INTERNATIONAL UNIVERSITY
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1 RIPHAH INTERNATIONAL UNIVERSITY BRAND GUIDELINES
2 LOGO
3 LOGO Islamic Symbols: The patterns used in the backdrop as well as the archway depicts the Islamic way of life that is a crucial part of the University s culture, vision & mission. Heart: The soul of university s purpose is depicted as a heart that has been made in a shape that is part of a symbol depicting medicine. Riphah s first initiative was in this field and this symbol also represents the roots of this institution. The intertwined lines are meant to show the connection of mind and soul in the pursuit of education. Educate. Enlighten. Empower Hands: The hands symbolize the responsibilities of stakeholders including faculty, management, and the students themselves. Ayaat: Ayaat in calligraphy represents the pursuit of knowledge Tag Line
4 LOGO DIMENSIONS 1.3inch 1.947inch 1 inch 1.5 inch
5 FONTS OptimusPrinceps (Font for logo & headings) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z OptimusPrinceps SemiBold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Gisha (Font for all other publications) A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z Gisha Bold A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z
6 PRIMARY COLORS Like any true artist would know, the colors of any object or product are extremely essential in depicting its identity. Here, these primary colors are fulfilling that purpose. They serve as the key components of Riphah's corporate logo and other elements of its identity CMYK RGB CMYK RGB CMYK RGB CMYK RGB C M Y K R G B C M Y K R G B C M Y K R G B C M Y K R G B
7 RIPHAH FACULTY / DEPARTMENT LOGOS college of rehabilitation sciences institute of pharmaceutical sciences faculty of social sciences & humanities faculty of management sciences academy of research & education disaster management cell college of veterinary sciences department of basic sciences centre of islamic business school of leadership institute of media sciences institute of informatics faculty of computing institute of public policy institute of systems engineering
8 IIMC TRUST LOGOS islamic international medical college trust islamic international dental college islamic international medical college iimct pakistan railway general hospital islamic international medical complex hospital islamic international dental hospital islamic international engineering college
9 LOGO VERSIONS We always recommend using the primary logo as the first and foremost choice except when not practical. PRIMARY LOGOS SECONDARY LOGOS PRIMARY LOGO PRIMARY LOGO B&W FOR SCREEN PRINT PRIMARY LOGO HALFTONE LOGO ON COLOR BACKGROUND REVERSED LOGO ON B&W BACKGROUND HALFTONE LOGO ON B&W BACKGROUND
10 RESPECT THE LOGO
11 RESPECT THE LOGO international university international university international university Do not change the colours of the logo or parts of it Do not distort the logo or apply effects to it
12 BUSINESS CARDS FOR MANAGEMENT & STAFF Card size: 2.09 X All the content & logo should be center aligned Printing Specs: 310 gram, Both sides mat laminated Height from top: 0.4 Height from top: Logo standard size 1 x 1.3 Address, UAN, Phone & FAX Font: Gisha, Font Size: 7.5 pt Text to be vertically adjustable towards top Height from bottom: 1.1 Al-Mizan, IIMCT Complex, Old Supreme Court Building, 274-Peshawar Road, Rawalpindi UAN: Ph: Fax: Distance between logo & Name: Mobile & Font: Gisha, Font Size: 7.5 pt Website: Font: Gisha, Font Size: 8.5 pt Mob: dummy @.edu.pk Height from bottom: Employee Name Here Name to start at 0.63 Font: Gisha, Font size: 11 pt Designation here Designation to start at 0.5 Font: Gisha, Font size: 7 pt Height from bottom:
