WEBSITE MANUAL. Swiss International Hotels & Resorts. 1 P a g e. Hotel Website Manual

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1 Swiss International Hotels & Resorts Hotel Website Manual Version 1 Effective Date October 2014 Revision Date October 2014 Page Number Page 1 of 11 Author Clive Figaro WEBSITE MANUAL 1 P a g e

2 Contents: 1. Introduction.. Page 2 2. Website Management Page 2 3. Overview Standards.. Page Rotating/ Slider Images..Page Location Map....Page Hotel Chain Menu...Page Hotel Menu...Page Hotel s Page...Page Rooms Page..Page Restaurants Page.. Page Meetings & Events Page.. Page Facilities Page Page Promotions Page...Page Destination s Page....Page Reviews Page...Page The Side Bar....Page Keywords/ Page title & Tags..Page Rules......Page Introduction This document is the manual for the official Swiss International Hotels & Resorts website and the minimum requirements for each hotel website. All Swiss International Hotels & Resorts official website are created and remain on the domain The standard hotels website URL is the domain followed by forward slash, hotel name dash city. E.g. The URL is chosen and created for each hotel by the International Services Center. 2. Website Management For Information only The website for Swiss International Hotels & Resorts is managed by the International Services Center. All updates are done on Word press by the Web Designer of Swiss International Hotels & Resorts. For any updates or amendments, please contact the Commercial Manager or send an to clive.figaro@swissinternationalhotels.com. All content displayed on the hotel s website has to include keywords which are relevant to the website so that searchers will be able get to the page they are looking for.. For instance for a business hotel in Tokyo, the content on the landing page has to include business, hotel, Tokyo, Japan, rooms, etc 2 P a g e

3 3. Overview Standards The hotel website contains different kinds of content, imagery, texts, logos, & links. All are updated by the International Services Center. In the screen shot below, the set-up of the homepage is explained in more detail. Hotel Chain Menu Hotel Chain Logo Rotating Images Hotel Menu SWISS-FLEX Booking Engine Text Location Map Hotel Logo Hotel Address 3 P a g e

4 3.1 Rotating/ Slider Images These images are at the top of each web page of the hotel s website. A total of 10 images in high resolution (1054 X 400 pixels) are required on each web page. The images have to be clear and relevant to the topic on the page. Clear and relevant images, in high resolution are to be sent to the International Services Center team for implementation. 3.2 Location Map The location map is configured and implemented by the International Services Center. Any changes/ amendments have to be communicated to the International Services Center team. 4 P a g e

5 3.3 Hotel Chain Menu The Hotel Chain Menu is located at the top of each web page of Swiss International & Resorts. No changes are required here. 3.4 Hotel Menu All Swiss International Hotels & Resorts hotel websites have the same menu items. 1. Hotel: Is the homepage and the landing page if an external website refers is linked with the hotel s website. 2. Rooms: Is the webpage with content & imagery of the hotel rooms. 3. Restaurants: Is the webpage with content & imagery of the Food & Beverage outlets. 4. Meetings & Events: Is the webpage detailing the events facilities, including prices. 5. Facilities: Displays content and images of the hotel s facilities. 6. Promotions: Displays all recent hotel promotions including flyers. 7. Destination: Shares content and imagery of the destination, its points of interest and what/ where to visit. 8. Reviews: Displays Customer reviews from Trip Advisor and the hotel s ranking. There is also a link to the Hotelscombined website on this page which is an agreement with Swiss International Hotels & Resorts. All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 5 P a g e

6 3.4.1 Hotel s Page: (also known as the Homepage): This is the landing page of the hotel s website. It displays the location map, a brief description of the hotel and the location. Major points of interest and airports relevant to the customers have to be displayed here. A weather widget for the city where the hotel is located is always displayed on this page. The weather widget is predefined by the International Services Center. The hotels are not allowed to use a different widget. It is required that the rotating/ slider images on the Hotel s page, will feature a collection of 10 images covering the below aspects of the hotel: i. Exterior view ii. Restaurants iii. Bars iv. Suites, rooms (all room types) v. Amenities (pool, gym, etc.) vi. Lobby vii. Garden if available viii. View from the rooms/ suites ix. The destination The rotating/ slider images have to be 1054 X 400 pixels, clear and in the highest resolution. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for.. For instance for a business hotel in Tokyo, the content on the landing page has to include the words: Swiss International, business, corporate, hotel, Tokyo, Japan, rooms, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 6 P a g e

7 3.4.2 Rooms Page: The Rooms page displays content & images of the rooms & suites available at the hotel. Each room type s content briefly showcases the size, design, amenities and facilities of the specific room type a maximum of 30 words is required for each room type. Each room type s content is unique and has to clearly depict the difference from other room types. For each room type a unique image is featured and show cases the room types unique selling points. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for. For instance for a business hotel in Tokyo, the content on the Rooms page has to include the words: rooms, suites, stay, night, accommodation, business, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link Restaurants Page: The Restaurants page displays content & images of the restaurants & bars available at the hotel. Each restaurant or bar s content briefly showcases the outlet, its specialty, its atmosphere and facilities. A maximum of 30 words is required for each outlet. The Swiss Café,Restaurant & Lounge is always the first featured restaurant, followed by Ted & Co and Inspirations Pool Bar. These outlets always remain the first 3 outlets to be showcased on the Restaurants page. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for. For instance for a hotel in Tokyo, the content on the Restaurants page has to include the words: Swiss Cafe, Lounge, bar, restaurant, meals, dinner, breakfast, pool bar, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 7 P a g e

