Brand Guidelines - An overview Respecting & protecting our brand identity

Transcription

1 Brand Guidelines - An overview Respecting & protecting our brand identity

2 Group logo Our Group logo or brandmark is made up of two parts. Firstly the ei device which is shared by all our Business Units and the brand word mark or specific business name. ei device brand word mark X Clearspace Minimum distances around our logo Half the X height of the ei device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.

3 Respect our logos What not to do All our brandmarks have been carefully drawn and arranged to form a balanced whole. It s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented. i. iv. ii. v. iii. vi. the enterprise Some common mistakes in displaying the brandmark i. altering the size of the mark or the type ii. changing the position of the mark or type iii. do not stretch the logo in any way iv. putting a box around the brandmark v. changing the colour of any part of the mark vi. add to or alter the brand word mark

4 Colour Group colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB. Primary colours If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value. The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours. PANTONE 2607 C C - 83 M - 99 Y - 0 K - 2 R 80 G 7 B 120 This means that the tertiary colours shown here are to be used very sparingly and they must not dominate any brand communication. Secondary colours C - 80 M - 40 Y - 0 K - 0 R 79 G 128 B 193 C - 0 M - 0 Y - 0 K - 10 C - 0 M - 0 Y - 0 K - 30 C - 0 M - 0 Y - 0 K - 70 Tertiary colours R 237 G 237 B 237 R 198 G 198 B 198 R 111 G 111 B 111 C - 55 M - 85 Y - 0 K - 0 C - 20 M Y - 0 K - 0 C - 75 M - 10 Y - 10 K - 0 R 140 G 64 B 145 R 199 G 0 B 127 R 0 G 170 B 213

5 The Group logo Our Group brandmark and colourways Full colour This is our preferred version of the brandmark for Ei Group, using the core purple PANTONE 2607 C, or equivalent CMYK/RGB values stated in this document. This will stand well on lighter backgrounds only. Monotone brandmarks There are times when our primary brandmark is not suitable. This might be because of the type of material we are printing onto or because of a difficult background colour. In these cases there are two other monotone versions that can be used.

6 Our brand typefaces The typefaces are for use with the Group and Business Unit brands. We are retaining all the typefaces for the new brand that we used for our previous branding. Typefaces for Microsoft Office documents Because the above typefaces aren t available on all desktop computers in the business we substitute them for equivalents. Use Century Gothic for headlines, titles and small amounts of introduction text and Arial for large amounts of formatted text. Both of these typefaces are available on most desktop computers. Century Gothic - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Century Gothic - Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Arial - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Arial - Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Typefaces for Professional design ITC Avant Garde is the primary brand display face. It should be used for headlines, large exhibition artwork and small amounts of introduction text. Univers in used for large amounts of formatted text where legibility is of primary concern. ITC Avant Garde Gothic - Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} ITC Avant Garde Gothic - Demi abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} ITC Avant Garde Gothic - Book abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Univers - 65 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{} Univers - 45 Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ $ =+%?@><()*#!éêë{}

7 The Group & Business Unit logos Each of our Business Units has its own distinctive logo They are designed to show the close relationship to each other and do this by sharing the same ei device. The same tenets and rules apply for all the marks.

8 The Group & Ei Publican Partnerships introduction logos These logos are designed to facilitate the transition between our old identity, Enterprise to our new corporate identity Ei Group. INTRODUCING The new name for Enterprise Inns plc INTRODUCING The new name for Enterprise Inns plc

9 Business Unit logos Remember - the same rules apply for all our logos All brandmarks comprise of two parts; the ei device and the word mark. If using the brandmark in professional design always use the high resolution eps or vector file. If using for desktop publishing use the supplied jpg or png files. ei device brand word mark X Clearspace Minimum distances around our logos Half the X height of the ei device of all brandmarks denote the minimum clearspace that the brandmark requires across print and web design. No text or graphical device should enter this area.

10 Respect our logos What not to do All our brandmarks have been carefully drawn and arranged to form a balanced whole. It s really important not to change them. Think of our brandmark as a sign of authenticity, it needs to be consistently presented. i. iv. ii. v. iii. vi. the enterprise Some common mistakes in displaying the brandmark i. altering the size of the mark or the type ii. changing the position of the mark or type iii. do not stretch the logo in any way iv. putting a box around the brandmark v. changing the colour of any part of the mark vi. add to or alter the brand word mark

