CITY OF SPOKANE VALLEY Request for Council Action

Transcription

1 CITY OF SPOKANE VALLEY Request for Council Action Meeting Date: November 20, 2018 Department Director Approval: Check all that apply: consent old business new business public hearing information admin. report pending legislation executive session AGENDA ITEM TITLE: Proposed Amendments to chapter 1.06 SVMC City Logo GOVERNING LEGISLATION: Chapter 1.06 SVMC PREVIOUS COUNCIL ACTION TAKEN: City Council adopted chapter 1.06 SVMC in It was amended in 2007 and has not been amended since. BACKGROUND: The City Council adopted an official logo pursuant to SVMC SVMC provides detailed use limitations on who may use of the official City logo. It specifically allows certain entities to use it, including Greater Spokane Incorporated, the Greater Spokane Valley Chamber of Commerce, and in conjunction with Valleyfest. Further, the logo may be used for other specific events that benefit the City of Spokane Valley community. Finally, the logo may only be used in conformance with the City of Spokane Valley Logo Style and Standards Guide, which was adopted pursuant to Resolution No in The Style and Standards Guide contains very specific requirements for the logo, including the specific color, shape, and size, as well as required shadowing. It limits and prohibits any deviations from the specific approved logo styles. Finally, use of the logo by any other entity requires permission granted from the Mayor (or designee) in consultation with the City Manager or designee. However, there is no criteria regarding when approval may or shall be granted. In addition to the official City logo, there is a logo for CenterPlace and an economic development logo that is used for economic development purposes. The guides for use of these logos are contained separately from the official City logo and there is no consistency in administration of the use of such logos. Since the development and adoption of the official City logo, the City has faced continual challenges in using and allowing the use of the logo for a number of purposes. For instance, the official logo has a shadow under the river, which cannot be shown when the logo is used on certain types of materials, such as the use above the Council dais. Further, the lack of criteria for allowing other entities to use the logo has limited its use within the community, even for events that the City might otherwise support. Thus, staff have undertaken a comprehensive review of chapter 1.06 SVMC and developed revisions to provide for all of the logos City logo, CenterPlace logo, and Economic Development logo, in a single location, to provide specific criteria to govern the use by the City and any other entity, and to allow more flexibility in minor deviations where necessary, such as when required due to the type of materials being used or to match surrounding styles (such as black and white). The revisions provide the following changes: - Allow for adoption of official logos by resolution. This allows greater flexibility in setting the official logos. - As set forth in concurrent resolution, provides for adoption of the official City logo, CenterPlace logo, and Economic Development logo. - Remove guaranteed uses by specific entities. Rather than guarantee use through the code, use will be approved administratively where the use fits the appropriate criteria. Use may be approved on an ongoing basis until revoked, or on a case-by-case basis.

2 - Sets criteria for use, including whether the use is by an entity that provides services to the City, whether use is for economic development purposes, whether use benefits a single entity for commercial purposes, and whether the use is for community purposes where the City provides support or services. - Allows the media specific use for news purposes only. - Prohibits use for election purposes or illegal purposes. - Provides that the City Manager or designee gives the administrative approval for use rather than the Mayor, which is consistent with the City s legal construction as a Council-Manager code city. - Allows City to condition any use of the logo. - As approved through a concurrent resolution, provides style and standard guides for use of the various logos. In use of the official City logo, the standards provide for minor deviations. - Provides specific penalties for violations, including damages and injunctive relief. OPTIONS: Consensus to proceed with an ordinance first reading at a future council meeting and approval consideration of the Resolution updating the logos; or take other action deemed appropriate. RECOMMENDED ACTION OR MOTION: Consensus to proceed with an ordinance first reading at a future council meeting, and approval consideration of the Resolution updating the City logos. BUDGET/FINANCIAL IMPACTS: N/A. STAFF CONTACT: Erik Lamb, Deputy City Attorney; Mike Basinger, Economic Development Manager ATTACHMENTS: Draft proposed changes to chapter 1.06 SVMC Draft proposed resolution adopting City logos Draft style and standards for use of City logos

3 Chapter 1.06 CITY LOGOS Sections: Legislative findings Definition Adoption AuthorizedOfficial use Imitative or deceptively similar use Permission for use.penalty for violation Standards for use Penalty for ViolationPermission for use Legislative findings. The ccity ccouncil finds that the logo(s) of the City of Spokane Valley isare a symbol of the authority of the City and is are a valuable asset of its population. It is the intent of the Ccity Ccouncil to ensure that only appropriate uses are made of said the ccity s logo(s) Definition. Unless the context clearly requires otherwise, the definition in this section applies throughout this chapter. "City logo" or "logo" means one or more a logo adopted for the use of the City pursuant to action by the City Council as described herein. that logo recorded under State of Washington Trademark No , with "City of Spokane Valley" and depicting a mountain and river, as illustrated below: Adoption. The City Council, by resolution, may adopt a logo or logos as the City s official logo(s) and the style and standards for use of such logo(s). Authorized use of such logo(s) shall be governed pursuant to chapter 1.06 SVMC and applicable resolutions. The City may trademark any official logo(s) and enforce such trademark as allowed by law Official useauthorized Use.

