Arber Fashion Group is a holding specialising in design, production, marketing and sales of business menswear. It is the biggest company in its

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2 Contents Arber Fashion Group Arber Franchising Franchising Conditions Benefits Of Franchising Assortment Matrix Our Client Freedom Gregory Arber Entrance Group Retail Equipment Contacts

3 Arber Fashion Group is a holding specialising in design, production, marketing and sales of business menswear. It is the biggest company in its segment in Eastern Europe. Producing a wide range of high-quality apparel, Arber remains an expert in creating of men's business suits.

4 Producing a wide range of high-quality apparel, Arber Group remains an expert in creating of men's business suits.

5 Arber is an umbrella multi-brand that offers several labels united in one format. The assortment matrix includes premium brand Gregory Arber, the medium-price segment brand Arber and sport-casual brand Freedom. This allows responding flexibly to features of demand depending on the region, area and size of the store. All stores (stretching back 90 stores in 2015) subordinate the uniform standards of retail and precisely show the strategy of brand. Centralised management of assortment and commodity stocks based on category management and contemporary IT system allow to achieve higher rates of profitability than the industry average. Arber Retail Chain has reached a strong position in the competitive environment, which is evident from its high recognisability among the target audience and recognition as an innovative retail concept.

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7 Franchising Every month Arber opens 5 new stores, this September the company proudly announced the opening of the first Gregory Arber store in Prague, and by March plans to open a chain of Freedom mono-brand boutiques. This dynamic development of the chain is due to the current state of the menswear market and calls for active store o p e n i n g o n t e r m s o f franchising.

8 Franchising conditions Project investments Lump Sum Royalty Project payback Project implementation period Upscale design project Professional merchandising Terms of equipment manufacturing Free Free month 60 days Free / 10 days Free 10 days Prepayment for the collection 30% Retail space м 2 Mark - up %

9 Benefits of franchise Proven business system No lump-sum payment No royalty Competitive product High recommended markup Guaranteed delivery system Expenses optimisation for business establishment Free upscale design-project The world standard visual merchandising Stable and high demand product Participating in the pre-order Low competition in this market segment Expert help at all stages of development POS materials

10 Assortment Matrix Although Arber`s key product is men`s business suit, the success of the chain determines the comprehensiveness in creating collections that also include a wide range of accessories, outerwear, shoes, shirts and knitwear.

11 Arber has 15 years of successful experience, and now is a retail chain that comprises 90 stores and upscale team of professionals. This is the basis for achieving the desired results. Customers and partners of our company appreciate the connection between prices and quality of Arber clothing and share our understanding of style and fashion. We strive to be leaders in: Business menswear market Operational efficiency Innovative retail formats Our Client years old male, middle-class, an e m p l o y e e o f m i d d l e a n d s e n i o r management, owner of the small and medium businesses, government employee

12 Freedom by Arber is created for men who prefer sport casual style and respect Ukrainian national symbolism. The brand and collection was created by Sasha Kanevsky, one of Ukrainian designers, who is well-known not only in Ukraine but all over the world. Freedom by Arber logo - Cossack on a horse symbolises the invincible character of Ukrainians. First collection of Freedom by Arber is full of ornamental patterns, where the national symbolic is illustrated by intertwining with the automobile tire prints. This portrays the desire of Ukrainians to move forward without forgetting its heritage.

13 Premium line of business and formal wear that stands out for quality, style and price.

14 Decent appearance inner confidence

15 Entrance group Retail store equipment

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17 Contacts ARBER Fashion GROUP ILFA/PETROVA St. 20 ODESSA UKRAINE Tel: Fax: Mob: