Expression of Interest for: Inaugural Venue Naming Rights Partnership Brisbane Arena

Transcription

1 Expression of Interest for: Inaugural Venue Naming Rights Partnership Brisbane Arena

2 OPPORTUNITY Netball Queensland is seeking to source and enter into an exclusive Naming Rights Partnership with a suitable entity. The opportunity presents a rare and innovative marketing platform to associate with a premier sports and entertainment facility. This opportunity would suit:

3 THE VENUE The venue, currently referred to as the Brisbane Arena, is a boutique 5,000 capacity indoor sports and entertainment arena, located within the precinct of the Queensland Sport and Athletics Centre (QSAC) in Nathan, Queensland. The $44 million venue is currently under construction (due for completion early 2019) and when completed will include: 5,000 capacity show court 7 additional community courts Elite performance training facility including gymnasium and sports science sports medicine clinic Netball Queensland administrative headquarters Café BACKGROUND The venue will become the new home for the Lorna Jane Queensland Firebirds in Suncorp Super Netball as well as the spiritual home for netball in Queensland. The venue will also host additional sporting teams, entertainment experiences and community events and will deliver premier local, national and international sport and non-sport content across the year.

4 175,000 The venue will deliver diverse sport and entertainment content year round with netball as the primary tenant. Netball content alone will deliver direct brand exposure to over 105,000 patrons a year who will attend the venue to compete in, or experience netball. EXPOSURE Participants and spectators per year 976,000 Firebirds televisions audience (2017) Lorna Jane Queensland Firebirds fixtures in the 2017 Suncorp Super Netball season attracted a total television audience of 976,000 across the season through a combination of live broadcast on Channel Nine and Telstra Digital. Suncorp Super netball has a large, passionate and influential fan base with over 1 million Australians 18+ identifying themselves as avid fans of the league with a higher than national average representation of female consumers (53% v 51%) aged between (21% v 18%). In addition, the venue will host significant other non-netball related sports and entertainment content with further brand exposure to an estimated 70,000 patrons a year through direct venue attendance alone. The majority of these events will also deliver much broader exposure via their presentation on broadcast (television and digital) platforms. 32 million Vehicle driving by venue per year The venue is also part of the larger Queensland Sport and Athletics Centre precinct which attracts an average annual patronage in excess of 250,000 per year. Located on two of Brisbane s main arterial roads (Kessels and Mains), external branding will receive exposure to over 32 million vehicles per year with the adjacent park n ride carpark offering consistent brand exposure to a further 250,000 commuters a year.

5 BENEFITS Objectives that could be delivered for a Naming Rights Partner would include but not be limited to: Huge brand awareness in a high traffic location Significant media equivalency value Positively impact brand image Stimulate sales, trial and usage of your product Entertain clients and prospects Gain on-site sales or supply rights Improve brand credibility Network with co-sponsors Money can t buy experiences

6 BRANDING RIGHTS External stadium signage; Accessing internal digital and static signage to highlightyour sponsorshipand services; Identification on uniforms of venue staff; Identification on venue stationery and collateral; Identification on event ticketing; Identification on official website; In-venue announcements; Match day programs and collateral. OTHER BENEFITS AND RIGHTS Access to corporate / VIP tickets and experiences; Opportunity for game-day activation and product sampling; Access to event content; Access to the netball community through Netball Queensland, for direct customer engagement opportunities. * Confirmation of Naming Partner s Rights will be subject to negotiation however could include those detailed on this page. PARTNERSHIP RIGHTS

7 THE OPERATOR Netball Queensland will manage the operations of the venue on behalf of Stadiums Queensland. Netball Queensland is a unifying leader responsible for the growth, sustainability and success of Netball. Our vision is to become a world-leading sports organisation, respected for transforming lives through netball. Netball Queensland is a non-profit sporting organisation governed by a Board of Directors and managed by a vibrant team. We are a member organisation of Netball Australia, the national body for the sport. Our members are the affiliated netball associations from across Queensland who currently represent in excess of 300 netball clubs and over 60,000 registered players and non-playing participants. BACKGROUND