4 A. Official logo(s) may be used for any official City business by the City without prior approval. Except as otherwise provided herein, the City s logo(s) shall not be used on or in connection with any use, advertising, or promotion for any product, business, organization, or service, whether for profit or non-profit. 1. The City s logo(s) may be used as authorized by the City Manager, or as part of a contract approval by the City Council. In determining to authorize the use of the City s logo(s) for use other than official City business, the following criteria shall be considered: a. Whether the use is by an entity that provides services on behalf of the City pursuant to a contract with the City in conjunction with those services; b. Whether the use is for a public purpose, such as by another governmental entity; c. Whether the use is for purposes that specifically assist in the economic development efforts of the City, such as use by a local or regional chamber of commerce; d. Whether the use benefits a single entity for its commercial purposes. The more the use provides singular benefits, the less it will weigh in favor of granting use; and/or or services. e. Whether the use is for community events in which the City may provide support 2. The City s logo(s) may be used without prior approval by the news media, where the reproduction of the City logo is incident to the publication, communication, or broadcast of news information about the City. B. The logo(s) shall not be used or be authorized to be used: (1) in support or opposition to any election issue or campaign related thereto except for official positional statements as authorized by law; or (2) for illegal activities. Use of the city logo shall be for official purposes as specifically set forth below: A. The following uses have been explicitly and expressly approved without the need for further City consent: 1. Use of logo on any official City of Spokane Valley document, including but not limited to stationery, letterhead, report and report covers, envelopes, memorandums, faxes, employee and elected officials' business cards, name tags, and name plates; 2. Use of logo on student advisory council (SAC) stationery and items of recognition; 3. Use of logo by Greater Spokane, Inc., for their marketing materials, on their website, and in their printed materials that are used in recruitment, expansion and retention efforts for marketing for business attraction and development; 4. Use of logo by the Greater Spokane Valley Chamber of Commerce for City of Spokane Valley promotion of the mayor's State of the City Address; and for the City's general promotion through the Chamber's map;

5 5. Use of logo by those officially involved with and for the planning, promoting and decorating connected with the Mayor's Ball, including but not limited to event wine glasses, napkins, tickets, invitations, and other promotional materials and decorations for the ball; 6. Use of logo by an entity approved by the city manager for apparel purchased by City employees and elected officials, provided those purchases are transacted while those employees and elected officials are still serving in their City capacities; and 7. Use of logo by those officially involved with and for the planning of Valleyfest and accompanying parade, including but not limited to event decorations, promotional materials, advertisements, posters, and temporary signs. B. The logo may, with City approval, be used for other specific events that benefit the City of Spokane Valley community and are not prohibited by subsection C of this section. C. Approved use of the City logo shall also be in accordance with the City of Spokane Valley Logo Style and Standards Guide, which shall be approved by separate resolution. D. The City logo shall not be used on or in connection with any advertising or promotion for any product, business, organization, service, or article, whether offered for sale for profit or offered without charge, without the express consent of the city, pursuant to SVMC The logo shall not be used in connection with any election issue, or campaign related thereto. E Imitative or deceptively similar use. It is a violation of this chapter to use any symbol that imitates the logo or that is deceptively similar in appearance of the logo, or in any manner that would be an improper use of the logo itself. F. Nothing in this chapter shall prohibit the reproduction of the City logo for illustrative purposes by the news media if the reproduction by the news media is incidental to the publication or the broadcast. Nothing in this chapter shall prohibit a characterization of the City logo from being used in political cartoons Penalty for violation. Any person who violates this chapter shall be subject to any and all remedies available to the City under the law, including but not limited to a suit for damages and/or injunctive relief Permission for use. Any request for use of the City s logo(s) shall be submitted in writing to the ccity cclerk (or designee) in advance of the date needed. The mayor (or designee), in consultation with the ccity Mmanager (or designee), or if part of a contract approval, City Council, shall decide whether the requested use shall be approved by the City. The Ccity Cclerk (or designee) shall send written response to the requestor within three business days of the decision by the mayor City Standards for use. Any use of the City s logo(s) shall be consistent with and meet all style and use standards adopted by the City through approved resolutions. The City may impose reasonable conditions upon the

6 use of the City s logo(s) to ensure that the use of the logo(s) is consistent with the approval criteria in SVMC Penalty for violation. Any person who violates this chapter shall be subject to any and all remedies available to the City under the law, including but not limited to a suit for damages and/or injunctive relief.

