8 mm ALTERNATE LOGO: 8MM FLAG / LOGO SMALLER. 2 : Small alternative logo with icon

Transcription

1 STYLE GUIDE

2 2 These guidelines give you the information you need to understand the LEGOLAND brand and how LEGOLAND identity should be used. All materials must be approved by the LEGOLAND Malaysia Advertising & Creative Development Department. Please contact: Logo LEGOLAND MALAYSIA RESORT The LEGOLAND logo should appear with the Park location underneath in corporate red (or white on the reverse logo). Only place the LEGOLAND logo on a single color background and NEVER ON A RED BACKGROUND. HOW TO USE THE LOGOS The minimum size of the LEGOLAND portion of the logo in print is 56mm wide, and the LEGO portion of the logo 8x8mm. If you need to produce the LEGOLAND logo smaller please contact your LEGOLAND representative for approval to use an alternate logo. On digital medium, the minimum size of the LEGO portion of the logo should be 25x25 pixels. The LEGO logo as part of the LEGOLAND logo must be at least 10 mm when used in screen print on textiles, 12 mm when used on embroidery and 10 mm when made as a woven textile label. Whenever the LEGOLAND logo needs to be displayed in a very small size, use the LEGOLAND word mark with the trademark symbol instead : LEGOLAND Malaysia Resort. LEGOLAND Malaysia Resort 56 mm 2 ALTERNATE LOGO: 8MM FLAG / LOGO SMALLER 1 : Primary LEGOLAND logo LEGO logo minimum size : 8x8mm 2 : Small alternative logo with icon LEGO logo minimum size : 8x8mm 3 : LEGOLAND wordmark BORDER PROTECTION The borderline protection around the whole logo is at least 1/2 of the LEGO logo s size to the edge of a page and clear of a busy background. BORDER PROTECTION BORDER PROTECTION ALTERNATE LOGO: 8MM FLAG / LOGO SMALLER Border protection is determined by HALF the Flag size (Flag) Half the Flag 4 mm 4 mm

3 3 EXAMPLES OF CORRECT USAGE ON COLOR BACKGROUNDS EXAMPLES OF INCORRECT USAGE The LEGOLAND logo should never be stretched or distorted. The LEGOLAND logo should never be placed on a red background. The LEGOLAND logo should never be placed on a busy background or obstructed.

4 4 Legal THE LEGAL LINE The following trademark and copyright lines are to be used in connection with LEGO and LEGOLAND on all materials. THE FOLLOWING SHOULD BE USED WHEN USING THE LEGOLAND LOGO IN CO-PROMOTIONS. The LEGOLAND trademark is a property of the LEGO Group and is used here with special permission. LEGOLAND* LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure and LEGOLAND are trademarks of the LEGO Group The LEGO Group. LEGOLAND IS A PART OF THE MERLIN ENTERTAINMENTS GROUP. NOTICE: The text Minifigure s hould be r emoved if no minifigure is used in the art. Word Mark YOU SHOULD Write LEGO, LEGOLAND in capital letters Use the superscript after the LEGO and LEGOLAND word marks in all headlines and the first time they appear in the body text on a page. CORRECT: LEGOLAND Malaysia Resort Include the trademark and copyright lines in ALL materials Follow the LEGO word mark with a descriptive noun in copy YOU SHOULD NOT Combine the word mark and other words by using a hyphen INCORRECT: LEGOLAND-Malaysia Resort CORRECT: LEGOLAND Malaysia Resort Divide the word mark at the end of a line INCORRECT: LEGOLAND Malaysia Resort CORRECT: LEGOLAND Malaysia Resort Use the word mark in the possessive case or in the plural INCORRECT: LEGO s CORRECT: LEGO Bricks INCORRECT: LEGOLAND s CORRECT: LEGOLAND Malaysia Resort s Use the LEGO or LEGOLAND word mark as a noun. Always follow it with a descriptive noun INCORRECT: LEGOLAND heroes. CORRECT: At LEGOLAND, kids are the heroes. Insert the logo into headlines or body text INCORRECT: Buy your tickets here! CORRECT: Buy your LEGOLAND Malaysia Resort tickets here!