8 THE OWNER Stadiums Queensland (SQ) is charged with the management of major sports facilities that are declared, under Queensland Government regulations, as being venues having the capacity to stage national or international sports events, recreational or entertainment experiences. These venues feature some of the most famous sporting and entertainment centres in Australia and in some cases the world, including: The Gabba, Suncorp Stadium, Brisbane Entertainment Centre, 1300SMILES Stadium, Metricon Stadium, Queensland Tennis Centre, Sleeman Sports Complex, CBUS Super Stadium and the Queensland Sport and Athletic Centre. BACKGROUND

9 Nominated external naming rights signage location on Eastern façade. * this provision is replicated on the Western façade. ARTIST IMPRESSION Nominated external naming rights signage location on Northern façade. * Indicative name only for illustration purposes

10 EXTERNAL SIGNAGE PROVISIONS * Indicative name only for illustration purposes

11 External plaza Show court (5,000 capacity) Community courts (no.7) Public foyer Café Food and beverage (no.2) VIP Suites / function spaces NQ Administration Central venue management Ticket office Parents room SSSM clinic Gymnasium Elite change rooms (no.2) Community change rooms (no. 4) Umpire change rooms (no.2) Public amenities Doping control Green room Media / production room First aid rooms (no.2) Hydration room Laundry FULL SCOPE INCLUSIONS

12 INVESTMENT AND TERM The level of investment for the inaugural Naming Rights Partnership will be negotiated between the parties, commensurate with rights and benefits. The sponsorship commencement date and term will also be negotiated as part of discussions between parties however the Owner and Operator value longevity in their partnerships and prefer an agreement of an initial minimum five (5) years.

13 YOUR NEXT STEPS To register your interest in this opportunity, please contact: Justin White Netball Queensland General Manager - Commercial & Sponsorship justin.white@netballq.org.au

14 ABOUT NETBALL QUEENSLAND SPONSORSHIP PROPOSAL

15 NETBALL QUEENSLAND OUR FLAGSHIP THE QLD FIREBIRDS The most successful team in the Trans-Tasman ANZ Championship NOT FOR PROFIT Governed by a Board of Directors MEMBER ORGANISATION OF NETBALL AUSTRALIA The national body for the sport MEMBERSHIP 79 affiliated netball associations across QLD GOVERNANCE, DEVELOPMENT, PROMOTION & ADMINISTRATION of Queensland Netball REPRESENTING 360 netball clubs and over 60,000 registered players and non-playing participants SPONSORSHIP PROPOSAL

16 THE NEW STATE HOME OF NETBALL PERMANENT PURPOSE-BUILT HEADQUARTERS FOR QUEENSLAND NETBALL NETBALL QUEENSLAND OFFICE ACCOMMODATION STATE OF THE ART TRAINING AND PLAYING FACILITY FOR THE FIREBIRDS CAPACITY TO HOST QUEENSLAND S AND AUSTRALIA S BIGGEST NETBALL CARNIVALS EIGHT COURTS INCLUDING A 5,000 CAPACITY FIREBIRDS SHOW COURT THE PREMIER NETBALL-SPECIFIC FACILITY IN THE COUNTRY $44M PROJECT CONSTRUCTION STARTED MAY 2017 DUE FOR COMPLETION JANUARY 2019 LOCATED AT THE QUEENSLAND SPORTS & ATHLETIC CENTRE, NATHAN THE FACILITY WILL BE OWNED BY STADIUMS QUEENSLAND AND MANAGED BY NETBALL QUEENSLAND SPONSORSHIP PROPOSAL

17 FAST FACTS 70 NATIONS 20M PARTICIPANTS 300K COMMUNITY IN QLD SPONSORSHIP PROPOSAL

18 SPONSORSHIP PROPOSAL