7 DRAFT CITY OF SPOKANE VALLEY SPOKANE COUNTY, WASHINGTON RESOLUTION NO A RESOLUTION OF THE CITY OF SPOKANE VALLEY, SPOKANE COUNTY, WASHINGTON, REPEALING AND REPLACING RESOLUTION NO , AND ADOPTING THE CITY S OFFICIAL LOGOS PURSUANT TO CHAPTER 1.06 SPOKANE VALLEY MUNICIPAL CODE, SETTING FORTH STYLE AND OTHER APPLICABLE STANDARDS FOR USE, AND OTHER MATTERS RELATED THERETO. WHEREAS, the City Council adopted Spokane Valley Municipal Code (c) which provides the City Council may adopt the City s official logos by resolution; and WHEREAS, on February 28, 2008, the City Council adopted Spokane Valley Resolution , adopting a five-year anniversary City logo; and WHEREAS, the City Council desires to adopt the logos herein as the City s official logos; and logos. WHEREAS, the City Council desires to set forth style and other standards governing the use of such NOW THEREFORE, be it resolved by the City Council of the City of Spokane Valley, Spokane County, Washington, as follows: Section 1. Adoption of a Logos. The City Council hereby adopts the logos set forth in Exhibit A as the City s official logos. Section 2. Adoption of Standards of Use. The City Council hereby adopts the standards set forth in Exhibits B-1, B-2, and B-3 as the standards governing use of the City s logos. The City Manager and his or her designee is hereby authorized to approve minor deviations from such standards as set forth in Exhibit A. Section 3. Section 4. Repeal. Resolution No is hereby repealed in its entirety. Effective Date. This Resolution shall be effective upon adoption. Passed by the City Council of Spokane Valley, Washington, this day of, City of Spokane Valley ATTEST: L.R. Higgins, Mayor Christine Bainbridge, City Clerk Approved as to Form: Office of the City Attorney Resolution No Adopting City Logos Page 1 of 3

8 DRAFT Exhibit A A. Official Standard City Logo. The official Standard City Logo shall be the logo with City of Spokane Valley, and depicting a mountain and a river, substantially as illustrated below: The official City Logo may be represented with or without the shadow lines under the river and/or mountain. B. City Economic Development Logo. The City s Economic Development Logo shall be the logo in the form substantially as illustrated below: C. City CenterPlace Logo. The City s CenterPlace Logo shall be the logo in the form substantially as illustrated below: - D. Standards for use. Use of the City s logo(s) shall comply with the branding guidelines and standards set forth as Exhibit B-1, Exhibit B-2, and Exhibit B-3. E. Minor Deviations from Standards. The City Manager and his or her designee is hereby authorized to approve minor deviations from the approved standards. The City Manager or designee shall consider the following when determining whether to approve minor deviations: 1. The intended use of the logo, and whether the use is for City or other public purposes, for use by an entity that contracts with the City; and 2. Whether the deviation modifies the primary character and nature of the logo. For example, it may be appropriate to allow minor deviations such as removal of shadows, but not significant changes, such as changing a blue or green color to pink or purple; and 3. Whether the deviation is necessary due to the nature of the intended use or medium being used. For example, approval of removal of shadows to allow the use on metal plating may be appropriate, while significant changes to color on standard printing paper would not appropriate. Resolution No Adopting City Logos Page 2 of 3

9 DRAFT Any person requesting such deviations shall make a request in writing to the City Clerk. The City Manager or designee shall render a decision on the deviation in writing in a timely manner. Resolution No Adopting City Logos Page 3 of 3