5 5 Color THE OFFICIAL COLORS OF THE LEGOLAND LOGO Pantone Yellow 109 C CMYK: C0 M15 Y100 K0 Pantone Red 485 C CMYK: C0 M100 Y100 K0 Pantone Yellow 012 C CMYK: C0 M0 Y100 K0 Pantone 100% Black CMYK: C0 M0 Y0 K100 Pantone White CMYK: C0 M0 Y0 K0 LEGO BRICK COLORS Pantone Yellow 109 C CMYK: C0 M15 Y100 K0 Pantone Green 347 C CMYK: C100 M0 Y100 K0 Pantone Blue 300 C CMYK: C100 M47 Y0 K0 Pantone Red 485 C CMYK: C0 M100 Y100 K0

6 6 Type THE OFFICIAL LEGOLAND MALAYSIA RESORT TYPEFACE The minimum type size should not be smaller than 6pt. If the approved Chalet typefaces are not available for use, the Verdana typeface may be substituted under certain circumstances and must be approved prior to use. DESIGNER AND GENERAL OFFICE USE Designers: Chalet 60, 80 and Comprime used on LEGO communications internally and externally. General office use: Chalet 60 is to be used on headlines, in body text and for other general purposes. Special use: Chalet 70, 80 and Comprime and may only be used on headlines and for calling attention to important information. These fonts may not be used in body text because they are difficult to read. Special use: Chalet Italics may only be used as illustration text, on headlines and for calling attention to important information. These fonts may not be used as larger pieces of body text because they are difficult to read. WEB USE General use: Verdana is the default dynamic web typeface for body text. Special use: Chalet 60 and 80 are for limited use on web-based graphics (non-dynamic text) only. Website LEGOLAND MALAYSIA RESORT The LEGOLAND web address should appear as shown with LEGOLAND in all capital letters. Example: LEGOLAND.com

7 7 Design BUILDING THE WALL The brick wall MUST be representative of a real LEGO brick wall i.e. you must be able to build the wall with real LEGO bricks. The LEGO bricks used in building a wall must not be altered. The wall should be 2 knobs deep. Avoid using knobs longer than 12 x 2 knobs. Brick knobs should line up vertically with knobs on bricks above or below and dividing lines can only appear between knobs. Positioning of bricks and lining up studs. Lined up Studs with proper space on the edge of document Trim line Not lined up Studs cut off on the edge of document Trim line Avoid having columns of the same size bricks use a variety of brick sizes in each row. LOGOS ON THE WALL Only the LEGO and LEGOLAND logos may be printed on the brick wall. No other logos or non LEGO or LEGOLAND images may be applied. When using the SEA LIFE logo on the brick wall, use a shaded yellow to yellow overlay from top to bottom of the brick wall and place the logo where the opacity is 100%. Remove brick lines behind the SEA LIFE logo and partner logos completely. make a box feathered edge Basic Feather Feathered Width = in (To start with. Increase or decrease as needed)

8 8 Design FLYING BRICKS Flying or falling LEGO bricks must be to scale with the bricks in the wall from which they have fallen. Flying or falling LEGO bricks bricks must have shadows and shading to represent movement. CREATING A WINDOW You can remove bricks from your wall to make windows for images. A drop shadow of 30% black must be added at the top of each window to give depth. When the bricks are removed to create a window, do not leave unsupported bricks in the wall. Bricks should be supported from below or connected to neighboring bricks that are supported from below. The number of knobs visible along the bottom of a window should be equal to the number of knobs along the top of the window. MINIFIGURES When using minifigures, the minifigure must be to scale with the brick wall. Actual minifigure compatible with brick Scaled minifigure not compatible with brick