Stepping. Industry. invitation) Olympics in Beijing. Prospects for Olympics; invitation) NCAA; Group; Ski Industry. Winter Sports.

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5 Oct. 17, Wednesday 0800 Registra Lay ation yout in Golden Age Stepping g up in Competition 0840 Welcome Address 0845 Chung Yeung Festival in Winter Sports 0855 Welcome Address 0900 Keynote Speech: A Look into China Ski Industry North VS. South Tian Younian, Secretary General, China Ski Association (under 0920 Keynote Speech: Embracing 2022 Winter Olympics in Beijing Analysing economic and social benefits for holding Winter Olympics; Case study from Pyeongchang Winter Olympics; Prospects for Xu Jicheng, Vice Minister of Propaganda Department for Beijing Winter Olympics (under 0940 Keynote Speech: New Power of Global Ski Industry global ski industry overview; New opportunities, new trend. Sarah Lewis, Secretary General, FIS (under 1000 Keynote Speech: Seizing on the Trends of Economic Growth and New Consumer in China Winter Sports Industry China macro economy analysis and future trends; Consumer insights and consumer new trend; Economic value development and differences between the North and the South. Xiao Shuhong, Professor of Sports Economyy and Industry Teaching and Research Office, Beijing Sport University (under 1020 Coffee Break and Exhibition Visiting 1050 Keynote Speech: Vision 2025: Exploring the Potential of China Winter Sports Industry Wang Chuquan, President, OLYMPJOY (under 1110 Keynote Speech: How to Extend Winter Sports into Campus? Wang Jun, Head of Department of Physical, Health and Arts Education, Beijing Municipall Education Commission (under 1130 Sponsor Opportunity 1150 Leaders Talk: Thoughts and Best Practices in Awakening New Consumers from the North too the South? 1220 Luncheon and Exhibition Visiting 1400 Keynotee Speech: Exploring the Sustainable Mode off Ice Hockey Youth Training Talentss cultivate mechanism; Training models andd competition system; s New opportunities for collaboration. Oliver Luck, L Executive Vice President of Regulatory Affairs and Strategic Partnerships, NCAAA (under 1420 Keynotee Speech: When New Strategies facing New Generation NHL s 3-year plan and strategic layout in China; Customization reinvents future market. David Proper, EVP, Media and International Strategy, NHL (underr 1440 Coffee Break B and Exhibition Visiting 1510 Roundtable Discussion: Prospecting Future of Ice Hockey in China Panelistss under invitation: Oliver Luck, L Executive Vice President of Regulatory Affairs and Strategic Partnerships, NCAA; David Proper, EVP, Media and International Strategy, NHL; Fan Jun, Chairman, Century Star; Liu Chuanxiang, General Manager, Icestar Group; Jin Xuanhao, General Manager, Jilin Chengtou Ice Hockey Team; Zhao Di, Commercial Channel Director, Sina Sports Keynotee Speech: Seeking Innovative Progresss in Winter Sports Youth Training Evolution of youth training in winter sports; How too operate brand event IP in junior hockey. Liu Chuanxiang, General Manager, Icestar Group (under 1600 Sponsor Opportunity 1620 Keynote Speech: Air+Style Competitive Strategy in China Innovation in operation and eventt management; Connecting top level event with local brands. Li Shen, CEO, SECAA (under 1640 Panel Discussion: D Reimaging Brand Marketing in New Winter Sports Era Panelists under invitation: Li Shen, CEO, SECA; Zhou Yunjie, Chairman, O.R.G; Thomas Glas, Head of Sports Marketing, AUDI AGG 1710 Lucky Draw D 1740 Exhibition Visiting & End of Day One

6 Oct.18, Thursday Breakthrough in North, Layout in South 0800 Registration 0900 Keynote Speech: Tapping into the Biggest Joint Ski Resorts in China Newly released strategic partnership between Wanlong Ski Resort and Secret Garden Resort reveals r a new approach of breaking through in the North skiing market. In China. Luo Li, Chairman, Wanlong Ski Resort (underr 0920 Keynote Speech: Seeking Innovation in Fourr Season Ski Resortss Profit Model As one of the most famous ski resorts in i Japan, Appi Resort shows great advantages in fourr season operation and overseas market development. Four season model in Appi; How to push limits through time and space; Developing value added servicess and products. Hiroyuki Matsushita, Managing Director & Group Director of Operations, Iwate Hotel and Resort Co., Ltd (under ) 0940 Case Study: The Mystery of Heavenly Mountain Resort Mike Goar, Senior Vice President & Chief Operating Officer, Heavenly Mountain Resort (under 1000 Keynote Speech: Lead the Trend in the Southh Ski Industry - Bright Market Future for Dry Ski Slopes Dry ski projects analysis and future layouts; Trends for innovation; How to optimize operation and management. Li Mingyong, President, Singolym (under 1020 Coffee Break and Exhibition Visiting 1050 Sponsor Opportunity 1110 Keynote Speech: Upgrading Snow and Ice City Complex Driving Enjoyment in i the South New orientation and standard forr snow and icee city complex; Wake up new customers and deliver the valuee of winter sports. Wu Jiangang, Chairman, Orsun Group (underr 1130 Roundtable Discussion: Re-thinking the Critical Factors Contributing a Featured Ski Resortss Panelists under invitation: Luo Li, Chairman, Wanlong Ski Resort; Mike Goar, Senior Vice President & Chief Operating Officer, Heavenly Mountain Resort; Hiroyuki Matsushita, Managing Director & Group Director of Operations, Iwate Hotel and Resort Co., Ltd; Li Mingyong, President, Singolym; Sponsor Opportunity Luncheon and Exhibition Visiting 1400 Keynote Speech: Running Projects in Emerging Markets with the Enormous Potential Case study s of Sanyaa Ice and Snow World ; Choosing the right partners; Consumer analysis Shu Lei, President, Tus-Ice & Snow Group (under 1420 Sponsor Opportunityy 1440 Keynotee Speech: Understanding How Snow & Ice Culture Drives the Development of Winter Sports Case study s of Vasaloppet Impacts and opportunities. Gao Youyuan, Founder, Nordic Ways (under 1500 Coffee Break B and Exhibition Visiting 1530 Keynote Speech: Make Creativity into Classics Maximizing Event Profits Infront (under 1550 Keynotee Speech: Capitalizing on Entertainment Programme to Drive Consumer Awareness Stars On Ice effect A depth analysis before and after the show; Prospects and industry value. Lin Jun, CEO, Hongyue Sports ( under 1610 New Projects Showcasing Projectss Owners under invitation: Shanghai Snow & Ice World (Open in June, 2019); Guangzhou Wanda Snow and Ice World (Open in June, 2019) Yunnan Huize County Wu Meng Moutain International Ski Resort (Open in December,, 2018) Zhenjiang Olympjoy y Ice & Snow Sports Park (Open in October, 2019) 1700 Lucky Draw D 1730 End of the t Forum Post Conference Activity Snow & Icee Town/ /Ski Resort Business Tour Oct.19,, Friday

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