10 Exhibit B-1 City Logo Usage Standards and Guidelines Introduction The City of Spokane Valley logo system is designed to ultimately be utilized across multiple city departments. The logos, fonts and brand colors serve as a foundation for all departments and events that creates a strong connection for people within the City, region and the country. While individual departments will always have their own names, their association with the City of Spokane Valley brand contributes to the belief that the City is working collaboratively for the greater good. Brand Inspiration The City of Spokane Valley logo was designed to highlight the mountain and the river to reinforce the community s connection to the natural landscape. Brand Guidelines With every brand name comes a brand image. This manual provides the basics of the City of Spokane Valley brand family to help maintain the brand integrity and graphic standards for both internal and external use. With proper and consistent use, brand elements such as logos and fonts help to build awareness and recognition by distinguishing the community from competitors. This is why it is so crucial that each brand element is used consistently and appropriately in all communications. The logos are intended for use on print ads, literature, broadcast applications, business papers (letterhead) and promotional materials. Logo Design and Styles This logo is the cornerstone of the City of Spokane Valley brand family. While it should be used for city purposes, it is also the lead/primary logo that should be used as the default logo in the event that multiple departments are referenced. Consistent application of the logo according to the following specifications is essential. Use these approved guidelines exclusively. Always use the approved, master art for the logo never recreate it yourself. The City of Spokane Valley logo consists of the mountain and river image surrounding the City of Spokane Valley text. It is not to be altered in any manner except as authorized pursuant to City Council or City Manager or designee approval.

11 Color Usage Spokane Valley Blue: Pantone Reflex Blue CMYK = (C) (M) (Y) 6.67 (K).39 RGB = (R) 47 (G) 58 (B) 142 Spokane Valley Green: Pantone Green #347 CMYK = (C) (M) 7.06 (Y) (K) 1.18 RGB = (R) 0 (G) 158 (B) 80 Spokane Valley Black: Pantone Black Image may be reproduced in grayscale or black and white. Avoid: 1. Reproducing the image against textured or visually active backgrounds. 2. Reproducing the logo s colors to be reversed to light color s on dark backgrounds. Space around the logo is key to creating focus. The logo must always have sufficient room to breathe thereby enabling it to be the focal point on all communications. Situations may arise where surrounding the logo with generous amounts of clear space may not be feasible. When positioning the logo near text and/or image heavy applications, always maintain at the very least a minimum area of protection space of 1/6 of the height of the logo size.

12 Minimum Logo Size The logo should have a prominent, substantial presence wherever it is used. It should never compete for visual attention with adjacent graphic elements. Always scale the City of Spokane Valley logo elements together as a unit to ensure that the approved proportions and relationship between these elements is always maintained. Minimum size is 7/8 high. What to Avoid It is important to maintain branding standards when using the City of Spokane Valley logo. The following are a few examples of things to avoid when using the logo: 1. Do not stretch or squeeze the logo 2. Do not use other colors other than the one s provided in the guidelines 3. Do not use the logo as a headline or with additional copy 4. Do not angle the logo 5. Do not use different fonts 6. Do not add elements to the logo 7. Do not add special effects to the logo

13 Exhibit B-2 CITY OF SPOKANE VALLEY BRAND GUIDELINES

14 INTRODUCTION To provide a unified front across all marketing efforts, the City of Spokane Valley logo system is designed to ultimately be utilized across multiple City departments. The logos, fonts and brand colors serve as a foundation for all departments and events that creates a strong connection for people within the city, region and the country. While individual departments will always have their own names, their association with the City of Spokane Valley brand contributes to the belief that the City is working collaboratively for the greater good. 2 CITY OF SPOKANE VALLEY

15 BRAND INSPIRATION BRAND GUIDELINES The City of Spokane Valley logo was designed to highlight the S and the V of the City s name in a way that reinforces the community s connection to the natural landscape. The modern but straightforward design is highly versatile and can be used both on its own and also across multiple City departments. With every brand name comes a brand image. This manual provides the basics of the City of Spokane Valley brand family to help maintain the brand integrity and graphic standards for both internal and external use. With proper and consistent use, brand elements such as logos and fonts help to build awareness and recognition by distinguishing the community from competitors. This is why it is so crucial that each brand element is used consistently and appropriately in all communications. The logos are intended for use on print ads, literature, broadcast applications, business papers (letterhead) and promotional materials. 3 CITY OF SPOKANE VALLEY

16 LOGO DESIGN This logo is the cornerstone of the City of Spokane Valley brand family. While it should be used for economic development purposes, it is also the lead/ primary logo that should be used as the default logo in the event that multiple departments are referenced. Consistent application of the logo according to the following specifications is essential. Use these approved guidelines exclusively. Always use the approved, master art for the logo never recreate it yourself. 4 CITY OF SPOKANE VALLEY

17 LOGO STYLES USING THE LOGO ICON ALONE From time to time, the desire may rise to use icon elements from the logos independently of the accompanying words. These instances should be considered extreme exceptions rather than a standard exception. The logo (the icon and identifying copy) should be viewed as a complete piece of the brand rather than individual elements. If you believe you have one of these extreme exceptions, consult with the City of Spokane Valley staff to submit your request. 5 CITY OF SPOKANE VALLEY