13 BUSINESS CARDS FOR MANAGEMENT & STAFF (INCLUSION OF DEGREE AFTER NAME) Card size: 2.09 X All the content & logo should be center aligned Printing Specs: 310 gram, Both sides mat laminated Height from top: 0.4 Height from top: Logo standard size 1 x 1.3 Address, UAN, Phone & FAX Font: Gisha, Font Size: 7.5 pt Text to be vertically adjustable towards top Height from bottom: 1.1 Al-Mizan, IIMCT Complex, Old Supreme Court Building, 274-Peshawar Road, Rawalpindi UAN: Ph: Fax: Distance between logo & Name: Mobile & Font: Gisha, Font Size: 7.5 pt Website: Font: Gisha, Font Size: 8.5 pt Mob: dummy @.edu.pk Height from bottom: Employee Name Here Name to start at 0.63 Font: Gisha, Font size: 11 pt Degree here Degree titles to start at 0.5 Font: Gisha, Font size: 6 pt Designation here Designation to start at 0.4, Font: Gisha, Font size: 7 pt Height from bottom:
14 BUSINESS CARDS FOR FACULTY/INSTITUTE Card size: 2.09 X All the content & logo should be center aligned Printing Specs: 310 gram, Both sides mat laminated Height from top: institute of media sciences Institute/Faculty Name: Font: OptimusPrinceps Size: 12 pt Text to be vertically adjustable towards bottom Height from top: 0.4 Logo standard size 1 x 1.3 Address, UAN, Phone & FAX Font: Gisha, Font Size: 7.5 pt Text to be vertically adjustable towards top Height from bottom: 1.1 Al-Mizan, IIMCT Complex, Old Supreme Court Building, 274-Peshawar Road, Rawalpindi UAN: Ph: Fax: Distance between logo & Name: Mob: Mobile & Font: Gisha, Font Size: 7.5 pt Height from bottom: dummy @.edu.pk Employee Name Here Name to start at 0.63 Font: Gisha, Font size: 11 pt Degree here Degree titles to start at 0.5 Font: Gisha, Font size: 6 pt Website: Font: Gisha, Font Size: 8.5 pt Designation here Designation to start at 0.4, Font: Gisha, Font size: 7 pt Additional Designation here (if any) Designation to start at 0.27, Font: Gisha, Font size: 7 pt Height from bottom:
15 BUSINESS CARDS FOR FACULTY/INSTITUTE (INCLUSION OF ADDITIONAL DEGREE & DESIGNATION ) Card size: 2.09 X All the content & logo should be center aligned Printing Specs: 310 gram, Both sides mat laminated Height from top: institute of media sciences Institute/Faculty Name: Font: OptimusPrinceps Size: 12 pt Text to be vertically adjustable towards bottom Height from top: 0.4 Logo standard size 1 x 1.3 Address, UAN, Phone & FAX Font: Gisha, Font Size: 7.5 pt Text to be vertically adjustable towards top Height from bottom: 1.1 Al-Mizan, IIMCT Complex, Old Supreme Court Building, 274-Peshawar Road, Rawalpindi UAN: Ph: Fax: Distance between logo & Name: Mob: Mobile & Font: Gisha, Font Size: 7.5 pt Employee Name Here Name to start at 0.74 Font: Gisha, Font size: 11 pt Height from bottom: dummy @.edu.pk Degree here Degree titles to start at 0.61 Font: Gisha, Font size: 6 pt Additional Degree here (if any) Degree titles to start at 0.49 Font: Gisha, Font size: 6 pt Website: Font: Gisha, Font Size: 8.5 pt Designation here Designation 1 to start at 0.38, Font: Gisha, Font size: 7 pt Additional Designation here (if any) Designation 2 to start at 0.27, Font: Gisha, Font size: 7 pt Height from bottom:
16 TEMPLATES FOR COMMUNICATION LETTERHEAD UNIVERSITY The addresses at the bottom may be changed as per requirement inch 0.60inch inch 0.90 inch Al-Mizan IIMCT Complex, Old Supreme Court Building, 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Web: Standard A4 size
17 TEMPLATES FOR COMMUNICATION LETTERHEAD DEPARTMENTS The addresses at the bottom may be changed as per requirement. institute of media sciences inch 0.60inch institute of media sciences inch 0.90 inch Al-Mizan IIMCT Complex, Old Supreme Court Building, 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Web: Standard A4 size