11 Colour Ei Publican Partnerships colour palette Our primary palette is based around the colours in our brandmark. All of the colours shown here are represented in PANTONE values, CMYK and RGB. Primary colours If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value. The primary and secondary palette should be used initially supported by, (in no greater proportions than shown) the tertiary colours. PANTONE 7686 C C M - 73 Y - 0 K - 10 R 29 G 79 B 145 This means that the tertiary colours shown here are to be used very sparingly and they must not dominate any brand communication. Secondary colours C - 55 M - 85 Y - 0 K - 0 R 140 G 64 B 145 C - 20 M Y - 0 K - 0 R 199 G 0 B 127 C - 75 M - 10 Y - 10 K - 0 R 0 G 170 B 213 C - 50 M - 0 Y K - 0 R 149 G 193 B 31 Tertiary colours C - 0 M - 30 Y K - 0 R 251 G 186 B 0 C - 83 M - 99 Y - 0 K - 2 R 80 G 7 B 120 C - 0 M - 0 Y - 0 K - 10 R 237 G 237 B 237 C - 0 M - 0 Y - 0 K - 30 R 198 G 198 B 198 C - 0 M - 0 Y - 0 K - 70 R 111 G 111 B 111

12 The brandmarks Our Ei Publican Parnterships logo and colourways Full colour This is our preferred version for all our brandmarks. By using our brandmark Ei Publican Partnerships as an example, you can see we use only the core blue PANTONE 7686 C for our full colour version, or equivalent CMYK/RGB values which are stated in this document. Monotone brandmarks There are times when displaying the brandmark in the primary colour is not suitable. This might be because of the printing process where colour is restricted or on photographic images where there is not enough standout. In these cases a black or white (knock-out) monotone colour may be used. All Business Units follow the same rule with their respective primary colour.

13 Colour for Group & our Business Units Our colour palettes Each Business Unit has a primary colour palette based around the colours of our brandmarks. If you are commissioning professional printed artwork you need to use CMYK or PANTONE references. For online or onscreen visuals refer to the RGB value. Please note that we have only developed an extended colour palette for Ei Group and Ei Publican Partnerships. The other three business units have just a primary and secondary colour at this time. Primary colours PANTONE 2607 C C - 83 M - 99 Y - 0 K - 2 PANTONE 7686 C C M - 73 Y - 0 K - 10 PANTONE 7738 C C - 74 M - 0 Y - 98 K - 2 PANTONE 2201 C C - 84 M - 0 Y - 16 K - 0 PANTONE 185 C C - 0 M - 93 Y - 79 K - 0 R 80 G 7 B 120 R 29 G 79 B 145 R 72 G 162 B 63 R 0 G 174 B 214 R 228 G 0 B 43 Secondary colours C - 80 M - 40 Y - 0 K - 0 C - 55 M - 85 Y - 0 K - 0 C - 86 M - 29 Y - 56 K - 16 C M - 73 Y - 0 K - 10 C - 0 M -100 Y K - 50 R 79 G 128 B 193 R 140 G 64 B 145 R 0 G 120 B 111 R 29 G 79 B 145 R 138 G 16 B 2

14 Ei Group & Business Unit naming conventions Ei Group plc We should always refer to the company as Ei Group plc or Ei Group or the Group. Group should always be written with a capital G. It is acceptable to drop the plc as and when appropriate. Enterprise Inns plc or Enterprise will still be seen in historical documents and PDF s and in the Our History section of the Group website. Stock Exchange ticker EIG. (Replacing ETI) Group and Business Units naming conventions Ei Group plc Ei Publican Partnerships Ei Commercial Properties Ei Managed Operations Ei Managed Investments When referring to the Group s four businesses we call them Business Units, with an upper case B and U, the same rule as we use for the Group s upper case G. Communicating externally we should not abbreviate the names in written or verbal communication. Communicating internally we can refer to the Group or Business Units as the following: Ei Group plc EIG or the Group Ei Publican Partnerships - EIPP or PP Ei Commercial Properties EICP or CP Ei Managed Operations EIMO or MO Ei Managed Investments EIMI or MI Do not drop the I from EI so EG, EPP, ECP, EMO and EMI are not to be used as short forms informally. Designed, printed and digital communication. We will often mirror the logotype lower case style. This should not be used on any other forms of communication. ei group plc ei publican partnerships ei commercial properties ei managed operations ei managed investments

15 Group & Business Unit footers & boilerplates Group footer We are required by law to include details of our company in business letters and other business documents and correspondents. To fulfill this obligation and to help our stakeholders contact us we include our Group footer in any external communication. This footer contains all the information we are required by law to include. ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Business Unit footers We have included some additional information for our Business Unit footers. This is to help our stakeholders contact us easily eipublicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no eicommercialproperties.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Please note that every Business Unit footer always contains the Group footer information under the additional information eimanagedoperations.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no eimanagedinvestments.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Please note some Business Unit websites are not currently in use.