18 USING THE LOGO WITH DEPARTMENT MODIFIERS A need may arise to add a department name or descriptor to the logo. In these cases, the modifier should always be secondary to the main City of Spokane Valley logo. Examples of how this type of modifier works with the main logo are shown here. 6 CITY OF SPOKANE VALLEY

19 COLOR USAGE COLOR BLACK WHITE Please note that when the color logo is used on a dark background, VALLEY is the lighter green, but when used on a white background, VALLEY is the darker green black box is used for visual purposes in this document when applying a logo on a solid color background 7 CITY OF SPOKANE VALLEY

20 COLORS PRIMARY COLORS Always use the specific primary colors for the logo elements. Each color has four different color spaces: PANTONE, CMYK, RGB and HEX. Each color space is intended for specific printing or web applications. CMYK is most commonly used by laser and ink-jet type printers. PANTONE 7489C C: 61 / M: 13 / Y: 91 / K: 0 R: 98 / G: 159 / B: 63 #629f3f PANTONE 639C C: 100 / M: 20 / Y: 10/ K: 0 R: 0 / G: 129 / B: 190 #0081be PANTONE 364C C: 74 / M: 32 / Y: 100 / K: 19 R: 58 / G: 101 / B: 31 #3a651f ACCENT COLOR PANTONE 716C C: 4 / M: 64 / Y: 100 / K: 0 R: 237 / G: 120 / B: 0 #ed CITY OF SPOKANE VALLEY

21 MINIMUM AREA OF PROTECTION Space around the logo is key to creating focus. The logo must always have sufficient room to breathe thereby enabling it to be the focal point on all communications. Situations may arise where surrounding the logo with generous amounts of clear space may not be feasible. When positioning the logo near text and/or imageheavy applications, always maintain at the very least a minimum area of protection space. Since the size of the logo will vary, we recommend using the S in Spokane Vally, as shown on the right. 9 CITY OF SPOKANE VALLEY

22 MINIMUM LOGO SIZE The logos should have a prominent, substantial presence wherever they are used. They should never compete for visual attention with adjacent graphic elements. HORIZONTAL: 1.5 Always scale the City of Spokane Valley logo elements together as a unit to ensure that the approved proportions and relationship between these elements is always maintained. These examples illustrate minimum sizes so you may visualize a point of reference regarding size. While enlarging the logo is not limited to a maximum size, the logo must not drop below the minimum standard shown. 10 CITY OF SPOKANE VALLEY

23 TYPOGRAPHY LOGO FONT These font families provide a system that can be applied to a broad typographic spectrum from collateral materials, newsletters and signs, to web page design and advertising typography. BEBAS Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) FRANKLIN GOTHIC MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) SUGGESTED WEB FONTS SUGGESTED BRAND FONTS ROBOTO MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) ROBOTO CONDENSED REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) ROBOTO CONDENSED BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) FRANKLIN GOTHIC MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) FRANKLIN GOTHIC BOOK CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) FRANKLIN GOTHIC DEMI CONDENSED ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz &*#?!/+(.,:;) 11 CITY OF SPOKANE VALLEY

24 WHAT TO AVOID It is important to maintain branding standards when using the City of Spokane Valley logo. The following are a few examples of things to avoid 3. THE BEST PLACE TO when using the logo: 1. DON T stretch or squeeze the logo. 2. DON T use any other colors other than those specified on page SPOKANE VALLEY 6.! 3. DON T use the logo as a headline or with additional copy. 4. DON T angle the logo. 5. DON T change logo by using different fonts DON T add elements to the logo. 7. DON T add special effects to the logo. 8. DON T use a color block behind the white logo 12 CITY OF SPOKANE VALLEY

25 IDENTITY PACKAGE Business Card Business Cards and stationery are an ideal format to quickly convey the City of Spokane Valley brand while providing contact details. The back of the business cards and the flap of the envelopes show an example of a logo exception by using the logo as a pattern within a dark green field. The identity package features all of the approved logo colors. Joe Schmoe Office Manager Joe.Schmoe@spokanevalley.org Cell: (509) E Sprague Ave Spokane Valley, WA phone: (509) fax: (509) Where Tradition Meets Ambition E Sprague Avenue, Spokane Valley, WA phone: (509) fax: (509) E Sprague Avenue Spokane Valley, WA phone: (509) fax: (509) Letterhead Envelope 13 CITY OF SPOKANE VALLEY

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27 Exhibit B-3

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