Hardware Forum 2016 at Milan Mi.Co. 22 nd September 2016 The business event for hardware retailing Organised by Koelnmesse and Epe Edizioni

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1 Hardware Forum 2016 at Milan Mi.Co. 22 nd September 2016 The business event for hardware retailing Organised by Koelnmesse and Epe Edizioni

2 What is Hardware Forum? Hardware Forum is the Hardware conference and exhibition that will be held in Milan on September 22 nd 2016 The benchmark event for: hardware manufacturers; stores selling tools and technical equipment; distributors to industry professionals; It is divided up into several separate events: Conference Exhibition Special events Hardware Forum is a true and proper business event

3 The location: Mi.Co. Milan 18,000 people Mi.Co. Milan South Hall, Level O Transport links including the motorway network and the subway 70 conference rooms car park reserved for visitors Mi.Co Milan: one of the largest conference centres in Europe and the world

4 Hardware Forum is organised by Koelnmesse Hardware Forum is organised by Koelnmesse, a major player in the trade fair industry at global level with over 70 trade fairs to its name: Eisenwarenmesse at Cologne, the biggest hardware exhibition 6th 8th March 2016 CIHS-China International Hardware Show at Shanghai 21st 23rd October 2016 The Hardware Forum is part of the largest network of events for the hardware industry

5 The numbers for traditional retail sales in Italy According to Assofermet Ferramenta estimates, the distribution panorama revolving around the categories of products classed as hardware (stores selling hardware, tools, and paints, DIY, builders merchants) is 40 thousand local stores turning over 1.2 billion Euros every year (sell-in data). The traditional network with its local stores covers the whole of Italy

6 The numbers of the first edition in 2015 THE NUMBERS OF HARDWARE FORUM & BRICODAY 2015 Total exhibitors: 190 Total visitors: 3200 Exhibition categories: Hardware Forum: hand and power tools, hardware, accessories, hardware for furniture, building supplies. BricoDay: DIY, homefurniture, homemaintenance, hardware, car accessories, garden/outdoors Exhibition space: 4000 m2 Conference: 6 speakers and more than 3 hours of workshop Hardware and DIY, separate but neighbouring worlds

7 The 2016 Hardware Forum Conference The Hardware Forum Conference will bring together some of the top names on the national and international scene: Topics: the national and international markets, traditional Matteo trade Morandi e-commerce, social media, SDA new Bocconi business models. Rainer Langelüddecke Director of the Association of German Tool Manufacturers Andrea Lenotti Chairman of Assofermet Ferramenta Marketing Professor and Sales expert "Lots of different aspects relating to hardware social media gurus stores like Andrea in Italy Albanese and around Antonio Romano the from world Quest factory

8 Exhibition: an intelligent way to do a trade fair A larger and updated exhibition layout An exclusive preview of the best ideas in products and services Various participation formulas with pre-assembled modular stands excellent quality and sizes from 7.5 to 30 m2 - with all the necessary services included sponsoring of the Conference and innovative areas an intelligent way to do a trade fair with stands from 7.5 to 30 m 2

9 Special initiatives Several special initiatives, new to the sector Preview, by invitation only, for distributors the press and exhibitors with refreshments at 6 pm on September 21 st Hardware Forum Award the Oscars of the Hardware Industry With Ferrutensil magazine and a jury of experts, awards will go to the most innovative STORES in three different categories: WEB social medial/web/e-commerce EXHIBITION display solutions/store layout/window displays START UP for new openings of innovative stores (from 2014 onwards)

10 Hardware Forum & Bricoday, strong synergy Hardware Forum, the exhibition and conference for the hardware industry, runs alongside BricoDay, the only event for DIY and top specialised retail chains

11 A specialised communications team Hardware Forum was created by Koelnmesse in partnership with Epe edizioni, the organiser of Bricoday Epe edizioni publishes the popular Ferrutensil and BricoMagazine magazines for the hardware and DIY markets A valid communications team working together in the traditional distribution market There was never such a strong partnership in the hardware market

12 Official website The new website has just gone online The website will be constantly updated with the addition of innovative information and matchmaking services for exhibitors and visitors. Visit the official website to be the first to find out about all of the new initiatives and events on the agenda

13 Find us on Social Media Hardware Forum has designed an innovative trade fair model making full use of Social Media. Find us on all of the main platforms: FACEBOOK, TWITTER, YOUTUBE with video previews and new contents from the conference, the exhibition space, and the special initiatives Find us on all of the most popular social networks

14 Thanks Thank you for listening For more information and to meet the staff of Hardware Forum, Andrea Rancati Product Manager Giulia Azzoni Sales Manager Alessandra Fraschini Press Office and Conference We hope to see you at the Hardware Forum stand in Central Boulevard - Stand n. A005