16 Ei Publican Partnerships footers We have developed several footers to help communication within our Ei Publican Partnerships business eipublicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no eipublicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Showing the Ei Publican Partnerships reception phone number and website address. You will sometimes see the word publican in the website address in purple. Both are acceptable Recruitment runyourpub.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Recruitment runyourpub.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no For recruitment we use the URL runyourpub.com. This redirects potential applicants to the recruitment section of our Ei Publican Partnerships site Sales & Service eipublicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no Sales & Service eipublicanpartnerships.com ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no For internal communication, we can use a footer giving our Sales & Service number. Again the word publican can be in purple.

17 Group & Business Unit boilerplates This is the name we give for a footer used at the end of business and marketing documents as a sign off. They include version information. This important so that we can easily identify what department owns the document, who is responsible for it and when it was last updated. Department codes: Business services BS Corporate communication CN Compliance CE Credit Control FP&A Human Resources & Training CC FP HR ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no RT/MR/ IT IT Legal Legal Counsel LL LC All footers are available in image format - please aways use these to ensure there are no inaccuracies. Licensing LG Managed Operations MO Marketing New Dept. (not listed) MG ND Department code: (e.g. RT Recruitment) Procurement PT Property Publican Partnerships Operations PY PO Name initials: (e.g. MR Matthew Ralphs) Recruitment Sales & Service Centre RT SS Document date: (e.g the document was created on 12 December 2016.)

18 eilive logos Logo usage All communications leading up to the event must use the introducing suite of logos only. The eilive brandmark will not be used until the event itself. This is to ensure a seamless transition between enterpriselive and eilive. live The new name for enterpriselive live live The new name for enterpriselive live live The new name for enterpriselive live Communication leading up to event Communication from 25 th April 2017

19 Examples of the brand in action Business stationery

20 Examples of the brand in action Microsoft Office templates

21 Examples of the brand in action PowerPoint presentations

22 Examples of the brand in action Ei Publican Parterships documents

23 Examples of the brand in action Ei Group and Ei Publican Partnerships websites

24 Examples of the brand in action march 2017 St Patrick s Day Drive footfall on one of the biggest social nights of the year SAVE 6.50 SEE PAGEdeals 36 1 feature & ideas Mother s Day Helping you make the most of Mothering Sunday eilive 2017 Introducing the new name for enterpriselive FREE STOCK SAVE FREE GLASSWARE SEE PAGE 37 SEE PAGE 38 SEE PAGE 42 Ei Publican Partnerships deals&ideas Ei Publican Partnerships exhibition graphics

25 Useful contact information Telephone numbers Reception Group & Business Unit websites Ei Group plc eigroupplc.com Ei Group Ei Publican Partnerships Recruitment Ei Publican Partnerships Craft Union Pub Company Bermondsey Pub Company Sales & Service Centre Ei Publican Partnerships Ei Publican Partnerships Craft Union Pub Company Bermondsey Pub Company eipublicanpartnerships.com craftunionpubs.com Bermondseypubco.com Option 1 Option 2 Option 3 Option 4 Option 5 Place an order Service enquiries Credit Control Property Help Desk Technical Services Craft Union Pub Company Bermondsey Pub Company Option 1 Option 2 Option 3 Place an order Order delivery query Any other query

26 Useful guides & logos (For all employees) Additional guides can be found on the intranet system within the About us section under Group Identity. These consist of the following: Guidelines Brand guidelines & overview Video - Ei Group plc - the brand explained Office Templates Guide to using Word Templates Guide to using PowerPoint Templates Logos (colour, mono, white) Ei Group plc logos Ei Publican Partnerships logos Ei Commerical Properties logos Ei Managed Operations logos Ei Managed Investments logos eilive logos Brand Launch (temporary) logos Ei Group plc (introducing) Ei Publican Partnerships (introducing) eilive (introducing) For more information, contact James Armitage. (Design agencies & third parties) Additional guides can be found on the Ei Group Asset Bank. These consist of the following: Guidelines Brand guidelines & overview Video - Ei Group plc - the brand explained Logos (colour, mono, white) Ei Group plc logos Ei Publican Partnerships logos Ei Commerical Properties logos Ei Managed Operations logos Ei Managed Investments logos eilive logos Brand Launch (temporary) logos Ei Group plc (introducing) Ei Publican Partnerships (introducing) eilive (introducing) Digital Guides Ei Group digital branding guide Business Units digital branding guides Ei Group PowerPoint branding guide Business Units PowerPoint branding guides Avatars Ei Group avatar Ei Publican Partnerships avatar

27 ei group plc, 3 Monkspath Hall Road, Solihull, West Midlands, B90 4SJ T: eigroupplc.com Registered in England & Wales, Company no MG/JA/090217