Wyndham Referral Rewards Program. Managed Associates. Website: Assistance:

Transcription

1 Wyndham Referral Rewards Program Managed Associates Website: Assistance: Wyndham Hotel Group Referral Rewards Program Guidelines Page 1 of 5

2 Contents G.O. LEADS PLUS REFERRAL PROGRAM 3 1 PROGRAM BENEFITS AND LOGISTICS 3 2 ACTUALIZED ELIGIBILITY 3 3 PARTICIPATION ELIGIBILITY 3 4 LEAD QUALIFICATION AND TYPES 3 5 INCENTIVE PROGRAM 4 6 PROPERTY PAYOUT, BILLING AND PAYROLL 4 7 CRITERIA 5 Wyndham Hotel Group Referral Rewards Program Guidelines Page 2 of 5

3 Wyndham Referral Rewards Program Overview Wyndham Referral Rewards Program Wyndham Referral Rewards is Wyndham Hotel Group s - property to property and associate referral program. All Wyndham Worldwide and Hotel Group associates and hotel associates can send leads to any of the Wyndham Referral Rewards activated properties in order to increase revenue and drive customer loyalty to Wyndham Hotel Group. 1 Program Benefits and Logistics There are three key benefits for the Wyndham Referral Rewards Program Promotes additional revenue by keeping the business within Wyndham Hotel Group Effectively prohibits the loss of sales transactions by referring business to another Wyndham Hotel Group property Allows associates to earn incentives as additional source of income The program allows associates to; Obtain lead information from various sources; Clients, Family, Friends and Personal Contacts Send the lead information on the Wyndham Referral Rewards web site to the property(s) the clients are interested in booking When the lead becomes actualized, the associate will receive an incentive for that piece of business. Program Benefits & Logistics Builds Client / Property Relationships Produces Short Term business Enhances Employee Relations and Productivity 2 Definite Eligibility All leads are considered definite once a contract is signed between the client and hotel. The receiving property must then open the lead, update the status to Definite and enter in the definite information. Each referral submitted is carefully reviewed before and during Definite status to make sure it qualifies as a Referral Reward and complies with the Terms and Conditions before a stay or function occurs. 3 Actualized Eligibility All leads are considered actualized once the group has checked out of the receiving property. The receiving property must then open lead, update the status to Actualized and enter in the actualized information. The revenue loaded into the actualized lead should not include Taxes, Audio Visual, Merchandise, Delivery Charges, Service Charges, Bartender Fees, Carving Fees, Outside Security Charges, etc. The information should only list the true room rate, F&B and Meeting Room revenue only. 4 Participation Eligibility All Wyndham Hotel Group managed properties are eligible to participate in this program based on the following criteria. Eligible Managed Associates All Non-Sales managed associates are eligible to participate by sending leads to Wyndham Hotel Group properties that are accepting group opportunities Ineligible Corporate Associates are as followed; Group Sales Desk, Global Sales Managers, Global Sales Directors, Vice President and above Field Sales Directors and Senior Directors responsible for groups of hotels Positions that represent the positions outlined above Any other positions that Wyndham Hotel Group determines in its discretion Wyndham Hotel Group will offer training for associates that want to participate and/or learn more about the Wyndham Referral Rewards Program. 5 Lead Qualification and Types Lead Qualification All leads being sent must meet the following qualifications; You have asked for and have been given permission from the client to forward their information onto another Wyndham Hotel Group property. The client is willing to speak to and is aware they will receive calls from a sales representative of the property that will receive the lead. Wyndham Hotel Group Referral Rewards Program Guidelines Page 3 of 5

4 The client must have legitimate plans to book in the same cities / destinations as the hotels the lead is being sent to. The client is willing to sign a contract or agreement for the booking. Lead Types The following lead types are available to refer business; Group Leads (Group Rooms Only, Group Rooms and Function Space) o Must have a minimum of 10 rooms or more peak night o May be rooms only or with function space requirements Catering and/or Event Leads (Function Space Only or Group Rooms and Functions) o Must have a minimum of 10 attendees o May include 9 or less contracted guest rooms with an event Non Qualified Leads Business already on books at property Groups that contact the hotel directly cannot be referred to their own hotel or other Group Opportunities received from the Global Sales team Any and all accounts owned by the Global Sales team 6 Incentive Program The main concept is to reward the managed associate who sends a referral lead with an incentive based on total actualized revenue. The managed associate will receive a 6% incentive based on total actualized revenues. All incentives are to be paid to the sending employee within 45 days from the end of the month when the lead was deemed actualized. The receiving property will pay out a 10% incentive based on total actualized revenues. 7 Property Payout, Billing and Payroll RECEIVING PROPERTY The receiving property that books the lead will be billed for payout of 10% of actualized revenues on their monthly billing statement. 6% will be paid to the managed associate who sent the lead. 1% used to cover payroll taxes for the managed associate 3% will go to the Wyndham Referral Rewards administration fee Payout will be within 45 days from the end of the month the group was deemed actualized in the Wyndham Referral Rewards lead management system Actualized revenues consist of Guest Room, Contracted Food, Beverage and Meeting Room Rental revenues. MANAGED ASSOCIATE The managed associate that generates the lead will be paid 6% of actualized revenues. Payout will be within 45 days from the end of the month the group was deemed actualized in the Wyndham Referral Rewards lead management system. The lead sender will be notified prior to payment. Actualized revenues consist of Guest Room, Contracted Food, Beverage and Meeting Room Rental revenues BILLING PROCESS The billing process is handled centrally at Wyndham Hotel Group s finance team. Billing is processed on a monthly basis Credits and debits are applied to the monthly Billing Statement for leads that are booked and for incentive payments that need to be made to associates (see payroll process for more information). Wyndham Hotel Group Referral Rewards Program Guidelines Page 4 of 5

5 PAYROLL PROCESS The payroll process is initiated by Wyndham Worldwide and Hotel Group finance teams. Payroll will then be notified as to which payments are to be issued and to whom from for the Wyndham Referral Rewards program. For US Associates: Wyndham Referral Rewards incentives will be issued through the normal payroll process For Non-US Associates: Wyndham Referral Rewards incentives are to be processed through your property s own payroll system. NOTE: Referral fees are to be paid to the associate within 45 days from the end of the month the lead was deemed actualized in the system. 8 Criteria All leads will be tallied on a monthly basis using the first day to the last day of the month. On a monthly basis each property is able to view or print a financial details report showing their actualized production along with the 10% payout and / or the 7% incentive for payout to associate and payroll tax. After the booking has been turned actualized, the incentive will be paid to the associate through their company s payroll system within 45 days from the end of the month the lead was deemed actualized in the system. On property sales and catering associates cannot refer business to hotels they are representing. All sending associates must still be employed by Wyndham Worldwide, Wyndham Hotel Group or the sending property when payment is made in order to receive their incentive. The receiving property must still be part of Wyndham Hotel Group at time of consumption in order for the sending associate to receive their incentive. Incentive payments are to be processed through payroll and will be made in lump sum, net of withholding and any monies owned to the property. Falsifying of leads and/or revenues to enhance a referral fee violates company policy and may result in termination from the Wyndham Referral Rewards Program Leads sourced through the Wyndham Referral Rewards Program are prohibited from being shared with other competing brands. Sharing proprietary business leads sourced through Wyndham is a violation of the franchise agreement. Wyndham Hotel Group reserves the right to modify, suspended/or terminate all or any portions of this program at any time without notice at the sole discretion of the company. Wyndham Hotel Group Referral Rewards Program Guidelines Page 5 of 5