18 TEMPLATES FOR COMMUNICATION LETTERHEAD TRUST The IIMC-T logo may only be used in communication related to legal & governance matters. islamic international medical college trust inch 0.60inch islamic international medical college trust inch 0.90 inch Al-Mizan IIMCT Complex, Old Supreme Court Building, 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Web: Standard A4 size
19 TEMPLATES FOR COMMUNICATION 0.35 inch ENVELOPE SMALL The addresses may be changed as per requirement & verified before printing. The IIMC-T logo may only be used in communication related to legal & governance matters inch inch 1.5 inch Riphah International University Rawalpindi Campus Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Riphah International University Islamabad Main Campus Sector I-14, Islamabad Phone: , Fax: islamic international medical college trust Islamic International Medical College Trust Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax:
20 TEMPLATES FOR COMMUNICATION ENVELOPE LARGE The addresses may be changed as per requirement & verified before printing. The IIMC-T logo may only be used in communication related to legal & governance matters inch inch inch Riphah International University Rawalpindi Campus Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: inch islamic international medical college trust Islamic International Medical College Trust Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax:
21 TEMPLATES FOR COMMUNICATION FILE FOLDER OFFICE FILE ISO 9001:2008 Certified File No. NEWSLETTER RIPHAH NEWLETTER OF RIPHAH INTERNATIONAL UNIVERSITY NEWS (A Project of IIMC-Trust) (A Project of IIMC-Trust) Subject
22 TEMPLATES FOR COMMUNICATION (BLUE COLOR) ENVELOPE SMALL The addresses at the bottom may be changed as per requirement. OFFICE FILE LETTERHEAD Riphah International University Islamabad Main Campus Sector I-14, Islamabad Phone: , Fax: ISO 9001:2008 Certified File No. international university ENVELOPE LARGE (A Project of IIMC-Trust) Subject Al-Mizan IIMCT Complex, Old Supreme Court Building, 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Web: Riphah International University Rawalpindi Campus Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax:
23 TEMPLATES FOR COMMUNICATION (GREYSCALE) ENVELOPE SMALL The addresses at the bottom may be changed as per requirement. OFFICE FILE LETTERHEAD Riphah International University Islamabad Main Campus Sector I-14, Islamabad Phone: , Fax: ISO 9001:2008 Certified File No. international university ENVELOPE LARGE (A Project of IIMC-Trust) Subject Al-Mizan IIMCT Complex, Old Supreme Court Building, 274 Peshawar Road, Rawalpindi UAN: Phone: Fax: Web: Riphah International University Rawalpindi Campus Al-Mizan IIMCT Complex, Old Supreme Court Building 274 Peshawar Road, Rawalpindi UAN: Phone: Fax:
24 TEMPLATES FOR COMMUNICATION FASCIA STANDEE / STEAMER Engineering & applied sciences Health & Medical Sciences Management Sciences Computing & information security Media Sciences Rehabilitation Sciences Pharmaceutical Sciences Basic Sciences Social Sciences & Humanities international university UAN: international university Engineering & applied sciences Health & Medical Sciences Management Sciences Computing & information security Media Sciences Rehabilitation Sciences Pharmaceutical Sciences Basic Sciences Social Sciences & Humanities Banner Text BANNERS 25 January 2013 DUMMY TEXT Engineering & applied sciences Health & Medical Sciences Management Sciences Computing & information security Media Sciences Rehabilitation Sciences Pharmaceutical Sciences Basic Sciences UAN:
