Logo Usage. StarkMHAR Brand Standards
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1 Logo Usage Stark County Mental Health & Addiction Recovery is pleased to allow its logo for authorized event sponsorships, program or initiative partners and funding acknowledgement. To request StarkMHAR artwork in vector or eps format, please StarkMHAR Brand Standards
2 LOGO ANATOMY The Stark County Mental Health & Addiction Recovery (StarkMHAR) logo is a combination of the butterfly symbol and entity name. If printed, logo and images must be at least 300 dpi. All digital/online uses must be full color. Symbol Entity Name StarkMHAR Logo LOGO SPACING Use the word COUNTY as a spacing guide to ensure optimum blank space is included around the logo as a margin. Blank Space Blank Space PAGE 1 OF 8
3 HORIZONTAL USE LOGOS The horizontal, full-color version with StarkMHAR s URL is the primary logo. All digital/online uses must be in full color. The horizontal logo is also available in grayscale and all-black versions. The all-black logo is reserved for instances when grayscale is not possible or when a solid, single color is needed such as in screen printing. VERTICAL USE LOGO A vertical version is also available in full color, grayscale and all-black. This vertical use logo is to be used when the imprint area does not allow for optimum space of the horizontal logo. The vertical use logo is also available in grayscale and all-black versions. The all-black logo is reserved for instances when grayscale is not possible or when a solid, single color is needed such as in screen printing. VERSION INFO@STARKMHAR.ORG PAGE 2 OF 8
4 USING THE SHORTENED NAME Stark County Mental Health & Addiction Recovery can also be shortened to StarkMHAR. Please do not refer to StarkMHAR as only M-H-A-R, The M-H- A-R or Mental Health & Addiction Recovery. OK TO SAY AND PRINT Stark County Mental Health & Addiction Recovery StarkMHAR DO NOT SAY OR PRINT Mental Health & Addiction Recovery M-H-A-R MHAR LOGOS USING SHORTENED NAME Special-use logos featuring the shortened name are available. Please follow the same guidelines as primary and secondary logos. VERSION PAGE 3 OF 8
5 FONTS StarkMHAR uses the Museo and Museo Sans font family. If Museo is not an option, then Calibri may be substituted. This is a heading in Museo This is a body font in Museo Sans. This is a heading in Calibri Bold This is a body font in Calibri Regular. COLOR PALETTE C85 M50 Y0 K0 HEX #1f75b9 C0 M50 Y100 K0 HEX #f3952b C75 M0 Y75 K10 HEX #36b877 C50 M100 Y0 K0 HEX #901f8d PAGE 4 OF 8
6 AFFILIATE LOGOS The following affiliate entities carry the StarkMHAR brandmark. Please observe all of the same guidelines as the StarkMHAR logo. PAGE 5 OF 8
7 LOGO CAUTIONS The StarkMHAR logo must always maintain its original integrity. Please pay special attention to proportions, colors and elements at all times. Take care not to stretch or condense logo. The logo colors are not intended to be altered. The logo is not intended to be dismantled. Take care not to place logo on a competing background or photo. Ensure blank space is included around the logo as a margin. Take care not to place logo too close to page text or page edge. Blank Space Blank Space PAGE 6 OF 8
8 FUNDED PROVIDER LOGO USAGE When appearing next to parter agencies, the StarkMHAR logo must supercede any funded provider logos in both size and placement. Please ensure the StarkMHAR logo appears above partner logos or to the right of partner logos. ABOVE PARTNER LOGOS: LOGO 1 LOGO 2 TO THE RIGHT OF PARTNER LOGOS: LOGO 1 LOGO 2 LOGO 1 LOGO 2 We are pleased to allow the logo for authorized event sponsorships, program or initiative partners and funding acknowledgement. For questions or to request the StarkMHAR logo in vector or eps format, please Info@StarkMHAR.org. PAGE 7 OF 8
9 FUNDED PROVIDER GUIDELINES We are pleased to allow the use of the Stark County Mental Health & Addiction Recovery logo for authorized event sponsorships, program or initiative partners and funding acknowledgement. To request artwork in vector or eps format, please StarkMHAR Brand Standards & Guidelines From the funded provider agreement, provider organizations shall promote the StarkMHAR brand according to the following protocols: Printed/Collateral Materials: The StarkMHAR logo is to appear on all printed, digital, etc. materials, including, but not limited to brochures, flyers, annual reports, specialty items if applicable, etc. When possible, the StarkMHAR logo should be reproduced in full color. The StarkMHAR logo is always to appear in the proper proportion. It is never to be condensed, stretched or otherwise altered. StarkMHAR funded providers are to strive to use the logo whenever possible. Anything other than the logo shall only be used with the consent of StarkMHAR s Director of Marketing, Communications and Community Relations or the Executive Director. Web sites and Other Digital Materials: The StarkMHAR logo is to be displayed on digital materials and the funded provider s Web site, preferably on the home page. If it is not feasible to display the logo on the home page, it shall be prominently displayed on an appropriate corresponding page such as the programs/services page. The logo should have a live link to StarkMHAR s site. Signage: Static stickers displaying the wording Stark County Mental Health & Addiction Recovery [logo] Care Network shall be posted on all publicly accessible doors. Such stickers shall be available soon and provided by StarkMHAR. Broadcasts (Paid and Public Service): Paid and public service broadcasts shall mention funding by StarkMHAR as applicable. The provider shall notify and request representation from StarkMHAR at any annual meeting or events where StarkMHAR funded programs are highlighted. StarkMHAR shall provide advance notice to the provider of any public meeting or event held by StarkMHAR. For questions, please Info@StarkMHAR.org. PAGE 8 OF 8
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