Indonesia The Religious Geography of Indonesia Non-mainstream Religions Principle Forms of Pilgrimage within Indonesia Conclusions Iran - Shia Pilgrimage and Tourism Introduction to Iran Tourism in Iran The Shia Religion and Iran 165

4 V 11.4 The Meaning and Conduct of Pilgrimage in Iran Pilgrimage Shrines and Mosques Other Religious Sites and Events of Interest Shia Pilgrims in Iran Management and Marketing Visits by Non-Muslim Foreigners Conclusions Profile of Religious Tourism in Japan Tourism Trends in Japan Religion and Religious Sentiment in Japan The History and Development of Religious Tourism in Japan Major Attractions of Religious Tourism in Japan Concluding Remarks Gase Study: Changing Attitudes in Religious Tourism in Japan: Taizo-in Temple Religious Tourism in the Republic of Korea Religious Population in the Republic of Korea Korean Religious Culture Korean Religious Relics Present Status of Religious Tourism in the Republic of Korea Successful Gase of Korean Religious Tourism Major Religious Events and Festivals in the Republic of Korea Policy Direction of Korean Religious Tourism Republic of Korea - Baekdu-daegan Trail Identity of the Baekdu-daegan Trail Geographica! Characteristics and Contemporary Cultural Features of the Baekdu-daegan Range The Baekdu-daegan Concept in Korea s Cultural History The Modern Emergence of the Baekdu-daegan Hiking-Trail Conclusions Gase Study: Korean Efferts to Promote the Buddhist Pilgrimage Market Religious Tourism in Pakistan Religious Tourism Sikh Religion Tourist Attractions The Major Sikh Festivals in Pakistan Buddhist Religion Hindu Religion Sites Muslim Religion Sites Market Potential of Religious Tourist Product Religious Tourism Product as an Experience Inventory of Muslim and Non-Muslim Religious Places 235

5 vi Management and Control of Religious Tourism Market Segments for Religious Tourism Development Projects along Places of Religious Importance Analysis of Religious Tourist Product in Pakistan Recommendations Conclusion Religious Tourism in Sri Lanka Religious Characteristics Sri Lankan Tourism Famous Religious Sites in Sri Lanka for International Tourists Following the Trail of Ramayana in Sri Lanka Sri Lankan Outbound Tourism Conclusions Religious Tourism in Thailand International Religious Tourists Domestic Religious T ourists Religious Tourism Defined Religious Tourism in Thailand Religious Festivals: A Gase Study of Ubon Ratchathani Candle Festival Conclusions Special Gase Study India Religious Travel Industry in India: Prospects and Challenges Understanding Religious Tourism Motivations in India: An Empirical Investigation Religious Tourism in India - A Mix, a Fix or an Abiding Concern for Planners? Religious Tourism in the Native Land of Sri Ramakrishna - A Sustainable Approach Conclusions Recommendations 363 List of Acronyms 367

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