25 TEMPLATES FOR COMMUNICATION DEPARTMENTAL BOARD & SIGNAGE international university Riphah School of Leadership Faculty of Management Sciences international university Information Services Department international university international university 4 X 6 Feet, both sides, Grey concrete bottom BACK Riphah International University BLOCK Block AB First Floor Faculty Rooms - FMS, FEAS Class Rooms - FMS, FEAS, FC Engineering Labs Ground Floor Faculty Rooms - FEAS, FSS Dean s Office - FEAS Engineering Labs Information Services Dept. Book Shop 4 X 6 Feet, both sides, Grey concrete bottom FRONT Riphah International University BLOCK Block AB First Floor Faculty Rooms - FMS, FEAS Class Rooms - FMS, FEAS, FC Engineering Labs Ground Floor Faculty Rooms - FEAS, FSS Dean s Office - FEAS Engineering Labs Information Services Dept. Masjid Cafeteria Book Shop Al-Mizan 5 X 3 Feet
26 TEMPLATES FOR COMMUNICATION DEPARTMENTAL BOARD & SIGNAGE international university international university international university international university Fee & Dues Finance Department INCAMPUS BOARD & SIGNAGE (HORIZONTAL BOARDS) international university admissions office
27 TEMPLATES FOR COMMUNICATION NOTE PAD E TEMPLATE Sector I-14, Hajj Complex, Peshawar Road, Islamabad. Ph: , Fax: UAN:
28 BRAND GUIDELINES TEMPLATES FOR COMMUNICATION PAPER BAG BACKDROP Educate. Enlighten. Empower
29 TEMPLATES FOR COMMUNICATION NAME PLATE Hassan M. Khan Pro-Chancellor
30 TEMPLATES FOR COMMUNICATION IDENTIFICATION CARDS FACULTY/STAFF ID CARDS AQEEL Sr. Mgr. Marketing Emp. No Name CNIC No Dept SU Bd Gp Emg No : 1234 : Aqeel Shahzad : : Marketing : Al-Mizan : A +ve : This card is non transferable and is the property of Riphah International University, Islamabad. If found please return to: Riphah International University Sector I-14, Islamabad. Phone : Website: AMAN ULLAH Sr. Mgr. Dean Marketing - FMS STUDENT CARDS 8445 This card is non-transferable. Display of the card is must when you are on-campus and/or representing the University elsewhere.. Report of loss of the card be immediately made to the Student Services Department of the University.. New card will be issued on fulfilling the prescribed requirements.. This card does not certify by itself the status of the bonafide student of the university.. The card shall be returned to acquire NOC at the time of leaving the University. FARAH MBBS AQEEL Sr. Mgr. Marketing. If Found Please Return to: Riphah International University Sector I-14, Islamabad. Phone : Issue Date: Valid up to: Sr. Mgr. Marketing
31 TEMPLATES FOR COMMUNICATION CAR PARKING STICKERS FACULTY/STAFF STUDENT TOP MANAGEMENT For Privileged Entry/Parking in all campuses Name: Vehicle No. Name: Vehicle No. Name: Vehicle No.
32 TEMPLATES FOR COMMUNICATION CAR STICKER LAPTOP STICKER Riphahined Educate. Enlighten. Empower
33 BRAND GUIDELINES TEMPLATES FOR COMMUNICATION ANNUAL REPORT STALL PUBLICATION TITLE ISO 9001:2008 Certified international university international university Mission Statement Establishment of State-of-theArt Education Institutions with a focus on inculcation of Islamic Ethical Values. Sample text will be placed with original text Text 1 Text 1 Text 1 Text 1 Text 1 Category or Area Credit Hours Core 12 Electives 12 Thesis 9 Total Credit Hours 33 Book Title Educate. Enlighten. Empower 01 Educate. Enlighten. Empower
34 TEMPLATES FOR COMMUNICATION CERTIFICATE RIPHAH INTERNATIONAL UNIVERSITY Sr. #
35 TEMPLATES FOR COMMUNICATION DEGREE ISLAMABAD - PAKISTAN RIPHAH INTERNATIONAL UNIVERSITY Serial# Registration# Registrar Vice Chancellor Chancellor
36 TEMPLATE FOR POWERPOINT PRESENTATION POWER POINT SLIDES Educate. Enlighten. Empower
37 TEMPLATE FOR POWERPOINT PRESENTATION CD COVER STICKER international university international university Sector I-14, Islamabad UAN: Phone: , Fax: Front Back
38 WEBSITE TEMPLATE
39 GIVEAWAY BRANDING SHIRT DESIGNS CAP
40 GIVEAWAY BRANDING BOOK MARK PEN MOUSE PAD international university Educate. Enlighten. Empower KEY CHAIN UAN:
41 VEHICLE BRANDING
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