8 3.4.4 Meetings & Events Page: The Meetings & Events page displays content & images of meeting, conference and baqueting facilities available at the hotel. Each venue s content briefly showcases the space, its design and facilities. A maximum of 30 words is required for each outlet. A rate sheet is also required for each hotel (form can be obtained from the International Services Center). The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for. For instance for a hotel in Tokyo, the content on the Meetings & Events page has to include the words: Tokyo,meetings, events, banquets, groups, functions, weddings, conference, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link Facilities Page: The Facilities page showcases at least 5 facilities available at the hotel. A brief content is required to showcase each facility. A maximum of 30 words is required for each facility. Each facility displays a unique image. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for. For instance for a hotel in Tokyo, the content on the Facilities page has to include the words: meetings, swimming, gym, inspirations, Wi-Fi, parking, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 8 P a g e

9 Promotions Page: The Promotions' page displays all relevant promotions/ offers and flyers available at the hotel. This page has to be reviewed at least every month by the Sales & Marketing Manager/ Executive. All updates have to be communicated to the International Services Center. A unique attractive name is given to the promotions/ offers, flyers, which is used as the title of each Promotion. A thumbnail is used for each promotion/ offers, flyers. Learn More is linked to each promotion/ offers, flyers so that viewers can find full details or full view of flyers. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for. For instance for a hotel in Tokyo, the content on the Promotions page has to include the words: promotion, special, offer, flyer, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link Destination s Page: The Destinations page indicates points of interest including places to visit in the hotel s city or region. A brief description of nor less than 100 words of the hotel s location and the location s unique selling points are required at the beginning of the page. A minimum of 10 points of interest including places to visit has to be listed along with the distance from the hotel. The content has to include keywords which are relevant for the website so that searchers will be able get to the page they are looking for For instance for a hotel in Tokyo, the content on the Destinations page has to include the words: destination, visit, outing, city, etc All the webpages consistently display the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 9 P a g e

10 3.4.8 Reviews Page: The Reviews page displays positive feedback from customers posted on Trip Advisor. This page has to be reviewed at least every month by the Front Office Manager. All updates have to be communicated to the International Services Center. The source Trip Advisor has to be mentioned. The hotel s ranking on Trip Advisor has to be mentioned. There is also a link to the Hotelscombined website is on this page which is an agreement with Swiss International Hotels & Resorts. All the webpages consistently displays the SWISS-FLEX Booking Engine, the hotel s logo, address, telephone/ fax numbers, GDS codes, & Factsheet link. 4. The SideBar The sidebar is always located on the left of the webpages anddisplays the: i. BOOK NOW button with Modify Reservation link (All Swiss International Hotels & Resorts recognizes only SWISS-FLEX as their online booking engine. Only SWISS-FLEX will be implemented for booking purposes on the hotel s web pages. See the Distribution Manual for more information) ii. Hotel s logo: 220 X 47 pixels iii. Address: The order is Street address, followed by ZIP code (where applicable), city, and Country iv. Telephone number: Always entered in the format: v. Fax number: Always entered in the format: vi. address: Entered as button and linked to mailto + address (all addresses are hosted on the Swiss International vii. Fact sheet: The URL is linked to high the resolution Fact sheet (all Fact sheets viii. has to be approved by the International Services Center) ix. GDS codes: All four GDS codes of the hotel. 10 P a g e

11 5. Keywords, Page Title/ Tags: These are back end fields that allow the hotel website to get good ranking during a search for certain keywords. It is very, very important that as stated in the previous sections, relevant keywords for each pages are included in the text. The International Services Center will in turn configure the Page title, implement the keywords and add the tags where relevant. Each hotel will ensure that keywords relevant to their hotel and pages are included in the content of the website. 6. RULES: i. All Swiss International Hotels & Resorts recognize only the website on the Swiss International domain ( as their hotel website. ii. The Sales & Marketing Manager/ Executive has to review the hotel website at least once a month. iii. Each of the hotel s web pages has a rotating slide at the top of the page. The hotel has to ensure that 10 images, relevant to the topic of the page, are displayed for each page. iv. Room images: Images are required for all room types. Make sure that images show clearly the difference between the room types. v. The hotel is responsible to ensure that up to date information is available on their website. vi. vii. viii. All Swiss International Hotels & Resorts recognize only SWISS-FLEX as their online booking engine. Only SWISS-FLEX will be implemented for booking purposes on the hotel s web pages. See the Distribution Manual for more information. The font used is always Century Gothic for the Swiss International Hotels & Resorts websites. All hotels are required to have an English, French, Italian & German version of their website. The hotel is responsible to ensure that the content of their website is translated into relevant languages for the hotel. ix. NO information, links or URLs are to make reference to any third party website and or addresses. Any references of these have to be agreed to with the International Services Center team. x. A weather widget is predefined and implemented on each hotel s website by the International Services Center. The hotels are not allowed to use a different widget. xi. The hotel and its team members have to strictly adhere to all terms & conditions as stated in this manual. For support or enquiries, please contact the International Services Center on address: clive.figaro@swissinternationalhotels.com 11 P a g e