Industrial Automation Show 28,750 m². Metalworking and CNC Machine Tool Show 40,000m². Environmental Protection Technology & Equipment Show 11,500 m²

Transcription

1 Nov, 2009

2 China International Industry Fair (CIIF in brief) is jointly organized by National Development and Reform Commission, Ministry of Commerce, Ministry of Industry and Information Technology, Ministry of Science and Technology, Ministry of Education, Chinese Academy of Science, Chinese Academy of Engineering, China Council for the Promotion of International Trade and Shanghai Municipal People s Government, co-organized by China Machinery Industry Federation and managed by Shanghai World Expo (Group) Co., Ltd. Since 1999, when the first session was found, CIIF has never stopped innovating itself and upgrading the level of exhibitors and the quality of exhibits. Now, CIIF has won much more focus, and become the most influential brand fair in China manufacturing industry. CIIF 2009, the 11 th session, themed Scientific Innovation and Equipment Manufacturing Revitalization, was held at Shanghai New International Expo Centre from Nov exhibitors home and abroad have participated CIIF 2009, who covered general exhibition space of 126,500sqm, of which over 30% were from oversea. More than 70 forums and conferences were held simultaneously, and the general amount of transactions on scene was billion RMB. CIIF 2009 is composed of seven specialized shows, of which the theme and scale of are indicated as below: Metalworking and CNC Machine Tool Show 40,000m² Industrial Automation Show 28,750 m² Environmental Protection Technology & Equipment Show 11,500 m² Energy Show 5,750 m² Scientific & Technological Innovation Show 19,000 m² Information and Communication Technology Show 11,500 m² China Aerospace and Aviation Technology Show 10,000 m² 1

3 Analysis on Exhibitor 1. Overview Totally 1869 exhibitors have participated CIIF2009. Of all the show area, oversea exhibitors accounted for 30.1%, domestic (Shanghai excluded) exhibitors 43.3%, Shanghai local exhibitors 26.6% (Refer table 1 for details). There were 939 Chinese exhibitors (Shanghai excluded) coming from 25 provinces or autonomous regions and 5 cities with independent planning, including Shougang Group, Baosteel, China Telecom, China Mobile, Qier Machine Tool, Qinchuan Machine Tool, Wuhan Heavy Duty Machine Tool, Spark Machine Tool, Kaida Machine Tool,Yangli Group, World Precise Machinery, Hanchuan Machine Tool, Beijing Institute of electro-machining, Han s Laser, Chutian Laser, Beijing Automobile Works, CECIC, Huayi Group, HollySys, EVOC, SoftLink, Leyard, Tianwei Group, Tianshui 213 Electrical Apparatus Company, Shining Metal, etc. Number of exhibitors from Shanghai was 436, including Shanghai Machine Tool, Terna, Shanghai Tunnel, Shanghai Electric, Shanghai Power Equipment, Nader, Jiena Complete Electric, SAIC, Gmol, Data Solution, Shanghai Sanxin, Sansi, Guanglian, Opto electric, Epilight. Shanghai electronics development holding group, Rainbow, Roled Opto, etc. There were 494 oversea exhibitors coming from 18 countries and regions, including ABB, SIEMENS, FANUC, Phoenix, Fuji Electric, Beckhoff, Rittal, Turck, Lenze, Pepperl-Fuchs, Honeywell, BALDOR, Staubli, ESA, ema, Weidmuller, Elco, Schmershal, Pilz, Autonics, Advantech, MAZAK, Unity-prima, Bystronic, Spinner, Mitsubish, Farleylaserlab, Flow UHP waterjet, Transcosmos, STMicroelectronics, Tailift, Muratr, Nilfisk, Polylink, CREE, Enfis, Optiled, Brother, Plus, etc. On-site 2 2

4 1.1 Exhibitor Summary CIIF 2009 Exhibitor Summary Specialized Show No. of Standard Booth No. of Exhibitor Shanghai Domestic Oversea Total Shanghai Domestic Oversea Total MWCS IAS EPTES ICTS ES STIS CAATS Total Table 1 3

5 1.2 Comparison of Exhibitor No. & Standard Booth No. of the last 3 years Chart 1 Exhibitor No. Standard Booth No. Notes: Standard Booth No. here means the number that general show area is converted into shell booth area (3m 3m) It can be referred from the Chart 1 that the number of exhibitor and booth keeps increasing during the last three years, which shows the great potential of CIIF s development. The average booth area was 22.86sqm in 2007, 24.84sqm in 2008 and 25.47sqm in 2009, which shows the great growth trend of average booth area, and exhibitors with raw space increased in this period. In another word, exhibitors give more attention on CIIF and the quality of stand is higher and higher. 4

6 1.3 Regional Distribution Analysis By booth no. Domestic (Shanghai excluded) 40.5% Shanghai Local 29.4% Oversea 30.1% By exhibitor no. Chart 2 Shanghai Local 23.3% Domestic (Shanghai excluded) 50.3% Oversea 26.4% Chart 3 5

7 2. Analysis on Oversea Exhibitors Under the circumstances of economy crisis, CIIF 2009 not only conquered various difficulties, but also won opportunities. The show area, the number of exhibitor, and the quality of the fair reached a higher level. Of the total show area, the overseas exhibitors shared over 30% booths were occupied by 494 overseas exhibitors from 18 countries/regions, including USA, Germany, Switzerland, Italy, Japan, Czech, Korea, Singapore, Denmark, Australia, etc. 2.1 The comparison of exhibitor no. and standard booth no. of the last three years Exhibitor No. Standard Booth No. Chart 4 Chart 4 indicated the No. of overseas exhibitor and booth, which shows the upgrading attention of abroad manufacturing corporations to CIIF. The annually increasing rate of the Number of overseas exhibitor: is 25.5% for and 4.4% for The annually increasing rate of the average area of overseas booth is 8.5% for and 4% for The two raising rate is higher than that of CIIF average level. Economic crisis seriously attacked these companies, and the marketing budget of them plunged, but more abroad exhibitors attended CIIF, which shows their more attraction on domestic market and the upgrading internationalization of CIIF on the other hand. 6

8 2.2 Analysis on Overseas Exhibitor, by Continent America 9.94% Oceania 1.75% Europe 29.54% The chart 5 & 6 implied that Asian exhibitors accounted the majority part, 58.77%. Of all oversea sourcing, the ones from Europe shared almost 30%. The top two exhibitor sources are both from the manufacturing developed region, for example, Japan from Asia ranked 1 and Germany from Europe ranked 2, respectively. On the other hand, American corporations also took a part of nearly 10% (9.94% exactly). Asia 58.77% Chart 5 7

9 2.3 Analysis on Overseas Exhibitor, by Country / Region Occupation of Overseas Exhibitors(%) Others 7.31% Australia Switzerland 1.75% 2.05% Italy 4.68% Germany 17.25% USA 9.94% Korea 4.97% Japan 34.21% Hong Kong 2.92% Tai Wan 14.91% Chart 6 8

10 3. Analysis on Domestic Exhibitor There are 1375 Chinese exhibitors (Shanghai excluded) coming from 25 provinces /autonomous regions and 5 cities with independent planning occupied 3706 booths in CIIF The No. of exhibitor and booth increased 2.4% and 6.5% respectively, based on 2008 data. 436 local exhibitors occupied 1559 booths, shared 23.3% and 29.4% respectively of total. 939 domestic exhibitors (Shanghai excluded) occupied 2147 booths, accounted 50.3% and 40.5% respectively of total. Please refer Chart for domestic exhibitor data The chart shows us that the No. of domestic exhibitor kept stable in the last three years, while the total standard booth no. raised much, 12% for 2008 and 6.5% for It can be inferred that the show area per booth quickly increased, which means the CIIF earn more input from exhibitors to give a higher quality of display Chart 7 Exhibitor No. Standard Booth No 9

11 4. Feedback from Exhibitors Long Xingyuan, Chairman of board committee of Qinchuan Machine Tool Group: We sold 13 Wheel Gear Grinding Machines on the Opening Day of CIIF 2009, earning turnover RMB 37.8 million. I d thank much to CIIF and wish other exhibitors great achievements Masami Ando, oversea marketing manager of JETRO: CIIF 2009 specially set negotiation area for JETOR, and everything is well ordered, which helps us to play an important part in strengthening the communication between China and Japan. Pan Hongwei, General Manager of JinFang Yuan CNC Machine Co., Ltd.: CIIF 2009 is really well organized, for not only highly internationalized, but also attracting great amount of professional visitors. We have received intention contracts for purchasing 20 CNC Machine Tools. Many thanks to CIIF for building such an excellent platform for us. Dott.Giovanni Gualco, Sales Manager of Italy GNUTTI: We brought our featured and most advanced products to CIIF Clients show interests to them and are deeply impressed. I am sure GNUTTI will come next year. Takashi Nakamura, Vice-General Manager of Fuji Electric Holding (Shanghai) Co., Ltd.: The products displayed at CIIF 2009 were more various this year, and the service was also very human-considerate. We were 100% satisfied and surely will attend CIIF

12 Analysis on visitor CIIF 2009 has attracted 118,325 visitors from 73 countries or regions and 30 domestic provinces and cities with independent planning, while 98,256 of them are professionals. LISTENING OBSERVATION NEGOTIATION COMMUNICATION 11

13 1. Analysis on Visitor, by Institution/Company Type Manufacturer 50.8% Chart 8 shows the rate of visitors from various institutes or companies Media Bureaucracy Association 2.1% 4.3% 5.8% It is clearly that the visitors from manufactures accounted majority. The ones from research institutes, agents, and systems integrators totally shared over 30% of all visitors, which shows the high correlation to CIIF themes. Research institute 12.5% Systems integrator 6.2% Agent 11.6% Others 6.6% Occupation of all professional visitors(%) Chart 8 12

14 2. Analysis on Visitor by Job Function Management/CEO 15.2% Engineering/Technical Services/Quality 34.7% Manufacturing Purchasing Marketing/Sales Import/Export Media 2.5% 3.2% 7.8% 9.6% 14.1% Among the professional visitors, who work for engineering, technical services and quality control have the highest rate as 34.7%, Visitors who engaged in related careers like research/development, marketing, sales, purchasing, import/export, manufacturing, supply chain and CEO) occupied 94.1% of total. Research/Development 10.2% Others 2.7% Occupation of all professional visitors(%) Chart 9 13

15 3. Analysis on Visitor by Interested field Please refer Chart 10 Computer /Hardware Communication Tech Logistics IT and electronic industry Plastic & Rubber Metallurgy Environment Protection Equipment National defense Industry Petrochemicals Packing & Printing Food & Beverage Biological & Medical Textile Light Machinery Industry Construction Industrial Automation Light Industry Petrochemicals/Metallurgy Electric Industry Mechanical Machinery Engineering Machinery Manufacturing Moulds and Dir-Making Shipbuilding LED National Defense Automobile and Motorcycle Industry Aerospace Machine Tool Components 1.9% 2.5% 2.4% 2.5% 5.4% 1.9% 2.2% 4.3% 2.1% 2.9% 3.0% 2.5% 2.8% 2.0% 2.2% 1.9% 2.2% 1.8% 图 7 Chart 10 indicated the top 5 fields visitors interested in are: machinery manufacturing 8.4%, machine tool components 6.8%, industrial automation 6.2%, aerospace 6.2%, IT & electronic industry5.4%, who occupied some 1/3 of the total. 6.2% 5.6% 3.9% 8.4% 4.6% 3.4% 3.4% 5.0% 6.2% 6.8% Chart Occupation of all professional visitors(%) 14

16 4. Analysis on Visitor by Involvements in Purchasing As Show on Chart 11 占专业观众总数比重 (%) 50.0% 40.0% 30.0% 22% 36% 24% 19% Visitors who are final approval occupied 22%. Visitors involved in Purchasing directly or indirectly occupied 81% of the total. 20.0% 10.0% 0.0% Final Approval Recommendation Specifying Occupation of all professional visitors(%) Requirement No Specifying Chart 11 15

17 5. Analysis on Visitors by Purpose As Show on Chart 12 Attending Meeting Others Purchasing According to statistics, visitors main purposes are: Looking for innovation technology 18.4% 1.4% 2.2% 14.1% Liaison suppliers and venders 1. Selecting marketing information 2. Looking for innovation technology 3. Looking for cooperation 9.7% 4. Purchasing 5. Looking for solution 6. Attending meeting Select marketing information 26.8% 13.0% Looking for solution Compared with that of last year, those who purposed to purchase were obviously increased. There were only 1.4% of all 14.4% visitors whose aim is not much related to CIIF theme. Looking for cooperation Chart 12 16

18 6. Feedback of visitors below. CIIF 2009 randomly investigated 1219 visitors (181 of them are from abroad). The research report shows as Program Score Professionalization Internationalization Media Report Quality of Booth Construction On-site order General Table 2 17

19 Conference & Forum 74 conferences & forums were held during CIIF 2009, combined with three parts, which are development forum, technology forum and industry forum. As an enormously important activity of CIIF 2009, these forums focused on hot and difficult issues, such as how to conquer the crisis, face the restrict of energy, resources and environment and challenge of globalization and multipolarity, etc in the industry, and covered many advanced and essential contents. Chinese and foreign governmental officials, experts, scholars, insiders and entrepreneurs will be invited to express insights and conduct discussions. The Forum will be characterized by frontiers, visions, professionalism and technicality so as to enhance its social attraction. The 2 nd China International Energy Conservation and Environment Protection Forum, 2009Advancing Auto Manufacturing Technology Seminar, The 5th CIIF MM China Automation Days 2009 and 2009 Elite Forum on Sino-Japanese Economy etc. received excellent feedback, the audience expressed that they would go on attend the forums and CIIF. 18

20 Awards As one major activity, four kinds of exhibit awards of CIIF 2009 were selected, which were gold, silver, copper and innovation awards. Totally 39 exhibits shared these awards, 4 for gold, 9 for silver, 14 for copper and 12 for innovation. 3MW Offshore Wind Turbine from Sinovel Wind Co., Ltd., 450t Electric Slag Remelting from Shanghai Heavy Machinery Plant Co. Ltd., Force Control based robotic assembly application product from ABB Engineering Co. Ltd. SH, and Mega-structure Diagnostic and Prognostic System from The Hong Kong Polytechnic University won the gold award. These exhibits reflected the national strategies, approved the golden 10 years of China Manufacturing, and show the application of Hi-tech face to the future. Awarded exhibits not only were upgraded from made in China to innovated in China, but also show the world class level of modern industry and the achievements of China advanced manufacturing. As a service platform for manufacturers and clients, the award system of CIIF will provide more opportunities for exhibits via award system. We sincerely hope you bring the higher level exhibits. 19

21 9-13 Nov Shanghai New International Expo Centre 20